Category Archives: Entrepreneurs, Start-ups, Small Businesses

Compliant Marketing: How to Avoid SEC Fines

Compliance | Sep 11, 2024

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Fintech Insights for Navigating the SEC Marketing Rule

The Marketing Rule was created in December 2020 and now the Securities and Exchange Commission (SEC) is ramping up enforcement. The SEC just fined nine investment advisors a total of $1.24 million for using deceptive advertising and omitting key disclosures when relying on third-party ratings and client endorsements. The marketing rule is the biggest modification in decades and is intended to improve investment advisor advertising standards and ensure that investors get fair, accurate, and transparent information.  Fintech companies, especially those offering financial services, need to understand and follow these new regulations to avoid regulatory fines.

Why the SEC Marketing Rule Matters

The SEC 2020 Marketing Rule (430 page PDF) is regarded as one of the biggest modifications in many years.  The previous solicitation and advertisement laws had not been touched since the 1960s/70s, so updates were long overdue given the introduction (and importance) of social media, digital marketing, and other forms of online communication including texting. The rule incorporates principles-based standards, which are more adaptable and suitable to the quickly changing marketing environment of today where firms use performance advertising, third-party ratings, and testimonials (to name a few techniques).

Important Provisions

  • The Marketing Rule broadens the definition of advertising to include both direct and indirect communications that promote investment services. This covers both conventional and digital communication techniques, such as social media postings and brochures and newsletters.
  • Advisors must provide performance data in a fair and balanced way. Using false information about timelines, selecting just the best outcomes, and omitting to mention risks are in violation of the rule. To comply with requirements, businesses must report performance over regular time periods in a way that allows investors to make informed decisions.

See:  Can AI Truly Replace Human Financial Advisors?

  • Testimonials and endorsements can be used but with restrictions.  Disclosures must make it clear if there are any conflicts of interest and whether the testimonial provider was paid for their services. To avoid misleading potential investors, transparency is crucial.
  • If an adviser uses a third-party rating in its marketing materials, clear disclosures about the rating process, the rating provider's name, and financial arrangements must be provided. This is to ensure that third-party ratings are trustworthy and not influenced by incentives.
  • Firms must keep all records of advertising and communications with clients including conversations online (i.e., email, text etc), so the SEC can audit firms' effectively.

Examples of Good Marketing Practices

1 - Truthful and evidence-based claim:  An adviser clearly shows performance outcomes across standardized periods (e.g., 1, 5, and 10 years) and discloses any associated risks, such as market volatility or potential losses. The performance data is supported by records that can be verified by the SEC, if required.

  • The adviser avoids cherry-picking performance outcomes, allowing investors to make educated decisions based on fair, transparent, and balanced facts.

2 - Clear use of testimonials:  A client testimonial is used with full disclosure that the individual is a current client who was rewarded for their recommendation. The commercial also emphasizes possible conflicts of interest and the fact that previous performance does not guarantee future results.

See:  How to Use Influencer Partnerships to Boost Your Business’s Social Media Marketing

  • The adviser is transparent about being paid for the work and and conflicts, which complies with the need to properly disclose important facts.

3 - Accurate 3rd party ratings:  An adviser provides a third-party rating from a reputable agency and provides a detailed note that includes the assessment methodology, duration of the review and whether or not the advisor was paid for it.

  • The advisor ensures that investors can fully understand the contest and trustworthiness of the rating, which is in line with the SEC's need for openness and transparency.

Examples of Bad Marketing Practices

1 - Misleading or false performance claim: An adviser promotes "top-performing" funds for a three-month period without disclosing that the success was due to an temporary anomaly in the market and that the long term performance were much lower.

  • The adviser deceived prospective investors by cherry-picking performance and failing to present a fair and balanced image, so failing on transparency too.

2 - Improper use of testimonials: An advisor gives an amazing client endorsement that implies the advisor's services guarantee profits.  They also don't disclose that they were paid for the endorsement.

  • Failure to disclose compensation, risks, and potential conflicts of interest is misleading and in violation of the SEC's marketing rule.

See:  SEC Adopts New Climate Disclosure Rules, Excluding Scope 3

3 - Inaccurate third-party ratings: An advisor advertises a third-party rating but does not disclose the rating criteria or mention that the business was compensated for services.

  • Misleading and lack of transparency.  Did not disclose the rating process and may mislead them about this advisor's credibility.

Best Practices for SEC Compliant Marketing

  1. Be Transparent.  Always state any payments, and make sure your advertisements do not mislead or omit important information.
  2. Be Fair and Balanced. Present both the risks and possible rewards of your services.
  3. Continuous Monitoring. Update your compliance processes on a regular basis, and include any new SEC guidelines or clarifications.

Closing Thought

With the SEC concentrating on marketing compliance, fintech businesses should assess their marketing strategy to ensure transparency, accuracy, and fairness.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Can Fintechs Help Narrow Canada’s Prosperity Gap?

