Karsten Wenzlaff, Advisor
August 26th, 2025
Global News | | Oct 24, 2021
If you haven’t shopped for a credit card in a while, you may see some unfamiliar names in the offerings.
Companies like Brim Financial, Float Inc., Caary Capital Ltd., Jeeves Inc., and Neo Financial are part of a growing crop of tech-enabled lenders that are looking to snag a share of the lucrative credit card market from the big banks.
The startups have to be creative with rewards programs because they lack the scale to offer the big sign-up bonuses of the big banks, said Castaldo.
On corporate cards, companies like Jeeves, Float and Caary are aiming mostly at startups and small to medium businesses, offering fast sign-up, numerous digital cards, higher credit limits and no personal guarantee, as well as easier integration into some accounting and spend management software.
Jeeves directly monitors a client’s bank account and uses machine learning to assess risk, which Thazhmon said allows them to offer the higher credit limit and no personal guarantee.
The new competition for the big banks comes as the market is already feeling pressure. Credit card debt fell by $16.6 billion in the first year of the pandemic as people paid down debt, especially those with low credit, who generally pay higher interest. Banks are also seeing more competition from buy-now pay-later models, which some companies like Brim have integrated into their products.
But while the new entrants may have innovative offers, they still have a tough road ahead to break into the market, said Abhishek Sinha, who leads EY Canada’s banking technology consulting practice.
“It’s not that easy breaking into the credit card space because you’ve got a very mature, established market and it seems the Canadian consumer … we are a bit more risk averse, we are a bit more OK with status quo than our cousins down south. I don’t think it’s a question of fintechs picking up on a niche that’s underserved, I think it’s more fintechs picking up on niche where they think they can differentiate.”
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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McMillan | Darcy Ammerman, Mitch Koczerginski, Robbie Grant, Anthony Pallotta | Oct 12, 2021

Since open banking is predicated on the free flow of information, privacy is key to an open banking system. In its February 2019 Review into the Merits of Open Banking, the Committee said “[t]he trust needed to allow the digital economy to flourish, and the social license that organizations will need from Canadians to innovate with their personal data, hinges on having an appropriate legal framework in place that puts at the forefront key privacy issues.” In its January 2020 review of stakeholder submissions, the Committee observed that all stakeholders considered privacy to be a significant risk of open banking. In its own submission to the Committee, the Office of the Privacy Commissioner of Canada (“OPC”) called for several privacy reforms to support an open banking system.
Many of those reforms are already making progress. Before the election was called, the government had introduced a substantive overhaul to Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), in the form of Bill C-11, which would have enacted the Consumer Privacy Protection Act (“CPPA”) (we summarized the proposed changes in a previous bulletin). Bill C-11 died on the order paper when the election was called, but since the liberal government has now returned to office, a new privacy law bill is expected to be forthcoming. There is added international pressure for privacy reforms too, as the EU reviews Canada’s adequacy status under the General Data Protection Regulation (“GDPR”). Maintaining such status is crucial as it permits data processed in accordance with the GDPR to be subsequently transferred from the EU to Canada without requiring additional data protection safeguards or authorization to transfer the data.
Meanwhile in Quebec, An Act to modernize legislative provisions as regards the protection of personal information (“Bill 64”) received Royal Assent on September 22, 2021. This Bill amends Quebec’s Act respecting the protection of personal information in the private sector (“Quebec’s Private Sector Act”) to include a data portability right, increased fines for non-compliance, and enhanced requirements for breach notification, consent, and data protection, among other changes.
In its June 2019 report on open banking, the Standing Senate Committee on Banking, Trade and Commerce recommended modernizing PIPEDA to align it with global privacy standards. It wrote that these changes “must include a consumer data portability right.”
In the context of open banking, data portability means a consumer’s right to direct that their personal financial information be shared with another organization. While this sounds simple in theory, it presents challenges for the organization sharing the data (typically the financial institution). First, personal information owned by the consumer is often grouped together with information owned by the sharing organization. For example, financial institutions may create “derived data” by processing consumer information together with proprietary algorithms and analysis. The Final Report takes the position that the financial institution should generally be able to exclude derived data from an open banking system. However, if such data is normally available to the consumer, the financial institution should have an obligation to justify an exclusion.
The second and related challenge is that sharing organizations may store and process data in a variety of formats, but for data portability to be meaningful, the personal information must be shared in a usable technological form. The difference between a string of loose data, and a properly organized spreadsheet is significant to the utility of such information for a third party app developer. Financial institutions can look to Quebec’s Bill 64 as an example of how the concept of data portability could play out in practice. When it comes into force, Bill 64 will amend Quebec’s Private Sector Act to provide consumers with a right to request their computerized personal information in a “structured, commonly used technological format” unless doing so raises serious practical difficulties.
The introduction of a data portability right may require financial institutions to overhaul their data processing systems to ensure consumer data can be shared in a commonly used form, while separating out data that is unnecessary or proprietary to the financial institution. Depending on the sharing organization’s data processing systems, data portability may require significant lead time to implement. The challenges outlined above are likely why the technological format amendment to Quebec’s Private Sector Act does not come into force until September 22, 2024 (a full year after the majority of the amendments).
