Karsten Wenzlaff, Advisor
August 26th, 2025
AI Licensing | Nov 3, 2025

Image: Freepik/rawpixel.com
On October 31 2025, Getty Images and Perplexity announced a global multi-year agreement that gives Perplexity permission to display Getty’s creative and editorial photos within its AI search tools. The partnership uses Getty’s API to bring licensed images directly into Perplexity’s results with clear credits and links to the original source.
It’s one of the first major deals between an AI company and a content rights holder, an example of how licensing can help AI platforms respect creators while improving the quality of what users see.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity:
“Getty Images shares our belief that the future of AI‑powered discovery requires respecting the creators behind the content. Attribution and accuracy are fundamental to how people should understand the world in an age of AI"
Perplexity has faced several plagiarism and scraping allegations during the past year, including incidents involving Getty photos that appeared without license. The new agreement resolves those issues by providing legitimate access under clear terms.
Nick Unsworth, Vice President Strategic Development at Getty Images:
"This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors' work and Getty Images’ high‑quality creative and editorial content will enhance Perplexity’s platform.”
Attribution does not grant any rights, and any reuse or commercial application still requires a separate license from Getty Images. There is no indication of sublicensing or user-level permissions in any official material.
The Perplexity–Getty deal is a win-win where a structured licensing partnership can strengthen trust and reduce copyright exposure while improving the user experience. For Getty, the deal adds a new business stream in AI search.
For Perplexity, it helps rebuild credibility after a year of public criticism while following through on stronger commitment to transparency and proper credit for creators. This partnership also builds on the company’s earlier initiative to share value with content creators through its 80/20 revenue-sharing program for publishers.
Being transparent about where information comes from builds confidence with users and regulators. As Canada develops its own rules for AI and copyright, partnerships like this one show how respecting creators can go hand in hand with innovation.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
![]() | ![]() | ![]() |
|---|---|---|
![]() | ![]() | ![]() |
Prediction Markets | Oct 29, 2025

Image: NHL Calder Memorial Trophy example (Polymarket)
On October 22, 2025, the National Hockey League (NHL) announced new multi-year partnerships with Kalshi and Polymarket. It's the first time a major sports league has given prediction markets an official seat at the table.
Both Kalshi and Polymarket will use official NHL data, league marks, and broadcast rights to let fans interact with games through regulated financial platforms. The partnerships show how fintech innovation is breaking into unexpected territory, and why responsible design and governance matters just as much as bold ideas.
Think of a prediction market as a meeting point between finance and curiosity.
People can trade small contracts based on real-world outcomes, such as who will win this year's Stanley Cup or a playoff series? How many goals a team might score? Or whether a player reaches a milestone? The prices of those contracts is based on supply and demand, so they reflect what the crowd believes will happen.
Kalshi operates under the U.S. Commodity Futures Trading Commission (CFTC), while Polymarket began as a blockchain experiment using the Polygon network and USDC stablecoin.
For fans, prediction markets turn watching into participation.
For fintechs, it validates that with the right mix of data, incentives, and community interactions financial tools can become part of mainstream entertainment when framed responsibly. Innovation when paired with trust can educate and expand access, too.
Behind the excitement sits a serious legal question. Kalshi is fighting a federal battle with the New York State Gaming Commission, which insists that its contracts are a form of unlicensed sports wagering. Kalshi argues otherwise. Other regulators in places like Massachusetts and Nevada have voiced similar concerns. Each ruling is a test of whether innovation can coexist with public accountability. The company says federal law gives the CFTC authority, not state gaming boards.
Polymarket’s path has been anything but linear. After paying a $1.4 million CFTC fine in 2022 for operating without registration, the firm earned approval to relaunch in the U.S. in 2025 by acquiring QCEX exchange with a CFTC license.
By changing from a fully decentralized model to one that aligns with compliance standards, Polymarket demonstrated how they could innovate within regulatory frameworks. Now it sits alongside Kalshi as an NHL partner. A fintech built on blockchain that's earned institutional trust by embracing regulation, instead of resisting it.
As covered by the Sports Business Journal, the NHL didn’t jump in blindly. Reports show the NHL consulted regulators and examined consumer protections before agreeing to the partnerships.
Even so, the American Gaming Association called the deal “deeply troubling” (subscription required) warning that fans could confuse regulated markets with gambling. That tension captures a bigger issue facing every fintech today. That is how to innovate responsibly while protecting users. The NHL partnership suggests that fintechs can scale mainstream by demonstrating to regulators And customers that innovation and safety can coexist.
For Canada, the NHL partnership is a glimpse into what the future of participatory finance could look like. Canadian regulators have already been exploring frameworks for digital assets, open banking, and tokenized finance.
Prediction markets fit naturally into that conversation. If handled properly, they could open new avenues for retail engagement and capital formation while reinforcing Canada’s reputation for responsible fintech growth.
Prediction markets are moving from the edges of crypto into the center of participatory commerce. By partnering with Kalshi and Polymarket, the NHL is betting not only on fan enthusiasm but on fintech’s capacity to build trust through transparency. For Canada’s fintech community, the moment reinforces a truth long advocated by NCFA, when innovation, regulation, and inclusion advance together, everyone gains.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
![]() | ![]() | ![]() |
|---|---|---|
![]() | ![]() | ![]() |
AI Partnership | Oct 28 2025

