Category Archives: Enterprise, Scaleup

Brookfield Invests €20 billion in France’s AI Infrastructure

AI | Feb 11, 2025

Freepik AI Robot surrounded by money

Image: Freepik AI

Brookfield Backs France's AI Ecosystem

The chips are beginning to fall in the global AI race to build the infrastructure needed to power future artificial intelligence breakthroughs. The U.S. recently launched a $500 billion USD AI infrastructure Stargate project. Yesterday, at the AI Action Summit in Paris, France announced a €109 billion ($112.5 billion USD) in private sector AI investments led by major players including one of Canada's largest investment firms, Brookfield Asset Management who contributed €20 billion euro and many other large investors including the UAE and U.S. funds, highlighting France's strategic push to position itself as Europe's AI leader.

See:  Canada’s AI Competition Report Faces Big Tech Challenges

France has been aggressively marketing itself as a prime AI destination. The country offers cheap nuclear power, strong government incentives, and a clear AI strategy. Energy supply is a major factor given that AI data centers consumer massive amounts of electricity, and France's nuclear powered grid offers a stable, low cost energy source.  While its great for France, Canada struggles to attract similar investments at home ("money holds no loyalty except to money")

What’s Happening with AI Infrastructure in Canada?

Canada has been making efforts to strengthen its AI infrastructure pitch but so far investments can't match what's happening in France or the U.S.  In April 2024, the Canadian government announced a $2.4 billion CAD AI investment package to support AI infrastructure, research, and commercialization.

In December 2024, they committed $240 million to Toronto-based AI leader Cohere to help expand its AI compute capacity. Cohere is also leading private sector efforts with plans to develop a multi-billion dollar AI data center in Canada in partnership with CoreWeave.

Part of the $2.4 billion AI package includes $700 million for the 'AI Compute Challenge', a call for proposals from industry, academia and private groups to strengthen Canada's AI ecosystem by developing domestic AI data centers, and to encourage private sector investment.

See:  OpenAI’s U.S. Economic Blueprint and Takeaways for Canada

Despite Canada's abundant hydropower and renewable energy sources, it has not fully leveraged this advantage to attract AI infrastructure investments. The federal government has also proposed up to $15 billion in incentives to encourage the development of green AI data centers while looking to capitalize on Canada's clean energy potential but the effectiveness of this proposal in attracting large private sector investments has not yet materialized.

There's also interest from Canadian bitcoin minor Bitfarms who is exploring repurposing its North American facilities for AI data centers to meet the growing demand for AI training.

Risk of Data Sovereignty

Many Canadian AI companies rely on U.S. cloud services like AWS, Google Cloud or Microsoft Azure for high performance computing needs.  However, this dependence raises concerns about data sovereignty, as sensitive information is processed outside Canada. Ensuring that data is stored and managed within Canada is paramount for maintaining control over AI research and development, and data privacy.

Conclusion

If Canada doesn’t act now, it risks becoming a research hub that feeds AI innovation in other countries rather than building its own AI leadership.  Will Brookfield and other investment and pension funds support Canada's AI infrastructure?  Will industry leaders like Cohere become successful enough to challenge global competitors?  Canada needs to get its economy back on track and create the right investment incentives or continue watching AI investments to flow elsewhere.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Strategy’s Rebrand, STRK Launch, and Bitcoin Tax Risks

Bitcoin | Feb 7, 2025

MicroStrategy rebrand as Strategy logo

MicroStrategy rebrand as Strategy logo

Three MicroStrategy Happenings

MicroStrategy (NASDAQ: MSTR) one of the biggest corporate holders of Bitcoin, has officially rebranded as Strategy, reflecting a deeper commitment to Bitcoin and artificial intelligence. Along with the rebrand, the company also launched a new financial product STRK now trading on Nasdaq offering an 8% dividend paying convertible preferred stock.   Lastly, (Micro)Strategy who holds over 19,000 bitcoin could now face a huge tax bill on unrealized bitcoin gains due to a recent accounting rule change.

