Karsten Wenzlaff, Advisor
August 26th, 2025
Apr 20, 2026 | NCFA Insight | Capital Markets And Funding, Regulation And Policy

On April 15, 2026, Europe’s largest private market investment platform Crowdcube outlined a full menu of primary and secondary options. Investors can now fund companies and sell private company shares through the same platform. So the equity crowdfunding story is not only about raising capital, but also about what happens after the raise.
In the UK, a non public company can now structure a raise in three ways.
It can then choose how to execute the transaction, either through Crowdcube for retail participation, through the London Stock Exchange’s PISCES private market for institutional access, or through both at the same time.
Here’s a recent example outlining how this works in practice. Crowdcube says Chip completed a £11 million transaction. That total included £8.9 million in primary capital and £2.1 million in secondary sales. In other words, the company raised new funds while giving early investors and employees a chance to sell part of their holdings.
This applies to private company shares held by retail and early investors, not publicly listed equities.
Canada isn't starting from zero. Platforms such as Hiive support pre IPO private share transactions for qualified buyers and sellers under exempt market rules. That means Canada does have private secondaries, but not a broad, regulated system for intermittent trading of private company shares.
The better comparison is Hiive versus PISCES. Canada has exempt private secondary platforms where transactions are negotiated, access is limited, and liquidity is episodic. The UK is moving toward a regulated framework where private company shares can trade through repeatable windows on approved venues, with more standardized access and price discovery.
As a result, platforms haven't developed structured secondary liquidity in the same way, and investors often wait for a later financing, an acquisition, or a public listing to exit. That delay has real effects.
When investors know they may be locked in for years, fewer participate and those who do often invest smaller amounts. That reduces momentum in early rounds.
It also limits how quickly capital can recycle into new companies, since returns stay tied up until a major exit.
For founders, it creates pressure to deliver a large liquidity event instead of offering smaller, earlier opportunities for partial exits. It also makes it harder to use equity as a tool to attract and retain talent, since employees may not see a clear path to liquidity. Over time, this slows the overall flow of capital through the ecosystem.
This can also affect upside. When early investors and employees have limited options to realize value while a company remains private, pressure builds toward a full exit. That can lead some companies to sell earlier than they otherwise might, which may limit how much value is created over the longer term.
Meanwhile, the UK is building a different approach. In August 2025, the Financial Conduct Authority approved the London Stock Exchange to operate PISCES, a regulated venue for intermittent trading of private company shares.
Unlike a public market, PISCES uses scheduled trading windows instead of continuous listing. It is also designed to bridge private and public markets, as outlined in NCFA’s breakdown of the PISCES framework. Transactions routed through PISCES can reach institutional buyers and settle on exchange infrastructure. Stamp duty exemption also reduces costs for sellers.
Simply put, a UK private company can now raise capital, provide partial liquidity, and choose the investor mix in one coordinated process.
By contrast, a Canadian company using investment crowdfunding still focuses on raising capital first. Liquidity comes later, if it comes at all.
When investors can see a path to liquidity, they’re more willing to participate earlier. When founders can offer partial exits, they can manage employee and early-investor expectations more effectively. And when capital can recycle, the market compounds faster.
Access to private markets was the first step. Liquidity is the next one. Platforms that support both can attract more liquidity and better manage how early-stage capital forms and flows.
UK platforms are building liquidity into private markets at the point of fundraising. Canada still focuses just on the raise. A practical next step in Canada would be to pilot regulated secondary trading windows for private shares under existing frameworks such as National Instrument 45-110. Regulators could test those windows under controlled conditions and measure how they affect liquidity without increasing unwanted risk. That would give investors a clearer path to exit, help founders manage early shareholders, and let capital recycle more efficiently across the ecosystem.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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April 20, 2026

