Karsten Wenzlaff, Advisor
August 26th, 2025
Compliance | Sep 11, 2024
Image: Freepik/rawpixel.com
The Marketing Rule was created in December 2020 and now the Securities and Exchange Commission (SEC) is ramping up enforcement. The SEC just fined nine investment advisors a total of $1.24 million for using deceptive advertising and omitting key disclosures when relying on third-party ratings and client endorsements. The marketing rule is the biggest modification in decades and is intended to improve investment advisor advertising standards and ensure that investors get fair, accurate, and transparent information. Fintech companies, especially those offering financial services, need to understand and follow these new regulations to avoid regulatory fines.
The SEC 2020 Marketing Rule (430 page PDF) is regarded as one of the biggest modifications in many years. The previous solicitation and advertisement laws had not been touched since the 1960s/70s, so updates were long overdue given the introduction (and importance) of social media, digital marketing, and other forms of online communication including texting. The rule incorporates principles-based standards, which are more adaptable and suitable to the quickly changing marketing environment of today where firms use performance advertising, third-party ratings, and testimonials (to name a few techniques).
1 - Truthful and evidence-based claim: An adviser clearly shows performance outcomes across standardized periods (e.g., 1, 5, and 10 years) and discloses any associated risks, such as market volatility or potential losses. The performance data is supported by records that can be verified by the SEC, if required.
2 - Clear use of testimonials: A client testimonial is used with full disclosure that the individual is a current client who was rewarded for their recommendation. The commercial also emphasizes possible conflicts of interest and the fact that previous performance does not guarantee future results.
3 - Accurate 3rd party ratings: An adviser provides a third-party rating from a reputable agency and provides a detailed note that includes the assessment methodology, duration of the review and whether or not the advisor was paid for it.
1 - Misleading or false performance claim: An adviser promotes "top-performing" funds for a three-month period without disclosing that the success was due to an temporary anomaly in the market and that the long term performance were much lower.
2 - Improper use of testimonials: An advisor gives an amazing client endorsement that implies the advisor's services guarantee profits. They also don't disclose that they were paid for the endorsement.
3 - Inaccurate third-party ratings: An advisor advertises a third-party rating but does not disclose the rating criteria or mention that the business was compensated for services.
With the SEC concentrating on marketing compliance, fintech businesses should assess their marketing strategy to ensure transparency, accuracy, and fairness.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Fintech Innovation | Sep 10, 2024

Image: Canada's Real GDP 1970 2024 (The Hub)
Sadly, as outlined in a recent article in The Hub, Canada's widening prosperity gap with America (and other countries) demands immediate action. There is serious concern about Canada's economic competitiveness and general quality of life in light of the widening prosperity gap between the two countries. This widening gap is caused by a number of issues, such as insufficient capital investment, constrained economies of scale, and inefficiencies in worker skills and labour mobility. All innovation stakeholders including government should act with a sense of urgency to do their part to help reverse the trend. Let's look at a few key drivers of the economic gap and 5 fintech ideas to help close it.
While it's complex and there are numerous of contributing factors to Canada's prosperity gap, here are a few primary factors to act upon:
As a financial technology innovator and entrepreneur, you can have an outsized role in helping to reduce Canada's prosperity gap. Here are five fintech ideas to help bridge the divide.
The Canadian economy depends heavily on small to medium sized businesses (SMEs) yet many of them have difficulty managing their cash flow, making smart investments, and creating long-term financial plans. Fintech businesses can create AI-driven financial planning solutions that provide SMEs tailored insights for growth and capital allocation plans. This can enable SMEs to increase production, improve efficiencies, and make more informed data-driven decisions to generate more value and increase prosperity.
Underserved populations and communities especially in rural areas may have restricted or limited access to traditional finance sources. Fintechs can extend peer-to-peer (P2P) lending networks to provide flexible loans to individuals and businesses who lack access to traditional finance.
By offering fair and accessible loans to marginalized communities, these platforms can improve financial inclusion, encourage regional economic growth, and reduce income disparity.
Businesses in Canada and the United States depend on cross-border trade, yet international payments are sometimes expensive and time-consuming due to established banking institutions. Payment systems built on blockchain technology can improve international transactions by reducing costs and expediting processing times, which can also help Canadian firms enter foreign markets to boost sales, ultimately improving national prosperity.
Modest income earners without access to standard investment tools and knowledge find it difficult to build wealth. Micro-investing platforms can help Canadians increase their savings and investments by breaking up deposits into smaller chunks and placing them in diversified portfolios that can help low-income Canadians generate money over time and close the economic gap by facilitating access to public and private markets, and wealth-building opportunities.
The need to retrain and upskill individuals to meet the demands of developing areas like AI, tech, and green energy is growing quickly as Canada's prosperity gap widens.
Fintechs can offer a platform that incentivizes people to enroll in workforce training programs at a reduced cost while providing them the skills needed to move into higher paying jobs. This would help reduce Canada's skills mismatch by making education and training more accessible and inexpensive, and also help promote labour mobility and productivity.
The economic future and standard of living of Canada are threatened by the growing prosperity gap between the United States and Canada. Fintech innovators can be a positive catalyst for change, and help overcome this reversible trend. Fintechs can help strengthen our workforce, empower SMEs, broaden financial inclusion, and reduce the economic gap.
We need strong, cooperative action from companies, government, lawmakers, and fintech leaders alike if we are to advance Canada. By working together, we can use technology to build a more inclusive and brighter future for all Canadians. The gap is getting bigger. The time to act is now.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Funding | Sep 5, 2024

