Global fintech and funding innovation ecosystem

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The Finfluencer Effect on Canadian Retail Investors

Investor Research | April 23, 2025

OSC Retail investor and social media study interface

Image from OSC Retail Investor and Social Media Study Interface

OSC Study Finds Finfluencers Strongly Impact Retail Investor Decisions, Need for Intervention

The story goes something like this... Maya wasn't looking for investment advice when she jumped on her phone and started scrolling through short videos when one caught her attention. A young finfluencer explained how he built a portfolio by investing a small amount each week. He showed screenshots, made it sound simple, and wrapped the message in personal success. It felt real and by the end of the clip Maya was thinking about following his exact steps. What she didn't realize was how many others were doing the same, by trusting only a short video.

See:  OSC Urges Stricter Rules on Gamified Investing Features

Social media platforms have become a significant source of financial information for Canadians. According to the 2024 Canadian Securities Administrators (CSA) Investor Index, 53% of investors use social media for investment information (up 18% since 2020). Not surprisingly, among young investors aged 18 to 24, the figure rises to 82%.  And to zoom in even further, 46% of investors report encountering investment opportunities on social media (up 17% from 2020).

On April 22, 2025, the Ontario Securities Commission (OSC) revealed their latest retail investor research, 'Social Media and Retail Investing: The Rise of Finfluencers' in collaboration with The Decision Lab.  This post is data-driven look at how trust can turn into risk, and what the OSC likely plans to do about it.

Rise and Impact of Online Financial Advice from the OSC Study

The OSC surveyed 655 Canadian retail investors and found:

  • 91% are active on social media
  • 35% have made a financial decision based on finfluencer content
  • Most commonly used platforms for financial info are YouTube, Reddit, and Instagram

And those who acted on finfluencer advice, the following behaviours increased significantly:

  • 12.2 times more likely to have been scammed on social media
  • 7.2 times more likely to trust the influencers they follow
  • 4.9 times more likely to trade stocks and other investments several times per week
  • 3.6 times more likely to believe the content is useful
  • 3.2 times more likely to accept losses to potentially generate higher returns
  • 2.3 times more likely to have experienced a significant investment loss in the past
  • 2.2 times more likely to manage self-service investments through mobile apps
  • 3.1 times less likely to work with a licensed financial advisor
  • 2.8 times less likely to spend fewer than 60 minutes on social media per day

See:  OSC Crypto Trading Platform Compliance Review Findings

The survey results suggest that a growing number of retail investors are relying on social media for online financial advisor, and based on their trust of finfluencers, investment advice found on social media often replaces traditional financial guidance which can lead to increased exposure to risk, especially among younger investors who are online frequently.

OSC's Experiment to Learn More

To better understand how social media and finfluencer content affects financial decisions, the Ontario Securities Commission ran an online study with 1,465 Canadians who use social media. Each person was randomly placed into different groups to see how different types of posts might influence what they would choose to buy in a simulated investment setting.  Participants managed a simulated $10,000 portfolio and were exposed to promotional finance content modelled after real social media posts.  Here's the rub:

  • 38% of participants who saw the content purchased the promoted asset
  • Only 8% of the control group (who saw no content) made the same choice
  • 29% of non-investors acted on the post, while 21% of investors did too

These above results confirmed that exposure to financial content on social media can significantly impact investment decisions, especially among those with less experience.

OSC Tested Mitigation Strategies

The OSC ran tests to look at which behavioural interventions could be used to reduce the influence of influencer content including:

See:  Report Insights: DIY Investors in Canada on the Rise

  • Disclosure - informing viewers that the post may be promotional
  • Prebunking - providing warning notifications before exposure to potential misinformation
  • Inoculation - presenting a weaker version of misleading content followed by a correction
  • Nudges - prompting users to consider the accuracy of information before acting

The results found that all of the above methods helped reduce the number of participants who purchased the promoted assets but none completely eliminated the influence of the original content.

OSC Policy Recommendations

The OSC's report suggests that the regulator supports continuation of regulatory oversight and targeted interventions to protect retail investors from finfluencer content, especially since social media is now integral to the distribution and/or access of financial advisor.  In addition to the various Canadian regulatory guidelines below, the report confirms that authorities should consider additional measures to address these concerns that are now backed by evidence.