1. MicroStrategy Becomes Strategy

On February 5, 2025, MicroStrategy announced an official rebrand and name change to Strategy (see logo with Bitcoin icon above, orange background) to better represent the company’s evolution beyond software and into a Bitcoin-focused financial strategy. The rebrand also includes a new corporate identity and website for it's AI powered business intelligence Strategy software and a separate URL to acquire Strategy's merchandise.  The About Strategy link proudly states on the page, "We are the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company."

See:  National Bank Doubling Down on MicroStrategy’s Bitcoin Boom

Michael Saylor, Founder and Executive Chairman, Strategy:

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

2. Strategy Launches STRK: A New Way to Raise Funds for Bitcoin

To fuel its Bitcoin strategy, Strategy launched STRK, an 8% dividend paying convertible preferred stock now trading on Nasdaq. The company raised $563 million from this offering which will likely be used to purchase more Bitcoin.

STRK is designed for investors who want to benefit from Bitcoin’s growth but prefer a steady income instead of dealing with Bitcoin’s price volatility. The stock pays an 8% annual dividend and can later be converted into regular Strategy (MSTR) shares, allowing investors to profit if the stock price goes up.

See:  Regulatory Clarity for Crypto: Sacks Unveils U.S. Strategy

There are risk however.  If too many STRK holders choose to convert their shares into regular stock, it could reduce the value of existing MSTR shares. Having said that, this product still shows that Strategy is using creative financial tools to increase its Bitcoin holdings without selling common stock.

3. New FASB Accounting Rules

A major Financial Accounting Standards Board (FASB) rule change now requires companies to report Bitcoin and other crypto holdings at fair market value each reporting period. This replaces the old rule which only required companies to record losses (impairments) but did not allow them to record gains unless the crypto was sold.  So this means that companies must update the value of their Bitcoin holdings regularly based on market prices by showing gains and losses as the price of Bitcoin fluctuates.

For some companies holding Bitcoin like Tesla, thanks to the new accounting rules, Tesla reported a $600 million profit from its Bitcoin holdings in Q4 2024.

See:  May 14-16: Join NCFA at Consensus Toronto 2025!

However in Strategy's case, since they hold over 190,000 Bitcoin, are now facing a huge tax bills due to unrealized Bitcoin gains. Following the Corporate Alternative Minimum Tax (CAMT) introduced by the Inflation Reduction Act, large corporations must pay a 15% tax on book profits including unrealized crypto gains.

So while the rule change benefits transparency, it also creates an unexpected tax burden for firms holding large amounts of Bitcoin.

Closing Outlook

Strategy’s aggressive Bitcoin strategy is attracting strong institutional interest with major investors backing its stock and STRK offering and company.  According to Coindesk, the world's largest asset manager, BlackRock, just increased its ownership stake in Strategy to 5% up from its previous 4.09% as of September 30, 2024.   Worth noting National Bank Doubling Down on MicroStrategy’s Bitcoin Boom.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Hester Peirce’s Crypto Taskforce Roadmap: What’s Next for Regulation?

Crypto Regulation | Feb 6, 2025

Commissioner Hester M. Peirce

Image: Commissioner Hester M. Peirce

SEC's New Crypto 2.0 Task Force Begins Journey Towards Regulatory Clarity in Digital Assets

On Jan 21, 2025, the U.S. Securities and Exchange Commission (SEC) announced the formation of a Crypto 2.0 Task Force dedicated to the development of a comprehensive and clear regulatory framework for digital assets.  The task force, led by Commissioner Peirce (aka Crypto Mom), has recently published a post on the SEC's website titled 'The Journey Begins' that serves as the starting point of much work ahead, and sets the tone and direction of a new chapter of crypto regulations in the United States.

For years, the SEC has been criticized for its "regulation by enforcement" approach and thumbing down innovative crypto firms without providing a clear regulatory framework.  The result has been a train wreck that caused frustration among crypto entrepreneurs and investors who were forced to walk down a path of uncertainty and unnecessary risk.