Fintech Innovation | Sep 10, 2024

The Hub Canada’s Real GDP 1970 2024

Image: Canada's Real GDP 1970 2024 (The Hub)

Innovative Fintech Solutions to Boost Canada’s Economic Prosperity

Sadly, as outlined in a recent article in The Hub, Canada's widening prosperity gap with America (and other countries) demands immediate action.  There is serious concern about Canada's economic competitiveness and general quality of life in light of the widening prosperity gap between the two countries. This widening gap is caused by a number of issues, such as insufficient capital investment, constrained economies of scale, and inefficiencies in worker skills and labour mobility. All innovation stakeholders including government should act with a sense of urgency to do their part to help reverse the trend.  Let's look at a few key drivers of the economic gap and 5 fintech ideas to help close it.

Key Drivers

While it's complex and there are numerous of contributing factors to Canada's prosperity gap, here are a few primary factors to act upon:

  • Canadian companies lag their U.S. counterparts in terms of capital investment in new technologies and tools. Simply put, this lack of investment reduces innovation and economic growth, and hurts national prosperity.  Firms of all sizes need to be more proactive and invest in their future.  Invest in new equipment, R&D, intellectual property, trial new products/services, partnerships and more to catch-up.  Being behind requires investment to catch up and pull ahead.

See:  BoE Report: Open Banking Boosts Productivity, Competition

  • Canada is about a tenth of the size of America in terms of population, which means it's more difficult for Canadian markets to achieve economies of scale because our domestic market is smaller, inter-provincial policy differences, and frictions that restrict competition and slow down innovation, which adversely impacts Canada's prosperity as a whole.
  • Despite having a highly educated workforce, Canada's workforce does not consistently have the skills, motivations, and alignment needed to lead advance manufacturing and new technologies.  Differing provincial policies also limits labour mobility due to differences in professional certifications, licensing, and regulations across provinces.  These barriers slow wage growth and lowers prosperity.

5 Innovative Fintech Ideas to Help Close the Prosperity Gap

As a financial technology innovator and entrepreneur, you can have an outsized role in helping to reduce Canada's prosperity gap.  Here are five fintech ideas to help bridge the divide.

1. Financial Planning Tools for SMEs Powered by AI

The Canadian economy depends heavily on small to medium sized businesses (SMEs) yet many of them have difficulty managing their cash flow, making smart investments, and creating long-term financial plans. Fintech businesses can create AI-driven financial planning solutions that provide SMEs tailored insights for growth and capital allocation plans. This can enable SMEs to increase production, improve efficiencies, and make more informed data-driven decisions to generate more value and increase prosperity.

2. Peer-to-Peer Lending to Underserved Communities

Underserved populations and communities especially in rural areas may have restricted or limited access to traditional finance sources. Fintechs can extend peer-to-peer (P2P) lending networks to provide flexible loans to individuals and businesses who lack access to traditional finance.

See:  A Look Inside Canada’s AI Commercialization Challenge

By offering fair and accessible loans to marginalized communities, these platforms can improve financial inclusion, encourage regional economic growth, and reduce income disparity.

3. Blockchain-Based Cross-Border Payments

Businesses in Canada and the United States depend on cross-border trade, yet international payments are sometimes expensive and time-consuming due to established banking institutions. Payment systems built on blockchain technology can improve international transactions by reducing costs and expediting processing times, which can also help Canadian firms enter foreign markets to boost sales, ultimately improving national prosperity.

4. Micro-Investing Platforms for Low-Income Canadians

Modest income earners without access to standard investment tools and knowledge find it difficult to build wealth. Micro-investing platforms can help Canadians increase their savings and investments by breaking up deposits into smaller chunks and placing them in diversified portfolios that can help low-income Canadians generate money over time and close the economic gap by facilitating access to public and private markets, and wealth-building opportunities.

5. Workforce Training and Upskilling Platforms

The need to retrain and upskill individuals to meet the demands of developing areas like AI, tech, and green energy is growing quickly as Canada's prosperity gap widens.

See:  Experiential or Alternative Education: Training tech talent for startups

Fintechs can offer a platform that incentivizes people to enroll in workforce training programs at a reduced cost while providing them the skills needed to move into higher paying jobs. This would help reduce Canada's skills mismatch by making education and training more accessible and inexpensive, and also help promote labour mobility and productivity.

Time to Take Action

The economic future and standard of living of Canada are threatened by the growing prosperity gap between the United States and Canada. Fintech innovators can be a positive catalyst for change, and help overcome this reversible trend.  Fintechs can help strengthen our workforce, empower SMEs, broaden financial inclusion, and reduce the economic gap.

See:  How AI is Shaping the Future of Financial Services in Canada

We need strong, cooperative action from companies, government, lawmakers, and fintech leaders alike if we are to advance Canada. By working together, we can use technology to build a more inclusive and brighter future for all Canadians.  The gap is getting bigger.  The time to act is now.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Ilya Sutskever’s AI Startup SSI Secures $1 billion

Funding | Sep 5, 2024

Freepik robot touching money

Image: Freepik

SSI Raises $1 Billion to Prioritize AI Safety

As reported by Reuters, Safe Superintelligence Inc. (SSI), founded by Ilya Sutskever, has raised $1 billion from prominent investors like Sequoia Capital and Andreessen Horowitz to develop AI systems that exceed human intelligence while placing safety first. This occurs at a time when an increasing number of AI executives and researchers are leaving powerful roles at Google, OpenAI, and others to focus on the development of ethical and responsible AI.

