Karsten Wenzlaff, Advisor
August 26th, 2025
May 15, 2026 | NCFA Insight | Artificial Intelligence And Data

On May 1, 2026, the Academy of Motion Picture Arts and Sciences announced Oscars rules requiring human performed acting and human authored screenplays. The Academy didn’t ban AI tools, but rather protected human creativity at a time when synthetic performers, AI music, and digital personas are iterating live in mainstream culture. The questions are who gets credit, who gives consent, who gets paid, and who takes responsibility when AI is the engine inside the creative process.
In March 2026, AI generated performer Tilly Norwood gave the Oscars restriction a real world stress test by launching a music video called “Take The Lead”. While a human team is behind the creation, the video clearly features a synthetic artist as the visible performer. People designed the character, shaped the concept, guided prompts, edited outputs, and built the persona around the performance.
The production apparently started with a notice stating it was made by “18 real humans” including production designers, costume designers, prompters, editors, and an actor.
Futurism reported that Suno generated the song and Particle6 used performance capture from Eline van der Velden’s acting performance. That means the audio came from an AI music tool, while a real person performed the movements, expressions, or acting choices that helped animate the synthetic Tilly Norwood character on screen.
As synthetic personalities improve, creative credit gets harder to assign. The audience sees the AI performer first while the human labour is more difficult to see. Was the performer the AI character, the actor behind the capture, the director, the prompt team, the studio, the model provider, or the person who shaped the concept?
Futurism called the video “one of the dingiest and depressing things we’ve ever seen.” Viewers also pushed back on the unusual visuals, processed vocals, and pro AI message cutting through the hype.
Bottom line is AI can make more content, faster, but it can’t make audiences care by default.
Creative markets still reward taste, originality, trust, and a sense that real people stand behind the work. As synthetic content spreads, proof of origin, consent, and accountability will likely become part of the product.
Financial services already depends on verified identity, trusted records, permissions, approvals, and auditability. AI raises the stakes because automated agents and AI generated advice and support can blur the line between human and software activity.
A customer may not know whether they’re reading human advice, AI assisted advice, or fully automated output. A compliance team may need to prove who approved a model generated communication. A marketplace may need to verify whether a creator, advisor, vendor, or agent is real. A lender, insurer, or investment platform may need a reliable record of how an AI system influenced a decision.
The Academy’s new rules don’t reject AI. They protect human recognition inside AI assisted creation. Tilly Norwood shows why the boundary won’t stay clean. The battle line is who gets credit, who gets paid, who gives consent, and who is responsible when synthetic work enters the market.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 15, 2026

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The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 14, 2026 | NCFA Fintech Market Activity | Artificial Intelligence And Data, Capital Markets And Funding

On May 13, 2026, Goldman Sachs Alternatives closed its acquisition of QScale, a Québec based developer and operator of AI ready data centre campuses for an undisclosed transaction value. QScale’s founders and management are reinvesting alongside Goldman Sachs Alternatives and will continue to lead the business. The company will also keep its headquarters in Québec.
This is private capital buying into Canadian compute capacity at the same time AI demand is putting pressure on power, land, cooling, and Canadian based infrastructure. For Canada, AI productivity needs more than models and talent. It needs domestic compute that Canadian companies can actually use.
QScale designs, builds, and operates data centre campuses for high performance computing and AI workloads. Its flagship Q01 campus in Lévis uses Québec’s low carbon, hydro dominated grid and natural cold climate cooling. QScale says that combination supports strong power efficiency and a lower environmental footprint than conventional facilities. The company is also developing additional campuses across Canada to meet customer demand.
Leonard Seevers, Partner, Goldman Sachs Alternatives:
“AI is rapidly redefining the infrastructure requirements to deliver compute to consumers and enterprises at scale. We believe QScale is building to the highest standard to meet these complex needs, and we are excited to partner with Martin and the QScale team to accelerate their build-out and support Canada's emergence as a global hub for sustainable AI compute.”
AI compute is expensive to build. Data centres need grid access, cooling, land, power contracts, engineering, customer commitments, and long term capital. Small software style funding rounds don't solve that problem.
Goldman Sachs Alternatives gives QScale access to a deeper capital base and global infrastructure network. Goldman Sachs has about $3.7 trillion in assets under supervision globally as of March 31, 2026. Infrastructure at Goldman Sachs Alternatives has invested about $22 billion in infrastructure assets since 2006. It invests across digital infrastructure, energy transition, transportation and logistics, and circular economy.