Conclusion

While some finfluencers provide valuable insights for investors, others can provide misleading or harmful advice. The OSC's findings are a cause for concern for regulators who are evaluating further oversight measures to protect retail investors from the potential risks associated with unregulated financial advice on social media platforms (or by finfluencers).  Learn more about the OSC's study about the Rise of Finfluencers and Social Media and Retail investing.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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$4.3M in Crypto Scams Triggers Operation Avalanche

Fraud Prevention | April 17, 2025

Freepik Approval phishing

Image: Freepik

Crypto Phishing Scam Triggers Coordinated Crackdown, Authorities Contact 89 Canadians

On March 11-12, 2025, Canadian regulators led by the British Columbia Securities Commission (BCSC) and federal police coordinated a large scale effort that warned 89 crypto investors about a sophisticated scam that has already drained over $4.3 million in digital assets.

The operation, named Operation Avalanche, focused on a phishing technique that compromises users' Ethereum wallets and allows scammers to extract funds without them realizing what's happening to them.

See:  BCSC Fines Fraudulent Crypto Platform ezBtc $18 Million

Operation Highlights

  • $4.3 million was confirmed lost, all linked to wallet approval fraud
  • 89 victims were identified and contacted by phone or email
  • 7 regulatory and law enforcement agencies were involved
  • 7 Canadian-registered crypto platforms supported the operation
  • March 11–12, 2025 were coordinated national action days

What Is Operation Avalanche?

Led by the BCSC, Operation Avalanche was a 2 day joint initiative involving multiple provincial regulators, federal law enforcement, and crypto trading platforms. The primary objective was to track fraudulent activity on the Ethereum blockchain, identify affected wallets, and proactively alert Canadians before their funds were stolen.

The Ontario Securities Commission (OSC), Alberta Securities Commission (ASC), and Quebec’s Autorité des marchés financiers (AMF) all participated in  the effort, alongside the Royal Canadian Mounted Police (RCMP), Vancouver Police, Delta Police, and the U.S. Secret Service.

See:  Anatomy of Rising Deepfake Scams in Crypto and Fintech

Blockchain forensics firm, Chainalysis, provided technical support to locate and analyze all compromised wallet activity.

A total of 7 registered crypto platforms participated in the fraud prevention effort, including Netcoins, NDAX, Coinbase Canada, Wealthsimple, Shakepay who helped verify wallet ownership and victim outreach.  Additionally, Kraken and Coinsquare both provided data support.

How the Scam Works

The scam uses a technique called 'approval phishing' where victims are duped into granting scammers permission to access their crypto wallets by clicking fake approval requests that look like they come from legitimate platforms. These scam links are usually sent from fraudulent websites, spoofed emails, or fake pop-ups.

Once the wallet owner grants approval, the scammer can transfer assets out of the wallet without needing login credentials or seed phrases. Most victims are unaware that this could happen until it's too late.

Tracking and Warning the Victims

The crackdown team used blockchain analytics tools to scan Ethereum for wallet addresses with suspicious approval activity. Then, they were able to link many of these wallets to real individuals with the cooperation of crypto trading platforms.

See:  Can Cloned Voices Crack Bank Security? Need to Know

In total, 89 wallet holders were identified and contacted directly, warning them that their wallets were compromised or at high risk. This proactive early warning allowed some victims to revoke access or move their funds before more damage was done.

Bonnie Lysyk, EVP Enforcement at the OSC:

“Proactive and innovative approaches are crucial in disrupting fraud.  By staying ahead of emerging threats and leveraging advanced technologies, we can protect investors and maintain the integrity of our financial markets.”

What to Do If You’re at Risk

If you believe they may have clicked a suspicious approval link or noticed strange transactions you should act quickly by taking key steps:

See:  Canada Launches First Spot Solana ETFs With Staking

  • Revoke wallet approvals using tools like Revoke.cash or Etherscan’s Token Approval Checker
  • Change passwords and enable two-factor authentication (2FA) on crypto platforms
  • Report the fraud to the Canadian Anti-Fraud Centre and your local regulator
  • Be cautious of services claiming to retrieve lost or stolen crypto for a fee

Conclusion

Great to see the coordination among key enforcement and operational stakeholders, the 'action' and impact speaks volumes.  Learn more about Operation Avalanche and more information about how to protect yourself from phishing approval scams.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Canada Launches First Spot Solana ETFs With Staking

Crypto Launch | April 17, 2025

Spot Solana ETFs with Staking Launch on TSX

AI Image: Spot Solana ETFs with Staking Launch on TSX

TSX Lists First Solana Staking ETFs in North America

Canada’s financial regulators have done it again. Credit to Bloomberg ETF analyst Eric Balchunas, who first flagged that the Ontario Securities Commission (OSC) gave the green light on April 14 for 3iQ, Evolve, CI Global Asset Management, and Purpose Investments to list the first spot Solana exchange-traded funds (ETFs) products in North America on April 16, 2025.  

