Category Archives: Enterprise, Scaleup

Zelios Shares Some Marketing Advice for Tech Startup Marketing

February 3, 2026

Zelios

We know the tech market is flooded with big corporate giants and SMEs surviving on their innovations and tons of new entrants trying their best to keep their heads above the water.

Entering into a pool of young and thriving businesses and making your way to a point where you’re recognized by your target audience as a tech marketing company is a big challenge in itself.

According to marketing data, viewers retain a staggering 95% of a message conveyed through video, compared to only 10% through text. Furthermore, simply placing a compelling video on your landing page can boost conversion rates by up to 80%.

Zelios animated video production company knows this intricate market well. We have been observing it since its inception and know what works and what doesn’t. We know the dos and don'ts.

Watch until the end to hear Zelios share valuable tips for growing your tech startup in this hyper-competitive market.

Define Clear Goals Before Content Production

Setting up clearly outlined goals is important before you start recording your video. Too often, startups create content without clarity, resulting in inconsistent messaging and poor performance. You don’t just need a video, you need an impactful video!

Ask yourself:

  • Are you aiming to educate, convert, or build awareness?
  • Do you want more website traffic, app downloads, or investor interest?
  • Which metrics will you track to measure success (views, watch time, conversions)?

Once you find answers to these questions, you need to know your audience by developing their personas. Figure out their primary pain points and preferred social platform they use, to help you target the right audience without wasting resources.

Tell Stories, Not Just Sell

Over-selling doesn’t work in this market. People love to connect with brands through emotions. Your old-traditioned aggressive sales pitches aren’t going to bring any good to your startup. Your video content should focus on establishing an emotional connection and building credibility first.

A crucial tactic is to "Sell the Problem" before offering the solution. Highlight the pain point your audience experiences and validate their struggle before introducing your product as the natural answer.

A startup's unique mission and origin story can be compelling video content. Share why you started the company and what values drive your team. This vulnerability builds trust far faster than a dry feature list.

Zelios case studies

Leverage Customer Testimonials and User-generated Content

Social proof is priceless, especially for a new technology company seeking validation. Potential customers trust the experiences of their peers more than they trust your company’s sales claims.

Customers trust peer voices more than brand messages. Even simple videos of customers explaining how your product helped them can outperform high-budget ads because they feel honest and unscripted. You can also encourage your early adopters to share their experiences on platforms like TikTok or Instagram. This content is inherently authentic and often generates buzz organically.

Combine Educational Content with Product Demos

The best tech marketing is often instructional. Your audience wants to know how your product works, why it matters to them, and what solution it offers to their problem.

Pairing education with product demos helps you provide value upfront and show exactly how your solution works. People often watch videos to learn first and buy second, so this combination is especially potent.

Zelios animated video production

Optimize Your Videos for Search Engines

Video SEO is often overlooked. If the search engine algorithms are unable to find your video on the internet, how would your audience will? Here are some of the tips that would help you improve your video’s optimization.

  • Using relevant keywords in titles and descriptions.
  • Adding captions and transcripts for search indexing.
  • Choosing compelling thumbnails.
  • Embedding videos on relevant blog posts or landing pages.

Maximize ROI by Adapting Video Across Platforms

Don’t stick to only one platform. Try different options. If you’re only posting your videos on YouTube, try making short reels and post them on different social platforms like Instagram, TikTok, and even Facebook.

Here are some actionable steps that you can take to maximize your ROI by filming one high-quality piece and adapting its format.

  1. Start with a comprehensive piece (e.g., a 5-minute educational YouTube video or a webinar).
  2. Reformat this content for different social channels.
  3. Crop and edit 15-second vertical clips for TikTok and Instagram Reels.
  4. Use the audio track to create a podcast snippet.
  5. Turn the transcript into a written blog post or email newsletter.

Zelios repurpose content

Repurpose Your Existing Content

With each new video you produce, think about how you can reuse footage to create fresh content without starting from scratch. Social media isn’t the only platform where you need to bombard with your videos. Embed testimonial videos and product demos directly into your sales decks and pitch presentations.

See:  10 Innovative Product-Led Growth Strategies

You can also turn your old recorded webinars into short tips clips, or extract quotes for social graphics, or maybe edit the longer videos into mini-series. This approach helps you squeeze all the juice from your already existing content and create a new, fresher content without requiring any extra cost or time. But you have to be a little creative with it.

Conclusion

Video marketing is no longer optional, it is the core driver of modern startup growth. Whether you go down the path of creating memes and selling your business, or create professional videos with clear script, videography, and directions, the choice is yours depending on the dynamics of your audience and business niche.