Peirce acknowledged these challenges in her new role:

"It took us a long time to get into this mess, and it is going to take us some time to get out of it."

Where They Want to Go

The newly formed Crypto Task Force is chaired by Peirce with Richard Gabbert serving as Chief of Staff and Taylor Asher as Chief Policy Advisor.  They are charting a new course with a mandate that includes:

See:  Regulatory Clarity for Crypto: Sacks Unveils U.S. Strategy

  • Engaging with SEC staff and the public to inform crypto regulation
  • Developing clear registration pathways for digital asset firms
  • Establishing disclosure frameworks for crypto projects
  • Reassessing enforcement strategies to ensure a more effective regulatory approach
  • Coordinating with other regulators like the Commodity Futures Trading Commission (CFTC) and international agencies

10 Key Areas of Focus (Roadmap)

In her post, Commissioner Peirce laid out the following ten priorities that will guide the task force's work:

  1. Defining Crypto Assets – Clarifying which digital assets qualify as securities
  2. Jurisdictional Boundaries – Determining which aspects of crypto fall outside the SEC's authority
  3. Token Offering Relief – Exploring temporary exemptions for compliant crypto projects
  4. Registration Options – Modifying existing rules like Regulation A and crowdfunding to make token registration easier
  5. Broker-Dealer Policies – Updating rules to allow broker-dealers to handle both security and non-security tokens
  6. Custody Solutions – Establishing safe and compliant ways for firms to store crypto assets
  7. Crypto Lending & Staking – Providing clarity on how these activities fit into securities laws
  8. Crypto ETFs & ETPs – Offering clear guidelines on approving crypto exchange-traded products
  9. Clearing & Transfer Agents – Addressing how blockchain technology interacts with these roles
  10. Cross-Border Collaboration – Creating international regulatory sandboxes to test crypto innovation

See:  UK’s Regulatory Crypto Roadmap from Sandbox to Mainstream

All told, the task force is a welcomed policy shift in how in the SEC approaches crypto.  One that is moving from a reactive enforcement by regulation approach to one that is a proactive regulatory framework.  One of transparency and stakeholder engagement.  However in her note, Commissioner Peirce stresses the need for patience:

"We need to do this in an orderly, practical, and legally defensible way."

The Journey Ahead

The SEC has launched a consultation process, inviting crypto industry participants such as startups, investors, developers, and policymakers to share their insights and help create the future of digital asset regulation (i.e., voice concerns, suggest improvements), and engage directly with regulators to build a robust and effective framework.  Crypto Mom and the Task Force highlight that successful regulation requires collaboration.

See:  Balancing Fintech Innovation and Regulation

The SEC has launched a dedicated webpage for the crypto task force and welcomes feedback via email (crypto@sec.gov). Industry participants are encouraged to submit written comments, request meetings, and take part in discussions about potential regulatory changes.  With active participation from the crypto community, we're hopeful that the final destination benefits all stakeholders in the digital asset ecosystem.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Tech Leaders Launch Build Canada for Innovation Policy Reform

Launch | Feb 5, 2025

Build Canada website

Image from Build Canada's website

Top Tech Entrepreneurs Launch Build Canada to Push for Smarter Policies and Strengthen Canada's Economy

As Canada faces a tense period of trade disputes and tariffs from the U.S. and with growing concerns over competitiveness, productivity, investment and innovation, leading Canadian tech entrepreneurs have launched a new initiative called 'Build Canada', a public platform to push forward policy solution ideas to strengthen Canada's economy.  Waiting for government is no longer an option.  Build Canada aims to provide concrete, actionable policy recommendations to help the the country remain globally competitive and adapt to economic challenges.

About Build Canada

Build Canada is a public platform that releases weekly policy proposals that offer actionable ideas and practical solutions that government officials and policymakers can use to address Canada’s most pressing economic challenges such as exporting to new markets, encouraging investment via smarter policies, strengthen innovation but supporting entrepreneurs and nurturing a culture that celebrates ambition and success.