Signals Shift in AI Industry

SSI's $1 billion round reflects an increasing understanding that AI needs to be regulated, and if unchecked for much longer, there will be problems that require immediate attention.  With this kind of funding in-hand, SSI can focus on safety long-term without having to worry about commercializing a quick product to survive.  SSIs mission is pretty clear.  That is ensure that superintelligent AI remains aligned with human values, rather than rushing into markets without the appropriate protections.

See:  U.S. AI Safety Institute Strikes MOUs with Top AI Firms

Sutskever and SSI are not alone in their efforts to improve AI safety. Several high-profile AI leaders have left their positions at large companies pushing the limits of AI to focus more on safety and responsible AI research, such as:

  1. Geoffrey Hinton (Canadian) 'Godfather of AI' left Google in 2023 so he could talk more openly about the possible dangers of artificial intelligence, adding his voice to the increasing chorus calling for more responsible AI and voicing concerns about the risks of AI systems developing faster than safety nets could keep up with.
  2. Dario Amodei was vice president of research at OpenAI before co-founding the AI safety firm Anthropic. Anthropic was founded in response to concerns expressed by Amodei and others with the rapid commercialization of OpenAI. The company aims to develop AI systems with enhanced alignment and safety features and has received a lot of attention for their commitment to ethical innovation.
  3. Jan Leike (former co-leader of OpenAI's Superalignment team) also left the firm to join Anthropic. These departures revealed a growing internal conflict within OpenAI between the speed of development and AI safety.
  4. AI pioneer Stuart Russell has long advocated for ethical AI through his work as a professor at UC Berkeley and the author of Human Compatible.

Investors Hedge Risk and Regulatory Pressures

See:  U.S. AI Safety Institute Strikes MOUs with Top AI Firms

Notably, OpenAI investors, Sequoia Capital and Andreessen Horowitz, have also backed SSI highlighting the tension in the AI space.  Such a dual investment strategy is hedging their risk by The conflict in the AI sector is brought to light by this dual investment approach. Investors are hedging their risks by funding businesses that place a high priority on safety while also encouraging progressive innovation.  Striking a balance between safety and innovation in the wider AI industry is becoming more important for large players including firms like NVIDIA creating some short term volatility.

Governments are starting to create and implement regulations that oversee the creation and application of AI systems, particularly those that communicate with the general public.  Examples of leading AI regulations that are shaping global AI governance include:

  • European Union AI Act - The most extensive AI law to date is the European Union AI Act. A risk-based framework for AI systems is proposed by the EU's AI Act, which divides AI applications into many groups according on risk tolerance (e.g., high-risk, restricted risk). Stricter regulations, such as obligatory risk assessments, transparency requirements, and human supervision, will be necessary for high-risk AI systems. Global guidelines for AI governance are anticipated, especially in the areas of consumer safety, privacy, and protection.
  • U.S. AI Executive Order and Congressional Hearings - The United States is currently developing its AI rules. Executive orders supporting responsible AI development have been issued by President Biden's administration, with an emphasis on national security, equity, and privacy protection. The idea of creating a government agency or licensing system to oversee sophisticated AI systems is gaining traction in the United States, especially in relation to domains like algorithmic decision-making and face recognition.

See:  Responsible AI in Finance: CFTC’s New Framework

  • China's AI Governance and Ethical Guidelines - China has been working quickly to create a legislative framework for AI, with a dual focus on ethical and national security. The nation has enacted laws governing AI algorithms, especially those applied to online material and recommendation systems. China's legislative framework places a strong emphasis on social cohesion and security, requiring AI development to be in line with the nation's strategic objectives, which include responsible innovation and the protection of the public interest.

What It Means for the Future of AI

As government, industry and society at large demand greater responsibility towards the development of safer AI systems globally, there will likely be further bifurcation in the market between companies focused on rapid commercialization and those prioritizing safety.  SSI's $1 billion backing propels it to the forefront of this effort.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

How Fintechs Can Drive Financial Literacy in November

Financial Literacy Month | Sep 4, 2024

FCAC FLM Money On Your Mind

Image courtesy of FCAC

Fintechs Can Play a Leading Role in Promoting Financial Literacy! 

To strengthen financial literacy in Canada, the Financial Consumer Agency of Canada (FCAC) launched financial literacy month (FLM) back in 2011 and continues to lead a national campaign to engage organizations across private, public, and the non-profit sectors to encourage financial education and resilience every year.  This November is Financial Literacy Month.

One of the main theme's this year is "Money on your mind.  Talk about it!" to help break the taboo around talking about money.  As leaders and influencers in fintech, we all play an important role in shaping how Canadians manage, interact with, think about, and of courese talk about money and their finances.