On October 28 2025, PayPal announced that it will adopt the Agentic Commerce Protocol and partner with OpenAI to bring shopping and paymentsdirectly into ChatGPT. The partnership links PayPal’s merchant network with ChatGPT users so people can buy and pay instantly using PayPal.
PayPal will add its wallet to ChatGPT’s Instant Checkout so people can pay with their balance, bank, or card.
The same buyer protection, tracking, and dispute tools that PayPal already offers will apply. PayPal will also handle card payments through OpenAI’s delegated payments API, taking care of routing and security. This API supports major card networks such as Visa and Mastercard, so users can pay with their preferred card while keeping PayPal’s protection and tracking features.
Starting in 2026, PayPal plans to add product catalogues from small businesses and larger brands so people can search and buy items in ChatGPT directly. PayPal will manage payment checks, merchant validation, and fraud protection in the background. You can learn more about OpenAI’s Agentic Commerce Protocol page.
This change could help Canadian fintechs and merchants reach new customers.
For the first time, shopping could happen entirely through a chat. Instead of clicking to a website, a person could ask ChatGPT for a product, view merchant options, and pay through PayPal in seconds.
Canadian merchants who already use PayPal could soon appear in ChatGPT’s shopping results, which might help smaller businesses connect to global buyers. It also gives users a glimpse at the future of how financial technology and artificial intelligence are starting to merge.
For Canadian fintechs, there's opportunity to design new tools for agent-led payments and business services. Developers could build smart payment gateways that connect chat platforms with accounting and invoicing systems, or create plug-ins that let small businesses manage orders and inventory through AI agents. There is also room for innovation in real-time fraud detection, digital identity layers that verify both buyers and sellers inside a chat, and lending tools that assess transaction data to offer instant credit decisions. These kinds of innovations could bring Canada to the forefront of safe, responsible, and flexible conversational finance.
Regulators, such as the Financial Consumer Agency of Canada and the Office of the Privacy Commissioner, may need to consider how consumer rules apply when a purchase happens in a conversation.
Agent led commerce seems destined to become a major new layer of the digital economy. If Canadian regulators, fintechs, and industry groups like NCFA collaborate early, Canada could establish guardrails and standards to make this new type of shopping and payments, fair, transparent and inclusive.
Success will depend on building trust, clear rules for data and disclosure, and reliable systems that protect both buyers and merchants. Conversational finance is upon us and could help Canada's fintech sector grow in a way that serves both innovation and consumers.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
![]() | ![]() | ![]() |
|---|---|---|
![]() | ![]() | ![]() |