See:  Tariff Trade War Hits Canada – What’s Happening

Build Canada is led by experienced entrepreneurs and business leaders who want to help Canada thrive:

  • Ben Parry – Co-founder of Carbon Neutral Club
  • Daniel Debow – Former Shopify executive
  • Lucy Hargreaves – Public policy expert
  • Melody Kuo – Business strategist

And backed by some of Canada’s top tech leaders:

  • Tobi Lütke (CEO of Shopify)
  • Michael Katchen (CEO of Wealthsimple)
  • Ivan Zhang (CTO of Cohere)
  • Andrew Graham (CEO of Borrowell)
  • Daniel Eberhard (CEO of KOHO Financial)

And many more as the initiative grows...

Policy Proposals from Build Canada

The group has already published four policy proposals called 'memos', each addressing an economic or social issue:

1. A Great Nation Celebrates Its Achievements and Its Builders—So Should Canada

Encourages Canadians to take more pride in their country by recognizing and celebrating achievements in business, technology, and innovation.

  • Update cultural programs to share inspiring stories of Canadian success.
  • Change how funding is provided to better support entrepreneurs and creative professionals.
  • Recognize business leaders who are driving Canada’s growth and making a positive impact.

The goal is to create a culture where innovation, ambition, and success are celebrated, inspiring more Canadians to build and contribute to the country’s future.

2. Build Here, Not There: Winning the Transportation Race

This proposal suggests having one set of national rules for transportation that would be managed by Transport Canada, making it easier for new technology to be approved and used across the country.  Now, businesses face different rules in each province and city, which makes it harder to launch innovations like electric vehicles, self-driving cars, and drones. A single, national system would speed up approvals and help Canada become a global leader in transportation technology.

3. Great People, Greater Canada: A Talent-First Immigration Strategy

This proposal suggests changing Canada’s immigration system to focus more on bringing in highly skilled workers who can help grow the economy. The goal is to attract the best talent and business leaders to help Canada stay competitive and drive innovation. It recommends:

  • Speed up visas for top graduates from the world’s best universities and Canada’s leading science, technology, engineering, math (STEM), and healthcare programs.
  • Limit humanitarian immigration to 5% of the total intake to keep a balanced approach.
  • Expand the start-up visa program so entrepreneurs who create jobs in Canada can get immediate residency.

4. Unlock Health Records, Save Canadian Lives

This proposal suggests fixing Canada’s disconnected health record system to make healthcare more connected, convenient, and better and more efficient for everyone, recommending:

  • Create a single digital health record so patient information is easily shared between hospitals and clinics.
  • Give Canadians more control over their own medical data so it's easier to switch doctors or get specialized care.
  • Help doctors access full medical histories quickly in a cost effective manner to ensure better, faster treatment.

What About the Canadian SHIELD Institute?

Build Canada is launching alongside another major policy initiative recently announced, The Canadian SHIELD Institute, founded with a $10 million donation from Jim Balsillie, co-founder of the Council of Canadian Innovators, focused on:

See:  How to Build Canada’s Competitiveness Amidst the Rise of an Intangibles Economy and Greater Geopolitical Complexity

  • Economic sovereignty – making Canada more competitive and self-sufficient
  • National security – ensuring Canada is not overly dependent on foreign technology and investments
  • Tax policy reforms – creating smarter economic policies to drive innovation and growth

Outlook

As Canada navigates economic uncertainty, shifting trade relationships, and increasing global competition, waiting for government action is no longer enough.  Build Canada is just getting started with more entrepreneurs and business leaders joining the initiative.  Help strengthen Canada's economy, one policy at a time.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Crypto ETF Battle Intensifies with XRP Dogecoin and Solana

Crypto | Feb 3, 2025

Freepik jcomp, ETF

Image: Freepik/jcomp

Crypto ETF Competition Heats Up as XRP, Dogecoin, and Solana Gain Traction

Canada’s Purpose Investments announced that they officially filed a preliminary prospectus to Canadian regulators to launch an XRP exchange-traded fund (ETF), which may beat American competitors to market.  The proposed XRP ETF will provide investors with direct exposure to XRP through a regulated investment vehicle, which further expands on its pioneering role of launching the world's first Bitcoin and Ether ETFs in the crypto sector in early 2021.