See:  10 Eye-Opening Financial Literacy Statistics

Financial technology companies are uniquely positioned to provide Canadians with the tools, information, and resources they require to improve their financial well-being. As tech continues to transform how we manage our money, it is more important than ever to ensure that all Canadians, regardless of financial knowledge and background, are prepared to make educated and smart decisions about money.

3 Ways Fintechs Can Get Involved this November to Make A Difference

1. Boost Financial Literacy Education On Your Platform

You may already have a wide range of financial resources and tools on your platform.  This November, encourage visitors to explore these educational features that can provide valuable information around budgeting tools, credit score monitoring, saving options, debt management, and tailored financial insights that align with your community and platform design and tools. If you're stuck for time and don't have many educational resources on your website, you can draw from the various free tools and resources available on the FCACs website.  Or share the latest FCAC financial well-being survey results to help inform.

One idea is to create digestible content in a series that you can regularly share throughout the month of November to help customers understand critical financial literacy issues and concepts.  If your platform can deliver data-driven personalized advice to users that would be amazing.  For example, analyzing spending patterns and recommending tips on reducing expenses or how to optimize budget planning.  This type of content can also be delivered through quizzes or challenges where the results help guide customers towards better financial habits.

FCAC FLM Help Canadians talk about money

Image courtesy of FCAC

2. Promote Open Conversations About Money

Host a virtual event or webinar and encourage your network to participate in an FLM campaign by sharing their own stories, challenges, or tips on social media using the hashtags #MoneyOnYourMind and #FLM2024.  Perhaps participants can share their financial achievements and how they did it.  You could incentivize participation with rewards and discounts or perks on your platform.  Feature the top stories through your network and social channels to help inspire others.  Engage with other influeners or financial experts to discuss and host Q& A sessions.

3. Support Financial Literacy for Underserved Communities

Traditional financial services remain out of reach for many Canadians. Fintechs can be crucial in closing this gap by creating resources and tools that specifically help underprivileged or marginalized populations.

See:  FCAC Survey Results on Canadian's Financial Well-Being

Collaborate with NCFA Canada and others to develop and disseminate instructional materials that are available to all Canadians, including those who might not have access to conventional financial institutions. Offer them free access to your platform's premium features during FLM along with financial management resources.

Let's Boost Financial Literacy in Canada!

As a Fintech, you're in a great position to lead the way in encouraging financial literacy this November. By incorporating education into your platform, connecting with your user base through events or social media, and removing barriers for underprivileged groups, you can contribute to a future in which every Canadian feels competent managing their finances.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Guide: Lifetime Capital Gains and Entrepreneur’s Incentive

Taxes | Sep 4, 2024

Pixabay flyfin, taxes

Image: Pixabay/flyfin

How Canadian Entrepreneurs Can Maximize Tax Savings with the LCGE and New Tax Incentive

On August 12, 2024, Finance Canada proposed changes to the Income Tax Act that included the Canadian Entrepreneurs' Incentive (CEI). This new incentive seeks to lower the taxable component of capital gains to help some entrepreneurs mitigate the tax burden of up to $2 million in qualifying capital gains during their lifetime.  As of 2025, Canadian entrepreneurs will have the opportunity to benefit from CEI alongside the Lifetime Capital Gains Exemption (LCGE). Together, LCGE and CEI can reduce taxable gains by up to $3.25 million (lifetime) when you sell your qualifying business.

How CEI Works (Phased in over 5 years)

  • The Incentive lowers the eligible capital gains inclusion rate to one-third (33.33%), so only one-third of the capital gains will be included in taxable income, rather than the standard two-thirds (66.66%), up to a lifetime cap of $2 million in eligible capital gains. This means that over an entrepreneur's lifetime, they can benefit from the reduced inclusion rate on up to $2 million in capital gains.
  • To qualify for CEI, the capital gains must come from the sale of a qualified small business corporation shares or qualifying properties.
  • The Incentive must be used according to the phased in limits, and any unused incentive amounts cannot be carried forward.
  • The full benefit of CEI will be available by 2029, which includes up to $2 million in eligible capital gains.

See:  Do employees pay less taxes by exercising stock options pre-IPO?

The Incentive will be phased in over a five-year period, starting in 2025.

  • 2025 - Year 1: Entrepreneurs can apply the Incentive to reduce their taxable income by up to $133,333 on eligible capital gains of $400,000.
  • 2026 - Year 2: Entrepreneurs can apply the Incentive to reduce their taxable income by up to $266,666 on eligible capital gains of $800,000.
  • 2027 - Year 3: Entrepreneurs can apply the Incentive to reduce their taxable income by up to $400,000 on eligible capital gains of $1,200,000.
  • 2028 - Year 4: Entrepreneurs can apply the Incentive to reduce their taxable income by up to $533,333 on eligible capital gains of $1,600,000.
  • 2029 - Year 5:  The total CEI deduction limit will reach the lifetime maximum of up to $666,667, fully covering of up to $2,00,000 in eligible capital gains.