Image: Freepik
As reported by Reuters, Safe Superintelligence Inc. (SSI), founded by Ilya Sutskever, has raised $1 billion from prominent investors like Sequoia Capital and Andreessen Horowitz to develop AI systems that exceed human intelligence while placing safety first. This occurs at a time when an increasing number of AI executives and researchers are leaving powerful roles at Google, OpenAI, and others to focus on the development of ethical and responsible AI.
SSI's $1 billion round reflects an increasing understanding that AI needs to be regulated, and if unchecked for much longer, there will be problems that require immediate attention. With this kind of funding in-hand, SSI can focus on safety long-term without having to worry about commercializing a quick product to survive. SSIs mission is pretty clear. That is ensure that superintelligent AI remains aligned with human values, rather than rushing into markets without the appropriate protections.
Sutskever and SSI are not alone in their efforts to improve AI safety. Several high-profile AI leaders have left their positions at large companies pushing the limits of AI to focus more on safety and responsible AI research, such as:
Notably, OpenAI investors, Sequoia Capital and Andreessen Horowitz, have also backed SSI highlighting the tension in the AI space. Such a dual investment strategy is hedging their risk by The conflict in the AI sector is brought to light by this dual investment approach. Investors are hedging their risks by funding businesses that place a high priority on safety while also encouraging progressive innovation. Striking a balance between safety and innovation in the wider AI industry is becoming more important for large players including firms like NVIDIA creating some short term volatility.
Governments are starting to create and implement regulations that oversee the creation and application of AI systems, particularly those that communicate with the general public. Examples of leading AI regulations that are shaping global AI governance include:
As government, industry and society at large demand greater responsibility towards the development of safer AI systems globally, there will likely be further bifurcation in the market between companies focused on rapid commercialization and those prioritizing safety. SSI's $1 billion backing propels it to the forefront of this effort.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Financial Literacy Month | Sep 4, 2024