But no matter what you do, never take the power of video production for granted.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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NCFA Weekly Fintech Intelligence Jan 24-30, 2026

January 30, 2026 | NCFA Fintech Whisperer Weekly Intelligence | Payments And Money Movement, Artificial Intelligence And Data, Capital Markets And Market Infrastructure, Digital Assets Blockchain And Tokenization, Open Banking Open Finance And Data Sharing

Image Freepik, Data visualization signals

Image: Freepik

This live weekly NCFA intelligence page tracks financial technology developments that significantly affect how fintechs build, sell, raise capital, and operate under scrutiny. Coverage prioritizes Canada and includes global events that directly influence competitive conditions, market access, and execution realities across fintech sectors.  This page will be updated throughout the week with market movers in a live format and then each week we'll close the prior week's contents in prep for the upcoming week, and continue on a rolling basis.  (Missed prior week's Fintech Whisperer?  (December 6-12, 2025, December 13-19, 2025, January 1-9, 2026, January 10-16, 2026, January 17-23, 2026)

Weekly Fintech Market Intelligence Jan 24-30, 2026

Open Banking Open Finance And Data Sharing

UK Open Banking Reaches 351 Million Annual Payments

January 29, 2026, United Kingdom
  • Open Banking Limited reported 351 million open banking payments during 2025, an increase of 57% from the previous year.
  • Sweeping Variable Recurring Payment volumes increased 98%, while single domestic payments grew 52%.
  • The ecosystem processed 24 billion successful API calls, up 27%. Account information services represented approximately four out of five calls, while payment initiation activity increased 53%.
  • Monthly user connections reached 16.5 million in December, up 36%, although connections are counted by bank brand and are not deduplicated individuals.
  • Weighted availability remained above 99.50% throughout the year, while average response time improved to 324 milliseconds.

Payment activity, API demand and recurring use increased while system performance remained stable. The figures establish an operating benchmark for countries building open banking around data access, payment initiation and commercial services. The later one billion payment milestone shows how quickly that base continued to expand.

Payments And Money Movement

Payments Canada Welcomes Five New PSP Members

Jan 27, 2026, Canada
  • Payments Canada adds five payment service provider members: Brim Financial, Float Financial, KOHO, Paramount Commerce, and Wise Payments Canada.
  • The announcement ties PSP membership to payments modernization work, including the Real Time Rail public policy framework.
  • The update expands which non bank platforms can participate directly in national payments infrastructure instead of relying only on partner sponsorship and indirect access.

Once a PSP can join the payments club directly, it can cut onboarding friction, tighten settlement and reconciliation, and show stronger operational maturity to banks, enterprise buyers, and regulators. Founders that treat membership readiness as an operating system will move faster when big partners demand proof. Investors should watch which PSPs turn access into volume and repeatable unit economics, not just press.

AI In Finance

FCA Opens Mills Review Call For Input On AI In Retail Finance

Jan 27, 2026, United Kingdom
  • The call for input sets out a review of AI's long-term impact on retail financial services for consumers, firms, markets, and regulators by 2030 and beyond, and seeks views across 4 interrelated and future-orientated themes: (1) Evolution of AI tech, (2) Impact of AI on markets and firms, (3) Consumer trends, and  (4) Regulatory approach.
  • The statement says FCA does not plan to introduce extra regulations and intends to rely on existing principles based frameworks focused on outcomes.
  • Asks for input from a wide set of stakeholders, including financial firms, consumer groups, trade associations, technology providers, politicians, and academics, and requests responses by Tuesday Feb 24, 2026.

This is a planning signal for how the UK approaches AI in retail finance. Firms that sell into regulated buyers win time if they can show who owns outcomes, how models get tested, and how controls work across vendors and data flows. Teams that cannot evidence that quickly will find AI work slows down at the point of trust, not the point of build.

Market Infrastructure

SEC And CFTC Kick Off Project Crypto Coordination

Jan 29, 2026, United States
  • The remarks describe a joint effort between the SEC and CFTC that aims to prepare both agencies to implement crypto market structure legislation as Congress advances a federal framework.
  • They tie the need for coordination to real operating reality, since trading, clearing, custody, and risk management run across asset classes, technologies, and platforms.
  • Frame harmonized standards and definitions as a way to reduce uncertainty and compliance cost for market participants.

This matters to fintechs that sell into regulated buyers because coordination changes the buyer checklist. The winners standardize controls and reporting across spot, derivatives, custody, and settlement workflows so they do not rebuild the stack every time definitions and boundaries tighten.