Som Seif, Founder and CEO of Purpose Investments:

"At Purpose, we remain steadfast in our commitment to innovation and to bridging the gap between traditional and decentralized finance.  As XRP sees increasing adoption and institutional interest, we believe an ETF can offer investors a transparent and familiar way to access it within a regulated framework."

See:  BlackRock Expands IBIT Bitcoin ETF Offering in Canada

Although this would be North America’s first spot XRP ETF, similar products already exist overseas such as Swiss-based 21Shares XRP ETP (AXRP), which trades on several European exchanges and is fully backed by XRP with currently $500 million USD AUM.

At the same time, U.S. firms such as Grayscale, Bitwise, WisdomTree, Canary Capital, and 21Shares have all submitted applications to launch their own XRP ETFs however the SEC has yet to greenlight any of these proposals. Approval of XRP ETFs in the U.S. is still being held up by the legal saga between Ripple and the SEC. Most recently, the SEC has filed an appeal against a previous court ruling that partially favoured Ripple, with Ripple’s response due by April 16, 2025.  As a result, many industry experts believe that Canada’s more favourable regulatory stance could help Purpose Investments get its product to market first.  Time will tell.

XRP isn’t the only crypto ETF game in town.  Bitwise recently submitted a filing for a Dogecoin ETF, which would be the first meme-based digital asset ETF.  Also, the Chicago Board Options Exchange (CBOE) has made it's third attempt to gain approval for a Solana ETF.

New Sheriff In Town

There's no question that the return of Donald Trump to the White House is promising for a crypto-friendly regulatory approach in the United States, as compared to the previous administration's SEC's regulate by enforcement approach under Gary Gensler.  Thus, many experts are hopeful that this new regulatory shift will accelerate the approval process for the numerous crypto ETFs on hold in the queue including XRP, Dogecoin, and Solana.

See:  Trump Media’s Patriot Economy Expands into Fintech

The change in regulatory sentiment can be seen on Polymarket where the probability of an XRP ETF getting approved in the U.S. in 2025 has risen to 80%.

Adding to the regulatory discussions, David Sacks, the U.S. Digital Asset Czar, is set to host a press conference on the future of digital assets tomorrow at 2:30PM ET, which may provide insights into the governments views of crypto regulations and ETF approvals.

Closing Outlook

With both Canadian and U.S. regulators reviewing applications and a new sheriff in town, investors are watching the developments closely.  The potential approval of multiple crypto ETFs would significantly improve market access to a new basket of cryptocurrencies while boosting adoption and liquidity for digital assets.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Canada and U.S. Agree to 30-Day Pause on Tariffs

Tariffs | Feb 3, 2025

Freepik master1305, Time out

Image: Freepik/master1305

A Window for Trade Talks - Canada and U.S. Agree to 30 Day Pause on Tariffs After Trump-Trudeau Call

The 25% tariffs on Canadian imports into the U.S. (and 10% on energy) have been temporarily paused following a phone call between U.S. President Donald Trump and Canadian Prime Minister Justin Trudeau. The decision comes after Canada agreed to strengthen border security and take further action against fentanyl trafficking, which the U.S. cited as a key justification for the tariffs. The 30-day suspension gives both countries time to negotiate a broader economic and security agreement.

Justin Trudeau, Prime Minister of Canada shared on X:

"I just had a good call with President Trump. Canada is implementing our $1.3 billion border plan — reinforcing the border with new choppers, technology and personnel, enhanced coordination with our American partners, and increased resources to stop the flow of fentanyl. Nearly 10,000 frontline personnel are and will be working on protecting the border.  