Image courtesy of FCAC
To strengthen financial literacy in Canada, the Financial Consumer Agency of Canada (FCAC) launched financial literacy month (FLM) back in 2011 and continues to lead a national campaign to engage organizations across private, public, and the non-profit sectors to encourage financial education and resilience every year. This November is Financial Literacy Month.
One of the main theme's this year is "Money on your mind. Talk about it!" to help break the taboo around talking about money. As leaders and influencers in fintech, we all play an important role in shaping how Canadians manage, interact with, think about, and of courese talk about money and their finances.
Financial technology companies are uniquely positioned to provide Canadians with the tools, information, and resources they require to improve their financial well-being. As tech continues to transform how we manage our money, it is more important than ever to ensure that all Canadians, regardless of financial knowledge and background, are prepared to make educated and smart decisions about money.
You may already have a wide range of financial resources and tools on your platform. This November, encourage visitors to explore these educational features that can provide valuable information around budgeting tools, credit score monitoring, saving options, debt management, and tailored financial insights that align with your community and platform design and tools. If you're stuck for time and don't have many educational resources on your website, you can draw from the various free tools and resources available on the FCACs website. Or share the latest FCAC financial well-being survey results to help inform.
One idea is to create digestible content in a series that you can regularly share throughout the month of November to help customers understand critical financial literacy issues and concepts. If your platform can deliver data-driven personalized advice to users that would be amazing. For example, analyzing spending patterns and recommending tips on reducing expenses or how to optimize budget planning. This type of content can also be delivered through quizzes or challenges where the results help guide customers towards better financial habits.

Image courtesy of FCAC
Host a virtual event or webinar and encourage your network to participate in an FLM campaign by sharing their own stories, challenges, or tips on social media using the hashtags #MoneyOnYourMind and #FLM2024. Perhaps participants can share their financial achievements and how they did it. You could incentivize participation with rewards and discounts or perks on your platform. Feature the top stories through your network and social channels to help inspire others. Engage with other influeners or financial experts to discuss and host Q& A sessions.
Traditional financial services remain out of reach for many Canadians. Fintechs can be crucial in closing this gap by creating resources and tools that specifically help underprivileged or marginalized populations.
Collaborate with NCFA Canada and others to develop and disseminate instructional materials that are available to all Canadians, including those who might not have access to conventional financial institutions. Offer them free access to your platform's premium features during FLM along with financial management resources.
As a Fintech, you're in a great position to lead the way in encouraging financial literacy this November. By incorporating education into your platform, connecting with your user base through events or social media, and removing barriers for underprivileged groups, you can contribute to a future in which every Canadian feels competent managing their finances.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Taxes | Sep 4, 2024

Image: Pixabay/flyfin
On August 12, 2024, Finance Canada proposed changes to the Income Tax Act that included the Canadian Entrepreneurs' Incentive (CEI). This new incentive seeks to lower the taxable component of capital gains to help some entrepreneurs mitigate the tax burden of up to $2 million in qualifying capital gains during their lifetime. As of 2025, Canadian entrepreneurs will have the opportunity to benefit from CEI alongside the Lifetime Capital Gains Exemption (LCGE). Together, LCGE and CEI can reduce taxable gains by up to $3.25 million (lifetime) when you sell your qualifying business.
The Incentive will be phased in over a five-year period, starting in 2025.
Entrepreneurs can efficiently minimize their taxable income over time by strategically timing the sale of their firms to take advantage of tax benefits provided by CEI.
Note that the Lifetime Capital Gains Exemption (LCGE) is different than CEI and allows entrepreneurs to exempt capital gains up to $1.25 million (effective June 2024) from being taxed when they sell their qualifying business or property. Once the LCGE is applied, CEI is used to further reduce taxable income. Entrepreneurs need to understand how both LCGE and CEI work together and who qualifies. Let's look at a detailed example below.

Image: Freepik/garetsvisual
Assume Linda founded a software firm three years ago and intends to sell her shares in 2025 for a $2 million profit. She would have to pay taxes on approximately $1.29 million of her earnings, if no deductions were taken. However, Linda may lower her taxable income to $325,000 if she takes advantage of both the LCGE and CEI. She would do this by deducting $133,333 from CEI and $833,333 from LCGE, leaving her with significantly less taxable income and a smaller tax payment.
Let's break it down...
If Linda does not claim any deductions like the LCGE or CEI:
The LCGE allows Linda to exclude up to $1.25 million (lifetime limit) from her taxable income at the new inclusion rate. So by applying the LCGE, Linda can reduce her taxable income by $1.25 million × 2/3 = $833,333.
Applying CEI further reduces the taxable income. The maximum deduction under CEI in 2025 is $133,333, based on a capital gain of $400,000 at the new inclusion rate. So by applying CEI, Linda can further reduce her taxable income by $400,000 × 2/3 × 1/2 = $133,333.
So now subtract the deductions from Linda's initial taxable income from the sale of her shares.
* Takeaway* by applying the LCGE and CEI tax benefits, Linda owes much less tax and gets to keep much more of the capital gains she generated from the sale of her qualifying business shares.
Eligibility for CEI and LCGE are similar but not the same. Both apply to capital gains from the sale of qualified small enterprises, although they differ in many ways and have extra criteria - see below.

