Karsten Wenzlaff, Advisor
August 26th, 2025
Nov 5, 2025

Image: Unsplash/Markus Winkler
Being a leader is seldom about being the loudest voice in a room. More often, it’s about the impact you create. True leadership isn’t measured by notoriety, but the difference your work makes in people’s lives and communities.
These lessons are frequently ignored in an industry often incentivized by measures and accolades. But for marketing and communications specialist, Nathalie Kyriakou, marketing at its best is about serving people, not egos.
Nathalie has over 20 years of industry experience and a reputation for leading with empathy and clarity. She has worked in many fields, including technology, finance, and consumer goods, consistently helping people understand and utilize complex concepts.
Whether transforming a brand or helping teams discover their shared purpose, Nathalie approaches leadership as a service. Consequently, she has often been effective at launching initiatives that enrich people’s lives.
Contemporary marketing often rewards visibility. But in truth, changes that occur without fanfare tend to be the most enduring. Leaders who focus on impact rather than attention tend to create stronger, more robust organizations. That’s because they generally care about the organization as a whole instead of personal accolades.
Nathalie’s own philosophy mirrors this principle. For her, leadership is about hearing, evolving, and truly understanding what people need. This mindset encourages her teams to rally around missions that counted for others, as opposed to missions geared toward meeting metrics.
As the Vice President of Marketing and Communications at Nolos, Nathalie follows that same mentality. A Montreal-based LegalTech and Fintech company, Nolos is dedicated to making legal and financial services easier to access and easier to understand.
Under Nathalie’s leadership, marketing campaigns become more than brand building—they also empower families. Whether through financial videos that help people make better financial decisions or marketing campaigns that create clarity in legal processes, Nolos is committed to serving the greater good.
The alignment between message and mission is when marketing leadership is most meaningful. By intentionally focusing on people, Nathalie builds audiences while strengthening trust. Instead of focusing on metrics, she measures her work by its contribution to helping others feel more secure about their future.
True impact isn’t limited to professional settings. Apart from her work at Nolos, Nathalie dedicates time to community work in education, family support, and access to services. By imbuing her corporate and personal lives with empathy for the family’s purpose, she practices a brand of leadership that creates opportunities for others.
In an industry traditionally framed around influence and persuasion, Nathalie Kyriakou is an example of how marketing can be a form of service to others. By imbuing strategy with empathy and accountability, she creates a framework for sustaining impact beyond mere impressions and entertainment.
Nathalie reminds us that leaders who prioritize impact tend to create work that lasts. By focusing on a common purpose, marketing leaders can develop campaigns that engage, messages that empower, and teams that thrive.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Banking Regulation | Nov 4, 2025

On November 3, 2025, Questrade officially entered the banking sector. The company received federal approval from the Office of the Superintendent of Financial Institutions to open Questbank, one of the few new Schedule I banks authorized in Canada in the past two decades. The approval was confirmed through the Canada Gazette publication of Questbank incorporation.
This is significant as Questrade evolves from an investment brokerage into a full service digital bank. It adds a new competitor to a market long dominated by Canada’s largest institutions and will hopefully advance innovation, inclusion, and national competitiveness in the country.
After six years of preparation, OSFI approved Questrade’s bank license on November 3 2025, granting an Order of Commencement and Carrying on of Business under the Bank Act. The approval allows Questbank to accept deposits and issue loans under federal oversight.
The decision aligns with priorities set out in the OSFI Strategic Plan 2024–2027, which focuses on stability and responsible modernization. Licensing a fintech type of institution signals that regulators are confident digital firms can meet Canada’s prudential standards while helping to diversify and strengthen the banking system.
A Bank of Canada study on market concentration shows that Canada’s Big Six control over 93% of total banking assets, one of the highest levels in the G7. This concentration limits competition and slows innovation. The entry of Questbank introduces a new competitor focused on digital experience, transparency, and affordability.
Current market data indicate that Questrade manages more than $85 billion in client assets, giving Questbank the scale to compete with mid-tier lenders from day one. Its digital first model could reduce overhead and improve pricing for both savers and borrowers. In a country where banking profits exceed $60 billion annually, new entrants are needed to expand access and encourage modernization.
For Canadians, the launch of Questbank could make it easier to manage money in one place. People who already invest through Questrade will be able to bank, borrow, and save using a single digital platform. This integration may lower fees and increase transparency.
For policymakers, the development shows both progress and remaining friction. Only a handful of Schedule I banks have launched since 2000, and the approval process remains lengthy (see Santander Bank 5 years to get license). A more flexible licensing approach could allow other qualified fintechs to join the system while maintaining strong oversight. Countries including the United Kingdom and Singapore have implemented phased authorization programs for digital banks, allowing limited early operations before full licensing. A similar framework in Canada could help attract investment and skilled talent while supporting responsible innovation.
Questrade’s success also underlines the importance of governance. The company’s record of compliance and consumer protection likely strengthened its application and sets a precedent for fintechs seeking federal status.
Questrade plans to roll out Questbank publicly in 2026, combining savings, lending, and investment services under one regulated brand. The achievement shows that innovation and oversight can advance together to build a more inclusive and efficient financial system.
It confirms that fintechs investing in trust, governance, and compliance can now better compete directly with established banks. Questrade’s path from brokerage to federally regulated institution offers a roadmap for how collaboration with regulators can fuel growth and improve Canada’s competitiveness in global finance.
Q: What exactly did OSFI approve on November 3 2025?
A: On that date, OSFI issued an Order of Commencement and Carrying on of Business, authorising Questbank to begin operations as a Schedule I bank under Canada’s Bank Act. Verified by Reuters reporting on November 3 2025.
Q: When was Questbank officially incorporated?
A: The federal government issued letters patent on March 29 2025, as published in the Canada Gazette.
Q: How large is Questrade’s current business?
A: The company manages more than CAD 85 billion in client assets, based on publicly reported data.
Q: Why is this move important for Canadian fintech?
A: Because Canada’s Big Six banks still control roughly 93% of banking assets, Questbank’s approval brings fresh competition and shows fintech innovation can thrive under federal regulation.
Image generated by AI
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Licensing | Nov 3, 2025