Tokenized Securities Get A Clear Compliance Map

Jan 28, 2026, United States
  • The statement defines a tokenized security as a security represented as a crypto asset where the record of ownership sits in whole or in part on or through one or more crypto networks.
  • The SEC groups tokenized securities into issuer sponsored tokenization and third party tokenization, and it describes third party models that include custodial tokenized securities and synthetic tokenized securities.
  • The statement says the format does not change how federal securities laws apply and it points teams toward existing market roles for issuance, trading, custody, and recordkeeping, including The Depository Trust Company no action letter dated Dec 11, 2025 as context on indirect ownership and security entitlements.

This takes tokenization out of the hype lane and into build discipline. If you sell tokenized security rails to real institutions, you win deals when you answer the hard questions fast, who controls the record, how transfers stay legally effective, and where the product plugs into broker dealer, transfer agent, and clearing and settlement expectations.

Checkout.com Acquires Euro Stablecoin Issuer Blue EMI

Jan 27, Global
  • Checkout.com acquires Blue EMI, a regulated European electronic money institution authorized to issue euro-backed stablecoins.
  • The acquisition brings licensed stablecoin issuance, payments services, and open banking capabilities inside Checkout.com’s platform.
  • Checkout.com also establishes a technology centre in Lithuania to support product development and regulatory execution across Europe.

This move embeds regulated stablecoin issuance directly into a global payments platform instead of leaving it at the edge. When stablecoins sit inside licensed EMI rails, settlement, liquidity management, and compliance become part of the core payments stack. Founders building wallets, FX, treasury, or cross border infrastructure should expect buyers to favor platforms that combine regulated issuance with distribution at scale.

Nomura Backed Laser Digital Applies For US National Trust Bank Charter

Jan 27, United States
  • Laser Digital, backed by Nomura, applies for a US national trust bank charter with the Office of the Comptroller of the Currency.
  • A national trust charter would allow federally supervised crypto custody and related services without state by state licensing.
  • The application reflects a broader push by digital asset firms toward federal charters as a path to durable US market access.

A federal trust structure offers nationwide reach, clearer supervision, and stronger institutional credibility. Fintechs selling custody, settlement, compliance, or risk tooling should prepare for customers that operate under bank grade expectations. Investors should watch which applicants can survive the supervision burden that comes with federal status.

FCA Consults On Crypto Rules Handbook Part 2

Jan 23, 2026, United Kingdom
  • The consultation opens Jan 23, 2026 and closes Mar 12, 2026, and it sets proposed rules and guidance for firms that conduct regulated cryptoasset activities.
  • The package lists requirements that cover Consumer Duty, conduct standards, training and competence, senior manager accountability, reporting, safeguarding, and location policy guidance, with the full details in CP26/4 consultation paper PDF.
  • The consultation states that the regulator plans to open its gateway for firms to apply for cryptoasset permissions in September 2026.

This pulls crypto compliance into product planning. Teams that want UK market access move faster when they convert these rule areas into workflows early, especially safeguarding, reporting, and accountable ownership across senior roles.

Conclusion

Payments access expands in Canada while regulators in the UK and US push firms toward clearer accountability in AI, crypto, and tokenized securities. The common thread is execution readiness. Buyers now ask who owns the record, who controls outcomes, and how a platform proves it can operate under supervision without slowing down. Fintechs that build for audit, governance, and market access early earn trust faster and avoid costly rebuilds when rules tighten around custody, settlement, and consumer outcomes. NCFA offers various curated resources to help founders and investors stay current on developments that impact fintech markets, subscribe to NCFA’s weekly newsletter, view a rundown of current fintech news and insights, or dive into the latest fintech industry research.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Manulife Uses AI To Compress Life Insurance Approval Times

Jan 29, 2026 | NCFA Fintech Market Activity | Insurtech and Automation

Freepik rawpixel.com, Life insurance

Image: Freepik/rawpixel.com

Manulife Automates Life Insurance Approvals In Minutes

On January 29 2026, Manulife Canada announced changes to its life insurance application process that allow eligible applicants to receive automated approvals in as little as two minutes.

The update combines a redesigned digital application with enhancements to Manulife’s AI driven underwriting engine, MAUDE. According to the release, the new workflow eliminates many manual steps that previously added days or weeks to approval timelines for straightforward policies.

Manulife reports that the updated process now supports instant decisions for a broader set of low risk applicants. In cases that still require review, the system routes applications more efficiently by pre screening risk factors before human involvement.

See:  Quandri Raises $12M to Scale AI Automation in Insurance

The operational impact is material. Life insurance underwriting traditionally relies on paper based forms, medical questionnaires, and extended back and forth with applicants. Compressing approvals to minutes reduces abandonment, shortens sales cycles, and lowers per policy acquisition costs.

The release also highlights that Manulife’s digital life insurance business has grown steadily as customers shift toward online purchasing. Faster approvals support higher conversion rates while reducing pressure on underwriting teams as volumes scale.

