Karsten Wenzlaff, Advisor
August 26th, 2025
February 3, 2026

We know the tech market is flooded with big corporate giants and SMEs surviving on their innovations and tons of new entrants trying their best to keep their heads above the water.
Entering into a pool of young and thriving businesses and making your way to a point where you’re recognized by your target audience as a tech marketing company is a big challenge in itself.
According to marketing data, viewers retain a staggering 95% of a message conveyed through video, compared to only 10% through text. Furthermore, simply placing a compelling video on your landing page can boost conversion rates by up to 80%.
Zelios animated video production company knows this intricate market well. We have been observing it since its inception and know what works and what doesn’t. We know the dos and don'ts.
Watch until the end to hear Zelios share valuable tips for growing your tech startup in this hyper-competitive market.
Setting up clearly outlined goals is important before you start recording your video. Too often, startups create content without clarity, resulting in inconsistent messaging and poor performance. You don’t just need a video, you need an impactful video!
Ask yourself:
Once you find answers to these questions, you need to know your audience by developing their personas. Figure out their primary pain points and preferred social platform they use, to help you target the right audience without wasting resources.
Over-selling doesn’t work in this market. People love to connect with brands through emotions. Your old-traditioned aggressive sales pitches aren’t going to bring any good to your startup. Your video content should focus on establishing an emotional connection and building credibility first.
A crucial tactic is to "Sell the Problem" before offering the solution. Highlight the pain point your audience experiences and validate their struggle before introducing your product as the natural answer.
A startup's unique mission and origin story can be compelling video content. Share why you started the company and what values drive your team. This vulnerability builds trust far faster than a dry feature list.

Social proof is priceless, especially for a new technology company seeking validation. Potential customers trust the experiences of their peers more than they trust your company’s sales claims.
Customers trust peer voices more than brand messages. Even simple videos of customers explaining how your product helped them can outperform high-budget ads because they feel honest and unscripted. You can also encourage your early adopters to share their experiences on platforms like TikTok or Instagram. This content is inherently authentic and often generates buzz organically.
The best tech marketing is often instructional. Your audience wants to know how your product works, why it matters to them, and what solution it offers to their problem.
Pairing education with product demos helps you provide value upfront and show exactly how your solution works. People often watch videos to learn first and buy second, so this combination is especially potent.

Video SEO is often overlooked. If the search engine algorithms are unable to find your video on the internet, how would your audience will? Here are some of the tips that would help you improve your video’s optimization.
Don’t stick to only one platform. Try different options. If you’re only posting your videos on YouTube, try making short reels and post them on different social platforms like Instagram, TikTok, and even Facebook.
Here are some actionable steps that you can take to maximize your ROI by filming one high-quality piece and adapting its format.

With each new video you produce, think about how you can reuse footage to create fresh content without starting from scratch. Social media isn’t the only platform where you need to bombard with your videos. Embed testimonial videos and product demos directly into your sales decks and pitch presentations.
You can also turn your old recorded webinars into short tips clips, or extract quotes for social graphics, or maybe edit the longer videos into mini-series. This approach helps you squeeze all the juice from your already existing content and create a new, fresher content without requiring any extra cost or time. But you have to be a little creative with it.
Video marketing is no longer optional, it is the core driver of modern startup growth. Whether you go down the path of creating memes and selling your business, or create professional videos with clear script, videography, and directions, the choice is yours depending on the dynamics of your audience and business niche.
But no matter what you do, never take the power of video production for granted.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Jan 29, 2026 | NCFA Fintech Market Activity | Insurtech and Automation
Image: Freepik/rawpixel.com
On January 29 2026, Manulife Canada announced changes to its life insurance application process that allow eligible applicants to receive automated approvals in as little as two minutes.
The update combines a redesigned digital application with enhancements to Manulife’s AI driven underwriting engine, MAUDE. According to the release, the new workflow eliminates many manual steps that previously added days or weeks to approval timelines for straightforward policies.
Manulife reports that the updated process now supports instant decisions for a broader set of low risk applicants. In cases that still require review, the system routes applications more efficiently by pre screening risk factors before human involvement.
The operational impact is material. Life insurance underwriting traditionally relies on paper based forms, medical questionnaires, and extended back and forth with applicants. Compressing approvals to minutes reduces abandonment, shortens sales cycles, and lowers per policy acquisition costs.
The release also highlights that Manulife’s digital life insurance business has grown steadily as customers shift toward online purchasing. Faster approvals support higher conversion rates while reducing pressure on underwriting teams as volumes scale.
This is not a cosmetic change. Automated underwriting at this speed requires confidence in data quality, model governance, and exception handling. Errors scale as fast as efficiency. That makes oversight, auditability, and fallback paths just as important as speed.
Karen Cutler, Chief Underwriter, Manulife Canada:
"Since launching last fall, advisor adoption has been strong. By December, more than half of eligible cases – 58% had approvals processed automatically through MAUDE, a 56% increase from pre-launch. By combining smarter questions with advanced AI, we're delivering a faster, more intuitive experience – without compromising on quality or protection."
If two minute approvals become the baseline for simple policies, where do insurers deliberately slow the process to manage risk, trust, and regulatory expectations?
Manulife’s update shows how artificial intelligence in insurance has moved past pilots. The competitive gap now sits between firms that embed automation directly into core underwriting and those still layering digital tools on top of legacy processes.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Jan 26, 2026 | NCFA Fintech Market Activity | Payments and Consumer Finance

