Karsten Wenzlaff, Advisor
August 26th, 2025
Customer Loyalty Report | Aug 20, 2025

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The 2025 CustomerGauge NPS & CX Benchmarks report (120 page PDF report) helps stakeholders measure customer loyalty across the financial services landscape. The industry average NPS stands at 44, while the banking subset is at 30. Fintechs by contrast are setting new standards with NPS scores ranging from 77 to 90.
Net Promoter Score (NPS) is a widely used measure of customer loyalty. It asks customers a simple question: How likely are you to recommend this company to a friend or colleague? Answers are scored on a scale from 0 to 10.
The final NPS is the percentage of Promoters minus the percentage of Detractors, giving a score that can range from –100 to +100. Higher scores reflect stronger customer advocacy and satisfaction.
The table data below is from the CustomerGauge 2025 report, sorted high to low. These figures clearly show fintechs leading customer loyalty followed by USAA and First Republic, while many popular banks fall significantly behind.
| Company | Type | NPS |
| SoFi | Fintech | 90 |
| OnDeck | Fintech | 84 |
| Affirm | Fintech | 83 |
| LendingClub | Fintech | 79 |
| Funding Circle | Fintech | 77 |
| USAA | Financial Institution | 75 |
| First Republic Bank | Bank | 72 |
| First Direct | Bank | 66 |
| ING Luxembourg | Bank | 63 |
| American Express Bank | Bank | 52 |
| Charles Schwab | Financial Institution | 52 |
| Royal Bank of Scotland | Bank | 51 |
| ABN AMRO | Financial Institution | 30 |
| JP Morgan Bank | Bank | 31 |
| Santander UK | Bank | 27 |
| Tesco Bank | Bank | 23 |
| Bank of America | Bank | 18 |
| CitiGroup | Bank | 18 |
| Morgan Stanley | Bank | 16 |
| ANZ | Bank | 15.4 |
| National Australia Bank (NAB) | Bank | 15.4 |
| PNC Bank | Bank | 15 |
| TSB Bank | Bank | 12 |
| CBA | Bank | 10.4 |
| HSBC | Bank | 7 |
| Goldman Sachs | Bank | 5 |
| Westpac | Bank | -6.9 |
To help compare and contrast 2025 CustomerGauge NPS figures, below is some regional data points for consideration:
Loyalty is still a competitive currency in financial services. With fintechs consistently outscoring banks by wide margins, Canadian incumbents in particular face mounting pressure to address gaps that stretch beyond digital convenience into trust, personalization, and value delivery.
Put differently, improving NPS is not simply about catching up to fintechs but about meeting a global standard that modern customers expect globally. For Canada, this means that raising customer loyalty scores is directly tied to future competitiveness, investor confidence, and the ability to scale innovation in an increasingly global financial marketplace.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Fintech Report | Aug 5, 2025

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The latest Q3 2025 PitchBook report confirms an investment gap is being driven by a clear premium on automation and AI-enhanced infrastructure. PitchBook data shows that early stage AI-enabled fintechs are raising at a median pre-money valuation of $134 million. That is 242% higher than the $39.2 million median for non-AI peers. Startups with built-in AI capabilities have raised $3.5 billion across 171 venture deals so far this year, capturing 54.4% of total deal value. By comparison, non-AI fintech firms closed 195 deals but raised only $3 billion.
The largest gap is at the early stage. AI-enabled fintech startups are raising at a median pre-money valuation of $134 million, compared to $39.2 million for non-AI peers. That is a 242% premium, the highest of all stages in 2025. Only the pre-seed and seed levels showed a small dip but Pitchbook attributes to limited disclosures and early year sample effects.
At the venture growth stage, AI fintechs are closing deals with a median round size of $50 million, compared to $30 million for non-AI fintechs, a 66.7% premium.
Later stage AI fintechs are also attracting higher valuations. Their median pre-money valuation is $72.5 million, 6.7% higher than the $68 million median for non-AI companies.
Of all U.S. AI-enabled fintech companies, 80.3% are B2B. The most active segments are CFO stack (19.5%), wealthtech (18.4%), and financial services infrastructure (15%). These areas are drawing the largest funding rounds and investor attention.
In 2025, financial infrastructure AI firms raised $887.9 million, while non-AI peers in the same segment raised just $216 million. Ramp, Plaid, and Addepar each secured funding rounds of $200 million or more.
AI of course dominates the regtech sector with At the venture growth stage, AI fintechs are closing deals with a median round size of $50 million, compared to $30 million for non-AI fintechs, a 66.7% premium..
