Karsten Wenzlaff, Advisor
August 26th, 2025
Equity Crowdfunding | March 20, 2025

VEGAIN competitive matrix (VEGAIN/Frontfundr campaign)
On March 19 2025, VEGAIN, an independent Canadian sports nutrition brand, announced an expanded partnership with Raw Elements for nationwide distribution and is inviting investors to be part of its growth through a VEGAIN equity crowdfunding campaign hosted on the licensed platform, Frontfundr. This article is part of a new series at NCFA that spotlights select Canadian companies launching online investment campaigns, in support of Canadian innovation and competitiveness.
VEGAIN’s latest breakthrough is Clear Protein, a plant-based protein powder that fully dissolves in water, unlike traditional plant proteins that can be gritty. So the result is a smooth, refreshing drink that feels more like a light beverage than a heavy shake. This patent-pending innovation is set to change the way people think about plant-based sports nutrition, offering fitness and health enthusiasts a cleaner and more effective way to fuel their workouts without sacrificing taste or texture.
John Smith, CEO of VEGAIN:
"We’ve developed a game-changing protein solution that sets us apart in the market. Clear Protein provides the clean, high-quality nutrition that consumers want, in a form that’s convenient and enjoyable."
VEGAIN has secured a national distribution agreement with Raw Elements, one of Canada's leading national health distributors and key player in the wellness and health food sector. The partnership significantly expands VEGAIN's reach, making its products more widely available across Canada.
"Our collaboration with Raw Elements allows us to connect with more customers who seek clean, high-quality nutrition. This is an exciting time as we continue to scale and innovate."
To fuel its next stage of growth, VEGAIN has launched an equity crowdfunding campaign on FrontFundr and is inviting its community of supporters, customers, and investors to share in its success while helping accelerate its mission of making high quality plant-based protein more accessible. The capital raised will support expanded production capacity, increased marketing efforts, and the development of new plant-based products to meet the rising demand for sustainable nutrition.
With a coast to coast distribution deal secured, and innovation driving its growth, VEGAIN is scaling up to reach more customers across Canada. Learn more at VEGAIN's campaign page here.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Competition | March 18, 2025
Image: Freepik/rawpixel.com
It's pretty safe to say that every fintech at one point of their journey from start-up to scale-up has experienced the adverse impacts of the lack of competition in Canada. Whether it’s access to payment systems, customer financial data, fair lending opportunities, or lack of harmonized rules that create interprovincial barriers, fintechs have faced an uphill battle in Canada compared to comparable international jurisdictions like the UK, Australia or the U.S. The Competition Bureau spent years pushing for stronger competition laws to make markets fairer and limit incumbent businesses from controlling everything. New rules have now become law, but the real test is whether they’ll actually be enforced and make a difference for fintech and other sector challengers, during a trade war when Canada needs more competition and economic resilience the most.
While the Competition Bureau has been successful in securing long overdue reforms to the Competition Act, the fact that a federal agency had to fight this hard to get them passed says a lot about how much power big business holds. If regulators had this much trouble getting change through, what chance do fintechs, associations and advocates have? The Competition Bureau recently shared their story to lift the veil on their fight for more competition in Canada. Bottom line to fintechs, you have to keep pushing because the fight isn't over.
“Historically, competition policy in Canada has been predominantly shaped by the business community, at a plodding pace, and not always transparently.”
That’s a polite way of saying corporate lobbyists and incumbent associations have controlled the rules for decades. The financial sector in Canada is highly concentrated with the big six banks controlling 90% of the country's banking assets, and as a result they get to decide who gets access to financial services, under what conditions, and at what cost. Unlike in countries where fintech has been encouraged to challenge traditional banking, Canada’s system has delayed competition for as long as possible. Whether it’s the slow rollout of open banking, restrictive access to payments systems, or regulations designed to favour the big players, fintech startups have faced unnecessary barriers to growth.
“No merger has been permanently blocked or dissolved in Canada… Mergers to monopoly could not be presumed to be anti-competitive.”
Big financial institutions haven’t faced serious pushback when they’ve bought out potential competitors, even if those deals reduce consumer choice. While there have been numerous of bank-fintech acquisitions and partnerships, it seems one of the best ways to reduce competition is to control access to payment systems, resist changes to open banking innovation, and slow down fintech progress where possible, all while regulators and policymakers sit on the sidelines. The real issue for fintech isn't just mergers, it's exclusion.