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Forbes | | Sep 16, 2021
I got an e-mail to remind me to pay my credit card bill, so I went to log in to pay it. The browser filled in my username, I entered the missing digits from my PIN and I opened 1Password to get the password and typed it in, but it was rejected.
I thought maybe I typed it wrong, so I typed it again. Nope. So I clicked on “lost password” and got taken to another page where I had to enter all sorts of personal details, including my credit limit. Catch 22. I need the credit limit to reset the password but I don’t know what my credit limit is without the password.
I give up on the web and open the app on the phone. It lets me log in without having to remember a password, so I select pay. My credit card provider likes a heritage approach to payments, so instead of an xPay option it presents me with a web screen from the 1990s and I have to get out my debit card and type in the details.
I then get redirected to my bank app and I have to enter my PIN number, OK the transaction, enter my PIN number again (I don’t know why) and then get a message saying that the transaction has been declined.
Oh well. That’s 2021 for you.
What should have happened, of course, is that I go to my credit card provider, enter my username, authenticate the log in from my bank app using my fingerprint. Then I select pay, approve the transaction from my bank app and go about my business.
There has been a change in the environment around digital identity over the past year. The coronavirus catastrophe has required many individuals, companies and organisations, who never had to do business online before, to shift to the new normal in double-quick time. This has in turn meant that the ability to create digital identities, to bind those identities to real-world legal entities and to use those digital identities to support online persona with the necessary collection of credentials to enable online transactions has become central to business and government. There has also been a change of attitude toward the business of identity and the perception of digital identity as a fundamental rather than as a “nice to have”.
Now, however, while we may be no nearer calculating the costs of having a digital identity infrastructure we now have some very accurate figures for the costs of not having a digital identity infrastructure. This is because the escalation of fraud through the pandemic has been staggering.
Why do I single out the banking industry? Well, in the past two years, 37% of American consumers have been victims of application fraud and slightly more have experienced account takeovers. Since financial institutions are on the front line, surely we should look to them for some co-ordinated action to bring the problem back under control? Where is the “bank identity”? The “financial services passport”? The “money monicker” or whatever we choose to label it?
Many countries already have some form of bank ID. Norway, for example, where the pandemic experience was utterly different from that of the USA or the UK. In Norway, the Ministry of Finance and stakeholders delivered the SME loan guarantee scheme within three weeks and the first loan was granted and on account one hour after the scheme was authorised. The pandemic compensation scheme was similarly developed within three weeks. They were able to do this because they decided to create wholly digital schemes to process applications and deliver automated payments.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Blog TO | Lauren O'Neil | Sep 28, 2021
One of the most highly-valued startups in the world just announced a "major expansion of its presence into Canada," joining the likes of Google, Amazon, Netflix, Reddit, TikTok, DoorDash, Uber, Pinterest, Wayfair and dozens of other tech giants in opening a downtown Toronto office.
Stripe announced on Tuesday that it expects to sign a lease for office space in downtown Toronto sometime over the next few months, though a location has yet to be revealed.
The goal is to tap into the city's vast pool of local engineering, product and sales talent, as well as to bring more services to its Canadian customers, of which there are many.
"Stripe is hiring for roles in engineering, product, and sales in Toronto. This team complements Stripe's increasingly distributed engineering workforce — including in Dublin and its London fintech office."
While not as much of a household name as startups-turned-tech giants like Uber or TikTok, Stripe is an incredibly fast-growing company with backing from the likes of heavyweight venture capitalists including Elon Musk and Peter Thiel.
The platform, which has dual headquarters in San Francisco and Dublin, describes itself as a "technology company that builds economic infrastructure for the internet," effectively makes payment processing software for e-commerce.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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PPF | Sep 28, 2021
Forging a new path for sustainable and inclusive prosperity in CanadaThe reopening of the economy and the election of a new Parliament provides an opportunity for the country to address a series of long-standing and more recent societal challenges with the same determination as the pandemic itself. The following critical issues leave Canada no choice but to forge new routes to an improved future:
To this end, a working group of 12 members of Canada’s Senate undertook a study in late 2020 to examine where our nation should turn in developing the next wave of prosperity and how to ensure this success is shared by all. The Senate Prosperity Action Group heard presentations from more than 40 experts from across the economic and social spectrum, which will culminate in a report with recommended policy actions to be released in the weeks ahead.
The Public Policy Forum and Senate Speaker George J. Furey invite you to a special event featuring the Senate Prosperity Action Group and some of the most respected Canadian political leaders of the past half-century including John Manley, former Deputy Prime Minister of Canada, Frances Donald, Chief Economist, Manulife Financial, Tabatha Bull, President & CEO, Canadian Council for Aboriginal Business, Monique Leroux, Chair, Industry Strategy Council and Chris Ragan, Professor, McGill University and former Chair, Eco-Fiscal Commission. Our panelists will unpack the report and discuss how Canadian society can work together to achieve sustainable and inclusive prosperity. We also look forward to welcoming the Rt. Hon. Joe Clark and the Hon. Christy Clark for a fireside chat on Building Consensus which will be moderated by PPF President & CEO, Edward Greenspon.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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