The new funds started trading on the Toronto Stock Exchange (TSX), offering direct ownership of Solana (SOL), including the potential to earn staking rewards.  Meanwhile, U.S. investors are still limited to Solana futures ETFs while Canadian's have access to the real thing, that is spot SOL with staking which allows investors to earn additional SOL by offering them in a staking pool to help secure the network by validating blockchain transactions.

See:  Crypto ETF Battle Intensifies with XRP Dogecoin and Solana

Solana is of one of the world's largest blockchains with a market cap of $69.4 billion at the time of writing.  It's fast, low cost platform that powers everything from decentralized finance to NFTs, games, and even meme coins like $TRUMP.  Sometimes referred to as the Ethereum killer because of its high transaction speed and low fees.  SOL is the native token used to pay for network activity and also powers staking.

What Makes These ETFs Unique?

All four new ETFs actually hold SOL tokens, not futures contracts, so they are tied directly to the market price of Solana.  As mentioned above, they also allow participation in staking, a key feature of Solana's proof-of-stake design.

See:  Stablecoin Payments Have Wings – Are You Ready?

By staking the fund’s holdings, investors can potentially increase the amount of SOL they own over time. Staking rewards vary and are subject to blockchain conditions but typical yields for staking SOL have ranged from 6% to 8% annually.  By comparison, Wealthsimple supports direct crypto investments including SOL, which currently offers a staking yield of 4.1%.

Canadian Spot Solana ETFs Comparison

ETF Name TSX Ticker(s) Management Fee Staking Notes
Evolve Solana ETF SOLA (CAD), SOLA.U (USD) 0% in 2025, 1.00% after Jan 1, 2026 Up to 50% SOL staked. Provider not disclosed.
3iQ Solana Staking ETF SOLQ 0% for 12+ months, then 0.15% Uses Figment as staking provider. Staking reward split not publicly disclosed.
CI Galaxy Solana ETF SOLX 0% until July 16, then 0.35% CI GAM receives up to 35% of staking rewards. 65% accrue to fund. Staking provider not disclosed.
Purpose Solana ETF SOLL (CAD Hedged), SOLL.B (CAD), SOLL.U (USD) 0.39% Uses in-house validator. Staking amount and reward split not disclosed.

Why It Matters

Canada was first to approve spot Bitcoin and spot Ethereum ETFs in 2021, and now it’s proving it's leadership again in regulated crypto innovation by approving the first spot Solana ETFs in North America (NB: first spot Solana ETF globally launched in Brazil).

See:  eToro Files Nasdaq IPO After Crypto Revenue Surge

According to Investment Executive, the launch of the funds have attracted interest from firms as far as Taiwan, showing global interest in these Canadian listed crypto products.  We anticipate U.S. approvals to come eventually but for now, Canadian funds have a first mover advantage, especially with staking built in.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Toronto’s Most-Visited Online Casino Games

April 1, 2025

Freepik DC Studio, man playing online casino

Image: Freepik/DC Studio

Online platforms have gradually become a major part of entertainment in Toronto. Many players explore digital libraries filled with various options, replacing the experience of physical venues. The range of online casino games has grown rapidly, giving players access to tables, reels, and studios from their own devices. A few titles and game types stand out as the most visited, based on player traffic and game features.

Slots with Popular Mechanics and Features

Slot machines are among the most visited online casino games in Toronto. These games usually use RNG (Random Number Generator) systems and offer mechanics such as free spins, bonus features, or expanding wilds. Themes vary from mythology to sci-fi, offering choices for many preferences.

Slots like Big Bass Bonanza, Legacy of Dead, and Starburst have steady traffic. Players can also try newer slots such as Wings of Horus and Witchy Poppins. These games often divide symbols into categories and use combinations like multipliers or scatter triggers to enhance gameplay. Slots are grouped by their volatility and hit frequency, which makes each spin carry different weight depending on the selected title.