Entrepreneurs can efficiently minimize their taxable income over time by strategically timing the sale of their firms to take advantage of tax benefits provided by CEI.

Note that the Lifetime Capital Gains Exemption (LCGE) is different than CEI and allows entrepreneurs to exempt capital gains up to $1.25 million (effective June 2024) from being taxed when they sell their qualifying business or property.  Once the LCGE is applied, CEI is used to further reduce taxable income.  Entrepreneurs need to understand how both LCGE and CEI work together and who qualifies.  Let's look at a detailed example below.

Freepik garetsvisual, entrepreneur

Image: Freepik/garetsvisual

Example: How Linda Would Benefit from the LCGE and CEI

Assume Linda founded a software firm three years ago and intends to sell her shares in 2025 for a $2 million profit. She would have to pay taxes on approximately $1.29 million of her earnings, if no deductions were taken. However, Linda may lower her taxable income to $325,000 if she takes advantage of both the LCGE and CEI. She would do this by deducting $133,333 from CEI and $833,333 from LCGE, leaving her with significantly less taxable income and a smaller tax payment.

See:  New Tax Breaks or Trouble? Share Your Voice Until Sep 11

Let's break it down...

1. Understanding Capital Gains and Taxable Income

  • Capital Gains - A capital gain is the profit you get when you sell an asset for more money than you originally paid for it. For instance, the $2 million is seen as a capital gain if Linda sells her shares for a $2 million profit and she originally put in sweat equity.
  • Taxable Portion - Not all of this gain is taxed. The capital gains inclusion rate determines how much of your capital gains are taxed by the Canadian government.

2. Capital Gains Inclusion Rate

  • Prior to June 25, 2024, the old inclusion rate of 1/2, or 50%, only $1 million of Linda's $2 million in capital gains would be subject to taxes.
  • After June 25, 2024, the new capital gains tax inclusion rate is 2/3 (or about 66.67%). So now, if Linda has $2 million in capital gains, $1.33 million will be taxable.

3. Calculating Linda's Taxable Income WITHOUT DEDUCTIONS

If Linda does not claim any deductions like the LCGE or CEI:

  • On the first $250,000, the inclusion capital gains tax rate of 1/2 is applied, so the taxable income from this portion is $250,000 × 1/2 = $125,000.
  • On the remaining $1,750,000, the inclusion rate of 2/3 is applied, so the taxable income from this portion is $1,750,000 × 2/3 = $1,166,667.
  • That makes the Total Taxable Income $125,000 (from first portion) + $1,166,667 (from second portion) = $1,291,667. So, without any deductions, Linda's taxable income would be about $1.29 million.

4. Applying the LCGE (Lifetime Capital Gains Exemption)

The LCGE allows Linda to exclude up to $1.25 million (lifetime limit) from her taxable income at the new inclusion rate.  So by applying the LCGE, Linda can reduce her taxable income by $1.25 million × 2/3 = $833,333.

See:  Canada’s Rising Tax Burden and Fintech Opportunities

5. Applying the Incentive Deduction

Applying CEI further reduces the taxable income. The maximum deduction under CEI in 2025 is $133,333, based on a capital gain of $400,000 at the new inclusion rate.  So by applying CEI, Linda can further reduce her taxable income by $400,000 × 2/3 × 1/2 = $133,333.

6. Final Taxable Income Calculation

So now subtract the deductions from Linda's initial taxable income from the sale of her shares.

  • Initial Taxable Income: $1,291,667.
  • Subtract LCGE Deduction: $1,291,667 - $833,333 = $458,334.
  • Subtract Incentive Deduction: $458,334 - $133,333 = $325,001 (rounded to $325,000).

RECAP Bringing it all together AFTER DEDUCTIONS

  1. Without any deductions, Lindas's taxable income from the $2 million capital gain is $1,291,667.
  2. Applying the LCGE reduces her taxable income from the sale by $833,333.
  3. Applying CEI further reduces her taxable income from the sale by $133,333.
  4. Her final taxable income after all deductions is $325,000.

* Takeaway*  by applying the LCGE and CEI tax benefits, Linda owes much less tax and gets to keep much more of the capital gains she generated from the sale of her qualifying business shares.

See:  Public Market Challenges and Equity Crowdfunding Capital

Eligibility for CEI and LCGE are similar but not the same.  Both apply to capital gains from the sale of qualified small enterprises, although they differ in many ways and have extra criteria - see below.

Freepik aleksandarlittlewolf, happy entrepreneur

Image: Freepik/aleksandarlittlewolf

Who Qualifies for LCGE?

  • The LCGE applies to capital gains obtained from the sale of "Qualified Small Business Corporation (QSBC) Shares" or qualified farm/fishing assets.
  • A Qualified Small Business Corporation (QSBC) has to satisfy the following criteria:
    • The company is a Canadian-controlled private corporation (CCPC).
    • At the time of sale, at least 90% of the company's assets are employed to run an operating business, largely in Canada.
  • More than half of the company's assets must have been used in an active business in Canada within the 24 months before the sale.
    • During the 24 months preceding the transaction, the shares must have been owned only by the taxpayer or a connected person.
  • The LCGE exempts up to $1.25 million lifetime limit (starting June 2024) of capital gains from taxation.
  • Certain businesses are excluded, including consulting businesses, professional practices (e.g., lawyers, accountants), financial services firms, and real estate rental businesses.