This is not a cosmetic change. Automated underwriting at this speed requires confidence in data quality, model governance, and exception handling. Errors scale as fast as efficiency. That makes oversight, auditability, and fallback paths just as important as speed.

Karen Cutler, Chief Underwriter, Manulife Canada:

"Since launching last fall, advisor adoption has been strong. By December, more than half of eligible cases – 58% had approvals processed automatically through MAUDE, a 56% increase from pre-launch. By combining smarter questions with advanced AI, we're delivering a faster, more intuitive experience – without compromising on quality or protection."

Talking Point

If two minute approvals become the baseline for simple policies, where do insurers deliberately slow the process to manage risk, trust, and regulatory expectations?

See:  AI Opens New Market for Insurance Appeals

Manulife’s update shows how artificial intelligence in insurance has moved past pilots. The competitive gap now sits between firms that embed automation directly into core underwriting and those still layering digital tools on top of legacy processes.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

Klarna Launches Peer To Peer Payments Across 13 Countries

Jan 26, 2026 | NCFA Fintech Market Activity | Payments and Consumer Finance

Peer to peer payment

Image: Freepik

Klarna Adds Peer To Peer Transfers Inside Its App

On January 14 2026, Klarna launches instant peer to peer payments in 13 European countries, letting customers send money to friends and family directly inside the Klarna app for everyday moments like splitting a bill or gifting cash.

Klarna says the rollout is part of its wider push into day to day banking. The company links this launch to Klarna Balance accounts and to early traction for Klarna Card, where it reports over 4 million sign ups in four months.

See:  Europe’s Digital Euro and Bank Stablecoin Race

Sebastian Siemiatkowski, Co Founder and Chief Executive Officer, Klarna:

“Customers are sick of the friction and fees of traditional banking, which is why millions signed up to Klarna Card within a few months of launch. With peer to peer payments we’re making it even easier to manage all of your payments through Klarna, now including small transfers, making managing your money quicker, easier, and cheaper.”

The product mechanics stay simple. Users pick a recipient by phone number, email address, QR code, or saved contact. Klarna then runs fraud and eligibility checks before it sends the payment. Klarna starts with transfers between Klarna users and says it plans to expand to transfers to non Klarna users and to cross border payments.

The country list makes the scale concrete. Klarna launches the feature in Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, and the United Kingdom.

Klarna also ties the rollout to momentum in its banking products. It reports that global deposits increased from $9.5bn to $14bn by September 2025 after the introduction of Klarna Balance in August 2024. It also reports that card payments now make up 15% of total volume.

See:  Eurostars Funding and What It Means for Canadian Fintech

This release reads like a straightforward product launch, but it carries a deeper operating message. When a consumer finance app adds instant transfers, it moves closer to becoming the place users keep returning to. That changes how a brand competes. Users start comparing it less to checkout tools and more to whatever they use as their default money app.

Talking Point

When more consumer fintechs add peer to peer transfers, what keeps trust intact, clear fees, clear limits, clear recourse, or something else?

Klarna says its peer to peer payments run on traditional banking rails today, and it also says its exploring stablecoin-based options to improve speed, reach, and efficiency. The short term litmus test is whether Klarna can make transfers feel effortless without introducing new confusion around eligibility, disputes, and consumer expectations.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

NCFA Weekly Fintech Intelligence Jan 17-23, 2026

January 23, 2026 | NCFA Fintech Whisperer Weekly Intelligence | Artificial Intelligence And Data, Payments And Money Movement, Digital Assets Blockchain And Tokenization, Open Banking Open Finance And Data Sharing, Risk Compliance And Regtech

Image Freepik, Data visualization signals

Image: Freepik

This live weekly NCFA intelligence page tracks financial technology developments that significantly affect how fintechs build, sell, raise capital, and operate under scrutiny. Coverage prioritizes Canada and includes global events that directly influence competitive conditions, market access, and execution realities across fintech sectors.  This page will be updated throughout the week with market movers in a live format and then each week we'll close the prior week's contents in prep for the upcoming week, and continue on a rolling basis.  (Missed prior week's Fintech Whisperer?  (December 6-12, 2025, December 13-19, 2025, January 1-9, 2026, January 10-16, 2026)

Weekly Fintech Market Intelligence Jan 17-23, 2026

AI In Finance

UK Parliament Treasury Committee Publishes AI In Financial Services Report

Jan 20, United Kingdom
  • 75% of UK financial services firms use AI, with the highest take up among insurers and international banks operating in the UK.
  • The report calls for practical FCA guidance by the end of 2026 on how existing consumer protection rules apply to AI, and how senior managers stay accountable when AI harms consumers.
  • Calls for AI focused stress testing by the Bank of England and the FCA, and it presses HM Treasury to designate major AI and cloud providers as critical third parties by the end of 2026.  Download the 22 page PDF report, 'AI in Financial Services'

This lands in the middle of a problem every operator knows. AI stops being a feature once it touches credit, pricing, advice, fraud decisions, or customer outcomes. Buyers and supervisors ask one thing first. Can you prove how it behaves, who owns the decision, and what happens when it fails. Founders who build strong logs, clear accountability, and testable controls keep momentum when scrutiny rises. Investors should back teams that can ship AI inside regulated environments without betting on fuzzy governance.