Image: Freepik/aleksandarlittlewolf
While planning strategically to maximize the tax savings by applying LCGE and CEI can be highly effective, it may lead to unintended consequences, so here's a list of potential pitfalls to avoid:
Provide your feedback and share your voice before Sep 11, 2024 (it's not too late)
Although the LCGE and the (proposed) Canadian Entrepreneurs' Incentive provide substantial tax benefits, business owners must carefully weigh the possible unintended implications of strategic planning in order to optimize these advantages. It's important to consult with tax specialists and legal counsel.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Capital | Sep 3, 2024

Image: Freepik/sentavio
A gloomy outlook is on the table for Canadian public markets who are facing a decline in initial public offerings (IPO) activity, a reduction in liquidity, and valuation gaps when compared with U.S. public markets. Unless Canadian public markets improve their attractiveness and regulation streamlines the IPO listing process making it easier/cheaper to list, or the government introduces investor tax incentives (not the other way around), businesses are remaining private for longer. One impact of this that equity crowdfunding is fuelling innovation and growth and quickly becoming a viable and sustainable alternative, offering both companies and individual investors a fresh way to engage in new ventures, new products, and scale-up expansion.
With hundreds of firms going public annually, the Toronto Stock Exchange (TSX) and the TSX Venture Exchange (TSXV) were historically rich with new listings. However, currently we're experiencing one of the worst slowdowns in recent memory, without an IPO on the TSX in more over 18 months. Just 7 IPOs were listed on the TSXV in 2023, compared to 180 in 2007. During the pandemic (2020–2021), there was a temporary spike in tech IPOs with 20 companies going public but due to the industry's volatility over 50% of these companies have delisted, went private or were bought out.
As the number of listed companies drops, liquidity is a growing concern. Since 2008 the total number of operating companies listed on the TSX has decreased by 40%. Further the S&P/TSX Venture Composite Index (for smaller companies), is down 83% from its 2007 peak. Trading volumes have also hit 20 year lows, making it difficult for investors to trade without affecting stock prices.
Generally, it's considered very difficult for Canadian listed companies to get the same valuations to be inline with American competitors. For example, the S&P 500 is trading at a multiple of 21 times earnings (for every dollar earned by the company, investors will pay $21), whereas the S&P/TSX Composite Index is trading at around 14 times projected earnings. As a result of this valuation gap, companies are deterred from listing in Canada, since it's difficult to obtain those lofty valuations.
To add salt to the wound, Canadian pension funds have reduced their exposure to Canadian domestic equities. Recent research from CD Howe reports, Canadian pension funds currently allocate only 4% of their assets to Canadian stocks, down from 28% in 2000. That translates into a withdrawal of $1 trillion of capital flight from the Canadian market (not chump change).
As public markets face challenges, equity crowdfunding has become a competitive alternative to traditional methods of capital raising allowing a wider range of investors to interact with a wider range of private companies. Here are just a select few examples of how investment crowdfunding is making a difference.
The potential of equity crowdfunding to act as a springboard for an IPO is one of its main advantages. Equity crowdfunding provided companies like Vibe Bioscience the money and network of investors they needed to build their company before going public. A successful IPO depends on a company's ability to strengthen its offerings, hone its market approach, and increase brand awareness which equity crowdfunding delivers in spades (ticks all of these boxes).
Imagine if equity crowdfunding markets received greater support from more dealer/brokers, advisors, government and innovation folks in venture. It would help fill an IPO pipeline by helping companies strengthen their offerings prior to hitting the big leagues, thereby establishing a steady stream of more qualified companies ready to list and move to the next step. Now it's worth noting that not all companies are destined to go public nor should they but for sure a positive equity crowdfunding financing round can help them get there if their goals and requirements are aligned with the market.
Equity crowdfunding is not risk free! Private companies are less transparent and liquid than public companies. To sell your private shares you need to find a buyer or wait for a liquidity event to exit your position (so you may not see a return on investment for a number of years, if any). With all startups and early stage companies, there's a high risk of failure (not crowdfunding related but worth mentioning to anyone new).
Because of the major obstacles that Canada's public markets are facing, such as a decline in IPO activity, decreased liquidity, and valuation issues, equity crowdfunding presents a competitive option for businesses looking for finance as well as for individual investors searching for interesting, high growth companies to invest in.
Investment crowdfunding has shown its potential for a variety of purposes, including the creation of new fintech ventures, supporting product expansions, driving growth, and even acting as a bridge to an IPO.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Competition | Aug 29, 2024

