Category Archives: Regtech, Compliance, Governance
Insights and Challenges of Raising Capital via Reg A+
Reg A+ | April 2, 2024

Image: Freepik
The complexities of Reg A+, Opportunity to Raise Up to $75 Million via Online Solicitation
The Jumpstart Our Business Startups (JOBS) Act of 2012 introduced Reg A+, enabling companies to raise up to $75 million from both accredited and non-accredited investors offering businesses a significant runway for growth through online solicitation. Reg A+ represents a flexible and accessible means for smaller companies to access investment capital markets, balancing the need for capital formation with investor protection measures. Learn more: SECs page on Reg A/A+
Overview of Reg A+
Company Eligibility
- Generally, only companies incorporated and operating in the United States or Canada are eligible to use Reg A+. This includes both private and public companies that are not already required to file reports with the SEC under the Securities Exchange Act of 1934.
- Companies must not have any "bad actors" in key positions. This includes directors, officers, significant shareholders, and others associated with the offering who have not been involved in certain criminal convictions, regulatory or court orders, or other disqualifying events related to securities laws in the past.
See: CCA Report: Investment Crowdfunding 2024: Key Insights
- There are no specific financial requirements for companies to qualify for Reg A+, unlike other exemptions that might require a certain asset size or financial performance. However, Tier 2 offerings require audited financial statements, which implies a certain level of financial organization and transparency.
- Certain types of businesses are not eligible to use Reg A+. These typically include investment companies registered or required to be registered under the Investment Company Act of 1940, companies that plan to offer and sell asset-backed securities, and certain other excluded categories.
- Companies must not have any outstanding filings including failure to file required reports or providing inaccurate information in previous filings.
- Companies that are subject to the reporting requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934 are eligible for Tier 2 offerings but are generally not the primary target of the Reg A+ exemption, which is aimed at easing access to capital for smaller, non-reporting companies.
Two Tiers of Offerings
- Tier 1 allows companies to raise up to $20 million within a 12-month period. This tier requires companies to meet state securities (blue sky) registration and qualification requirements, which can vary from state to state.
See: U.S. Expanding Access to Capital Act Boosts Startup Funding
- Tier 2 allows companies to raise up to $75 million within a 12-month period. Tier 2 offerings are exempt from state securities registration and qualification, but they require issuers to provide audited financial statements, adhere to stricter ongoing reporting requirements, and limit the amount non-accredited investors can invest based on certain financial thresholds.
Other Considerations
- For Tier 2 offerings, there are limits on the amount that non-accredited investors can invest, which is based on the greater of their annual income or net worth for natural persons, providing a layer of protection to retail investors.
- Tier 2 issuers are subject to ongoing reporting obligations, including annual reports, semi-annual reports, and current event updates, which increase transparency and investor protection.
- Issuers must prepare an offering statement on Form 1-A, which includes three parts: the notification, the offering circular, and exhibits. This document must be filed with and qualified by the SEC before sales can be made under Reg A+.
- Both Tier 1 and Tier 2 issuers can "test the waters" or gauge investor interest in a potential offering before and after the offering statement is filed, allowing companies to better understand market interest without committing to a full offering.
See: SEC Publishes Accredited Investor Definition Review
- Tier 2 offerings are exempt from state securities registration and qualification requirements, significantly reducing the complexity and cost of compliance for issuers aiming to raise capital across multiple states.
- Shares sold in Tier 2 offerings can be freely traded by non-affiliates in the secondary market post-offering, potentially providing investors with liquidity and companies with a more attractive investment proposition.
Challenges and Insights: 'Good to Know'
The Reg A+ journey comes with regulatory intricacies, high costs, and operational challenges that demand attention and strategic planning. Below are some insights based on an issuer's firsthand experience based on an interview conducted by our colleagues at Crowdfund Insider in the U.S..
- Full compliance with the SEC, including the submission and qualification of offering documents comes with an administrative burden and the need for a dedicated CFO and possibly internal counsel underscore the complexity of compliance.
- Launching a Reg A+ campaign can incur costs ranging from tens of thousands to $100,000, with ongoing expenses between $50,000 and $150,000+ annually. This financial commitment extends beyond the campaign, incorporating annual financial audits and additional regulatory compliance costs.
See: U.S. Seed Fundraising Insights and Trends
- There's currently a limited number of experienced lawyers and accountants with specific Reg A+ expertise, and the discrepancy between claimed expertise and actual capability can derail timelines and inflate costs, highlighting the need for a preferred vendors list.
- Current ongoing reporting requirements are too burdensome, and should be simpler and without legalese for the benefit of investors. Compliance should be shorter and more concise which will in turn attract more issuers and help them with ongoing disclosure requirements. Issuers should take a proactive approach to compliance and financial planning.
Conclusion
With its dual-tier system allowing significant raises of up to $75 million, Reg A+ is a blend of opportunity and regulatory oversight, fostering an environment where startups and SMEs can thrive.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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FCA’s Finanal Social Media Financial Promotion Guidelines
Social Media | April 2, 2024