Payments And Money Movement

SUNRATE Announces New Alliance With Juniper Travel Technology

Jan 19, United Kingdom
  • Juniper integrates SUNRATE cross border payments and commercial card issuing into its travel technology ecosystem for travel companies.
  • The announcement lists card issuing and settlement in more than 15 currencies, plus controls like smart spending limits and customizable security settings.
  • The announcement lists collections in more than 30 currencies and positions the rollout as progressive with further product expansions planned through 2026 and beyond.

Travel payments stay messy because suppliers, currencies, fraud controls, and reconciliation collide in one workflow. When a travel platform embeds issuing plus FX plus collections, it turns payments into a default layer that buyers adopt without a separate vendor decision. Fintechs that sell cards, FX, or payables into travel win faster when they integrate into the platforms that already control inventory and supplier routing, and when they ship audit ready controls that finance teams can trust at scale.

Digital Assets, Blockchain And Tokenization

UBS Prepares Crypto Investing For Select Private Banking Clients

Jan 23, Switzerland
  • UBS prepares to offer cryptocurrency investing options to select private banking clients in Switzerland.
  • The report says UBS is selecting partners for a crypto offering and discussions have been underway for several months.
  • UBS could start with bitcoin and ether trading for some clients, with potential expansion to Asia Pacific and the United States.

Private bank adoption changes buyer expectations fast. Once a top tier wealth manager treats crypto as an investable asset inside the core private bank, every crypto vendor selling into wealth has to meet private bank standards on suitability, controls, reporting, and operational discipline. Founders that sell custody, execution, portfolio reporting, or risk tooling should expect tougher diligence and longer lists of required evidence. Investors should watch for picks and shovels that fit inside existing wealth compliance rather than products that need new rules to work.

India Central Bank Proposes Linking BRICS Digital Currencies

Jan 19, India
  • India’s central bank proposes linkages between BRICS central bank digital currencies to support cross border trade and tourism payments.
  • The proposal could be introduced at the 2026 BRICS summit that India hosts.
  • India’s e-rupee launched in December 2022 and has attracted seven million retail users.

Cross border CBDC linkage puts sovereign governed interoperability back on the table as an operating roadmap. Fintechs that sell wallets, settlement tooling, compliance rails, and treasury workflows should plan for rule dense governance, shared operating standards, and audit grade traceability that can survive multi jurisdiction scrutiny.

Market Infrastructure

Revolut Scraps US Bank Acquisition Plan And Pursues Standalone US Banking Licence

Jan 23, United States
  • A report says Revolut drops plans to buy a US lender and pivots toward applying for its own US banking licence.
  • Revolut holds discussions with US officials about a national bank licensing route through the Office of the Comptroller of the Currency.
  • A standalone licence path puts Revolut on a track to offer deeper, locally supervised banking products instead of staying limited to partner led distribution.

A serious push for a US banking licence tells the market Revolut wants durable US distribution, not a light footprint. Once a global fintech commits to supervised rails in the United States, competitors face a tighter clock on product depth, compliance maturity, and funding strategy. Founders that sell infrastructure into banks and fintechs should expect more demand for audit ready controls, clean reporting, and resilient operations that hold up under US supervision.

BitGo Prices IPO And Begins Trading On NYSE

Jan 22, United States
  • BitGo prices its initial public offering and begins trading on the New York Stock Exchange under its stated ticker.
  • The offering includes an underwriter option for additional shares, as described in the release.
  • The company frames the raise around scaling custody and related infrastructure for institutional digital asset activity.

Public markets put custody under a harsher light than private capital. Reporting cadence, risk controls, and operational proof start becoming the product. Founders selling into custody, compliance, and settlement stacks should expect tighter vendor scrutiny and cleaner evidence demands. Investors can treat this as a live benchmark for how the market values regulated digital asset infrastructure once it sits in plain view.

