Karsten Wenzlaff, Advisor
August 26th, 2025
May 21, 2025

Image: Freepik/zaozaa09
In today’s business, customer relationships are of utmost importance. Indeed, the proper choice of CRM (Customer Relationship Management) can make a difference. It assists in analyzing leads, selling effectively, and increasing clients’ satisfaction. But here’s the catch: top-tier CRMs can be pricey. And that is the reason for financing.
Are you aware that 91% of organizations with over 10 employees now use CRM systems in the United States? And it’s paying off. Businesses using CRM software see an average of $8.71 in benefits for every dollar invested. However, many small—to mid-sized companies are reluctant to incorporate cloud computing strategies due to the initial associated costs.
What if you didn’t have to break the bank to find the right CRM? Today, more than ever, funding solutions exist to facilitate the acquisition of a tool that expands a company’s horizons. It is expected that in 2025, even more companies from the USA will use CRM that includes AI features to grow their business.
Bringing a suitable example, in 2024, Magnolia Payday Loans achieved remarkable growth, increasing their business by an impressive 67% thanks to the strategic adoption of Customer Relationship Management (CRM) systems. By implementing CRM, Magnolia Payday Loans streamlined customer interactions, improved service personalization, and improved overall efficiency. The system allowed them to understand better customer needs, track loan applications, and offer tailored solutions.
Reading this article, you will understand how to optimize your ROI and how financing the right CRM can revolutionize your business. Whether you’re a start-up or in the growth phase, the time comes to see how good financial management today will pay off in the future. Let’s get started.
CRM (Customer Relationship Management) is a powerful tool for business growth. It helps companies manage interactions with current and potential customers. Here’s how CRM can boost your business:
CRM stores all customer data in one place. You can track your customers' likes, buying habits, and needs. With this info, you can personalize your offers and improve customer experience.
CRM helps you stay in touch with clients by tracking their preferences and interactions. Regular follow-ups, personalized emails, and timely responses make customers feel valued.
CRM helps streamline sales processes. It allows you to identify high-value leads and prioritize them. With all sales data at your fingertips, sales teams can close deals faster and more effectively.
With CRM, teams can share customer information across departments. This ensures everyone is on the same page and knows the customer's journey, whether in marketing, sales, or support.
CRM helps you segment customers based on their interests and behavior. This makes it easier to run targeted marketing campaigns that are more likely to convert.
CRM tools can automate repetitive tasks like sending follow-up emails or scheduling meetings. This saves time and allows employees to focus on more important tasks.
CRM gives you insights through reports and analytics. These can help you spot trends, measure performance, and make informed decisions to improve strategies.
Keeping existing customers is cheaper than gaining new ones. CRM helps improve customer satisfaction by addressing issues quickly and maintaining strong relationships.
A good CRM facilitates team collaboration. It allows employees from different departments to work together smoothly and provides a seamless customer experience.
As your business grows, CRM grows with you. You can add new features, integrate other tools, and scale your customer management system to fit your needs.
Depending on company size, implementing CRM costs a company, on average, between $25,000 and $500,000 for purchasing the software and the basic setup. Small businesses must part with anything between $10,000 and $50,000, while big companies could spend even more.
The primary costs include software acquisition, product modification, user education, and maintenance. They indicate that the additional customization of a CRM system for business requirements would take an additional $20,000 – 50,000. The next cost is human resources training – you should budget between $1,000 to $5,000 per worker.
The other major expense is data migration. Shifting existing data to the new CRM system can cost as much as $5,000 to $30,000.
Surveying in 2024, 60% of companies replied that they realized their costs of implementing the CRM tool were higher than they initially anticipated. Again, 75% of the cost notes that it enhances customer relations, and 50% report an upturn in sales during the first half year.
Financing can be a game changer for businesses implementing a CRM system. A good CRM (Customer Relationship Management) system helps you organize customer data, track sales, and improve communication. However, CRM systems can be expensive, especially for small businesses. This is where financing comes in.
Instead of paying upfront for the entire system, businesses can get a loan or choose a payment plan. This spreads out the cost over time, making it easier to manage cash flow. Financing lets businesses get the CRM they need without breaking the bank.
For many companies, financing also means access to better systems. With the right loan, businesses can afford a CRM with advanced features that might have been out of reach. This can help with sales automation, marketing tools, and customer service management, essential for growing a business.
Another advantage is that financing options often have low interest rates, making the investment more affordable in the long run. Some companies also offer special deals, like deferred payments or no interest for the first few months, making starting even easier.
In short, financing allows businesses to invest in a CRM system now and pay later. This helps improve efficiency, enhance customer relationships, and ultimately grow the business without the stress of upfront costs.
Here are some tips to maximize ROI after CRM implementation:
Financing the right CRM system is a strategic investment that can significantly boost your business's efficiency, customer engagement, and overall profitability. By carefully selecting a CRM that aligns with your specific needs, you can streamline operations, enhance customer satisfaction, and maximize your return on investment. However, the success of your CRM investment doesn’t stop at implementation.