AI compute is now closer to energy, real estate, and national competitiveness than a normal technology product. Private markets are likely to finance more compute projects like this because the capital needs are large, the buildout is physical, and the customer demand is tied to AI adoption across industries.
Québec brings clean power, cold climate advantages, and a growing data centre base. Goldman Sachs Alternatives brings private capital and infrastructure operating experience. Together, those pieces can help Canada compete for AI workloads that might otherwise land in larger U.S. or global hubs.
Worth noting that hyperscale customers may absorb much of the capacity. The release doesn't say how much compute will be available to Canadian startups, scaleups, fintechs, or public sector AI projects. If Canada hosts the infrastructure but local companies cannot access affordable capacity, then the project may only capture construction and energy demand while missing more of the AI product value.
This connects directly to Canada’s productivity and competitiveness challenge. AI can reduce manual work and improve decision support, but only if companies can access the infrastructure behind serious deployment and can turn AI into measurable operating gains.
Martin Bouchard, Founder and Chief Executive Officer, QScale:
“From day one, QScale was built around a simple thesis: the world will need vastly more compute, and it will need it to be clean, dense, and resilient. Partnering with Goldman Sachs Alternatives gives us the capital base and the global network to scale faster, build bigger, and serve the most demanding hyperscale and AI customers in the world.”
Who gets priority access to Canadian compute capacity once global capital owns more of the infrastructure? The real test is whether Canadian firms can use that infrastructure to build products, own IP, and scale from here.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 13, 2026 | NCFA Resource | Risk Compliance And Regtech, Digital Identity Privacy KYC AML ATF

On April 8, 2026, the UK FCA published customer due diligence (CDD) findings from a multi firm review. The review covers practical weaknesses that matter to fintech teams, including thin policies, unclear review cycles, weak evidence records, poor senior approval steps, and audit gaps.
This is a UK resource, but the operating lessons travel well. Canadian fintechs still need local legal and compliance advice, including FINTRAC obligations where applicable. The FCA shows where customer checks break down when firms grow, add automation, rely on vendors, or treat onboarding as a sales funnel instead of a risk control.
The FCA review gives compliance and product teams a useful checklist for testing how customer due diligence works inside the business. It doesn't just ask whether a policy exists. It looks at whether staff know what to collect, when to escalate, how to record decisions, and how often files need review.
Stronger firms clearly separate standard CDD from enhanced due diligence (EDD) for higher risk customers. They define when senior approval is needed. They document EDD steps, keep review cycles clear, and test whether onboarding files support the risk decision made at the time.
The weaker examples are just as useful. The FCA points to firms that could not show what extra checks were completed for high risk customers, did not record key information about the purpose of a business relationship, lacked clear review schedules, or used the same people to onboard customers and review their own work.
For fintechs, fast onboarding can become a liability when the business cannot prove why a customer passed, why a file received extra review, or who approved a higher risk relationship. Policies are no longer enough, as teams need evidence.
This resource is useful for fintech founders, compliance leads, money laundering reporting officers (MLROs), onboarding teams, product managers, payments companies, lending platforms, crypto firms, crowdfunding portals, regtech providers, and financial institutions reviewing digital account opening.
It is especially relevant for firms that use automated onboarding, AI assisted reviews, third party identity vendors, risk scoring tools, or outsourced compliance support. Those tools can improve speed, but companies still needs clear accountability, review rules, exception handling, and audit trails.
The strength of this resource is its practical format. It shows good and poor practice side by side. That makes it easier for a fintech team to compare the report against its own onboarding journey, file review process, vendor controls, and board reporting.
The review also makes a simple point that many growing firms miss. Regulators want to see how decisions happen in real life. A clean policy document doesn't help much if customer files are thin, staff guidance is vague, or senior approval only exists in theory.
The limit is geography. The FCA findings reflect UK regulation and UK supervisory expectations. Canadian firms shouldn't treat this as Canadian legal guidance. They should use it as a practical benchmark, then test their own controls against Canadian requirements, sector rules, and legal advice.
FCA Customer Due Diligence Findings (primary FCA resource with good and poor practice examples)
FCA Risk Assessment Controls Findings (companion FCA review on customer and business risk assessments)
FCA 2025 To 2030 Strategy (broader strategy context for financial crime supervision)
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 13, 2026 | NCFA Insight | Artificial Intelligence And Data, Capital Markets And Funding, Risk Compliance And Regtech

On May 13, 2026, Bank of Canada External Deputy Governor Michelle Alexopoulos delivered a speech on AI and productivity at the Ottawa Economics Association and Canadian Association for Business Economics Spring Policy Conference. Her message was direct. AI can help Canada grow faster, but only if firms turn adoption into workflow gains, owned IP, stronger investment, and real operating results.