Who Qualifies for CEI?

  • Like the LCGE, CEI applies to capital gains on the sale of QSBC Shares or other qualifying small company properties.
  • The same general QSBC criteria apply: the corporation must be a CCPC and use a significant majority of its assets in active business activities conducted principally in Canada.
  • The CEI also requires that the LCGE be maxed out before the entrepreneur may use the CEI. After the LCGE has been fully utilized, the CEI serves as an additional deduction.

See:  Who Will Canada’s New 3% Digital Services Tax Impact?

  • The entrepreneur must own at least 5% of the corporation's shares for a continuous period of 24 months before to the sale and have been actively engaged in the business for at least three years.
  • The CEI has a lifetime maximum of $2 million in qualifying capital gains that can qualify for the lower capital gains inclusion rate.
  • The same exclusions apply as for the LCGE (consulting, financial services, real estate rental firms, and some professional professions). However CEI also has special anti-avoidance procedures in place to discourage taxpayers from restructuring companies to falsely qualify for CEI deductions.

Key Differences Between LCGE and CEI Eligibility

  1. The CEI adds additional conditions, such as the entrepreneur must have been actively involved in the firm for at least three years previous to the sale, to the LCGE's requirement that the company be a QSBC. For the LCGE, this prerequisite is not as clearly stated.
  2. A ceiling is placed on the yearly amount of capital gains that can be eligible for the lower inclusion rate during the five-year phase-in of the CEI (2025–2029).  Conversely, LCGE is not phased in.
  3. CEI is used to offset further taxable capital gains only after the lifetime LCGE cap has been used. The LCGE is applied first. It is not possible to utilize the CEI without the LCGE.

Potential for Unintended Consequences

While planning strategically to maximize the tax savings by applying LCGE and CEI can be highly effective, it may lead to unintended consequences, so here's a list of potential pitfalls to avoid:

1. Adverse Impact of Business Decisions

  • In order to qualify for the LCGE and the Incentive, entrepreneurs may be enticed to change their business models or operations. This might result in decisions that prioritize tax benefits over the long-term sustainability and growth of the company.  For example, a consulting firm may try to diversify into qualifying activities putting strain on their core business.

See:  How Carbon Pricing Impacts Fintech and Investment Strategies

  • Further, businesses would be negatively impacted if they structured their business to take advantage of LCGE and CEI but then policy changes occurred that altered the program's benefits, qualifications or timing that was misaligned with the restructuring efforts.

2. Increased Tax Complexity and Compliance Costs

  • Due to more complicated tax planning and unique requirements of these tax incentive programs, it may be necessary for entrepreneurs to hire attorneys and tax experts on a more frequent basis, which would increase expenses.
  • Given the complexities of the eligibility requirements of LCGE and CEI, it could lead to an increase in strategic planning errors and non-compliance leading to fines, exclusion from benefits or audits.

3. Impact on Timing of Business Exit

  • LCGE and CEI benefits may skew the timing of when entrepreneurs decide to sell their companies.  They may for example postpone selling their shares to qualify for a tax benefit but at the same time miss investment opportunities in new ventures as a result.

See:  Expert Tips For Managing Small Business Finances

  • Additionally, as we've seen with the quick implementation of LCGE, many qualifying investors with multiple properties rushed to sell their assets to avoid paying extra taxes.  This pressured timing of when to exit a business may result in less favourable conditions or incentivized selling when share prices and valuations may not be ideal.
  • Strategic planning of multiple businesses can become even more complex.

4. Misalignment with Investors

  • Investors may be looking for speedy exits or other company strategies that do not comply with CEI requirements, causing a conflict of interest between optimizing shareholder value from tax advantages and investor demands.

Remember, CEI is currently a proposal and draft regulations have been published for comment

Provide your feedback and share your voice before Sep 11, 2024 (it's not too late)

Conclusion

Although the LCGE and the (proposed) Canadian Entrepreneurs' Incentive provide substantial tax benefits, business owners must carefully weigh the possible unintended implications of strategic planning in order to optimize these advantages. It's important to consult with tax specialists and legal counsel.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Public Market Challenges and Equity Crowdfunding Capital

Capital | Sep 3, 2024

Freepik sentavio, heap of cash

Image: Freepik/sentavio

As Canadian public markets face continued challenges, equity crowdfunding is transforming how companies raise capital

A gloomy outlook is on the table for Canadian public markets who are facing a decline in initial public offerings (IPO) activity, a reduction in liquidity, and valuation gaps when compared with U.S. public markets.  Unless Canadian public markets improve their attractiveness and regulation streamlines the IPO listing process making it easier/cheaper to list, or the government introduces investor tax incentives (not the other way around), businesses are remaining private for longer.  One impact of this that equity crowdfunding is fuelling innovation and growth and quickly becoming a viable and sustainable alternative, offering both companies and individual investors a fresh way to engage in new ventures, new products, and scale-up expansion.