It's crucial to monitor and measure its impact continually. Regularly assess key metrics such as customer retention rates, sales performance, and user adoption to gauge the effectiveness of your CRM. Additionally, collecting feedback from your team and customers will provide valuable insights into areas for improvement, ensuring that your CRM evolves with your business. By tracking your CRM’s performance consistently, you can ensure it continues to drive growth and deliver tangible results.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Report | May 20, 2025

Image: Deloitte 2025 Gen Z and Millennial Survey
The 14th edition of the annual 2025 Deloitte Global Gen Z and Millennial Survey provides a global snapshot of generational attitudes towards work, money, technology and values, offering fintech founders, banks, credit unions, and policymakers core insights into what's driving the new economy and markets.
By 2030, Gen Z and millennials will represent nearly 75% of the global workforce. These generations are not just using financial technologies. They are building it, and reverse engineering what problems they should solve while establishing new expectations for how financial service tools operate.
The self-administered online survey data was collected from October 25 and December 24, 2024, gathering responses from a total of 23,482 respondents including 14,751 Gen Zs (born 1995 - 2006) and 8,731 millennials (born 1983 - 1994) across 44 countries, including regions such as North America, Latin America, Western Europe, Eastern Europe, the Middle East, Africa, and Asia-Pacific.
Young workers are very anxious about money.
- 48% of Gen Zs and 46% of millennials say they do not feel financially secure
- 52% of both groups live paycheck to paycheck, and over 33% struggle with basic monthly expenses
- 41% of Gen Zs and 44% of millennials are unsure whether they’ll be able to retire with financial comfort
These data points highlight the need for fintech products go well beyond basic budgeting dashboards. Gen Z and millennials need fintech tools to help them achieve financial resilience, such as income stabilization or smoothing, flexible savings tools, automated rent/bill buffers, and fair access to emergency funds. Financial service providers that can help reduce voltaility, and not just optimize credit scores, have an opportunity to earn trust and loyalty.
Adoption of generative AI tools is already a daily routine for young professionals.
- 57% of Gen Zs and 56% of millennials use GenAI tools in their daily work
- About 30% of each group use AI most or all of the time
- 74% of Gen Zs and 77% of millennials believe AI will significantly change how they work within the next year
These users are engaging with and building fintech products through an AI-first lens. They expect tools to respond in natural language, deliver almost instant relevant insights without friction, and adapt quickly. Static interfaces and dated workflows will lose ground quickly.
Fintech platforms in particular need to integrate GenAI not just in the back-end system but into product design and customer experience because these cohorts are fluent in AI which is quickly becoming the standard in how they source, think and consume.
Gen Z and millennials care less about climbing corporate ladders and more about doing work that aligns with their values.
- Only 6% of Gen Zs say their main career goal is to reach a leadership role
- 44% of Gen Zs and 45% of millennials have left jobs that lacked purpose
- 41% of Gen Zs and 40% of millennials have rejected employers due to ethical or values misalignment
For fintech employers, this creates both risk and opportunity. A strong mission with aligned values can attract high performers but the opposite will scare talent away quickly. To attract and retain the next generation of fintech talent, companies must offer more than good compensation. They need clear values, meaningful impact, and room for personal growth.
Formal degrees are no longer the default path into the fintech sector.
- 31% of Gen Zs and 32% of millennials chose not to pursue higher education.
- 70% of Gen Zs and 59% of millennials are building career skills at least once a week.
- The majority are doing this on their own time, outside of work hours.
There's more acceptance and shift now towards non-traditional education from bootcamps and peer networks to self-teaching, which has huge implications for hiring, funding, and human capital development. This means founders, operators and technical resources, may not originate from familiar backgrounds. Fintech leaders and investors need to adapt recruitment and due diligence models to focus more on traction, experience, and skills - and not just degrees.
Environmental and ethical values are a key part of how decisions are made.
- 65% of Gen Zs and 63% of millennials say they are willing to pay more for environmentally sustainable services
- 23% of Gen Zs and 22% of millennials have researched a company’s environmental practices before accepting a job offer
- Almost 50% say they’ve left or declined work that didn’t match their personal ethics
Social and environmental alignment is becoming a core user expectation, not a brand differentiator. Fintechs must design for transparency and shared impact from day one.
Fintech companies and financial institutions must design and deliver intelligent products with purpose and transparency that meet the moment of Gen Z and millennials who are under financial stress, fluent in AI, and prioritize values and ethics. The opportunity is to not just help these generations but to earn their trust and grow with them to create the next iteration of smart, modern, and purposeful finance.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Capital Raising | May 19, 2025
Image: Freepik/rawpixel.com
On May 14, 2025, the Canadian Securities Administrators (CSA) announced that listed companies (public issuers) can now up to a maximum of $50 million over 12 months, directly from the public without a prospectus or dealer involved. This allows listed companies to bypass both the exempt and traditional public markets by opening up a new direct-to-retail financing path that will impact how early stage public companies raise funds in Canada.