Live Casino Studios and Broadcast Games

Live dealer studios bring a different type of engagement. These sections are visited frequently by Toronto-based players, especially those interested in blackjack, roulette, or game show-style tables. These games are streamed live with real dealers. The goal is to create a bridge between traditional and online gameplay.

The platform offers multiple tables with varied limits and table designs. Gold Saloon tables feature live roulette and blackjack hosted by Evolution Gaming, including versions like VIP Extra, VIP, and Freebet Blackjack.

Players often visit this section during evenings when most tables are active. There are also TV-themed tables based on entertainment formats that allow participation without pre-qualified status or prior achievements. These games are structured to match standard casino rules but with visual additions.

Table Games: Digital Blackjack and Roulette

Table-based casino games such as blackjack, roulette, and baccarat are available with RNG outcomes, meaning they are software-based rather than streamed with live dealers. They allow faster play, and some versions are available at all hours without wait times. The player interacts with cards or wheels through a digital interface.

Titles in this category include European Roulette, American Roulette, and Blackjack Classic. Some blackjack versions use side bets or multiple decks, while roulette games may include racetrack layouts and betting histories. These games offer clear rules and direct outcomes, making them suitable for shorter sessions or learning basic game mechanics.

Game Types Based on Player Activity and Demand

Certain games see more visits because of trends, past popularity, or seasonal updates. In Toronto, demand has been high for Megaways slots and crash-style games. Titles like Gonzo’s Quest Megaways and Buffalo King Megaways consistently appear in rotation across user profiles. These slots use expanding reels and dynamic paylines to change outcomes with each spin.

Other games include digital versions of poker, such as Casino Hold’em or Double Double Bonus Poker. Table variants and digital card games are sometimes revisited by users who alternate between fast and slow-paced games. This section grows steadily with every new addition to the library.

Bonuses and Game Access Options

Toronto players tend to explore casino games more actively when different access points are available. This includes demo versions of slots and tutorials for table games. Demo versions are offered for many titles, allowing trial spins without balance changes. These versions match the full version in appearance but cannot be used to place real wagers.

See:  A Look Inside 2024 DIY Investing Trends in Canada

Bonus categories also influence game visits. Welcome bonuses are most often linked to slots, while cashback is sometimes tied to table games. Some users access game categories through VIP-level perks, which grant additional features or versions of standard games. There is also a separation between regular games and progressive jackpot titles. Progressives offer pooled prize options and appear in a separate section of the library.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

The Most Popular Casino Games Among Canadian Players

March 31, 2025

Pixabay millerjo, online casino

Image by millerjo via Pixabay

Canada has embraced online gambling with enthusiasm, and players across the country are logging in daily to test their luck and skill. With hundreds of platforms to choose from, Sol Casino has emerged as one of the favorites among Canadians—thanks to its rich game variety, secure environment, and CAD-friendly features. But what games are Canadian players most drawn to? Let’s explore the top casino games dominating the online gambling scene in Canada.

1. Online Slots: The All-Time Favourite

Slots remain the most played games among Canadians. With their fast-paced gameplay, stunning graphics, and huge potential payouts, it's no surprise they take the top spot. Players can choose from classic 3-reel slots to advanced video slots with bonus rounds and progressive jackpots.

At Sol Casino, Canadian players have access to hundreds of slot games from top providers like Pragmatic Play, NetEnt, and Play’n GO. Popular titles include Book of Dead, Gates of Olympus, and Big Bass Bonanza. The combination of exciting themes and fair RNG systems keeps players coming back for more.

2. Blackjack: Skill Meets Strategy

Blackjack is a long-time favourite in Canada due to its low house edge and strategic depth. Players who take time to learn basic strategy can increase their chances of winning, making it one of the more skill-based games on any platform.

Sol Casino offers several variations of blackjack, including European Blackjack, Classic Blackjack, and Live Dealer Blackjack. The live tables are especially popular, giving Canadian users the feel of a real casino with professional dealers and real-time interaction.

3. Roulette: A Timeless Classic

Whether it’s the sound of the spinning wheel or the thrill of betting on a lucky number, roulette continues to be a top choice among Canadian gamblers. From red vs. black to betting on a single number, this game offers something for both risk-takers and conservative players.