Canadian Public Market Challenges

1. Wasteland of IPO Activity

With hundreds of firms going public annually, the Toronto Stock Exchange (TSX) and the TSX Venture Exchange (TSXV) were historically rich with new listings.  However, currently we're experiencing one of the worst slowdowns in recent memory, without an IPO on the TSX in more over 18 months. Just 7 IPOs were listed on the TSXV in 2023, compared to 180 in 2007. During the pandemic (2020–2021), there was a temporary spike in tech IPOs with 20 companies going public but due to the industry's volatility over 50% of these companies have delisted, went private or were bought out.

2. Reduced Market Liquidity

As the number of listed companies drops, liquidity is a growing concern.  Since 2008 the total number of operating companies listed on the TSX has decreased by 40%.  Further the S&P/TSX Venture Composite Index (for smaller companies), is down 83% from its 2007 peak. Trading volumes have also hit 20 year lows, making it difficult for investors to trade without affecting stock prices.

3. Valuation Gaps and Capital Flight

Generally, it's considered very difficult for Canadian listed companies to get the same valuations to be inline with American competitors. For example, the S&P 500 is trading at a multiple of 21 times earnings (for every dollar earned by the company, investors will pay $21), whereas the S&P/TSX Composite Index is trading at around 14 times projected earnings. As a result of this valuation gap, companies are deterred from listing in Canada, since it's difficult to obtain those lofty valuations.

See:  CCA Launch Crowdfunding Genome and Ecosystem Report 2024

To add salt to the wound, Canadian pension funds have reduced their exposure to Canadian domestic equities.  Recent research from CD Howe reports, Canadian pension funds currently allocate only 4% of their assets to Canadian stocks, down from 28% in 2000. That translates into a withdrawal of $1 trillion of capital flight from the Canadian market (not chump change).

Equity Crowdfunding As A Viable Alternative

As public markets face challenges, equity crowdfunding has become a competitive alternative to traditional methods of capital raising allowing a wider range of investors to interact with a wider range of private companies. Here are just a select few examples of how investment crowdfunding is making a difference.

1. Growth and Scale-Up Capital: Knightscope

  • Platform: StartEngine, US
  • Amount Raised: $21.86 million
  • Knightscope, an autonomous security robot startup, raised more than $21 million in its most recent equity crowdfunding investment.  Prior to that the company raised $43.5 million via several crowdfunding campaigns. The latest funding has enabled the firm to expand its activities which has more than tripling its worth to $447 million. Knightscope's success with equity crowdfunding highlights how firms can use this financing tool to accelerate expansion.

2. Route to IPO: Vibe Bioscience

  • Platform: FrontFundr, Canada
  • Amount Raised: CAD $1.5 million
  • Vibe Bioscience, a Vancouver-based cannabis firm, raised CAD $1.5 million through equity crowdfunding on FrontFundr. The money were utilized to grow operations and prepare for a future public listing on the Canadian Securities Exchange (CSE). Vibe Bioscience's successful crowdfunding round provided essential capital for development and also connected with a community of investors who supported the company's quest to become publicly listed.

3. Product Expansion: Nuudii System

  • Platform: Republic, US
  • Amount Raised: $300,000+
  • Nuudii System successfully raised over $300,000 from its crowdfunding round and used the capital to invest in marketing. This led to a viral campaign on TikTok, driving $2.6 million in sales in 2023. This example shows how equity crowdfunding can be used to launch and market new products, reaching a global audience​.

4. Launching a Fintech Venture: Nesto

  • Platform: FrontFundr, Canada
  • Amount Raised: CAD $500,000+
  • Nesto, a Montreal-based fintech startup that specializes in online mortgage services, raised more than CAD $500,000 through equity crowdfunding. The money was used to broaden their product offerings and improve their tech platform. Nesto's investment enabled rapid growth in the fintech industry, resulting in an innovative and user-friendly mortgage platform for Canadians.

5. Growth and Expansion: Revolut

  • Platform: Seedrs, UK
  • Amount Raised: £1 million
  • Revolut, a London-based global financial powerhouse, raised £1 million through Seedrs' equity crowdfunding platform amidst an investor frenzy. The funds were used to enhance the company's banking app and global operations. Revolut is currently valued at more than $45 billion, making it one of the world's most successful fintech businesses. This example demonstrates how equity crowdfunding can help a firm expand globally.

A Pipeline to IPO

The potential of equity crowdfunding to act as a springboard for an IPO is one of its main advantages. Equity crowdfunding provided companies like Vibe Bioscience the money and network of investors they needed to build their company before going public. A successful IPO depends on a company's ability to strengthen its offerings, hone its market approach, and increase brand awareness which equity crowdfunding delivers in spades (ticks all of these boxes).