Getting a quote for house cleaning in Toronto used to mean a phone call, a callback, and a follow-up. Sometimes two. Today, the same quote takes under 60 seconds online — and that shift is quietly changing how local service businesses compete, hire, and grow across the GTA.
This isn't a story about tech startups. It's about landscapers, cleaners, maintenance companies, and property service providers — traditional businesses that are adopting digital systems not because they want to, but because the market is forcing them to.
For decades, local service businesses operated on the same model: answer the phone, send someone out to assess, call back with a quote, hope the client didn't go with a competitor in the meantime.
The friction was enormous. For customers, it meant uncertainty and waiting. For business owners, it meant staff time spent on calls that often didn't convert, inconsistent pricing across jobs, and no way to handle volume without hiring more people.
In a market like the GTA — where over 400,000 small businesses operate in Ontario alone, according to the Business Development Bank of Canada — that friction is a competitive liability. The businesses that remove it grow. The ones that don't, struggle to scale past a handful of employees.
The first and most impactful change has been the shift to instant online pricing.
Rather than requiring a site visit or a call, a growing number of Toronto-area service providers now allow customers to input their property details — size, type, service category— and receive a clear price within seconds. No callbacks. No estimates that change at the door.
For customers, this removes the single biggest barrier to booking: uncertainty about cost. For business owners, it eliminates the manual quoting bottleneck entirely.
One example of this approach in practice is a Toronto-based cleaning company that implemented an online pricing calculator to standardize service selection and automate quoting. Systems like this allow customers to book services without calls while enabling businesses to handle significantly higher inquiry volumes.
The operational implication is significant: a business can handle ten times the inquiry volume without adding administrative staff.
Instant pricing only works when services are properly structured. This is where many local businesses get stuck — and where the real operational work happens.
Service pricing is genuinely complex. Window cleaning depends on pane count, building height, and accessibility. Carpet and upholstery cleaning varies by material, condition, and stain type. Pressure washing depends on surface type and square footage. Each of these variables creates pricing ambiguity — which leads to inconsistency, customer disputes, and staff confusion.
Automation solves this by forcing businesses to define their service structure in measurable units:
The process of building an instant pricing system requires a business to answer questions it has often been avoiding: What exactly is included in a standard clean? What constitutes a deep clean versus a regular service? Where does a base price end and an add-on begin?
Answering these questions — and encoding the answers into a pricing system — produces a side benefit that goes well beyond the calculator itself: it forces operational clarity. Staff know what they're supposed to do on every job. Customers know what they're paying for. Disputes drop. Repeat bookings increase.
Toronto's geography creates a specific challenge for local service businesses. Covering the full GTA — from downtown Toronto to Mississauga, Vaughan, Markham, Scarborough, and east to Pickering and Whitby — requires teams operating across large distances with minimal central oversight.
Without standardized processes, quality becomes inconsistent the moment a business moves beyond its founding team. The owner can't be on every job. The systems have to carry the standard instead.
This is the point where many local service businesses plateau. They grow to five or ten employees, quality starts varying, reviews become mixed, and the owner ends up spending more time managing problems than growing the business.
Automation and standardization break this ceiling. When every team follows the same checklist, uses the same pricing structure, and delivers against the same defined scope, quality becomes reproducible — not dependent on which specific team shows up.
The same principle applies well beyond cleaning. Landscaping, HVAC, plumbing, mobile services, property management — any business delivering a repeatable service at multiple locations faces the same scaling constraint, and the same solution.
There's a demand-side argument here too, and it's accelerating.
Canadian small businesses are under real pressure. According to recent data tracked by NCFA, Canadian small business revenue turned negative in Q4 2025 with a full-year average growth rate of just 1.4% against a historical baseline of 4.5%. In that environment, reducing operational friction isn't a growth strategy — it's a survival strategy. Businesses that remove barriers between a customer and a booking are better positioned to capture demand that would otherwise go to a competitor with a faster, more transparent process.
When a customer lands on a service website and can't find a price, a significant portion leaves immediately. Not because the price is too high — they don't know the price yet — but because the friction of finding out feels like more effort than trying the next result.
Transparent, instant pricing removes that friction. It also changes the type of customer a business attracts: people who have already decided they want the service and are comparing providers, rather than people still deciding whether to hire anyone at all. That shift in customer intent produces meaningfully higher close rates from online traffic.
The cleaning and property maintenance sector is not a glamorous example. But that's exactly why it's instructive.
If businesses in one of the most commoditized, price-sensitive, operationally fragmented service categories can scale through automation and standardization, the model applies everywhere.
The playbook is straightforward:
Define your service scope precisely. What's included, what's not, and what triggers a price adjustment.
Build pricing that doesn't require a human to deliver. If every quote needs a call, you've built a bottleneck, not a business.
Standardize delivery. Checklists, defined scope, measurable outcomes. Quality that travels with the system, not with specific staff.
Remove friction at every customer touchpoint. Instant quotes, online booking, clear communication. Every extra step a customer has to take is a percentage of conversions lost.
For entrepreneurs entering the local service space — or looking to scale an existing operation — this is the competitive landscape. The businesses implementing these systems are growing. The ones still operating on phone quotes and subjective pricing are losing ground, often without understanding why.
The shift happening across Toronto's service sector is not about replacing people with technology. The work still requires skilled, reliable teams on the ground. What automation replaces is the administrative friction that prevents good service businesses from growing beyond their founding constraints.
Instant pricing, standardized workflows, and transparent customer experiences are becoming operational baselines in competitive urban markets. For local service entrepreneurs across Canada, the question is no longer whether to build these systems — it's how quickly they can do it before their competitors do.
Author Bio:
Leronzo Cleaning Group is a Toronto-based residential and commercial cleaning company. The team focuses on operational systems, service standardization, and scalable business models in local service industries.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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April 17, 2026 | NCFA Event | Artificial Intelligence And Data