Michelle Alexopoulos, External Deputy Governor, Bank of Canada:
“To put it simply, the Bank of Canada cares about AI because of its potential to significantly affect productivity, economic growth, employment and inflation.”
Adoption numbers show progress, but also a gap:
Statistics Canada gives the upside a useful range. AI could raise Canada’s annual labour productivity growth by 0.4 to 1.1 percentage points over the next decade. Its April 2026 analysis also found that Canadian firms that adopted AI were 16.8% more productive than firms that did not. Those numbers are encouraging but they aren't automatic.
The first wave of AI in many companies has been useful but shallow. Staff use tools to draft, summarize, search, analyze, and code faster. That saves some time but it doesn't always change the business or lead to large productivity increases. The harder work (and benefits) starts when AI enters high value workflows such as onboarding, fraud review, lending files, advisor support, treasury, payments, and compliance testing.
That's where fintechs and financial institutions should focus.
Better AI execution should show up in operating numbers. Faster approvals. Lower error rates. Stronger fraud detection. Lower cost per file. Cleaner compliance evidence. If a firm cannot measure the workflow gain, it has not found the productivity gain.
The Bank is also using AI in its own work. AI helps forecast inflation and economic activity, track sentiment, analyze household and business data, review earnings call transcripts, and monitor financial stability. AI is already entering regulated analysis, but the Bank is clear that AI doesn't make monetary policy decisions. It use AI to sharpen judgment, not replace accountability.
That same control point now runs through governed AI workflows in finance. The value isn't just a quicker answer, but a workflow that leaves evidence, keeps humans responsible, and gives risk teams something they can inspect.
The compute point is hard to ignore. Top U.S. technology firms like Alphabet, Microsoft, Meta, Amazon and Oracle spent roughly US$200 billion on AI investment in 2024. That figure doubled to about US$400 billion in 2025. The Bank also noted that AI data centres are expanding so quickly that power generation is struggling to keep up. Compute is no longer a back office technology cost. It's now industrial, economic and national security infrastructure.
Canada has started to respond. The federal AI Compute Access Fund helps Canadian SMEs access compute for AI projects, with project compute costs ranging from $100,000 to $5 million. That funding helps some companies get beyond small pilots, but it doesn't solve the whole problem. If Canadian companies cannot sustainably access enough affordable compute, the country risks training talent here while building value somewhere else.
For fintech operators, compute affects competitiveness. AI in fraud, risk, underwriting, compliance, markets, and customer support needs secure data pipelines, model testing, and monitoring. Firms that cannot fund compute and controls will stay stuck in trials. While companies that can fund and execute both have a better chance of turning AI into operating advantage.
The Bank’s labour message is more balanced than the public debate. There is no evidence yet that AI is replacing workers on a large scale. About 90% of Canadian businesses that adopted AI reported no staffing effect. Roughly 4% reported job creation, while about 6% reported employment decreases linked to AI use.
The reality is reported job data can lag, and i t doesn't mean the AI labour risk narrative fake. The Bank noted weak hiring in AI exposed roles such as entry level coding and customer service. It also flagged younger workers as a group to watch. This connects directly to recent evidence on AI spending and workforce redesign and AI’s hidden workforce costs. The question is how companies are redesigning workflows in the age of AI. Will they break training channels, judgment, supervision, and customer trust?
The time savings are real. The Bank cited Indeed research showing that 57% of Canadians who use AI at work save one to two hours a day, while 22% save three to five hours. The value depends on what happens next.
If workers use the time for better service, stronger analysis, and tighter controls, then productivity can improve. If companies only cut junior roles, then they might lose the next generation of trained operators.
Execution takes money. AI firms and AI adopting fintechs need a lot of investment to compete and the middle stage is expensive. Canada has strong research and strong founders, but too many companies hit a capital wall before they become global platforms.
Budget 2025 recognized part of the gap. It proposed $750 million to support Canadian firms facing early growth stage funding gaps, with details expected in 2026. It also proposed $1 billion for BDC to launch the Venture and Growth Capital Catalyst Initiative. This is good but allocation matters. Capital needs to reach firms when compute, enterprise sales, compliance, and global distribution become expensive.
Beyond just announcements, Canada needs a fuller capital stack with more domestic lead investors, growth equity, private credit, venture debt, angel capital, compliant investment crowdfunding, strategic corporate capital, and better public market routes for quality scaleups. Capital should help productivity companies scale from Canada, not push them to sell early or move the value elsewhere. CVCA reported $56.5B in Canadian private equity investment across 483 transactions in the first nine months of 2025, the strongest nine month period on record. More of that capital needs to back productivity firms that can scale from Canada and keep IP, customers, and senior talent here.