"We started speaking publicly and plainly about the Competition Bureau’s resource pressures and what we viewed as shortcomings of the Act.”
The Competition Bureau went public and made competition a national issue. That’s a lesson fintech companies should take seriously. Big banks and corporate interests benefit when competition policy is decided in private meetings, on their terms. If fintechs want fair opportunity, they need to keep the public and policymakers engaged like the Bureau did.
“We pushed back publicly on boogeyman arguments that competition law reform would stifle business investment.”
Big banks like telecos often claim that stronger competition laws will “hurt investment”. The reality is it's Canada's Monopolies that hurt innovation, not competition. Every time fintech startups push for open banking, fairer lending rules, or access to financial infrastructure, they hear that “it will disrupt the market.” Yes, that’s the point. Get used to it. Canada needs it more than ever.
No more 'efficiencies defence' for big companies that for years have claimed that regulators should allow these takeovers because it saves money while eliminating competition. Wage fixing is now illegal so banks and other employers (remember the bread scandal) can't secretly agree to keep wages low or stop employees from switching jobs. The government now has stronger rules to stop monopolies by blocking mergers that reduce competition before they happen. These changes should help challengers compete but the real test is whether the government will enforce them.
And then it's a question of the Canadian government's political will. Canada still has huge regulatory barriers that protect incumbents in banking, telecom, and agriculture. The government needs to stay aggressive and build upon this competitive momentum. If they lose steam, large companies will find ways to block competition and these reforms will become meaningless. For fintech, small businesses, and consumers, the fight isn’t over. The government has shown it can act but only when forced. We need to make sure they don't stop here.
Even with new competition laws, big businesses won’t give up their power easily. If Canada is going to become a truly competitive economy, consumers, small businesses, and fintech startups must keep pushing for change.
Consumers should demand more choice and support fintech alternatives instead of defaulting to the status quo. They should tell the Competition Bureau if they spot or experience anti-competitive behaviour from unfair fees to deceptive practices. Consumers need to get informed in the various ways monopolies can hurt them and press politicians to address the problem, not ignore it.
Companies need to speak up, join fintech associations and business coalitions/groups who have more power together than going at it alone. Remember, big firms control the conversation by lobbying behind closed doors and leveraging their resources. Fintechs should work with policymakers and push for open banking implementation and payments reform and help educate the public that monopolies limit their financial options and drive up their costs.
Competition can only get better if people keep pushing for it. If consumers, businesses, and fintechs keep demanding fair rules, it will be harder for incumbent corporations to unravel progress. While the new laws are a step forward, real change depends on all of us, so keep battling because this fight isn't done. Read the backstory to How a New Era of Competition Law in Canada Came To Be for some insight and motivation.
The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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March 17, 2025

Image: Freepik (Neovigie Technology and Worker Safety)
Canada’s industrial sector is evolving rapidly, with technology playing a crucial role in modernizing workplace safety. From artificial intelligence (AI) to wearable safety devices, advancements are transforming how businesses protect their workforce. With stringent workplace regulations and the need for enhanced efficiency, industries are leveraging cutting-edge solutions to minimize risks and create safer environments.
One of the most significant technological advancements in workplace safety is the use of wearable devices. Smart helmets, GPS-equipped vests, and biometric sensors are helping Canadian industries track workers' locations, monitor their health, and detect hazardous conditions in real-time. For example:
AI and machine learning are revolutionizing Canadian industries. Predictive analytics can identify potential safety risks before accidents occur by analyzing historical data, weather conditions, and worker behavior.
For instance, AI-driven surveillance cameras with real-time hazard detection can identify workers without proper personal protective equipment (PPE) or detect unsafe behavior, such as ignoring safety protocols. This technology is already being implemented in sectors like construction, manufacturing, and oil and gas.
Many Canadian industries require workers to operate in isolated or remote areas, increasing the risk of injury without immediate assistance. Lone worker systems are addressing this challenge by ensuring real-time communication and emergency response capabilities for solo workers. For example, systems such as Neovigie's solution for Canadian lone workers address the unique dangers some lone workers face, such as falls, attacks, and other hazards, with intelligent detection and real-time emergency alerts ensuring rapid response in critical situations.
Most lone-worker safety systems include:
Industries such as utilities, mining, and oil & gas are increasingly adopting these systems to enhance worker safety in isolated locations.