Image: April 28, 2026 - AI In Financial Services 2026 Global Report Launch Partners
NCFA joins as a survey partner for a global AI in finance report launch on April 28
The Cambridge Centre for Alternative Finance and Financial Innovation for Impact host the AI in Financial Services 2026 Global Report launch on April 28, a live virtual event focused on AI adoption, value creation, and oversight across financial services. NCFA supports the initiative as a survey partner, helping extend the reach of a global effort that tracks how financial institutions and fintechs are putting AI to work in real operating environments.
Date: April 28, 2026
Time: 1:00 PM BST (9:00 AM EDT)
Format: Live virtual webinar on Zoom
Register: You can register here for the virtual event (FREE)
The session brings together senior voices from global finance, policy, and financial infrastructure to discuss what the data shows and what it means for the years ahead. For fintech founders, operators, investors, and financial institutions, this is a useful chance to hear how AI is being applied across the sector, where value is starting to show up, and how oversight is evolving as adoption deepens.
The session is moderated by Agustín Carstens, former General Manager of the Bank for International Settlements and former Governor of the Bank of Mexico.
Welcome remarks come from Bryan Zhang, Co Founder and Executive Chair, Financial Innovation for Impact, Co Founder and Executive Director, Cambridge Centre for Alternative Finance, and Kieran Garvey, AI Lead, CCAF and Fii.
This event offers a timely look at how AI is moving deeper into financial services and how leaders across the sector are thinking about deployment, value, and governance. As AI evolves from pilots into core systems, those questions matter more for product design, operating efficiency, customer experience, and risk management.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Apr 17, 2026 | NCFA Fintech Insight | Payments And Market Infrastructure

On April 16, 2026, Payments Canada admitted DoBusiness.com as a payment service provider member, the latest non-bank company to gain a path to access Canada's core payment rails, including Lynx, ACSS, and the Real Time Rail.
Direct access to payment rails reduces reliance on sponsor banks, cuts transaction costs, and gives firms more control over how and when money moves. It allows payment providers to manage liquidity, route transactions, and design products without passing every step through an intermediary.
Donna Kinoshita, Chief Payments Officer at Payments Canada:
“The inclusion of specialized enterprise SaaS providers alongside our existing members is a clear sign of the evolving payment landscape. As our membership continues to diversify, so do the perspectives that inform the future of Canada’s payment infrastructure, ensuring an inclusive payment ecosystem that gives Canadians more choices
Companies that meet the requirements can apply through Payments Canada's membership process and move toward participation in core payment infrastructure.
Payments often work through a sponsor bank, then through clearing, then settlement. Each step adds fees and delays. A firm with access can remove part of that chain.
Take a simple example. A fintech that relies on a sponsor bank may pay fees on each transaction, wait for batch processing, and rely on the bank’s timing and liquidity controls. Compare and contrast that with a company with direct or near direct access who can route payments without that extra layer, manage liquidity in its own systems, and process transactions closer to real time. The difference is found in unit cost structure, settlement speed, and how products are designed. For consumers and businesses, this typically means faster processing and in some cases lower fees.
This admission follows earlier PSP intake, including five firms added at the start of 2026, and lines up with ongoing Real Time Rail testing and onboarding work. More firms are positioning to operate inside the system, not just connect to it.
As more companies gain a path to participate in core payment systems, the range of products built on top of those rails will expand. That includes real time payments, embedded payment experiences, and services that rely on immediate settlement and better control over funds.
The result is a payment system where more providers can compete on speed, cost, and reliability. It's that competition that will drive better outcomes for end user consumers and businesses.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Apr 17, 2026 | NCFA Fintech Market Activity | Payments And Money Movement, Artificial Intelligence And Data

On April 16, 2026, Lobster.cash announced an integration with Mastercard Agent Pay that lets AI agents complete purchases using a person’s existing Mastercard. The change is simple on the surface. An agent can now move from decision to payment. What matters is who controls that payment.
Until now, agents could recommend, compare, and even initiate checkout, but the user still handled the final step. This integration removes that break in the flow. It doesn't introduce a new wallet or payment method. It uses the card people already have, which lowers friction and keeps the transaction inside existing issuer controls.
Let's break it down. Each layer solves a different problem, and none of them work on their own.
Alfonso Gómez-Jordana Mañas, Co-Founder, Crossmint:
“They can put the card they already have to work for their agent, with the security and control they expect from Mastercard.”
The key addition isn't access to payment rails but a record of permission. Transactions use Verifiable Intent, a standards-based approach co-developed by Mastercard with Google and aligned with AP2 and UCP. It creates a record of what the user approved before the payment happens. Issuers, merchants, and platforms can check that record after the fact.
This changes the question payment systems need to answer. It's no longer only whether a transaction is valid. It's whether the user actually allowed the agent to make it. It's a different problem and requires clear rules, auditability, and a way to prove that those rules were followed.
There are early signs this is moving into real systems. Mastercard completed a live agent-driven transaction with DBS and UOB in Singapore in March 2026, and said agentic AI could handle up to 20% of e-commerce tasks in 2025, while 39% of U.S. consumers have already used generative AI for online shopping and 53% plan to do so.
Those numbers explain why payment networks are building now. Companies are attaching agent payments to existing card infrastructure, with new layers for permission and security.
Agent payments are not just about enabling transactions. They are about proving that those transactions were allowed. That keeps issuers in the transaction, gives users control over how agents act, and lets developers build without replacing the payment stack.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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