In 2025 to date AI fintechs are raising more money per round than their non-AI peers. The typical deal size for an AI fintech is $8.4 million, which is 7.7% higher than the $7.8 million median for non-AI companies. At the seed stage the gap is even wider. AI startups are raising $4.1 million per round, compared to $3.2 million for non-AI startups, a 28.5% premium.
These companies are not just raising more. They are also raising faster. The average time between funding rounds is 1.85 years for AI fintechs, slightly shorter than the 1.90 years it takes non-AI fintechs. The difference may seem small but it suggests that investors are more willing to write follow-up checks quickly when they see momentum and early results.
So far in 2025 exits for AI fintech companies remain limited. These companies have generated $10.6 billion in total exit value across 17 deals, but most of that came from one transaction. Chime’s IPO alone accounted for $9.1 billion. Without it, the remaining exits add up to just $1.5 billion, which is lower than the $2.3 billion recorded across 31 exit deals by non-AI fintech companies.
On the other hand, mergers and acquisitions (M&A) are gaining momentum. AI fintechs have completed $20.7 billion in M&A activity across 24 deals so far this year. That puts 2025 on pace to match 2024, which ended with $53.2 billion in total M&A deal value for AI companies. Buyers are looking to speed up their internal AI capabilities, improve their product offerings, compete with new startups, and build stronger decision-making systems powered by data.
AI is no longer optional for fintech companies that want to lead. Investors are rewarding AI first companies with faster funding, larger checks, and significantly higher valuations. These companies aren't just building automation tools but are quickly becoming the new infrastructure layer across enterprise finance, compliance, and infrastructure. It's pretty clear that founders who want to be globally competitive must build AI into the core of it's model, not the margins.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Education | July 24, 2025
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AI is changing how we work, make decisions, and grow businesses. For fintech founders, investors, educators, and anyone building the future of finance, getting fluent in AI is no longer optional. It is essential. The OpenAI Academy has released a wide range of free courses designed for practical use across business, education, development, and policy.
These aren't just theoretical overviews. They are built for practical and real work, and they are available to everyone at no cost - that's right, completely free. So no excuses. It's time to dive in and level up.
This course is built for professionals who want to use AI to boost output without sacrificing quality. Learn how to use ChatGPT to write reports, summarize meetings, respond to clients, and simplify complex information. It is ideal for operations teams, consultants, and startup leaders. Start the ChatGPT at Work course. For those looking to go further and build a broader AI skill set beyond a single tool, Coursiv offers a comprehensive, practice-driven learning path covering ChatGPT and other leading AI platforms — with daily micro-lessons and accredited certificates designed to keep working professionals consistently ahead of the curve.
OpenAI’s flagship GPT‑4o model unlocks new ways to manage client communication, analyze data, and support decision making. This course walks through real-world use cases for financial modeling, customer insights, and executive brief writing. Access GPT‑4o for Business training
This short video shows you how to craft smarter prompts to get exactly what you need from ChatGPT. Learn how to set the right context, break down tasks, and refine your instructions. It is one of the most efficient ways to improve your results across every use case. Watch Mastering Prompt Engineering
Developers and builders can dive into real projects that show how to integrate OpenAI tools into their own products and workflows. This series covers how to structure API calls, generate content on demand, and troubleshoot common issues. Explore Developer Build Hours
Watch how ChatGPT can be used to conduct in-depth market and competitor research. This demonstration includes a hands-on walk-through of generating multi-source summaries, analyzing trends, and producing investor-ready output. Watch Deep Research in action
If you are building or supporting youth financial literacy programs, this educator-ready prompt pack is a great starting point. It includes templates and safe-use guidance for introducing AI to classrooms. Download K–12 Educator Prompt Pack
For job seekers and hiring teams, this session shows how to use ChatGPT to improve resumes, create personalized cover letters, and prepare for interviews. It is practical and quick to apply. Watch AI Career Prep video
OpenAI’s government prompt packs help public sector professionals generate reports, translate complex documents, and write clear communications. For NCFA members working with regulators or applying for funding, this is a valuable toolkit. Use Government prompt packs from OpenAI
Every resource above is open to the public and free to access. There are no paywalls, no subscriptions, and no certification upsells. These tools are meant to help people move faster, make better decisions, and reduce barriers to knowledge. For NCFA’s community, this is exactly the kind of education that drives national competitiveness and everyday inclusion.
This is more than learning how to more efficiently interact with AI. It is about unlocking new ways to build, connect, and compete. These free OpenAI courses give fintech entrepreneurs, investors, educators, and ecosystem leaders real tools they can use today to solve problems, reach new markets, and work smarter. For NCFA’s community, we can build a stronger and more inclusive future by helping more people access the power of AI. Here's a great opportunity to grow and thrive together - don't be left behind!
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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