The Internet of Things (IoT) is transforming industrial safety by connecting equipment, workers, and control centers. IoT-enabled devices provide real-time monitoring of environmental conditions, such as:
Drones are playing an essential role in industries such as mining, construction, and energy. They help perform inspections in hazardous areas, reducing the need for human workers to enter potentially dangerous zones.
Automation is eliminating the need for workers to perform high-risk tasks. Canadian industries are adopting robots for hazardous jobs such as handling toxic materials, welding in extreme conditions, or working in confined spaces.
For example, robotic arms are used in manufacturing plants to handle heavy machinery operations, reducing the risk of human injury. Automated guided vehicles (AGVs) in warehouses ensure safe transportation of goods without human intervention, minimizing accidents.
Training is a crucial component of workplace safety, and technology is making it more effective. Virtual reality (VR) and augmented reality (AR) are being used to simulate real-life hazardous scenarios, allowing workers to practice safety protocols without being exposed to danger.
For example:
As Canadian industries continue to grow, the adoption of technology-driven safety solutions will be essential in maintaining workplace standards and reducing injuries. The combination of AI, IoT, robotics, and wearables is already proving to be a game-changer in ensuring worker protection.
Government initiatives and workplace regulations are also pushing for greater investment in safety technology. By integrating these innovations, Canada is positioning itself as a leader in industrial safety and worker well-being.
With technology advancing rapidly, the future of workplace safety in Canada looks promising—reducing risks, saving lives, and improving overall efficiency across multiple sectors.
The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Consumer Data Right | March 12, 2025

Image: Freepik
The Australian government is making changes to the Consumer Data Right (CDR) legislation to make it more useful for consumers and businesses. The CDR reset was announced in August 2024 and aims to lower compliance costs while creating more opportunities for fintech companies. By improving data sharing rules and removing unnecessary regulations, the government hopes to make financial services more accessible and efficient for everyone.
The CDR reset is an important adjustment to streamline the legislation making financial services more accessible, lowering costs, and encouraging fintech innovation. Consumers benefit from better financial choices while businesses face fewer regulatory hurdles. The Australian government is collaborating with industry leaders and evolving the program to ensure it benefits everyone.
The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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March 10, 2025

Image by Nataliya Vaitkevich on Pexels
Running a small business in Canada comes with many responsibilities, including staying compliant with tax regulations. However, with ever-changing laws, various deductions, and strict deadlines, small business owners make tax mistakes that result in costly penalties, audits, and financial setbacks. Here are five common tax mistakes Canadian small businesses make.
Many small business owners try to manage their taxes alone to cut costs. While this might seem like an excellent saving strategy, it often leads to costly mistakes and compliance issues. Consider working with professionals from reputable firms like this Calgary accounting firm to ensure compliance with tax laws, maximize deductions, and reduce the risk of errors. A professional accountant can provide valuable tax planning strategies and help navigate complex financial regulations. This will help save time, reduce stress, and prevent costly penalties.
One of the most common tax mistakes small business owners make is failure to maintain proper records of income and expenses. Poor bookkeeping can result in miscalculations, missed deductions, and potential audits, so ensure you keep an accurate record of your income and expenses. According to the Canada Revenue Agency, small business owners should maintain accurate records for at least six years. The following are tips to ensure your business's records are organized and compliant:
Many small businesses struggle with meeting tax deadlines, leading to unnecessary penalties and interest charges. Be sure to familiarize yourself with key dates, such as the deadline for filing a corporate tax return, often six months after the fiscal year-end. You could also set up automated reminders to prevent missed deadlines and associated fees.
It is common for small business owners to misclassify workers, which can lead to severe tax and legal consequences. Many businesses label employees as independent contractors to reduce payroll taxes and avoid providing benefits. However, the Canada Revenue Agency (CRA) has strict guidelines for worker classification, and misclassification can result in fines and back taxes.
To avoid misclassification, distinguish between employees and contractors by evaluating factors such as control, financial dependence, ownership of tools, nature of the working relationship, and profit or loss. You could also seek professional advice to ensure compliance, especially when in doubt.
Small businesses often miss out on crucial tax credits and deductions that could significantly reduce their tax burden. Commonly overlooked deductions include:
The CRA also offers various tax credits, including the Scientific Research and Experimental Development ( SR&ED) tax credit. Keep detailed records and understand what qualifies you for tax benefits to maximize deductions.
Managing taxes effectively is crucial for any small business's financial health and long-term success. Keep accurate records, meet deadlines, classify workers correctly, leverage tax deductions, and seek professional accounting assistance to help your small business achieve financial stability and success.
The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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