Fintech investment is concentrating into fewer larger deals, which makes scale-up capital more important. Otherwise, Canadian companies may build and test the prototype in Canada but scale the value somewhere else. That’s the leakage problem. That is where fintech’s role in Canada’s productivity revival becomes practical. Better access to capital, faster technology adoption, and stronger business investment need to show up in firm level execution.
The OECD’s 2025 Canada survey lays out the structural problem clearly. Canada’s productivity performance has lagged peers, and limited investment in intellectual property and digital technologies has held back growth. That is the bridge between AI use and AI value.
In a recent Financial Post op ed on Canada’s IP gap, Louis Carbonneau argues that Canadian founders often build strong technology but lack the literacy, capital discipline, and enforcement capacity needed to own and extract value from it. He points to weak IP diligence in venture funding, limited IP education, thin enforcement culture, and policy support that often helps companies file a first patent without helping them turn it into a defensible business asset.
If Canadian companies use imported AI tools but don't own proprietary workflows, data layers, patents, models, or distribution channels, the productivity gap can widen and value continue to leak away. IP strategy shouldn't be a legal afterthought. It needs to be part of the productivity and growth plan.
Budget 2025 proposed new IP support, including $84.4 million over four years to extend Elevate IP, $22.5 million over three years to renew support for the Innovation Asset Collective’s Patent Collective, and $75 million over three years to extend the National Research Council’s IP Assist Program. That support can help, but only if it's tied to business strategy, and follow through after the first filing.
The IP Canada Report 2025 shows an eye popping statistic. In 2024, nearly 86,500 patents, trademarks, and industrial designs were filed in Canada by non residents. In 2023, Canadian residents filed about 44,500 IP rights abroad. Although Canada participates in global IP markets, participation is not the same as owning the most valuable parts of AI enabled productivity.
Canada needs to treat AI execution like an economic buildout and not another software trend. Adoption is still early. Compute is expensive. Jobs are changing. Capital is thin at the scale up stage. IP decides who keeps the value.
That's how AI adoption improves becomes Canadian productivity and competitiveness. Not through more pilots. Not through more research reports. Through financed, governed, IP protected companies, skilled workers, and community capacity that can turn AI into practical gains.
Can Canada turn AI adoption into owned productivity gains, or will the biggest value flow to foreign platforms that provide the tools, compute, capital, and distribution?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 13, 2026 | NCFA Fintech Market Activity | Artificial Intelligence And Data, Risk Compliance And Regtech

On May 6, 2026, Montreal based Jetty raised over $2 million in pre seed funding to build infrastructure for reliable agentic AI applications. AQC Capital and Hidden Layers Capital led the round. Mila Ventures, Akinox, and strategic angel investors with AI systems experience at Google and Meta AI also joined. While the round is early, the production problem is already very real.
Jetty is targeting the gap between AI agents that work in demos and agents that can handle enterprise workflows. Jetty's platform gives agents structured runbooks, isolated execution environments and evaluation loops. The agent gets a defined job, runs in a controlled space, checks the result, and improves with human oversight. It's operating infrastructure for AI work that has to be repeatable, observable, and safe enough to review.
Jonathan Lebensold, Founder and CEO, Jetty
“Most AI systems today are still fragile - they work in isolation but break under real-world complexity,”
Gartner predicts that over 40% of agentic AI projects will be cancelled by the end of 2027 because of rising costs, unclear business value, or weak risk controls. McKinsey’s 2025 global AI survey found that 23% of respondents are scaling agentic AI in at least one business function. Another 39% are experimenting.
These numbers explain Jetty's opening. Enterprises want to implement agentic AI, but they need proof before they let agents touch real workflows. Buyers need agents they can test, limit, monitor, correct, and review. This type of rigorous testing isn't optional in finance, insurance, health, and public services to name a few.
Doina Precup, Professor at McGill University and CIFAR AI Chair:
“As AI systems become more autonomous, ensuring they behave reliably in complex environments becomes a central challenge.”
Financial institutions will only use and trust AI agents when the workflow transparently shows what happened, who approved it, and how mistakes get corrected.
Controls matter in onboarding, fraud review, compliance checks, and underwriting. They also matter in customer support, reporting, and internal operations. If an agent makes a mistake, teams need to see the inputs, how the tool used the inputs, the outputs, approvals, and any corrective actions.