At Sol Casino, players can enjoy multiple formats of roulette, including European, French, and American variants, all optimized for both desktop and mobile play. Live roulette is particularly appealing, offering a genuine casino atmosphere streamed in HD.

4. Baccarat: Simple, Elegant, and Fast

Baccarat has grown in popularity in recent years in Canada, particularly with the rise of online live dealer platforms. The rules are straightforward—bet on the Player, Banker, or a Tie—and the pace is fast.

Sol Casino’s baccarat tables are hosted by trained live dealers and feature low, medium, and high-stakes options, making it suitable for all types of players. The simplicity of the game, paired with quick rounds, makes it ideal for both beginners and veterans.

5. Live Dealer Games: Real-Time Action

Live dealer games are a fast-growing trend in Canada, and Sol Casino is leading the way with its impressive selection. Canadians enjoy the interactive nature of games like:

  • Live Poker (Casino Hold’em, 3-Card Poker)
  • Live Wheel of Fortune-style games
  • Live Game Shows like Crazy Time and Monopoly Live

These games bring the land-based casino experience to your screen, offering real dealers, real-time outcomes, and live chat functionality.

6. Video Poker: A Blend of Slots and Strategy

For those who enjoy thinking through their moves but want faster gameplay than table games offer, video poker is a go-to option. Titles like Jacks or Better, Deuces Wild, and Aces & Faces are widely played in Canada.

Sol Casino provides several high-quality video poker games with clear rules, strategic potential, and crisp interfaces—especially appealing to players who enjoy analytical games.

Conclusion: A Game for Every Canadian Player

Canadian online casino players have diverse tastes, but certain games stand out thanks to their excitement, accessibility, and rewarding nature. From the spinning reels of slots to the strategic challenge of blackjack, and the immersive world of live dealer games, there’s something for everyone.

See:  From Gaming to Gig Economy: How Canadians are Embracing New Payment Methods

With its massive game library, secure platform, and support for CAD, Sol Casino has positioned itself as a top destination for Canadians seeking fun, fairness, and variety. Whether you're a seasoned player or just starting out, you’ll find your favorite games waiting at Sol Casino.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

iGaming Conference: Gathering for the Future of Online Entertainment

March 18, 2025

Freepik igaming dice

Image: Freepik

Introduction

The iGaming industry is one of the fastest-growing sectors in the world, driven by innovation, technology, and changing consumer behavior. As online casinos, sportsbooks, and gaming platforms continue to expand, industry professionals must stay ahead of trends, regulations, and emerging technologies.

This is where an iGaming conference becomes essential. These global events bring together industry leaders, game developers, regulators, and tech innovators to discuss the future of online gambling.

What is an iGaming Conference?

An iGaming conference is a professional event where industry experts gather to discuss the latest developments in online casinos, sports betting, esports, and gambling technology. These events typically feature:

🎤 Keynote speeches from industry giants
📈 Panel discussions on gaming trends, regulations, and market growth
🤝 Networking sessions for operators, affiliates, and service providers
🎮 Exhibitions showcasing the latest casino games and iGaming technologies
💰 Investment opportunities for startups and gaming entrepreneurs

iGaming conferences are held worldwide, attracting thousands of attendees from different sectors of the online gambling industry.

Top iGaming Conferences to Attend

There are several must-attend iGaming conferences that bring together the best minds in the industry. Here are some of the top events:

1. ICE London

📍 Location: London, UK
📅 Date: Annual (February)
🌍 Why Attend?
ICE London is the largest iGaming event in the world, featuring thousands of exhibitors, industry leaders, and gaming innovators. It covers casino gaming, sports betting, blockchain technology, and artificial intelligence in gambling.

2. SiGMA Europe

📍 Location: Malta
📅 Date: Annual (November)
🌍 Why Attend?
SiGMA (Summit of iGaming Malta) is a leading European iGaming conference focusing on gaming regulation, affiliate marketing, and emerging technologies like VR casinos and crypto gaming.

3. G2E (Global Gaming Expo)

📍 Location: Las Vegas, USA
📅 Date: Annual (October)
🌍 Why Attend?
G2E is the biggest gambling expo in North America, covering both land-based and online gaming innovations. It attracts casino operators, software developers, and investors from around the world.