Image: Freepik/rawpixel.com
On October 31 2025, Getty Images and Perplexity announced a global multi-year agreement that gives Perplexity permission to display Getty’s creative and editorial photos within its AI search tools. The partnership uses Getty’s API to bring licensed images directly into Perplexity’s results with clear credits and links to the original source.
It’s one of the first major deals between an AI company and a content rights holder, an example of how licensing can help AI platforms respect creators while improving the quality of what users see.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity:
“Getty Images shares our belief that the future of AI‑powered discovery requires respecting the creators behind the content. Attribution and accuracy are fundamental to how people should understand the world in an age of AI"
Perplexity has faced several plagiarism and scraping allegations during the past year, including incidents involving Getty photos that appeared without license. The new agreement resolves those issues by providing legitimate access under clear terms.
Nick Unsworth, Vice President Strategic Development at Getty Images:
"This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors' work and Getty Images’ high‑quality creative and editorial content will enhance Perplexity’s platform.”
Attribution does not grant any rights, and any reuse or commercial application still requires a separate license from Getty Images. There is no indication of sublicensing or user-level permissions in any official material.
The Perplexity–Getty deal is a win-win where a structured licensing partnership can strengthen trust and reduce copyright exposure while improving the user experience. For Getty, the deal adds a new business stream in AI search.
For Perplexity, it helps rebuild credibility after a year of public criticism while following through on stronger commitment to transparency and proper credit for creators. This partnership also builds on the company’s earlier initiative to share value with content creators through its 80/20 revenue-sharing program for publishers.
Being transparent about where information comes from builds confidence with users and regulators. As Canada develops its own rules for AI and copyright, partnerships like this one show how respecting creators can go hand in hand with innovation.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Social Finance | Nov 3, 2025

Image: Freepik
The Centre for Social Innovation (CSI) confirmed in its August 2025 update that its 2025 Community Bond campaign, targeting $6 million in total investment, was nearly full following strong participation since launch in May. The funds are being raised to transition CSI to 100% community financing, retire remaining bank debt, and strengthen ownership of its 192 Spadina Avenue property, ensuring long-term stability for its social innovation mission.
CSI’s 2025 Community Bond offering includes three verified bond options as listed on its official campaign page: Series L (4.25% annual simple interest, 3-year term), Series M (5% annual compound interest, 5-year term), and Series N (6% annual compound interest, 5-year term).
Minimum investments range from $1,000 to $25,000. According to CSI’s 2025 Offering Statement, the bonds are secured by registered charges on CSI’s Toronto properties, and the organization states it has “never missed an interest payment” since the first issuance.
Community bonds occupy a growing space in Canada’s impact-finance ecosystem. They allow individuals and institutions to earn predictable returns while funding community-owned infrastructure and social enterprises.
For Canada’s fintech and alternative finance community, CSI’s community bond initiative dates back years and provides a verified model of how mission-aligned investors can contribute to measurable social and economic outcomes. It also complements national efforts to broaden retail investor participation through investment crowdfunding and exempt-market modernization.
It demonstrates that capital formation and public benefit can work together when accountability, collateral, and investor confidence are clearly defined. As policymakers explore pathways to inclusive capital access, the community-bond structure is a practical example of responsible innovation in finance. Those interested in learning more about the model and its broader impact can visit socialinnovation.ca.
This article is for informational purposes only and does not constitute an offer to sell or a solicitation to buy any security. Readers should consult the official issuer documents for full details.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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