Karsten Wenzlaff, Advisor
August 26th, 2025
ATB | ATB Financial | Sep 14, 2020 |
At its most basic level, crowdfunding is the use of a platform to raise money from a large number of people online. Beyond the surface level-definition, it’s an opportunity to tell your story which compels a crowd to give.
Unlike funding from investors, financial institutions or the government, crowdfunding is passion-driven. When you connect with people on a heart-level, they’ll be excited to support you.
Non-profits can use crowdfunding too. In fact, crowdfunding for non-profit organizations doesn’t look too different from crowdfunding for for-profits. Both types of organizations set a funding goal, share the “why” behind the goal through video, words and images, and get funding from the crowd.
Here are 6 reasons non-profits should consider crowdfunding:
1. Reach a different demographic
Crowdfunding can help your nonprofit reach a different generation or audience than you may normally connect with. Specifically, Millennials and Gen Z (between the ages of 24-35) are the most likely to participate in crowdfunding campaigns than any other age group. Human Rights and International Development, Child Development, Environmental and Victims of Abuse charities and causes are a soft sport for these generations.
2. Campaign supporters will help spread the word
Another thing you probably already know about Millenials and Gen Z—technology comes second nature to them. If you create a crowdfunding campaign, you’ll likely not only reach that demographic, but potentially some of their followers and friends on social media. An online crowdfunding campaign is incredibly shareable, making it easy for one person’s interest in your cause to grow to tens or hundreds through one share on social media.
3. Start a conversation about what your organization supports
Along with shareability comes the potential for your cause to start conversation online. If you or the crowd shares your campaign on social media, there's an opportunity to have important conversations around the topic, bringing awareness to the issue you’re fundraising for and to your organization. That’s a double-win for you!
4. Crowdfunding is passion-driven
People give towards a crowdfunding campaign because they see that the person or organization behind it is passionate, and the individual shares that passion. Luckily, non-profits are also passion-driven at their core—it’s not something that’s tacked on at the end as an afterthought.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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EP&T | Christopher Reynolds | Nov 4, 2020
Last week, privacy watchdogs revealed that five million images of shoppers’ faces were collected without their consent at a dozen of Canada’s most popular malls.
Real estate company Cadillac Fairview embedded cameras equipped with facial-recognition technology, which draws on machine-learning algorithms, in digital information kiosks to discern customers’ ages and genders, according to an investigation by the federal, Alberta and B.C. privacy commissioners.
But the commissioners had no authority to levy fines against the firm, or any companies that violate Canadians’ personal information, an “incredible shortcoming of Canadian law that should really change,” B.C. information and privacy commissioner Michael McEvoy said in an email.
Despite its status as an artificial-intelligence hub, Canada has yet to develop a regulatory regime to deal with problems of privacy, discrimination and accountability to which AI systems are prone, prompting renewed calls for regulation from experts and businesses.
“We are now being required to expect systematic monitoring and surveillance in the way that we walk down the road, drive in our cars, chat with our friends online in small social-media bubbles. And it changes the way that public life occurs, to subject that free activity to systematic monitoring,” said Kate Robertson, a Toronto-based criminal and constitutional lawyer.
At least 10 Canadian police agencies, including the RCMP and Calgary and Toronto police services, have used Clearview AI, a facial-recognition company that has scraped more than three billion images from the Internet for use in law enforcement investigations, according to a report co-written by Robertson.
Other Ontario police forces also may be “unlawfully intercepting” private conversations in online chat rooms via “algorithmic social-media surveillance technology,” according to the September report from the University of Toronto’s Citizen Lab and International Human Rights Program.
“We have seen the lack of clear limits and focused regulation leaving an overly broad level of discretion in both the public and police sectors that is a call to action for governments across the country,” Robertson said in a phone interview.
Canada needs to roll out concrete rules that balance privacy and innovation, said Carolina Bessega, co-founder and chief scientific officer of Montreal startup Stradigi AI. Public trust in artificial intelligence becomes increasingly crucial as machine-learning companies move from the conceptual to the commercial stage, she said.