Capital One Agrees To Acquire Brex

Jan 22, United States
  • Capital One enters a definitive agreement to acquire Brex in a $5.15B cash and stock transaction.
  • Brex provides corporate cards, spend management, and payments software used by growth stage and technology companies.
  • The transaction is expected to close in mid 2026, subject to regulatory approvals and customary closing conditions.

This deal pulls a modern fintech spend platform directly inside a large US bank instead of leaving it at the partnership layer. Once a bank owns the full card, payments, and spend stack, pricing pressure increases and distribution advantages compound fast. Founders building expense management, treasury, or commercial card tooling should expect tougher competition from vertically integrated banks. Investors should treat this as another signal that late stage fintech exits increasingly come through acquisition by incumbents that want product control, not just vendor relationships.

NYSE Develops Tokenized Securities Platform

Jan 19, United States
  • The NYSE announces development of a platform for trading and on chain settlement of tokenized securities, and it will seek regulatory approvals.
  • The platform design includes 24-7 operations, instant settlement, orders sized in dollar amounts, and stablecoin based funding.
  • The design pairs the NYSE Pillar matching engine with blockchain based post trade systems, with support for multiple chains for settlement and custody.

Tokenization stops looking like a side experiment once a core exchange puts its matching engine and brand behind it. The winners don't come from who talks loudest about crypto. The winners come from who can run clean market structure under supervision, with settlement, custody, funding, and controls that broker dealers and clearing members can defend. Founders building post trade, custody, reconciliation, collateral, and stablecoin treasury tooling should treat this as a buyer signal. Regulated infrastructure buyers want fewer moving parts, stronger audit trails, and reliable operating hours that match global capital flows.

OSFI Sets Two Near Term Touchpoints For Data Collection Modernization

Jan 19, Canada
  • OSFI schedules an Industry Day on Feb 12, 2026 to walk filers through the technology and data work tied to Data Collection Modernization.
  • OSFI schedules a Technology Open Door Forum on Feb 23, 2026 to cover practical details for institutions preparing for the new platform.
  • OSFI positions these sessions inside its multi year Data Collection Modernization program that runs with the Bank of Canada and CDIC, with a new platform expected to go live in 2026.

Data modernization rarely feels exciting until it hits production. When a supervisor modernizes filing rails, every regulated team ends up rewriting workflows, data mapping, controls, and audit evidence. Fintechs that sell reporting, data, regtech, or infrastructure should treat this as a near term buying trigger. Institutions will pick vendors that reduce change risk and make compliance proof simple, not vendors that add another layer of complexity.

Revolut Applies For Full Banking License In Peru

Jan 19, Peru
  • Revolut applies for a full banking license in Peru as it expands further in Latin America.
  • Revolut targets 100 million customers by 2027 and has more than 70 million retail customers globally.
  • A full banking license would expand Revolut’s ability to offer local products inside Peru under local supervision.

Charter expansion at scale. When a global fintech pursues full licenses market by market, it raises the competitive bar on compliance execution, local product depth, and funding strategy. Competitors feel pressure through faster distribution, tighter pricing room, and regulators expecting stronger controls across the category.

Closing Outlook

The firms that win are the ones that control where money moves and can prove they run a tight and compliant shop. Payments and treasury are getting built into the software people already live in, not sold as a separate product. Big fintechs keep chasing full licenses so they can offer more, price tighter, and rely less on partners. Governments keep pushing cross border settlement ideas that bring more rules, more reporting, and more scrutiny.

Founders should treat three things as product work. First, build evidence into the workflow so every action leaves a trace you can explain. Second, design for partner and regulator questions before they show up, not after. Third, sell into distribution points that already own the customer and the switching moment, because that's where adoption actually happens. Investors can use the same filter. Back teams that reduce operating risk while keeping shipping speed. Avoid models that need regulatory fog, fragile partners, or perfect market timing. The upside concentrates in infrastructure and platforms that buyers can trust at scale.

NCFA offers various curated resources to help founders and investors stay current on developments that impact fintech markets, subscribe to NCFA’s weekly newsletter, view a rundown of current fintech news and insights, or dive into the latest fintech industry research.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

From Guardrails to Judgment in Claude’s 2026 Constitution

AI Governance and Risks | Jan 23, 2026

Freepik DC Studio, Software startup developer

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What Claude’s 2026 Update to Embedded Judgment Changes

On January 21, 2026, Anthropic announced a new 2026 constitution for Claude, an internal framework that guides how its AI models reasons and responds, moving it's intelligence beyond guardrails and towards explicit value-based judgment, see: Claude's new constitution. This update builds on Anthropic’s original 2023 constitutional AI, which focused on constraining harmful outputs instead of embedding decision logic inside the model.