Image: FCA, Financial guidance for financial promotions on social media, compliant vs non-compliant
The Financial Conduct Authority (FCA) has issued finalized guidance on financial promotions on social media
The guidance, a 47 page PDF, is aimed at clarifying expectations for financial promotions communicated through social media and seeks to address and mitigate emerging consumer harm observed from social media use, ensuring that financial promotions across all advertising channels are fair, clear, and not misleading, thereby supporting consumer understanding. Final guidelines have gone through two consultations, view the process here.
- The FCA emphasizes that financial promotion rules are technology-neutral, applicable across various advertising mediums, including social media.
- Firms must present a balanced view of benefits and risks in their promotions, facilitating informed decision-making among consumers.
- The guidance addresses the role of unauthorized persons, such as social media influencers, stressing that promoting regulated financial products or services without the approval of an FCA-authorized individual may constitute a criminal offense. Firms working with affiliate marketers or trade bodies must ensure that these partners communicate financial promotions legally and compliantly. Even influencers without commercial relationships with firms are subject to financial promotion restrictions and must have their communications approved.
See: OSC Report: How Gamification Influences Retail Investors
- The guidance also points influencers to other applicable rules and standards, including the Advertising Standard Authority’s (ASA) requirements for upfront advertisement labeling in case of any form of payment.
- Promotions must support retail customer understanding and decision-making under the Consumer Duty, requiring that financial promotions be standalone compliant, meaning each communication must individually comply with FCA rules.
- Certain promotions, especially those for high-risk investments, must include prominently displayed risk warnings with prescribed wording, without being obscured by social media design features.
- Firms are reminded of their ultimate responsibility for the compliance of promotions they initiate or are communicated on their behalf.
Example of Compliant Versus Non-compliant
The financial guidance document event contains comparative promotional image examples. Can you spot the difference?

Image: FCA Final Guidance of Financial Promotions on Social Media
Figure 3: Considered Fine
- The message is general and encourages starting a pension, which is a broadly acceptable suggestion.
- It includes a risk disclaimer, "The value of your investment can go down as well as up," which is prominent and balances the promotion with a warning of risk, as required by regulations.
- There are no specific financial claims made that could be considered misleading or that would require additional explanation.
Figure 2: Considered a Bad Promotion
- The specific claim that £1 daily could become £250,000 might be considered misleading by regulators if it does not adequately explain how this figure is reached, what the conditions are, and the associated risks.
- While it mentions a 25% government top-up and an estimated 8% yearly growth, this may not provide the full picture required for a consumer to make an informed decision.
- It presents the potential for gain without a balanced, prominent warning about the risk, which might not be sufficient to meet regulatory standards for fair warnings.
See: Canada Aims to Regulate AI in Search & Social Media
The FCA regulators take issue with Figure 2 because it might give an unrealistic expectation of investment growth without adequately explaining the assumptions behind the projection, such as the period over which one would need to save to achieve this figure, the impact of inflation, and the fact that the 8% growth is not guaranteed.
| Variable | Figure 3 (Considered Fine) | Figure 2 (Considered Bad) |
|---|---|---|
| Compliance with Regulations | Meets regulatory standards. | Does not meet regulatory standards. |
| Clarity of Message | General and straightforward message about starting a pension. | Specific financial claims could be seen as misleading without more context. |
| Fairness and Misleading Content | Contains a risk disclaimer that balances the promotion. | May overstate the benefits of an investment without fair warning of risks. |
| Risk Disclaimer | Clear disclaimer about investment value fluctuation. | Lacks a prominent, balanced risk warning. |
| Specific Financial Claims | No specific financial claims made. | Makes a specific claim about potential investment growth. |
| Potential for Misinterpretation | Low potential for misinterpretation. | High potential for misinterpretation due to the specific claim made. |
| Informativeness | Less informative about potential gains or investment strategy. | More informative, but potentially misleading without proper context. |
| Projected Figures and Assumptions | No projected figures or assumptions displayed. | Projects a figure (£250,000) without clear assumptions or conditions. |
| Regulatory Red Flags | None apparent based on the content provided. | Specific claim about growth without adequate explanation may raise flags. |
| Overall Regulatory Risk | Low risk of being flagged by regulators. | High risk of being flagged by regulators for the reasons stated. |
Considerations for Non-UK Unregulated Entities
The FCA's guidance on compliance for non-UK unregulated entities concerning the financial promotion regime emphasizes its broad territorial scope and the requirements for overseas communicators, particularly when using social media as a channel.
See: Chatham House: Global Digital Platform Regulation Insights
Broad Territorial Scope: The regime's reach includes communications that can affect the UK, regardless of whether they explicitly target UK consumers. This means any promotion viewable by UK consumers that could lead to investment activity falls under the regime.
Compliance Requirements: Unauthorized entities must comply with the financial promotion restriction just like UK-based entities. This involves ensuring promotions are approved by an authorized person or meet exemption criteria under the Financial Promotion Order (FPO).
Exemptions and Steps for Compliance: Article 12 of the FPO offers an exemption for promotions directed solely outside the UK, with specific conditions for determining eligibility.
Geo-blocking: Compliance steps for non-UK entities may include getting financial promotions approved by an authorized person, geo-blocking promotions from UK consumers, altering communications to avoid invitations to invest, and setting controls to prevent UK consumer engagement. Implementing geo-blocking and other measures varies across social media platforms and may evolve with new technologies. Where restrictions are not viable, communicators might use warnings that promotions are not intended for UK consumers, though this alone is insufficient for compliance.
Shared social media accounts: Groups sharing social media channels face risks if promotions lead UK consumers to believe they are dealing with a UK-regulated entity, potentially under the misconception of regulatory protection. Group entities must manage risks of breaching the financial promotion restriction, ensuring systems and controls prevent directing UK consumers to unregulated overseas entities. Options include having UK authorized members approve promotions or creating UK-specific accounts with clear directions for UK consumers, avoiding "shell" accounts.
Conclusion
The FCA's final guidance on social media financial promotions is key in ensuring fair and clear advertising, safeguarding consumers against misleading content. It highlights the importance of transparency and compliance, particularly for influencers and international entities.
See: Super Apps Are Redefining Daily Life
As digital platforms evolve, adhering to these standards is crucial for maintaining market integrity and consumer trust, and for remaining in compliance with evolving regulations.
Download the 47 page PDF report --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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