The regulatory vacuum also discourages businesses from deploying AI, holding back innovation and efficiency _ particularly in hospitals and clinics, where the implications can be life or death.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Finance Canada, Minister’s Advisory Committee on Open Banking | Kirsten Fraser | Nov 4, 2020
The Committee has developed a set of proposals which, taken together, outline a model for a hybrid Canadian approach to enable a system of open banking. They believe that Canada requires an approach to open banking that incorporates elements from other jurisdictions and harnesses the benefits of both industry and government led models, but charts its own path.
Accordingly, outlined in the following documents is a proposal to deliver to Canadian consumers secure, efficient, consumer-permissioned data mobility, with clear expected outcomes for consumers.
The Committee is now ready to receive concrete input on these proposals with a view to determining whether our approach appropriately reflects what is required for the Canadian market or, as appropriate, adjust our course.
Moving forward, two factors remain front of mind for the Committee. The first: that open banking is part of a broader conversation about the use, control and protection of Canadians’ data and any system must be approached as a guide for the future application of these principles to other sectors. The second: that the time to act is now.
Open banking has an integral role to play in post-pandemic economic recovery and to delay its implementation will result in considerable risks to consumers, the sector and the Canadian economy. With this in mind, the Committee thanks stakeholders for their patience and looks forward to further engagement on this timely and important issue.
Open banking allows consumers to take advantage of new, data-driven financial services by transferring their data held at banks to third parties. These new services represent an innovative and growing market, and can help Canadians better manage their finances.
The Committee’s vision for an open banking system in Canada is to improve consumer welfare and advance economic development. These include ensuring consumer data is protected, that they are in control of their data, and for consumers to have reliable, consistent access to services. At the same time, an open banking system should advance economic development by increasing overall growth in the financial sector, promoting innovation, and allowing third party financial service providers to enter the field.
The Committee’s proposed hybrid model also makes proposals with regard to the scope of an open banking system, who can participate, what types of data are involved, and what types of functionality or financial products should be scoped in.
Consumer transaction data held at federally regulated banks is the core scope. Small businesses should be given similar rights to consumers to move and share
their data within the open banking ecosystem. Additionally, proprietary data should always remain proprietary, and excluded from any requirement to share data.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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The Star | Kate Allen | Oct 29, 2020
Cadillac Fairview broke Canadian privacy laws after the company installed facial recognition technology inside a dozen malls and analyzed visitors’ images without obtaining proper consent, federal and provincial privacy commissioners announced Thursday.
Toronto’s Eaton Centre, Sherway Gardens and Fairview Mall all used the software. Markville Mall in Markham, Lime Ridge in Hamilton, and seven others in four other provinces did as well.
Cameras embedded in wayfinding directories — the digital touch-screen maps that help visitors navigate malls — captured images of faces within the camera’s field of view, and converted them into a “biometric numerical representation” of each individual. That information was used to assess individuals’ ages and genders, and to monitor foot traffic.
“I’m really hoping that parliament will get serious about the threat posed by facial recognition technology and lay down some rules before it is too late and the abuse of this technology becomes ubiquitous.” said New Democrat MP Charlie Angus, a member of the House of Commons Standing Committee on Access to Information, Privacy and Ethics.
While Cadillac Fairview maintained that these “numerical representations” were not stored after use, the privacy investigators found that Anonymous Video Analytics kept 5 million of these facial representations on a decommissioned server on the company’s behalf, “for no apparent purpose and with no justification.”
In a statement, Cadillac Fairview described the technology as a “beta test” that was “briefly conducted” at some locations, and noted the report “found no evidence that the company was using the technology for the purposes of identifying individuals.”
“This case also raises a big red flag regarding the need for stronger privacy laws with some teeth,” said Brenda McPhail, director of the Privacy, Technology & Surveillance Project at the Canadian Civil Liberties Association (CCLA).
Questions about the use of facial recognition technology in Cadillac Fairview’s malls first surfaced in 2018 after a user on Reddit, a popular online forum, posted a picture of a malfunctioning wayfinding screen at Calgary’s Chinook Centre. The screen displayed lines of code that appeared to reference facial recognition programs.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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