In addition, Canada is making new commitments to appoint a Fentanyl Czar, we will list cartels as terrorists, ensure 24/7 eyes on the border, launch a Canada- U.S. Joint Strike Force to combat organized crime, fentanyl and money laundering.

I have also signed a new intelligence directive on organized crime and fentanyl and we will be backing it with $200 million.   Proposed tariffs will be paused for at least 30 days while we work together."

See:  Tariff Trade War Hits Canada – What’s Happening

Following the agreement, Canada is temporarily suspending its planned counter-tariffs on U.S. goods. Ontario Premier Doug Ford confirmed that retaliatory tariffs would not proceed for now, advising that Canada should focus on strengthening trade ties with other partners, including China and the European Union.  Ontario was set to remove U.S. alcohol from LCBO shelves Monday night.  The province was also going to rip up a $100 million deal with Elon Musk’s Starlink for satellite internet service in Northern Ontario.

What Comes Next?

With a 30-day deadline, Canada must work quickly to secure a long-term resolution. The next phase of negotiations will likely center on border security measures, trade adjustments, and economic incentives to satisfy U.S. concerns without triggering further trade disruptions.  If no agreement is reached within the 30-day period, the tariffs could still take effect, escalating tensions between the two countries.  For now, the agreement provides relief for Canadian businesses and consumers, but the outcome remains uncertain as negotiations continue.

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NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Tariff Trade War Hits Canada – What’s Happening

Tariffs | Feb 3, 2025

Freepik kjpargeter, tariff war

Image: Freepik/kjpargeter

Canada's Trade Story – What’s Happening Now and Next

*Update Feb 3:  Canada-US Agree to 30 Day Pause on Tariffs

On February 1, 2025, U.S. President Donald Trump announced sweeping tariffs on Canada, Mexico, and China to begin February 4, 2025. The White House claims that the move was necessary to offset illegal drug trafficking (specifically fentanyl) and stop illegal immigration crossings at the U.S. North and South borders. Trump framed the tariffs as a national security emergency under the International Emergency Economic Powers Act (IEEPA), which grants the President authority to regulate international commerce in response to national emergencies. Trump’s executive order alleges that Canada has a growing presence of drug labs producing fentanyl and that Mexican cartels are operating within Canada’s borders, claims that Ottawa has denied.

See:  Canada’s Fintech & Trade at Risk Amid U.S. Tariff Threat

The new U.S. tariffs include:

  • A 25% tariff on all Canadian and Mexican imports
  • A 10% tariff specifically on Canadian energy exports
  • A 10% tariff on all Chinese imports

Canada Strikes Back

Hours after the U.S. tariffs were announced, Prime Minister Justin Trudeau announced a $155 billion Canadian tariff package imposing retaliatory 25% tariffs on $30 billion worth of U.S. goods, effective immediately February 4, with a second round of $125 retaliatory tariffs to take effect in the following 21 days.  See list of U.S. products subject to 25% tariffs

An article from CSIS points out that Canada is the largest supplier of minerals to the U.S. ($47 billion USD in 2023) like uranium, aluminum, and nickel which are key to defense, nuclear energy, and manufacturing sectors. The U.S is trying to reduce it's reliance on China's minerals for national and economic security and Canadian tariffs on these goods would cost U.S. buyers billions more.

Also note that the Canadian government is offering a remission process, which allows businesses to request relief from paying tariffs or to receive a refund for tariffs already paid, if a business can prove it can’t source the goods from Canada or other countries and that the tariffs would cause serious harm to operations or the Canadian economy. Businesses must submit detailed evidence, and exemptions will only be granted in exceptional cases.

In a strong speech, Trudeau condemned the tariffs as "reckless, unjustified, and an attack on one of America’s closest allies." He reminded Americans that Canada has stood beside the U.S. in every major conflict for over 150 years and accused Trump of “putting political games ahead of economic stability.” He also announced that Canada would explore legal action under the USMCA and the WTO.

