Karsten Wenzlaff, Advisor
August 26th, 2025
Sep 11, 2026

A new user does not care how many systems sit behind a sign-up screen. They care about something much simpler: how quickly can they get started?
That question matters for Canadian fintechs in 2026. Consumer-driven banking is moving forward, digital identity tools keep improving, and people are growing used to services that feel immediate on a phone.
The lesson is not to remove important checks. It is to make those checks feel like a natural part of the product.
Regulated gambling offers an interesting UX lesson because account creation has several moving parts. User details need to be collected, identity has to be confirmed, and the whole process needs to work smoothly on a small screen.
What stands out is how much of that complexity can stay behind the interface.
A person creating an account at Betinia Ontario (19+), for instance, moves through a digital registration journey where account details and verification form part of the same experience. For a user, that matters. The process feels connected rather than split into separate administrative steps.
Canadian fintechs can borrow that thinking.
Ask for information when it becomes relevant. Keep each screen short. Tell the user why a document or detail is needed. Show progress without filling the screen with technical language.
Little things add up.
Identity checks used to feel separate from the main product experience. You signed up, then got pushed into another process.
That distinction is disappearing.
Canada already allows several forms of remote identity verification under federal guidance. Phone cameras, document checks and digital records can turn what was once a desk-based process into a mobile interaction.
For product teams, this changes the design question.
Instead of asking, “Where do we put verification?”, it may be more useful to ask, “How do we make verification feel natural?”
The answer often comes down to interface details. A clear camera prompt is better than a paragraph of instructions. A progress bar can reassure someone that only a few steps remain. Pre-filled information can remove needless typing.
None of this sounds revolutionary. That is partly the point. Good onboarding often feels simple because somebody did the complicated work behind the scenes.
There is another lesson worth stealing: people dislike repeating themselves.
If a customer has already supplied a name, address or account detail, asking for it again creates a strange little pause. It feels as though two parts of the product are not talking to each other.
Fintech teams can remove much of that friction by designing onboarding as one continuous conversation.
Information should move with the user. Screens should remember what came before. Permissions should appear at the moment they make sense.
Think of it as good hospitality. If someone has already introduced themselves, you do not ask their name again five minutes later.
Digital products should show the same basic courtesy.
The timing is especially relevant for Canadian financial services.
Canada has been moving ahead with its consumer-driven banking framework, which is designed to give consumers more control over how their financial data is shared between approved services. The country is also preparing for faster payment infrastructure through the Real-Time Rail.
These developments point toward a more connected financial experience.
As secure data sharing becomes easier, onboarding could involve less manual entry. A customer may be able to authorize access to information that already exists rather than filling out another long form.
That changes expectations.
If money and data can move quickly, opening an account should not feel stuck in an older era of paperwork and repetitive fields.
Onboarding is often discussed as a conversion metric. For fintechs, it is much more than that.
It is the customer’s first real experience of the company.
A clean flow says the product is organized. Clear explanations show respect for the user’s time. A short series of well-designed steps makes complicated technology feel manageable.
That first minute can set the tone for everything that follows.
Canadian fintechs do not need to copy the gambling sector itself. The useful lesson sits in the product mechanics: short steps, mobile-first verification, clear progress, smart reuse of information and fewer unnecessary interruptions.
When those pieces work together, onboarding almost disappears.
And that may be the best sign that it has been designed well.
Online gambling in Ontario is restricted to those 19+. Support resources: ConnexOntario, 1-866-531-2600.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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On September 9, 2026, BMO InvestorLine announced unlimited zero commission trading on stocks and exchange traded funds for all self directed clients. The pricing takes effect September 14. BMO is also removing brokerage account administration fees and cutting options pricing to zero base commission plus $0.90 per contract, down from $1.25.
BMO says InvestorLine is the first direct investing brokerage owned by one of Canada’s five largest banks to eliminate commissions across stock and ETF trades. That’s important, but it isn’t where Canada’s zero commission story begins. Wealthsimple had already made free stock trading a consumer proposition in 2019. National Bank and Desjardins followed in 2021. Questrade took its remaining stock and ETF commissions to zero in 2025.
What BMO changes is where the pressure has reached. A trading fee that survived for years inside Canada’s largest bank owned brokerages is now disappearing at one of them.
BMO is not the first Canadian financial institution to offer zero commission trading. It is the first of the Big Five to make unlimited zero commission stock and ETF trading its standard self directed price.
That leaves a more interesting question than who cuts next. If the trade itself costs nothing, what are Canada’s brokerages really competing to win?
In March 2019, Wealthsimple Trade opened zero commission investing to Canadians. Wealthsimple said most Canadian trading services were charging roughly $5 to $10 per trade at the time.
The proposition was easy to understand. Buy or sell a stock and the headline commission was zero.
Low cost online brokerage was already well established in Canada. Questrade had been competing with bank owned brokers since 1999 and spent years cutting the cost of self directed investing.
Wealthsimple changed the reference price. Instead of asking whether a digital broker was cheaper than a bank, customers could ask why a stock trade needed a commission at all.
Discount brokers already make trading cheaper. Wealthsimple makes zero easy to see, easy to compare and available through a mobile app. Every brokerage still charging by the trade now has a much simpler price to compete against.