So as of today, listed companies on Canadian exchanges can use the LIFE exemption (amended within National Instrument 45-106 Prospectus Exemptions) to raise the greater of $25 million or 20% of their market capitalization, up to a maximum of $50 million within a 12-month period. This is an increase of 5 times the previous $10 million cap.
LIFE allows any investor including accredited, institutional and retail now too, to participate in these direct to public offerings, and is the first capital raising exemption in Canada that allows deals that are exempt from prosectus requirements to be made available to the general public by listed companies.
Stan Magidson, CSA Chair and Chair and CEO of the Alberta Securities Commission:
“This change reflects our ongoing work to support the Canadian capital markets to make it more efficient and cost-effective for companies to raise capital and grow in Canada. We are committed to a Canadian regulatory environment that is responsive to the changing needs of market participants, while upholding strong investor protections.”
Although the LIFE exemption launched in 2022, the $10 million funding cap restricted its uptake which left most small-cap issuers to continue to rely on private placements or brokered prospectus offerings. The May 2025 expansion now gives public companies in sectors like tech, mining or cleantech, the option to use LIFE as a faster, cheaper alternative to dealer-broker facilitated capital raises.
These public companies will no longer be required to go through investment dealer syndicates or use the public exchange order book to issue securities. Instead, LIFE now allows them to offer subscriptions directly to investors with shares becoming freely tradable shortly after issuance.
These LIFE exemption changes could trigger the emergence of new service models. Equity crowdfunding platforms like FrontFundr and Equivesto, which traditionally serve private companies, could evolve to support LIFE offerings by listed issuers through digital subscription tools, onboarding workflows, and marketing campaigns.
Legaltech startups are automating regulatory filings, while investor relations and compliance firms are helping issuers engage retail audiences across digital channels. For both investment crowdfunding firms and traditional dealers, the challenge is the same, which is to adapt to a decentralizing capital raising environment or risk losing relevance. Companies that offer retail services, pre-during-post engagement will be well positioned to nurture and capture this emerging deal flow.
Public issuers will potentially benefit from faster and cheaper access to capital. Retail investors will now have access to public placements, which were once reserved for investment syndicate insiders. Dealers will face growing pressure to redefine their role. Exchanges will likely see reduced transparency during capital formation cycles. Regulators will need to incorporate more regulatory tech (RegTech) tools to improve oversight as direct to retail exposure grows.
When the original LIFE exemption launched, some investor protection advocates were concerned about unsophisticated investors (aka retail investors) would be at greater risk without dealer due diligence or a prospectus, such as an increase in pump and dump schemes, and price inefficiencies.
The expanded LIFE exemption democratizes early stage investment for public issuer but it also removes traditional safeguards (ie., gatekeepers). Whether or not this reform improves market participation or weakens investor confidence will depend on how well stakeholders adapt to their new reality. With numerous of modernized fintech, legaltech, and wealthtech platforms existing today, the future of digital-first public financing (dealer optional) could very well be led by an army of retail investors who have been locked out of high growth placement opportunities for too long.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Competition | May 15, 2025

Image: Competition Bureau 2025 2026 Annual Plan
On May 15, 2025 the Competition Bureau released its 2025 to 2026 plan and they intend to move earlier, faster, and deeper into markets that matter to Canadians, such as grocery pricing, housing, banking, telcom, artificial intelligence, and environmental claims. Instead of reacting after harm is done, the Bureau plans to use the new, more modernized, legal tools at its disposal to focus on affordability, digital power, and slow innovation.
With expanded powers from recent updates to the Competition Act, investigators can act more quickly and use more data to build stronger cases to tackle problems like drip pricing and greenwashing. They can target areas where high market concentration makes life less affordable, working to prevent harmful behaviour before it becomes a crisis.
The Bureau is already pushing governments across the country to remove rules that hold back competition. They encourage use of its Competition Assessment Toolkit, which is designed to help policymakers identify and fix outdated regulations.
The Bureau will also launch a new market study this year and expand its work on emerging issues like algorithmic pricing and data portability. They will also make compliance easier for small businesses with tools like the Compliance Hub and Compliance Bootcamp. Promoting competition is now mandatory, and part of how the Canadian government can help grow the economy and protect consumers.
To support all of the changes, the Bureau is hiring staff with digital skills, updating its systems to manage large volumes of data securely, and training teams to use AI and new enforcement tools. There is also a revitalized focus on diversity, mental health, bilingualism, and accessible leadership training. The Bureau plans to work more closely with domestic and international partners, and play a key role during Canada’s G7 presidency.
This year’s plan shows that Canada is taking competition more seriously. It's not just about enforcement anymore; it's about using smarter tools, faster action, and better policy to lower costs and open up markets.
For fintechs and startups, this creates a chance to grow in a market environment that rewards fair play and transparency. And to incumbent players relying on hidden fees or dominant behaviour, the pressure is rising to adapt.
Learn more: download the 7 page PDF '2025-2026 Annual Plan: Strengthening Competition in a Changing Economy'
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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