Markets Reacting

The U.S. is Canada’s largest trading partner, buying 77% of Canada’s total exports.  New tariffs will raise costs, cut jobs, and put massively disrupt impacted sectors.  Financial markets immediately dropped on the news of an imminent trade war.

Canada needs to offset the economic damage, keep trade moving and avoid long-term financial instability.

5 Facts on Canada's Trade in 2025

The researchers at Scotiabank published these facts about 'getting up to speed with Canada-U.S. trade', which tells Canada's trade story:

1. Canada’s Economy Runs on Trade

Canada is a trading country.  In fact, 67% of Canada's economy comes from trade.  That's far more than the U.S. (24%) or even China (37%). Canada represents only 2% of the world’s GDP but punches above its weight handling 2.5% of global trade.  So when trade slows down, it hurts Canada's economy and makes us more vulnerable.

See:  Digital Export Trends and Global Trade Fintech Opportunities

Canada exported in total:
$768 billion CAD of goods (things like cars, metals, and oil)
$197 billion CAD of services (such as banking, technology, and consulting)

It means that most of Canada’s trade is physical goods while services are still a growing part of the economy.  Canadian businesses that rely on exports like cars, metals, oil, manufacturing will be hit with higher costs to sell into U.S.markets which makes Canadian products less competitive (more expensive) which hurts sales and leads to job losses, production cuts and slower economic growth.  Canada and the U.S. are deeply integrated with many raw materials passing the borders multiple times before finalizing the production of a good.

2. Energy Exports Help Balance Canada's Trade Deficit

As you might expect, Canada's energy (oil) is currently the country's largest export, totalling $174 billion CAD in 2023 (18% of all exports). Without exporting energy/oil, Canada's trade deficit would be massive. Oil, gas, and electricity sales keeps thousands of jobs alive and brings in crucial government revenue.

Energy represents 18% of total trade—removing it would cause a serious economic hit at the moment.  In 2023, Canada bought more from other countries than it sold, leading to a trade deficit of $13.1 billion CAD.  However if we exclude selling energy to other countries like the U.S. Canada's trade deficit  in 2023 would jump to $187 billion CAD, showing that Canada leans on its energy sector to balance trade.

See:  Ottawa Appoints New CEO for Export Development Canada

U.S. tariffs on Canadian oil and gas will increase prices for U.S. consumers at the gas pump and shrink demand for Canadian energy, cutting billions from the economy.  It means lower revenue for the government which could lead to reduced spending in other sectors like healthcare, infrastructure or innovation.

3. Canada is Too Reliant on the U.S. Market

The U.S. is Canada’s biggest customer who buys 77% of all our Canadian exports.  No other country is that reliant on the U.S.  China the second largest customer of Canadian exports buys less than 5%.  U.S.-Canada trade accounted for 19% of Canada's total Gross Domestic Product in 2023.

  • In 2023, Canada exported $593 billion CAD worth of goods to the U.S.
  • In 2023, Canada imported $484 billion CAD worth of goods in goods from the U.S.

One major concern is the potential exodus of companies currently operating/manufacturing in Canada who decide to move operations to the U.S. to avoid tariff taxes. Canada should diversify export markets to sell goods and services to reduce the reliance on the U.S.

Here's a chart from the Council on Foreign Relations:

Canada and mexico rely on the US Council foreign relations

Canada and Mexico rely on the US (Council foreign relations)

4. Canada’s Internal Trade Barriers Are Making It Worse

Interprovincial exports Canada 2023

Image: Interprovincial Exports Canada 2023 (Scotiabank / IMF)

Canadian provinces don’t trade with each other as much as they should. Internal trade was $418 billion CAD in 2023, but it hasn’t kept pace with international trade growth.  Utilities face a 91% trade barrier and healthcare faces 74%.  A 2019 IMF study called 'Internal Trade in Canada: A Case for Liberalization" found that provinces face an inter-provincial trade barrier equivalent to a 21% tariff!