Canada wasn’t developing in isolation. Robinhood began building its U.S. brokerage around commission free trading in the 2010s.
By October 2019, the pressure had reached the largest American brokers. Charles Schwab cut its US$4.95 online stock commission to zero. TD Ameritrade, E*Trade, Fidelity and others followed.
Those decisions weren’t cosmetic. When E*Trade announced zero commissions in 2019, it estimated the change would reduce revenue by roughly US$75 million per quarter.
Brokerage shares fell sharply as investors worked out what a disappearing transaction fee meant for firms that had relied heavily on commissions.
Robinhood shows that free trading can pull customers toward a new platform. The U.S. incumbents show what happens when enough customers begin expecting the same price. Canadian brokerage economics are different, but the competitive pressure travels.
The first Canadian bank owned brokerage to go all the way wasn’t BMO.
On August 23, 2021, National Bank Direct Brokerage eliminated commissions on online Canadian and U.S. stocks and ETFs.
National Bank called it a Canadian first for a bank owned direct broker. Its previous standard commission had been $6.95.
National Bank was unusually clear about the business logic.
Martin Gagnon, then Executive Vice President of Wealth Management, said “The objective is very simple. It’s to increase our client base.”
National Bank’s securities brokerage commission line was about C$60 million for the quarter, but management said only a very small fraction of that amount was at risk from the direct brokerage pricing change. Transaction revenue had already become a smaller part of the business.
National Bank proves that a Canadian bank owned brokerage can give up the visible trading fee when gaining customers, assets and other business is worth more.
Desjardins also removed online stock and ETF commissions in 2021.
By January 2026, Desjardins Online Brokerage reported C$30 billion in assets under administration. Assets had climbed 80% over four years and the number of platform and mobile app users had increased 30%.
Zero commissions alone didn’t produce those gains. They do show that the model can operate at meaningful Canadian scale.
Questrade took the pricing question further in February 2025 when it removed online stock and ETF commissions across its self directed accounts.
By 2026, the company reported more than C$80 billion in assets under administration and was extending well beyond basic trade execution. Questrade Connects Brokerage Accounts To AI Agents follows its expansion from lower cost trading into personalized portfolios, banking and agent accessible investing.
The commission is gone, but the platform has more products to sell.
A customer who arrives to buy a stock can also hold cash, borrow, use managed portfolios, buy private assets, open banking products or use new investing tools. That makes the account itself more valuable than the fee on an individual trade.
BMO now brings unlimited zero commission trading inside the Big Five.
Immediately before the announcement, its standard InvestorLine price was $9.95 per online stock trade. A customer making 100 commissionable trades a year could spend about $995 on those commissions.
At 250 trades, the amount was roughly $2,487.50. At 500, it reached $4,975.
The other Big Five brokerages aren’t standing still, but their standard offers remain different.
TD Direct Investing lists a standard stock commission of $9.99. RBC Direct Investing lists $9.95 for its full brokerage offer, while GoSmart includes a limited number of free trades. CIBC Investor’s Edge lists $6.95 for standard online equity trades and offers commission free ETFs. Scotia iTRADE lists a standard equity commission of $9.99, with some Scotia banking packages including a limited number of free trades.
National Bank gets there five years earlier. BMO matters because unlimited zero commission stock and ETF trading now reaches one of the institutions at the centre of Canadian banking.
Zero commission doesn’t mean zero cost.
BMO says it can earn 1.6% on currency conversions below US$25,000, with the percentage declining as the transaction gets larger.
A US$10,000 conversion at 1.6% works out to US$160. That is far larger than the $9.95 stock commission that disappears.
The same calculation matters across the industry. Wealthsimple lists a 1.5% foreign exchange fee on applicable Canadian dollar and U.S. dollar conversions.
Brokerages can also earn revenue from options, margin borrowing, subscriptions, interest, advisory services, managed portfolios and other financial products.
A $0 order therefore tells investors the cost of the trade. It doesn’t tell them the total cost of using the brokerage.
The brokerage can give up the transaction fee because customer assets create other opportunities. Currency gets converted. Cash stays on the platform. Some investors borrow, trade options, buy managed products or add other financial services.
Wealthsimple makes the strategy especially visible. What began with investing now stretches across cash, cards, tax, mortgages, private investments, crypto and other financial products.
Its growth also shows the scale challengers can reach. By early 2026, Wealthsimple said it served more than 3 million Canadians and had passed C$100 billion in assets under administration.
BMO starts from the opposite direction. It already has banking, lending, cards, advice and wealth management. Taking the trade commission to zero gives an existing bank another way to keep self directed investors inside a much larger financial relationship.
That makes BMO’s decision more than a brokerage price cut. A digital challenger can use cheap investing to enter the relationship. A large bank can use the same price to defend one it already has.
BMO removes one of the easiest price differences for investors to compare. Brokerages now have to win on total cost, foreign exchange, options, margin, tools, advice, product access and how much of a customer’s financial life they can serve.
BMO’s zero commission pricing follows years of pressure from discount brokers, fintechs and earlier bank competitors. Once the stock trade costs nothing, the bigger prize is the customer, their assets and the rest of their financial relationship.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit www.ncfacanada.org
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