The timing matters. Policymakers are already warning that AI use in financial services is creating risks that existing oversight struggles to address, including opaque decisioning, unclear accountability, and consumer harm, as detailed in the UK Parliament Treasury Committee’s report on artificial intelligence in financial services. In Canada, the federal government launched a Voluntary Code of Conduct on the Responsible Development and Management of Advanced Generative AI Systems, setting expectations for governance, oversight, and risk management at the organizational level rather than inside individual models. Since its launch in September 2023, a growing group of technology, financial services, and infrastructure firms have signed on with early alignment around common principles even as binding AI legislation is still under development.

Seen in that context, Claude’s 2026 constitution provides a clear example of how decision making is being built into AI models themselves, while responsibility for outcomes still sits with the institutions that use them.

From Guardrails to Embedded Judgment

2023 constitution
The original constitution operated primarily as a set of behavioural constraints. It instructed the model on what to avoid and what to prioritize, largely to prevent harmful or non compliant outputs. The emphasis was containment.

2026 revision
The revised constitution introduces embedded judgment logic. Instead of checking outputs against rules, the model is trained to reason through competing objectives using an explicit hierarchy of values.

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Under the 2023 framework, a customer support assistant helping with a disputed transaction would follow predefined rules. If the request met policy, the model would proceed. Under the 2026 framework, the model may pause or redirect even when rules allow action, if it determines that safety or downstream harm outweighs helpfulness. The outcome changes not because policy changed, but because judgment moved inside the model. The practical result is that product teams can no longer assume consistent behaviour across similar cases, since internal judgment may lead to different responses even when inputs look the same.

Explicit Prioritization of Values

2023 constitution
Values such as safety, helpfulness, and compliance were present but not clearly ordered. The model generally tried to satisfy all simultaneously.

2026 revision
Anthropic now makes the hierarchy explicit. Broad safety and ethics take priority, followed by compliance with rules and policies. Helpfulness ranks last.

Consider a compliant onboarding flow for a higher risk customer segment. In 2023, the model would guide the user through required steps as long as eligibility criteria were met. In 2026, the model may slow the process, add cautionary language, or decline to provide certain guidance if it determines that risk or misuse concerns outweigh the value of completing onboarding smoothly. Over time, this can change conversion and completion rates in ways that are difficult to trace back to a single rule or policy change.

How Decisions Are Explained

2023 constitution
Explainability centered on technical or policy based reasoning. Outputs were justified by reference to rules or restrictions.

2026 revision
The model is encouraged to explain decisions using value based reasoning, such as safety considerations or ethical caution.

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In a credit related inquiry, a 2023 style response would reference eligibility thresholds or policy rules. A 2026 style response may explain that certain guidance cannot be provided because of safety concerns or potential harm. While that explanation may feel reasonable to a customer, it doesn't currently map cleanly to regulatory expectations that rely on objective, measurable criteria. This creates added pressure on compliance teams to reconcile human readable explanations with audit and supervisory requirements.

How the Model Acts When Unsure (Conservative Bias)

2023 constitution
Uncertainty was handled implicitly through restrictions.

2026 revision
Anthropic explicitly states that uncertainty warrants caution. The model is trained to err toward conservative responses when intent, impact, or downstream effects are unclear.

In financial education or product comparison tools, a 2023 model would provide general guidance within allowed boundaries. A 2026 model may decline to offer comparisons or suggestions if it believes the information could be misused or misunderstood. This reduces risk, but if left unmanaged it can gradually narrow what the product is willing to do, even when the underlying business intent remains unchanged.

What This Changes for Fintechs in Practice

Model risk no longer stops at accuracy, bias, or drift. Those risks are familiar. Since the 2026 constitution itself becomes part of the model, fintechs now inherit a set of embedded priorities that influence how decisions are made when rules alone are not enough. If those priorities are not understood and tested, teams can see unexpected behaviour even when inputs and policies stay the same.

This puts real pressure on procurement and vendor governance. Evaluating models based on performance and compliance checklists is no longer sufficient. Fintechs need to understand how a model handles tradeoffs, when it decides to be cautious, and when it may refuse or redirect actions that the business considers acceptable. Those behaviours directly affect customer experience, conversion, and operational consistency.

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Accountability still sits with the organization. Even when an AI model makes its own call, regulators and customers still look to the firm using it. If an AI driven interaction leads to confusion, exclusion, or harm, the explanation and the responsibility is still firmly with the fintech provider, not the AI system or tool. Embedded judgment raises the stakes for internal oversight because there is less room to say the system simply followed a rule.

Canada’s voluntary AI code is an important step but it operates at a different level. It sets expectations for governance, monitoring, and oversight by organizations. It doesn't however address how a model reasons in real situations. That gap becomes more important now that judgment is being built into some models directly. Fintechs can be in a situation where the code meets expectations but they still face questions that they aren't fully prepared to answer when an AI behaves in ways that are technically compliant but operationally unexpected.