Image: Freepik
On January 14 2026, Klarna launches instant peer to peer payments in 13 European countries, letting customers send money to friends and family directly inside the Klarna app for everyday moments like splitting a bill or gifting cash.
Klarna says the rollout is part of its wider push into day to day banking. The company links this launch to Klarna Balance accounts and to early traction for Klarna Card, where it reports over 4 million sign ups in four months.
Sebastian Siemiatkowski, Co Founder and Chief Executive Officer, Klarna:
“Customers are sick of the friction and fees of traditional banking, which is why millions signed up to Klarna Card within a few months of launch. With peer to peer payments we’re making it even easier to manage all of your payments through Klarna, now including small transfers, making managing your money quicker, easier, and cheaper.”
The product mechanics stay simple. Users pick a recipient by phone number, email address, QR code, or saved contact. Klarna then runs fraud and eligibility checks before it sends the payment. Klarna starts with transfers between Klarna users and says it plans to expand to transfers to non Klarna users and to cross border payments.
The country list makes the scale concrete. Klarna launches the feature in Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, and the United Kingdom.
Klarna also ties the rollout to momentum in its banking products. It reports that global deposits increased from $9.5bn to $14bn by September 2025 after the introduction of Klarna Balance in August 2024. It also reports that card payments now make up 15% of total volume.
This release reads like a straightforward product launch, but it carries a deeper operating message. When a consumer finance app adds instant transfers, it moves closer to becoming the place users keep returning to. That changes how a brand competes. Users start comparing it less to checkout tools and more to whatever they use as their default money app.
When more consumer fintechs add peer to peer transfers, what keeps trust intact, clear fees, clear limits, clear recourse, or something else?
Klarna says its peer to peer payments run on traditional banking rails today, and it also says its exploring stablecoin-based options to improve speed, reach, and efficiency. The short term litmus test is whether Klarna can make transfers feel effortless without introducing new confusion around eligibility, disputes, and consumer expectations.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Governance and Risks | Jan 23, 2026