4. iGB Affiliate London

📍 Location: London, UK
📅 Date: Annual (February)
🌍 Why Attend?
This event is perfect for affiliate marketers and digital advertisers in the iGaming industry. It focuses on SEO, lead generation, and affiliate partnerships for online casinos and sportsbooks.

5. SBC Summit

📍 Location: Barcelona, Spain
📅 Date: Annual (September)
🌍 Why Attend?
The SBC Summit is dedicated to sports betting and online gaming, covering payment solutions, responsible gambling, and AI-driven betting strategies.

Why Attend an iGaming Conference?

Attending an iGaming conference is more than just a business trip—it’s an opportunity to boost your knowledge, expand your network, and stay ahead in a competitive industry. Here’s why you should consider joining:

1. Stay Updated on Industry Trends

The online gambling industry is evolving rapidly with new technologies such as:
🔹 Blockchain & Crypto Casinos – Secure and anonymous betting options
🔹 Virtual Reality (VR) & Augmented Reality (AR) Casinos – Immersive gaming experiences
🔹 AI & Big Data in Gambling – Personalized gaming and fraud detection
🔹 Esports Betting – The booming market of competitive gaming wagering

2. Network with Industry Leaders

iGaming conferences bring together:
🤝 Casino operators looking for new game providers
🎮 Game developers showcasing innovative casino games
📈 Affiliate marketers seeking profitable partnerships
💳 Payment providers offering secure transaction solutions
🏛️ Regulators & legal experts discussing compliance and licensing

3. Discover New Business Opportunities

Whether you're launching a new online casino, looking for game suppliers, or expanding into new markets, iGaming conferences help you connect with potential partners and investors.

4. Learn from Expert Speakers

Industry veterans share their insights on:
📊 Market trends & forecasts
📜 Gambling regulations & compliance
🎰 Game development & innovation
💡 Affiliate marketing & traffic strategies

5. Experience Cutting-Edge Gaming Technology

From AI-powered chatbots for customer support to live dealer studios streaming in 4K, iGaming conferences showcase the latest advancements shaping the industry.

See:  The Best Payment Gateways in Canada: Top Picks for 2025

The Future of iGaming: Key Trends to Watch

The iGaming industry is constantly evolving, and these trends are set to redefine the future:

🔥 1. Rise of Crypto Casinos

More online casinos are integrating Bitcoin, Ethereum, and other cryptocurrencies for fast, anonymous transactions.

🎮 2. Growth of Esports Betting

With the popularity of games like CS:GO, Dota 2, and League of Legends, the esports betting market continues to expand.

🕶️ 3. Virtual & Augmented Reality (VR/AR) Gaming

VR casinos offer a realistic gaming experience, allowing players to walk through virtual casino floors and interact with live dealers.

🤖 4. AI & Machine Learning in Gambling

AI is being used to enhance player personalization, detect fraud, and optimize marketing campaigns.

📱 5. Mobile-First Gaming

With more players using smartphones and tablets, mobile-optimized casino platforms are now a top priority for operators.

Final Thoughts: Why iGaming Conferences Matter

The iGaming industry is one of the most dynamic and competitive sectors in the world. Attending an iGaming conference is an excellent way to stay informed, network with industry leaders, and discover new business opportunities.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

CCA Report: State of Investment Crowdfunding 2025

Report | Feb 20, 2025

State of Investment Crowdfunding 2025, Crowdfund Capital Advisors

Investment Crowdfunding in 2025 - Trends, Insights, and Market Analysis

Every year, Crowdfund Capital Advisors led by Sherwood Neiss, publish their annual report based on investment crowdfunding data captured and analyzed.  Their report represents one of the most comprehensive views of crowdfunding markets in the U.S. and includes deal activity, trends, insights and analysis.  This article shares a few highlights.  Download the free 209 page PDF report for a full review of the 2025 State of Investment Crowdfunding.

See:  State of UK Equity Crowdfunding Entering 2025

Investment or Equity crowdfunding continues to demonstrate that it's a powerful capital raising tool for startups and scale-ups, helping businesses access capital and driving innovation across the country.  Over the past decade, it has enabled thousands of companies to raise capital outside traditional financing channels, offering companies choice.