The near term opportunity isn't just replacing staff with free running agents. It's reducing manual drag in workflows where humans still own the decision. That lines up with governed AI workflows in finance, where the value comes from evidence, reviewability, and accountability.
Canada has deep AI research talent, but productivity gains depend on companies that turn research into owned enterprise infrastructure. Reliable agent systems could become part of that. If Canadian firms build tools for evaluation, audit trails, controlled execution, and human review, they can own more of the AI workflow stack instead of only using tools built elsewhere.
This is still an early stage round, but the production problem is real. Jetty hasn't disclosed revenue, customer metrics, deployment volume, or reliability benchmarks. The company says it will use the funding to accelerate product development, expand engineering, and support enterprise customer deployments. That is the right use of proceeds, but the market will need proof that Jetty can make agents reliable in regulated workflows, not just promising in pilots.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 13, 2026 | NCFA Fintech Market Activity | Wealth Capital Markets And Investing, Risk Compliance And Regtech, Artificial Intelligence And Data

On May 12, 2026, U.S. wealthtech platform Envestnet expanded its Canadian B2B push with new platform capabilities, local leadership, and advisor tools tied to Canada’s Total Cost Reporting (TCR) rules. Those rules will require firms to show clients the full cost of investment solutions in dollar terms beginning in 2027. As a result, advisors need better portfolio evidence, cleaner reporting, and stronger tools to explain value.
In 2020, Envestnet announced that it expanded its Canadian footprint through a strategic partnership with Canaccord Genuity Wealth Management. In March 2025, it launched a direct indexing solution for Canadian advisors that can sit inside a Unified Managed Account (UMA). Now the recent 2026 announcement adds a regulatory catalyst with Total Cost Reporting turning fee transparency into daily advisor work.
Canadian regulators have been building toward this for years. In April 2023, the Canadian Securities Administrators and the Canadian Council of Insurance Regulators announced enhanced cost reporting requirements for investment funds and segregated fund contracts. The goal is simple. Investors should see the ongoing costs of owning funds more clearly, both as a percentage and as an aggregate dollar amount.
CIRO’s enhanced cost reporting amendments took effect on January 1, 2026. Starting in 2027, clients will receive annual reports for the 2026 calendar year that show more detail on investment fund costs. That includes fund expenses in dollars and fund expense ratios.
For advisors, it changes the client conversation because they'll need to explain what clients paid, why they paid it, and how the portfolio supports the client’s goals.
Envestnet is building its Canadian offer around Unified Managed Accounts, multi currency portfolios, data insights, and model based portfolio construction. It also promoted David Kamerman, CFP®, Principal Director, Head of Canadian Business Development, to lead strategic relationships and Envestnet’s Canadian wealthtech business.
David Kamerman, CFP®, Principal Director, Head of Canadian Business Development, Envestnet:
“As Total Cost Reporting reshapes the industry, advisors need practical ways to modernize how portfolios are constructed and managed. Our Unified Managed Account platform empowers advisors to build model-based, cost-conscious, high-conviction portfolios at scale helping them deliver stronger client outcomes while running more efficient businesses.”
Unified Managed Accounts are useful because they can bring different investment sleeves into one account structure. That can help advisors combine models, direct indexing, tax aware customization, and cost reporting without stitching together too many tools.
Envestnet launched its Canadian direct indexing service in March 2025. Canadian registered firms can use it by hiring Envestnet as a sub advisor. Direct indexing gives advisors more control over tax treatment, exclusions, personalization, and security level portfolio design. Under TCR, that control becomes easier to explain because advisors can connect cost, portfolio design, and client goals.
TCR benefits companies that connect cost transparency with better portfolio construction. Conversely, TCR exposes firms that only add a report after the fact.
The Canadian wealthtech market already has strong local competition. In March 2026, Calgary based OneVest launched an AI native wealth operations platform for onboarding, account opening, money movement, billing, documents, and advisor workflows. That gives Canadian firms a modular option built closer to domestic needs.
Envestnet brings scale. The company says it has 25 years of operating experience, $7.0 trillion in platform assets, and relationships with more than one third of financial advisors across banks, wealth managers, brokerages, and RIAs. Scale helps, but Canadian firms will still judge the platform on integration, usability, reporting quality, support, and cost.
Envestnet says it has a growing pipeline in Canada, but it does not disclose key metrics or direct indexing uptake.
TCR is a regulation that creates software demand as it changes the daily work of advisors who need better data, clearer reporting and stronger client conversations. As Total Cost Reporting makes investment costs more visible, will Canadian wealth firms compete on lower fees alone, or on better portfolio design, clearer value, and stronger advisor technology?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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