Image: Freepik/DC Studio
On January 21, 2026, Anthropic announced a new 2026 constitution for Claude, an internal framework that guides how its AI models reasons and responds, moving it's intelligence beyond guardrails and towards explicit value-based judgment, see: Claude's new constitution. This update builds on Anthropic’s original 2023 constitutional AI, which focused on constraining harmful outputs instead of embedding decision logic inside the model.
The timing matters. Policymakers are already warning that AI use in financial services is creating risks that existing oversight struggles to address, including opaque decisioning, unclear accountability, and consumer harm, as detailed in the UK Parliament Treasury Committee’s report on artificial intelligence in financial services. In Canada, the federal government launched a Voluntary Code of Conduct on the Responsible Development and Management of Advanced Generative AI Systems, setting expectations for governance, oversight, and risk management at the organizational level rather than inside individual models. Since its launch in September 2023, a growing group of technology, financial services, and infrastructure firms have signed on with early alignment around common principles even as binding AI legislation is still under development.
Seen in that context, Claude’s 2026 constitution provides a clear example of how decision making is being built into AI models themselves, while responsibility for outcomes still sits with the institutions that use them.
2023 constitution
The original constitution operated primarily as a set of behavioural constraints. It instructed the model on what to avoid and what to prioritize, largely to prevent harmful or non compliant outputs. The emphasis was containment.
2026 revision
The revised constitution introduces embedded judgment logic. Instead of checking outputs against rules, the model is trained to reason through competing objectives using an explicit hierarchy of values.
Under the 2023 framework, a customer support assistant helping with a disputed transaction would follow predefined rules. If the request met policy, the model would proceed. Under the 2026 framework, the model may pause or redirect even when rules allow action, if it determines that safety or downstream harm outweighs helpfulness. The outcome changes not because policy changed, but because judgment moved inside the model. The practical result is that product teams can no longer assume consistent behaviour across similar cases, since internal judgment may lead to different responses even when inputs look the same.
2023 constitution
Values such as safety, helpfulness, and compliance were present but not clearly ordered. The model generally tried to satisfy all simultaneously.
2026 revision
Anthropic now makes the hierarchy explicit. Broad safety and ethics take priority, followed by compliance with rules and policies. Helpfulness ranks last.
Consider a compliant onboarding flow for a higher risk customer segment. In 2023, the model would guide the user through required steps as long as eligibility criteria were met. In 2026, the model may slow the process, add cautionary language, or decline to provide certain guidance if it determines that risk or misuse concerns outweigh the value of completing onboarding smoothly. Over time, this can change conversion and completion rates in ways that are difficult to trace back to a single rule or policy change.
2023 constitution
Explainability centered on technical or policy based reasoning. Outputs were justified by reference to rules or restrictions.
2026 revision
The model is encouraged to explain decisions using value based reasoning, such as safety considerations or ethical caution.
In a credit related inquiry, a 2023 style response would reference eligibility thresholds or policy rules. A 2026 style response may explain that certain guidance cannot be provided because of safety concerns or potential harm. While that explanation may feel reasonable to a customer, it doesn't currently map cleanly to regulatory expectations that rely on objective, measurable criteria. This creates added pressure on compliance teams to reconcile human readable explanations with audit and supervisory requirements.
2023 constitution
Uncertainty was handled implicitly through restrictions.
2026 revision
Anthropic explicitly states that uncertainty warrants caution. The model is trained to err toward conservative responses when intent, impact, or downstream effects are unclear.
In financial education or product comparison tools, a 2023 model would provide general guidance within allowed boundaries. A 2026 model may decline to offer comparisons or suggestions if it believes the information could be misused or misunderstood. This reduces risk, but if left unmanaged it can gradually narrow what the product is willing to do, even when the underlying business intent remains unchanged.
Model risk no longer stops at accuracy, bias, or drift. Those risks are familiar. Since the 2026 constitution itself becomes part of the model, fintechs now inherit a set of embedded priorities that influence how decisions are made when rules alone are not enough. If those priorities are not understood and tested, teams can see unexpected behaviour even when inputs and policies stay the same.
This puts real pressure on procurement and vendor governance. Evaluating models based on performance and compliance checklists is no longer sufficient. Fintechs need to understand how a model handles tradeoffs, when it decides to be cautious, and when it may refuse or redirect actions that the business considers acceptable. Those behaviours directly affect customer experience, conversion, and operational consistency.
Accountability still sits with the organization. Even when an AI model makes its own call, regulators and customers still look to the firm using it. If an AI driven interaction leads to confusion, exclusion, or harm, the explanation and the responsibility is still firmly with the fintech provider, not the AI system or tool. Embedded judgment raises the stakes for internal oversight because there is less room to say the system simply followed a rule.
Canada’s voluntary AI code is an important step but it operates at a different level. It sets expectations for governance, monitoring, and oversight by organizations. It doesn't however address how a model reasons in real situations. That gap becomes more important now that judgment is being built into some models directly. Fintechs can be in a situation where the code meets expectations but they still face questions that they aren't fully prepared to answer when an AI behaves in ways that are technically compliant but operationally unexpected.
The change from Claude’s 2023 constitution to the 2026 update is a breadcrumb trail showing where AI governance is heading. For many firms there could be an emerging gap that shows up when a customer gets a different answer than expected, when a compliance team has to explain why an AI responded the way it did, or when a board asks how much control the firm really has over a third party model.
The real issue is not whether AI follows rules. It is whether fintechs understand how these systems behave in real situations, before that behaviour affects customers, regulators, or the business.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Fundraising | Jan 22, 2026