Investment Crowdfunding's Impact Since 2016

As of the end of 2024, investment crowdfunding platforms collectively raised over $2.8 billion since inception, funding 7,894 issuers across 2,234 cities. This movement is not just about raising capital—it has created 437,000+ jobs and injected $9.5 billion annually into local economies.   Since the launch of equity crowdfunding in 2016, the numbers clearly demonstrate impact and growth, with more upside to come:

  • Issuers: 7,894
  • Offerings: 9,376
  • Cities across the United States: 2,234
  • Funded capital: $2.8 billion+
  • Investors: 2.1 million+
  • Jobs supported: 437,000+
  • Economic Stimulus: $27.1 billion injected into the economy
  • Enterprise value: just under $100 billion of potential liquidity.

2024 Changing Investment Landscape

The industry has seen rapid growth, maintaining a compounded annual growth rate (CAGR) of 32.5%. It took five years to reach the first billion dollars in investments but the second billion was raised in just 23 months.

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  • Total investment raised was $545.6 million, setting a new record (surpassing the previous high in 2021)
  • Average amount raised per campaign was $616,000.  A 29.4% increase from 2023, showing that companies are securing more funding per round
  • Campaign success rates have declined from 72.7% in 2023 to 63.7% in 2024. This signals increased investor scrutiny, with funding shifting toward companies that demonstrate strong revenue potential.
  • More investors are writing bigger checks with average check sizes increasing in 2024, showing a stronger interest in post-revenue businesses that have a proven track record.
  • Preference for revenue-generating businesses was 64% of successful campaigns in 2024 were for companies that already had revenue, demonstrating that investors favour more established businesses over early-stage startups

Top Platforms in 2024. Who’s Leading the Market?

Investment crowdfunding markets are still competitive but a few platforms continue to lead in total capital raised (see ranking in table below)

Rank Platform Offerings Capital Raised Investors
1 Wefunder 276 $268.5M 106.4K
2 StartEngine 169 $83.8M 50.8K
3 Dealmaker 56 $43.2M 30.2K
4 Republic 50 $25.0M 21.0K
5 Honeycomb 138 $9.5M 8.6K

Three Key Trends

1. Investor Behaviour and Market Shifts

Recently, more capital is flowing into companies with proven revenue models.  In 2024, 63% of successfully funded companies were post-revenue.  This is a departure from the earlier years when riskier, pre-revenue startups dominated investment crowdfunding markets.

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Investors are becoming more selective, resulting in larger check sizes but fewer deals being funded. This trend reflects a maturing market where investor confidence hinges on financial performance and strategic growth opportunities.

2. The Rise of AI and Fintech in Crowdfunding

Technology startups in artificial intelligence, machine learning, and fintech are attracting the highest levels of investor interest. AI firms raised $312 million in 2024 alone with fintech companies following closely behind. This aligns with broader market trends where digital transformation and automation are leading investor priorities.  Also, crowdfunding platforms themselves are integrating AI tools to improve decision-making and potentially increase transparency while reducing risk.

3. Policy and Regulatory Changes

Regulation remains a hot topic as policymakers consider raising the Regulation Crowdfunding (RegCF) cap from $5M to $20M. This change could unlock larger capital raises, making equity crowdfunding a more viable option for high-growth companies. Further, discussions around tokenized securities and blockchain integration could introduce new levels of liquidity and investor participation which would further bridge the gap between private and public markets.

Key Takeaways

  • Investment crowdfunding is growing fast with more than $2.8 billion raised and 7,894 issuers funded, making it a major force in startup financing.
  • Investors are contributing larger amounts but being more selective, focusing on businesses that already generate revenue.
  • AI and fintech startups attracted the most funding, with AI companies raising $312 million in 2024.
  • Regulatory changes could expand the market, such as increasing the RegCF cap from $5M to $20M and expanding the use of tokenized securities.
  • Leading platforms continue to dominate, with Wefunder, StartEngine, and Republic holding strong positions, while Dealmaker is growing in specialized markets.

The Road Ahead

Investment crowdfunding has proven its ability to democratize access to capital, stimulate job creation, and fuel economic growth. With institutional investors showing increased interest and platforms refining their strategies, the next decade will likely see even greater adoption and innovation in the space.

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2025 is expected to bring further growth, with the number of deals projected to rise to 1,600-1,700 offeringsArtificial intelligence investment tools and tokenized securities could provide more liquidity for investors.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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