See:  Corporate Venture Capital in Canada: Insights and Challenges

Imagine if equity crowdfunding markets received greater support from more dealer/brokers, advisors, government and innovation folks in venture.  It would help fill an IPO pipeline by helping companies strengthen their offerings prior to hitting the big leagues, thereby establishing a steady stream of more qualified companies ready to list and move to the next step.  Now it's worth noting that not all companies are destined to go public nor should they but for sure a positive equity crowdfunding financing round can help them get there if their goals and requirements are aligned with the market.

Is Equity Crowdfunding Right for Our Business?

  • Crowdfunding provides an alternative source of funding for businesses when traditional methods like IPOs or venture capital aren't available or practical.
  • It helps companies build a loyal community of investors who are often also customers, strengthening brand loyalty.
  • Equity crowdfunding also allows everyday people to invest in innovative businesses, making investment opportunities more accessible to everyone.

Equity crowdfunding is not risk free!  Private companies are less transparent and liquid than public companies.  To sell your private shares you need to find a buyer or wait for a liquidity event to exit your position (so you may not see a return on investment for a number of years, if any).  With all startups and early stage companies, there's a high risk of failure (not crowdfunding related but worth mentioning to anyone new).

Outlook

Because of the major obstacles that Canada's public markets are facing, such as a decline in IPO activity, decreased liquidity, and valuation issues, equity crowdfunding presents a competitive option for businesses looking for finance as well as for individual investors searching for interesting, high growth companies to invest in.

See:  OSC Activates 3 New Interim Class Orders to Boost Early-Stage Capital

Investment crowdfunding has shown its potential for a variety of purposes, including the creation of new fintech ventures, supporting product expansions, driving growth, and even acting as a bridge to an IPO.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Hardbacon’s Struggle with Google is Not Fair Competition

Competition | Aug 29, 2024

Hardbacon

Image:  Hardbacon

When Google Strikes, Small Businesses Like Hardbacon Pay the Price

Both big and small businesses depend on search engine exposure like Google Search to reach prospective customers. It's a battle for online visibility and with Google controlling 90.8% of the online search market, any changes to their search algorithm can be devastating for businesses relying on online search for survival like Hardbacon whose internet traffic was severely damaged by a recent search modification, such that they were forced into bankruptcy according to a blog post. It's an example of (potential) anti-competitive behaviour that warrants a response by google and investigation by the Competition Bureau in effort to maintain a more equitable digital economy.  Especially at a time when Google just lost a major antitrust case for having an illegal monopoly and being deemed a 'monopolist' by US District Judge Amit Mehta.

Hardbacon’s Struggles

Hardbacon, a fintech startup located in Montreal that aggregates investing and financial planning tools, declared bankruptcy recently. Google released a major search update around 'helpful content' in September 2023, which caused Hardbacon to lose 97% of its internet traffic.  Since Hardbacon relied heavily on affiliate marketing, the impact of Google's update essentially broke Hardbacon's business model which can be incredibly difficult to come back from, and resulted in layoffs and now the company is in the hands of the trustee.  A recent update from Search Engine Roundtable confirmed that it was a major Google upgrade that resulted in Hardbacon's sharp decline in search traffic and the reason for their bankruptcy.

See:  It's time to say goodbye

This is a classic case of David and Golaith.  Because of Google's monopoly on the search engine industry, even little adjustments to its algorithm can have an amplified impact on companies who rely on organic search traffic. While Google is free to modify its algorithms in order to enhance user experience, there are warranted concerns over the lack of transparency and the detrimental effects on companies such as Hardbacon.

Why Canada’s Competition Bureau Should Get Involved

The Competition Bureau of Canada is responsible for making sure that firms may compete on an even playing field and that markets function fairly.  From the surface, it appears that Hardbacon was unfairly disadvantaged by Google's actions, and could file a formal complaint with the Competition Bureau.  At a minimum, Canadian competition regulators should examine the case to better understand what's happening to likely thousands of Canadian small businesses and organizations.  Hardbacon is advised to initiate discussions with the Competition Bureau to raise awareness and explore potential remedies.

Seek Legal Counsel and Support

While it may be too late for Hardbacon, companies in a similar situation and Hardbacon itself should consider seeking legal counsel from competition attorneys prior to initiating any official discussions with the bureau. It is important to understand the legal environment and implications of bringing a complaint to the bureau when taking on an incumbent giant like Google.

See:  Canada’s Competition Consultation Continues (thanks Senator Colin Deacon)

It's also possible that politicians like Senator Deacon will be very interested in this problem. Having a political supporter involved would add a lot of weight to the case and raise the probability that serious action would be taken while also increasing awareness and support for the issue.

Conclusion

Hardbacon's situation is not unique unfortunately. Following Google's adjustments, many small and medium-sized businesses in Canada and throughout the world have seen comparable drops in visitor traffic and thus income. If things continue status quo, it will only stifle innovation and limit the diversity of services available to consumers.  While taking it up with the Competition Bureau is an option, seeking legal advice for competitive lawyers is a strategic first step.  Fair competition in Canada is worth fighting for!


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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