Image: RBCx Capital Under Pressure Canadian VC Fundraising Report 2025
In January 2026, RBCx released the Capital Under Pressure report on Canadian VC fundraising in 2025 (42 page PDF), with data analysis that examines how capital flows from investors into Canadian venture funds, and how those fundraising dynamics affect fund sizes, investor concentration, and the amount of capital available for new investments in founders.
The report shows Canadian VC firms raised just over $2.1B in 2025. This level sits well below the long term average of roughly $3.1B and places 2025 among the weakest fundraising years since 2016. A brief rebound in 2024 did not continue, indicating sustained pressure rather than a short term disruption.
Even with lower fundraising totals, 21 new venture funds completed their fundraising process in 2025. In plain terms, these funds finished raising investor commitments and became active for investing. The data shows that while total capital declined sharply, the number of new funds coming to market remained relatively steady with the adjustment occurring through smaller fund sizes rather than fewer funds being formed.
Capital concentration increased materially in 2025. The five largest Canadian venture funds captured 83% of all capital raised during the year, the highest level recorded in the dataset. This reflects investor behaviour in lower liquidity environments, where commitments concentrate around established managers rather than being spread across a broader range of funds.
Emerging managers raised $249M in 2025, the lowest annual total recorded in the report. In contrast, established managers accounted for the majority of new capital raised. The data shows fewer new and early stage funds accessing capital, narrowing the range of investors available to back companies at the earliest stages.
Reliance on federal capital programs has declined but remains significant. Capital linked to VCAP and VCCI accounted for 36% of total Canadian VC fundraising in 2025, down from 53% in 2015. While the share has fallen, government backed capital continues to anchor a meaningful portion of venture fundraising activity.
The composition of available capital shifted materially in 2025. Only 42% of remaining dry powder is available for new investments, with the majority reserved for follow on funding in existing portfolio companies. This is the lowest share of initial investment capital recorded and directly limits the amount of domestic venture capital available for new company formation.
Fund size compression accelerated in 2025. The median Canadian VC fund size declined to $29M, while the top quartile fell to $43M. Both figures represent the lowest levels observed since 2013, confirming that less capital is available per fund even as fund formation continues.
With less venture capital raised overall, higher concentration among a small number of large funds, and only 42% of remaining dry powder available for new investments, fintech founders should expect slower fundraising processes, narrower investor funnels, and higher expectations around proof of traction. In practical terms, this environment favours companies that can demonstrate clear revenue quality, customer retention, regulatory readiness, and capital efficiency earlier than in prior cycles.
In a climate where traditional VC funding is contracting, fintechs benefit from widening their capital strategy beyond venture capital alone. Non-dilutive programs that support technical development and commercialization, such as Eurostars international R&D collaboration programs, can extend runway without ownership dilution when equity capital is scarce. At the same time, alternative finance models, including equity crowdfunding, can provide more aligned and patient capital from users, customers, and sector participants when institutional funds slow initial investments.
These approaches do not replace venture capital, but they can strengthen balance sheets, validate market demand, and reduce dependency on a single capital source at a time when venture capital is increasingly selective.
For fintech founders, the takeaway is not to pause growth plans but to adapt capital strategies to the realities of the market. Stronger evidence, clearer execution, and diversified funding paths matter more than ever. Companies that treat capital raising as a multi channel strategy rather than a single event will be better positioned to navigate this cycle and remain competitive as conditions evolve.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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