Image: Hardbacon
Both big and small businesses depend on search engine exposure like Google Search to reach prospective customers. It's a battle for online visibility and with Google controlling 90.8% of the online search market, any changes to their search algorithm can be devastating for businesses relying on online search for survival like Hardbacon whose internet traffic was severely damaged by a recent search modification, such that they were forced into bankruptcy according to a blog post. It's an example of (potential) anti-competitive behaviour that warrants a response by google and investigation by the Competition Bureau in effort to maintain a more equitable digital economy. Especially at a time when Google just lost a major antitrust case for having an illegal monopoly and being deemed a 'monopolist' by US District Judge Amit Mehta.
Hardbacon, a fintech startup located in Montreal that aggregates investing and financial planning tools, declared bankruptcy recently. Google released a major search update around 'helpful content' in September 2023, which caused Hardbacon to lose 97% of its internet traffic. Since Hardbacon relied heavily on affiliate marketing, the impact of Google's update essentially broke Hardbacon's business model which can be incredibly difficult to come back from, and resulted in layoffs and now the company is in the hands of the trustee. A recent update from Search Engine Roundtable confirmed that it was a major Google upgrade that resulted in Hardbacon's sharp decline in search traffic and the reason for their bankruptcy.
This is a classic case of David and Golaith. Because of Google's monopoly on the search engine industry, even little adjustments to its algorithm can have an amplified impact on companies who rely on organic search traffic. While Google is free to modify its algorithms in order to enhance user experience, there are warranted concerns over the lack of transparency and the detrimental effects on companies such as Hardbacon.
The Competition Bureau of Canada is responsible for making sure that firms may compete on an even playing field and that markets function fairly. From the surface, it appears that Hardbacon was unfairly disadvantaged by Google's actions, and could file a formal complaint with the Competition Bureau. At a minimum, Canadian competition regulators should examine the case to better understand what's happening to likely thousands of Canadian small businesses and organizations. Hardbacon is advised to initiate discussions with the Competition Bureau to raise awareness and explore potential remedies.
While it may be too late for Hardbacon, companies in a similar situation and Hardbacon itself should consider seeking legal counsel from competition attorneys prior to initiating any official discussions with the bureau. It is important to understand the legal environment and implications of bringing a complaint to the bureau when taking on an incumbent giant like Google.
It's also possible that politicians like Senator Deacon will be very interested in this problem. Having a political supporter involved would add a lot of weight to the case and raise the probability that serious action would be taken while also increasing awareness and support for the issue.
Hardbacon's situation is not unique unfortunately. Following Google's adjustments, many small and medium-sized businesses in Canada and throughout the world have seen comparable drops in visitor traffic and thus income. If things continue status quo, it will only stifle innovation and limit the diversity of services available to consumers. While taking it up with the Competition Bureau is an option, seeking legal advice for competitive lawyers is a strategic first step. Fair competition in Canada is worth fighting for!
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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