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Today, internal trade only makes up 36% of Canada's overall trade which is down from 55% in the early 1980s.  If U.S. tariffs hit companies hard they will look to sell more within Canada but internal red tape and varying provincial regulations makes it more difficult.  The government should work to remove interprovincial trade barriers to support a team Canada approach.

5. Canada Needs More Foreign Investment

Foreign investors once saw Canada as a top destination but investment trends are changing.  While Foreign Direct Investment (FDI) in Canada grew 425% since 2000, the sources of that investment have changed. FDI from the U.S. dropped from 61% to 45% as a total of Canada's FDI.

On the other hand, FDI from Europe and Asia has grown since 2000:

  • Netherlands: +1128% increase
  • Switzerland: +613% increase
  • United Kingdom: +445% increase

But to put it in perspective, see the 2022, notable FDI positions in Canada by comparing dollar values:

  • United States:  $581 billion CAD
  • Netherlands: $154.9 billion CAD
  • United Kingdom: $99.3 billion CAD
  • Luxembourg: $69.9 billion CAD
  • Hong Kong: $30.9 billion CAD
  • Switzerland: $28.7 billion CAD

Also worth noting is that Canada's key investment sectors are shifting.  In 2011, energy, mining, and manufacturing attracted 92% of total FDI but by 2023 the same sectors fell and attracting 68% of total FDI with transportation and services seeing the fastest growth.  Canada needs to continue to attract FDI from non-U.S. allied countries and also adjust for any sector by sector shifts.

Why This Matters

Tariffs will make it harder for Canadian export businesses selling to the U.S., especially key export sectors like auto, oil/energy, and manufacturing who will feel near immediate pressure, job losses and production cuts. Businesses should actively explore various strategies to mitigate the impact of these tariffs, such as seeking alternative suppliers, renegotiating contracts, adjusting supply chains, and considering price adjustments.

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Canada also faces shrinking U.S. investment in Canada while capital from Europe and Asia is rising, representing new opportunities and markets to focus on and grow.  Countries like the Netherlands, Switzerland, and the U.K. are increasing their investments in Canada. If the Canadian government makes it easier (i.e. removing unnecessary regulatory barriers) and more attractive for investors (i.e., better tax incentives and policy support), businesses will have better access to funding and the economy will be stronger and more resilient.

How Fintech Can Help Canada Adapt to Tariffs

With U.S. tariffs increasing costs and limiting access to key export markets, Canadian businesses need new financial tools to stay competitive, secure funding, and reach global buyers. Fintech offers practical solutions that can lower trade costs, provide alternative financing, and open new markets beyond the U.S.

1. Lowering Costs & Speeding Up Trade

  • Blockchain payment systems reduce cross-border fees and eliminate costly banking delays.
  • AI-driven trade platforms help businesses find new international buyers and supply chain partners.

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2. Expanding Access to Capital

  • Digital investment platforms connect businesses with global investors and alternative funding sources.
  • Revenue-based lending and fintech credit solutions give companies flexible options to manage rising costs.

3. Automating Trade & Supply Chains

  • Smart contracts and automated compliance tools reduce paperwork, delays, and regulatory bottlenecks.
  • Fintech logistics solutions can help companies streamline exports and comply with changing trade rules.

By integrating fintech into its trade and investment strategy, Canada can reduce economic dependence on the U.S., strengthen its financial ecosystem, and empower businesses to expand globally despite trade restrictions.

Canada Must Act Now

Canada must join together and act now to prevent sustained economic damage from tariffs and a weakening trade relationship with the U.S.  Simply responding with countermeasures isn't enough.  Some companies/sectors may need targeted financial stimulus to survive (not large bailouts akin to covid supports), all companies need solutions to stay competitive.

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The government should focus on reducing barriers to investment, strengthening digital trade tools, and ensuring businesses have access to the financing they need to grow.  By using technology, innovation, and smarter financial strategies, Canada can reduce its reliance on the U.S. market and create a stronger, more resilient economy.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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