Closing Outlook

The change from Claude’s 2023 constitution to the 2026 update is a breadcrumb trail showing where AI governance is heading. For many firms there could be an emerging gap that shows up when a customer gets a different answer than expected, when a compliance team has to explain why an AI responded the way it did, or when a board asks how much control the firm really has over a third party model.

The real issue is not whether AI follows rules. It is whether fintechs understand how these systems behave in real situations, before that behaviour affects customers, regulators, or the business.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Canadian VC Fundraising Contracts And Concentrates In 2025

Fundraising | Jan 22, 2026

RBCx Capital Under Pressure Canadian VC Fundraising Report 2025

Image: RBCx Capital Under Pressure Canadian VC Fundraising Report 2025

RBCx VC Report Shows Lower Capital, Higher Concentration, and Less Money for New Deals

In January 2026, RBCx released the Capital Under Pressure report on Canadian VC fundraising in 2025 (42 page PDF), with data analysis that examines how capital flows from investors into Canadian venture funds, and how those fundraising dynamics affect fund sizes, investor concentration, and the amount of capital available for new investments in founders.

Fundraising Volumes Fall Below Long Term Levels

The report shows Canadian VC firms raised just over $2.1B in 2025. This level sits well below the long term average of roughly $3.1B and places 2025 among the weakest fundraising years since 2016. A brief rebound in 2024 did not continue, indicating sustained pressure rather than a short term disruption.

New Fund Formation Continues Despite Lower Capital Raised

Even with lower fundraising totals, 21 new venture funds completed their fundraising process in 2025. In plain terms, these funds finished raising investor commitments and became active for investing. The data shows that while total capital declined sharply, the number of new funds coming to market remained relatively steady with the adjustment occurring through smaller fund sizes rather than fewer funds being formed.

Capital Concentration Reaches A Record High

Capital concentration increased materially in 2025. The five largest Canadian venture funds captured 83% of all capital raised during the year, the highest level recorded in the dataset. This reflects investor behaviour in lower liquidity environments, where commitments concentrate around established managers rather than being spread across a broader range of funds.

Emerging Manager Fundraising Hits A Record Low

Emerging managers raised $249M in 2025, the lowest annual total recorded in the report. In contrast, established managers accounted for the majority of new capital raised. The data shows fewer new and early stage funds accessing capital, narrowing the range of investors available to back companies at the earliest stages.

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Government Backed Capital Remains Material

Reliance on federal capital programs has declined but remains significant. Capital linked to VCAP and VCCI accounted for 36% of total Canadian VC fundraising in 2025, down from 53% in 2015. While the share has fallen, government backed capital continues to anchor a meaningful portion of venture fundraising activity.

Dry Powder Shifts Away From New Investments

The composition of available capital shifted materially in 2025. Only 42% of remaining dry powder is available for new investments, with the majority reserved for follow on funding in existing portfolio companies. This is the lowest share of initial investment capital recorded and directly limits the amount of domestic venture capital available for new company formation.

Fund Sizes Reset To Historic Lows

Fund size compression accelerated in 2025. The median Canadian VC fund size declined to $29M, while the top quartile fell to $43M. Both figures represent the lowest levels observed since 2013, confirming that less capital is available per fund even as fund formation continues.

Implications For Fintechs Raising Capital

With less venture capital raised overall, higher concentration among a small number of large funds, and only 42% of remaining dry powder available for new investments, fintech founders should expect slower fundraising processes, narrower investor funnels, and higher expectations around proof of traction. In practical terms, this environment favours companies that can demonstrate clear revenue quality, customer retention, regulatory readiness, and capital efficiency earlier than in prior cycles.

In a climate where traditional VC funding is contracting, fintechs benefit from widening their capital strategy beyond venture capital alone. Non-dilutive programs that support technical development and commercialization, such as Eurostars international R&D collaboration programs, can extend runway without ownership dilution when equity capital is scarce. At the same time, alternative finance models, including equity crowdfunding, can provide more aligned and patient capital from users, customers, and sector participants when institutional funds slow initial investments.

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These approaches do not replace venture capital, but they can strengthen balance sheets, validate market demand, and reduce dependency on a single capital source at a time when venture capital is increasingly selective.

Closing

For fintech founders, the takeaway is not to pause growth plans but to adapt capital strategies to the realities of the market. Stronger evidence, clearer execution, and diversified funding paths matter more than ever. Companies that treat capital raising as a multi channel strategy rather than a single event will be better positioned to navigate this cycle and remain competitive as conditions evolve.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter