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Fintech and Canada’s Updated Rules for Environmental Claims

Greeneashing Rules | Nov 24, 2025

AI image Canada updates greenwashing rules

Canada Updates Greenwashing Rules and What Fintechs Need To Know

On November 18 2025 the federal government introduced proposed changes to Canada’s environmental claim and greenwashing rules through Bill C-15, building on the November 4 2025 federal Budget. These proposals respond to concerns from businesses that the original 2024 framework increased uncertainty and cost. For financial technology firms that use climate related data or sustainability linked claims, these adjustments have important implications.

What The Original Regime Introduced

The original greenwashing provisions came into force through Bill C-59, which received royal assent on June 20 2024. See NCFA's fintech focused overview of the original green claim rules.

When the Competition Bureau released the June 2025 environmental claims guidance, firms received clearer detail on what regulators expected for forward looking climate statements, evidence standards and internal documentation. Even with that guidance, companies found the requirements strict and often unclear, particularly around which international standards qualified.

Why and What Changes Under Bill C-15

Bill C-15 proposes to adjust parts of the greenwashing rules that came into force in 2024. The government introduced these changes because many companies, including financial institutions, said the original rules were too unclear and made it difficult to speak openly about their environmental plans.

Bill C-15 responds to those concerns by removing the requirement that business level environmental claims must follow an internationally recognized methodology, which was one of the main sources of confusion. Businesses would still need evidence to support any environmental claim they make but they can focus on internal logic and documented methods.

See:  Rising AI Energy Use: A Call for Sustainable Innovation

Bill C-15 also proposes to change how greenwashing complaints are handled. Under the rules introduced in 2024, private parties such as advocacy groups, competitors or individuals can file applications directly with the Competition Tribunal for business environmental claims. This direct access was part of broader competition law reforms and became a significant concern for companies. Bill C-15 would remove that direct pathway and require private parties to bring their concerns to the Competition Bureau instead. The Bureau would then decide whether a case should proceed. The government introduced this change because many firms said the threat of direct Tribunal applications increased uncertainty and could discourage them from sharing legitimate climate related information.

The proposed changes aims to preserve protections against misleading claims while reducing the risk of unnecessary or strategic litigation.

Comparison Before and After the Changes

Consideration Original 2024 Rules Updated 2025 Rules (Bill C-15) What This Means For Fintechs
How Environmental Claims Are Justified Required adequate testing and alignment with an internationally recognized methodology Requires substantiation but allows firms to use documented internal methods More flexibility in climate data modelling, ESG scoring and analytics tools
Interpretation Burden High. Firms struggled to interpret which global frameworks counted Lower. Evidence judged on internal consistency Clearer expectations reduce risk of misinterpretation
Documentation Expectations Documentation needed to show alignment with international frameworks Firms must document data sources and assumptions but no external alignment is required Focus on internal logic and auditability
Future Oriented Climate Claims Long term claims required alignment to global pathways Claims still require evidence but internal pathways may be used Forecasts need realistic milestones rather than matching global models
Risk of Challenge Higher due to methodology disputes Lower for methodology disputes but misleading advertising rules still apply Risk shifts toward evidence quality
Enforcement Pathway Private parties could bring cases to the Tribunal Complaints routed through the Competition Bureau Fewer activist driven cases but oversight continues
Practical Impact on Companies Some firms paused climate commitments due to uncertainty More predictable expectations support climate initiatives More predictable environment for climate product development
Compliance Costs Higher due to ambiguity around methodology Moderate. Costs remain but ambiguity decreases Less need for external validation. More need for strong internal controls
Innovation and Competitiveness Rigid framework slowed innovation Flexible system encourages innovation Fintechs gain room to differentiate through credibility
Investor Signal Uncertainty signalled regulatory volatility Clear expectations reduce perceived friction Fintechs become more attractive to investors

Fintech Implications

Claim Support And Data Systems

Fintech firms need strong and reliable data infrastructure to support any environmental claims made in their products or services. While the updated rules remove the pressure to match a specific international framework, but they do not lower the expectation for clear evidence. Fintechs must be able to show how their data is collected, how their models work and why their outputs are reasonable.

See:  Green Fintech 2.0 Shows Progress in the UK

Internal logic, consistency and transparent documentation matter more than ever because the assessment standard focuses on whether a claim can be substantiated using the firm’s own methods. This means the credibility of a fintech product depends heavily on the quality of its data foundations and (environmental) claims.

Future Climate Commitments Also Carry Risk

Any statement about future emissions, climate pathways or long term environmental outcomes requires realistic modelling and measurable steps. 

This risk was highlighted when the Royal Bank of Canada pulled back its sustainable finance commitment after saying it could not confidently measure progress under the current rules.

Fintech tools that produce projections, risk curves or carbon estimates must demonstrate how the assumptions behind those outputs were chosen and how progress will be tracked. Future oriented claims remain high risk unless methods, milestones and supporting records are clear.

Compliance Costs And Competitive Positioning

The updated framework may reduce the cost that came from interpreting international standards, but meaningful compliance work remains. Fintechs still need controlled data environments, version tracking, testing protocols and maintained audit trails.

Read:  Sustainability: A Must for Fintech Growth

Firms that use verification as a core part of product design can position themselves ahead of competitors because customers and investors will expect transparency in climate related data. Strong internal controls also help firms defend claims if they are questioned by regulators or partners.

Risk Remains, Gatekeeper Pathway Changes

Removing direct access to the Competition Tribunal lowers the chance of activist driven cases, but environmental claims will continue to be reviewed under misleading advertising rules.

The Competition Bureau remains the main decision maker and it can act where evidence is weak or claims are overstated. For fintechs this means that scrutiny continues but will be more predictable and clearer process. Firms should expect oversight to focus on accuracy and evidence rather than whether a specific global methodology was used.

Priorities For Fintechs Right Now

Fintech teams should review the environmental claims used in products, marketing or investor materials and ensure the evidence behind those claims is complete and easy to explain.

Internal methodologies should be clear so product, compliance and technical teams can show how calculations and scores are produced. Future oriented statements need documented assumptions, milestones and data sources.

See:  AI Energy Score Ratings A Step Towards Transparency in AI

Firms should also monitor the progress of Bill C-15 and upcoming Competition Bureau guidance so they can adjust their documentation and product practices as expectations evolve.

Why This Matters

Environmental credibility impacts how investors and partners evaluate opportunities in sustainable finance and climate technology ventures. The updated rules aim to keep protections against misleading claims while reducing uncertainty that can slow down innovation. Fintechs that build strong and transparent verification systems can strengthen their competitive position, support customer confidence and contribute to a more trusted and transparent sustainable finance ecosystem in Canada.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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FrontFundr Achieves Record Investment Growth in 2025

FrontFundr | Nov 20, 2025

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Strong Rise in Revenue and Investor Participation as Private Markets at Record Levels

On 18 November 2025, FrontFundr announced its fiscal year 2025 results for the year ending 30 September 2025. The company reported revenue of $1.85 million, which it stated was a 60% increase from fiscal 2024. FrontFundr also reported an EBITDA loss of $45,000, compared with a loss of $1.25 million in the previous fiscal year. The company described these results as its strongest annual performance.

See:  Equity Crowdfunding Breaks Records in Canada

According to the release, FrontFundr processed $81.4 million in investment volume during fiscal 2025, representing a 45% increase over fiscal 2024. The company completed 5,729 investment transactions during the period, nearly double the number completed the year before.

The company also increased it's investor base in 2025 with 58,335 registered users, an increase of 24% over the prior year. The number of active investors reached 20,148, an increase of 28% compared with fiscal 2024.

FrontFundr cited several campaigns that contributed to activity on the platform. Edison Motors raised $6.9 million, and Blossom Social raised $1.93 million in under one week marking Canada’s most successful equity crowdfunding campaign.

The company also provided early results from the start of fiscal 2026. FrontFundr generated $255,200 in revenue for October 2025, which exceeded its internal monthly target by 68%.

FrontFundr mentioned in the release that these stellar fiscal 2025 results coincided with the firm's 10 year milestone from the day the company processed its first investment in May 2015. The release links the milestone with the reported increases in revenue, completed transactions, investment volume, registered users, active investors, and individual campaign outcomes.

See:  Fintech Fridays EP57: 10 Years of Investment Crowdfunding: Past, Present & Future Since the JOBS Act

With equity crowdfunding as part of the wider private markets landscape in Canada, the Canadian Venture Capital and Private Equity Association reported that the first nine months of 2025 marked the strongest nine month period on record for private equity, with $56.5 billion across 483 transactions.

Congrats!

FrontFundr’s fiscal 2025 results highlight a year where the company reported growth across its platform, and reaching the 10 year mark offers a moment to congratulate Peter-Paul and the entire team and acknowledge the sustained multi year effort behind that progress. Recognizing this milestone is appropriate as the company continues its work within Canada’s developing investment crowdfunding and private market investing landscape.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Breaking Canada’s Productivity Trap For Stronger Growth

Bank of Canada | Speech | Nov 20, 2025

Canada’s labour productivity compared with US and G7 countries

Image: OECD via Haver Analytics and Bank of Canada 2023

Bank of Canada Calls For Action To Fix Canada’s Productivity

On November 19 2025, the Bank of Canada (BoC) released a speech, 'Toward a virtuous circle for productivity' delivered by Nicolas Vincent the external Deputy Governor at a recent event of the Association des économistes québécois (ASDEQ) together with CFA Québec.

See:  BoC’s Carolyn Rogers Calls Banks an Oligopoly

His talk explains the pattern of Canada's long standing productivity challenges and sets out what needs to change. Canada has lived with the same productivity problem for a generation. Growth has slowed, investment has weakened, and the country has become more exposed to global shocks.

Key Takeaways

Weak productivity discourages investment, and weak investment keeps productivity low.

Regulatory and competitive conditions are central to improving that pattern.

Training, mobility, and credential recognition must work better to support new technology.

- Status quo isn't acceptable as keeping the current environment in place would lock in today’s slow growth.

Vincent captures the situation clear:

“To put it bluntly, we’re stuck in a vicious circle.”

He notes that productivity grew about 3% in the 1960s and 1970s but fell to roughly 1% between 2000 and 2019. When productivity is weak, wage gains soften and demand becomes fragile. Then companies hesitate to invest in new tools or equipment, and that hesitation feeds right back into weaker productivity.

He highlights 3 things that need to change the trajectory (not a quick fix)

1. Strengthening The Investment Environment

The investment climate is paramount for firms trying to modernize. One of the clearest lines in his speech addresses the barrier businesses often describe:

“Businesses often tell us that Canada’s regulatory framework is too cumbersome, complex and far-reaching.”

A stronger investment climate means faster decisions, clearer expectations, and fewer overlapping rules. That allows companies to move ahead with projects that raise productivity instead of delaying them.

See:  Why AI Investment Is Missing What Workers Actually Want

In fintech, it's especially important because licensing decisions, compliance approvals, and inter-provincial regulatory alignment determine how quickly a firm can launch or scale. When these pathways work well, investment grows and innovation accelerates.

The opposite has been visible for a decade (at least).  Companies often face unpredictable pathways, uneven timelines, and unclear requirements (think the original equity crowdfunding rules, open banking, payment modernization etc). Those conditions slow product launches, and discourage upgrades. They also weaken the broader economy by delaying the investment (both internal and external) needed to lift productivity.

2. Promoting More Competitive and Dynamic Markets

Vincent says competition pushes companies to improve and become more resilient:

“Canadian businesses that are highly exposed to international competition evolve and improve. This makes them more productive, competitive and resilient.”

Competitive markets encourage businesses to adopt better technology, strengthen processes, and serve customers more effectively. This raises productivity across entire sectors.

See: Competition Bureau Consultation: New Enforcement Guidelines

When competitive pressure is limited, firms face fewer reasons to upgrade or innovate quickly. That is the opposite of what a modern economy needs. Slower adoption means slower productivity gains, and slower gains leave the economy more exposed to global changes.

Leaving competition conditions unchanged would keep the loop intact and make it more difficult for Canada to close its gap with peer countries.

3. Investing In Skills, Mobility And Talent

Vincent points out that productivity depends on people as much as on technology:

“Investing in our talent … means making it easier to recognize professional accreditations across provinces and territories, and the foreign credentials of people who move to Canada.”

Training systems that adapt quickly, credential pathways that work smoothly, and mobility across provinces all help firms adopt new technology with confidence.

See:  What Gen Z and Millennials Expect From Fintech

Today’s reality is different. Workers often wait months or years to have skills recognized, training programs lag behind new tools, and mobility rules slow the movement of talent. These conditions limit how quickly firms can scale, modernize, or respond to new opportunities.

Keeping this in place would weaken the very foundation needed for stronger productivity.

Productivity Gains Are Essential For Canada’s Future

Vincent’s message is measured but urgent. Canada's productivity problem is caused by multiple things, and no single fix. But the government policies that impact investment, competition, and talent development must work better than they do today. These are public frameworks that governments influence, and businesses must act on them once conditions improve.

The payoff is substantial and what all Canadians should be aiming for. Higher productivity strengthens incomes, supports wage growth without inflation pressure, expands competitiveness, and improves resilience in a world where shocks are becoming more common.

See:  Fintech’s Role in Canada’s Productivity Revival

The status quo of slow investment, limited competition, and restricted talent must be changed to improve the the country’s economic strength and provide opportunities for Canadians to build a stronger future.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Sustainable Fintech Practices in iGaming

Nov 20, 2025

Image Nidia Dias Pexels Sustainable fintech practices

Image: Pexels/Nidia Dias

iGaming brings together fun and financial deals, but there's a new conversation happening about sustainability. We can't just focus on keeping our platforms going anymore. Everyone from operators to regulators is pushing for more. They want to see concrete steps that help the environment, benefit society, and ensure our industry thrives for generations. Canada is showing us how it's done. The country's evolving regulations and innovative financial technology create perfect examples. Look at Ontario's regulated market and how green technologies are spreading - Canada is building a model that others can learn from. The real question is: how well are these eco-friendly tech approaches performing in iGaming?

The Rise of Fintech in Canadian iGaming

Canada's online gaming market has flourished since Ontario introduced regulation in 2022. The licensing approach for operators has paid off, generating healthy income while safeguarding consumers. The secret sauce? Financial technology. It makes payments faster and safer while improving how everything works. Old-school banking tends to be slower and more resource-heavy, but fintech minimizes paperwork and energy consumption.

What makes fintech so valuable is how it maintains fairness. It watches over transactions, stops fraud, and follows all the rules. This creates trust and keeps users secure. People feel more comfortable using services when they know their money is safe from fraud. Alberta's move into online gaming shows exactly why these improvements matter so much. They help create stable ecosystems that support local economies through taxes and jobs, all while minimizing risks. When looking at specific areas like online poker, pokerscout.com reviews CA online poker platforms, offers highlights of top sites that incorporate fintech elements like cryptocurrency payments for quick, traceable transactions. These reviews often point to platforms with high traffic and features such as rakeback systems, where sites support multiple cryptos, tying directly into efficient digital finance.

Environmental Sustainability through Payment Innovations

In the iGaming sector, fintech is encouraging green payment solutions to cut down on carbon emissions. Since online gambling depends on easy transactions, Canadian firms are switching to quicker, more eco-friendly options to lower the energy use from typical methods like credit cards.

Embracing Digital Alternatives

You might have noticed more people talking about e-wallets and crypto payment options lately. There's a solid reason for that. These platforms typically operate on cloud systems that draw power from renewable sources. This move away from older, resource-heavy systems supports bigger sustainability efforts that matter to all of us.

Spotlight on ecoPayz

EcoPayz has caught on at Canadian online casinos because payments happen quickly. You can use it on various platforms, reducing your need for cards or bank transfers. The system is designed to be more sustainable. Casinos see real benefits too because they save money and process payouts faster, which helps reduce their server usage and overall energy footprint.

The Crypto Payment Revolution

Crypto payments are becoming standard practice. There are many platforms where you can use Bitcoin and Ethereum for purchases. The key advantage? Proof-of-stake protocols use significantly less electricity compared to older mining approaches. This progress aligns with Canada's push for digital economies that produce fewer emissions.

Addressing Ongoing Challenges

Moving to sustainable crypto has some problems. A lot of networks want greener options, but a few still use methods that consume lots of power. That's why the industry is racing toward more environmentally friendly blockchains. In Canada, this transition matters even more as environmental regulations tighten up. Recent rules now require fintech companies to be more careful about their environmental claims. As a result, payment platforms are auditing their systems to ensure they help meet national goals for reducing digital carbon footprints.

Key Eco-Friendly Payment Methods in Canadian iGaming

To illustrate, here are some prominent use cases from Canada that highlight how fintech is driving sustainability:

  • ecoPayz: Common on Ontario gaming sites, it offers instant, secure, and private digital deposits, which helps cut down on paper waste.
  • Crypto: Some sites, like ones using CoinPayments, take crypto. This can save energy, mainly in provinces like British Columbia and Quebec that use a lot of hydro power.
  • Interac e-Transfer: This Canadian method is paperless and works with responsible gaming features.
  • Mobile Billing: Let's you deposit using your phone bill, cutting out extra steps and saving energy.

Blockchain and Cryptocurrency for Transparent Gaming

Blockchain technology is reshaping sustainable fintech in the iGaming world. In Canada, crypto gambling has become quite popular, with online gaming experiencing impressive growth. The beauty of blockchain is how it makes games fair and transactions transparent, which means fewer third-party audits are needed. For example, platforms that use decentralized ledgers for their loyalty programs can track virtual assets more accurately, reducing waste in digital economies.

In Ontario, you see operators like WSOP using blockchain to prevent cheating and ensure secure payouts. This creates trust with players, and when players trust a platform, they tend to stay longer. That leads to lower marketing costs. Another important point: with Canada's fintech sector facing stricter environmental regulations, blockchain's transition to energy-saving models helps iGaming operators stay compliant while maintaining their progress.

Promoting Responsible Gambling with Fintech Tools

When we talk about sustainability in iGaming, we're not just thinking about the planet. Social responsibility matters just as much. Fintech provides the technology to identify and prevent issues. The Responsible Gambling Council is at the forefront of this effort. They certify platforms through their RG Check programs that use AI-driven fintech to monitor player activity. For example, real-time analysis can detect strange spending habits, allowing for quick action like self-exclusion options or setting deposit limits.

See:  Fintechs Are Digitizing $33T in Alternative Assets

Looking at Great Canadian Entertainment's casinos, these fintech safety features are highly valued and have received global recognition. Companies use payment data to implement cooling-off periods, helping ensure that gaming remains enjoyable and sustainable. This matches what provinces are doing nationwide to prioritize player safety. Fintech's contribution? It makes these protective measures work effortlessly, reducing administrative work and encouraging responsible growth.

Conclusion

With Canada's online gaming industry on the rise, having reliable financial tech is crucial for long-term success. The good news is that some smart solutions exist. For example, ecoPayz provides greener payment options, blockchain offers clear record-keeping, and some systems encourage safer betting habits. These resources allow companies to prosper while prioritizing environmental and social values. We're not there yet; ensuring all cryptocurrency is truly green remains a work in progress. But the momentum is building. Regulators and gaming companies need to maintain their partnership to roll out these successful approaches countrywide. This method does more than just meet new legal requirements. It also resonates with players who value sustainability. That connection is what will secure a vibrant, responsible future for Canada's iGaming industry.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Stablecoin Insights From FCAC’s 2025 National Survey

Stablecoins | Nov 19, 2025

AI image Stablecoin financial literacy

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Stablecoins Present A New Literacy Challenge In Canada

On September 11 2025 the Financial Consumer Agency of Canada (FCAF) released national survey findings on how Canadians understand, use and experience stablecoins. The data arrives at a moment when digital money education is becoming essential and also November is Financial Literacy Month. The survey highlights where Canadians feel confident, where they lack clarity and where they face real harm when interacting with stablecoin products.

See:  Bank of England Sets New Rules for Systemic Stablecoins

The findings come from a national sample of 2,410 Canadian adults, including 386 stablecoin owners, surveyed between December 2023 and January 2024. Results reflect a cross-section of Canadians aged 18 and up.

Stablecoin Ownership In Canada Is Low but Increasingly Relevant

Only 4% of Canadian adults currently hold stablecoins and 5% have held them in the past, while 91% report no ownership at all.

Adoption is higher among adults aged 18 to 34, higher-income households and respondents identifying as Indigenous or Black.

These early patterns show that stablecoin use is limited today, but it is already interacting with diverse communities and younger Canadians who often engage with digital financial tools first. This confirms the need for accessible, plain language education resources that help people understand how stablecoins work and how to evaluate them responsibly.

Stablecoin Knowledge Gaps Show Why Education Matters

According to the survey, 21% of Canadians could correctly define a stablecoin.

The average score on a short knowledge test was 18%, even though respondents estimated their score at around 50%. This confidence gap reveals why more stablecoin education is a must.

See:  Visa Extends Stablecoin Settlement to Four Blockchains

When people believe they understand a financial tool but lack the basics, they are more likely to overlook risks related to stability, issuer credibility, redemption processes or platform security.

Canadians Report High Rates of Negative Stablecoin Experiences

Among Canadians who currently or previously owned stablecoins, 49% reported at least one negative experience.

About 10% said they lost funds due to fraud, hacking or platform failure. Among those affected, reported losses ranged from under CA$10,000 to as high as CA$60,000.

The number of users may still be small, but the concentration of harm is significant. These findings show why stablecoin topics must be included in consumer education, and why fintech firms developing digital money products need strong transparency, redemption clarity and operational safeguards to build and maintain trust.

Canadians Want Clear Stablecoin Rules and Stronger Protections

The survey identifies protection and clarity as key drivers of trust. 41% of respondents support a distinct regulatory framework for stablecoins.

Among current owners, 63% want stablecoins regulated the same way as payment or money-transfer products.

See:  Quantum Safe Stablecoins Meet Real Time Finance Needs

Among people who avoid stablecoins, 44% say missing protections as their main reason.

These results show that Canadians are open to digital forms of money, but they want stablecoin issuers and platforms to offer clear information and credible safeguards before wider participation feels safe.

Why It Matters

For NCFA’s community of fintech leaders, innovators, investors and policymakers, this research helps strengthen the case for improving stablecoin literacy for both businesses and consumers who need to get ready for Canada’s evolving digital finance landscape. Strong literacy reduces confusion, builds confidence and supports responsible adoption.

Dig deeper, learn more:

A sampling of NCFA stablecoin coverage and how they fit into Canada’s wider fintech landscape.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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OpenAI And Intuit Add AI Tools To Tax And Business Apps

AI Finance | Nov 19, 2025

AI generated robot analyzing finance charts

Image generated by AI

AI Partnership Brings Intuit Apps Into ChatGPT

On November 18 2025, Intuit announced a new multi year contract with OpenAI, valued at more than US $100 million that will both bring Intuit products directly into ChatGPT while expanding Intuit’s use of OpenAI frontier models inside its own financial platforms. The deal positions Intuit’s AI driven expert platform as a central financial interface for consumers and businesses by connecting TurboTax, QuickBooks, Credit Karma and Mailchimp to ChatGPT at the point of need.

Intuit stated that providing these experiences inside ChatGPT will enable the company to deepen engagement with its approximately 100 million customers and introduce its financial tools to new users, while accelerating its AI platform strategy through deeper integration of OpenAI models in Intuit’s proprietary GenOS system.

See:  Digital Commerce Bank Launches Interac e-Transfer Cards

Intuit has not yet confirmed when ChatGPT access will be available inside Canadian TurboTax or QuickBooks, or how subscription tiers will work in Canada. This creates uncertainty for Canadian accountants, small businesses and fintech providers that want to understand timing, product eligibility and data governance obligations under Canadian rules.

Intuit's Push into AI Finance

The Intuit and OpenAI deal is part of a longer vision for Intuit's product strategy, as it positions itself as an AI first financial platform. In June 2025, Intuit introduced a new all in one consumer money platform that uses generative AI to automate data entry for more than 90 % of common tax forms and reported that TurboTax saved Americans 6 million hours during tax season.

In July 2025, Intuit launched QuickBooks virtual AI agents that help businesses save up to 12 hours each month on routine work such as bookkeeping and invoicing.

In October 2025, Intuit unveiled an AI native system of intelligence for mid market companies to help them grow more efficiently.

See:  OpenAI Launches Group Chat Pilot Shared Intelligence

TurboTax users will be able to access tax related workflows through ChatGPT, including refund estimates, personal loan or mortgage analysis and guided tax filing flows connected to Intuit data.

QuickBooks will continue to expand its agent based automation which is already available for Canadian QuickBooks businesses, as reported on the Canadian QuickBooks agent rollout.

The OpenAI partnership extends this direction by linking Intuit data and tools with assistant based workflows in ChatGPT. For fintech innovators, this means the competitive bar continues to rise as large incumbents blend domain data, AI models and conversational interfaces.

Implications And Takeaways

Several implications stand out for founders, investors and policymakers.

Distribution is changing because users can now activate financial tools inside conversational assistants rather than starting in a dedicated application.

Data depth and model quality become competitive advantages as Intuit leans on its proprietary financial data and credit models.

See:  AI Agents and the New Return on Intelligence in Finance

Regulatory and trust boundaries will tighten as tax filing, bookkeeping and credit related tasks move into assistant based channels.

Canada must plan for timing and access because the lack of clear roll out information could reshape competitive dynamics. Global competition is accelerating as AI powered financial tools become mainstream rather than experimental, which raises the stakes for Canadian fintech innovation and policy.

Outlook

For Canadian fintech innovators and regulators, quick (and thoughtful) adaptation is essential. The assistant is becoming both gateway and interface, and Canada’s ability to innovate, regulate and compete will impact how well its financial ecosystem performs in an AI enabled future.


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Bezos Co-Leads New Project Prometheus AI Venture

AI | Nov 18, 2025

AI and physical world industrial economy

AI generated image

Jeff Bezos Returns to Operating Role at Project Prometheus to Push AI Into Real World Engineering and Manufacturing.

On November 17, 2025, a Reuters report on Bezos taking an operating role at Project Prometheus stated that Jeff Bezos will return to an operating job as co-chief executive of a new artificial intelligence company called Project Prometheus. The new venture has raised $6.2 billion in early stage funding, partly from Bezos, which makes it one of the best financed startups globally.

The company focuses on artificial intelligence for engineering and manufacturing in computers, automobiles and spacecraft, moving frontier AI from pure text/image/voice tools and into factories, vehicles and hardware design. For Canadian fintech firms, banks and regulators, connecting data, machines and capital in new physical AI ways forces fresh thinking about AI innovation, opportunity, and competitiveness.

Bezos Steps Back Into AI Leadership

Jeff Bezos left his chief executive role at Amazon in 2021 to spend more time on Blue Origin and other ventures. Now he decides to lead operations again at Project Prometheus together with Vik Bajaj, a physicist and chemist who helped build Google X projects and later helped found Verily and Foresite Labs. A team that links deep science, hardware and long term capital.

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Several media outlets report that the company already employs around one hundred specialists from OpenAI, DeepMind and Meta. This is the type of  recruitment drive for founders who are all in, so Project Prometheus is definitely not a side project, as they look to build a flagship platform that will advanced AI systems for the physical economy. Canadian companies who currently work on industrial AI, climate solutions or financial infrastructure now compete with Bezos and Bajaj's vision and funding scale when they pitch global investors.

Physical Economy AI And Converging Systems

The company aims to build models that learn from digital data and from the behaviour of real machines. These models can support design and production for chips, vehicles and spacecraft. They can also connect with logistics networks, maintenance data and energy systems.  This approach turns AI into a tool that strives to understand how real assets move, trade and operate.

Canada needs to pay close attention because our industrial base still anchors much of our export story. Statistics Canada says that in 2023 about 7% of businesses with five or more employees used AI tools, up from 4% in 2021, in the Statistics Canada analysis of AI use by Canadian businesses. This number may look small now but it's only going to grows steadily.

Canada also brings global strengths that matter for this new era. A CIFAR and Deloitte analysis of Canada AI talent and funding shows Canada ranks third in the G7 for per capita venture funding for AI companies and leads the group in AI talent concentration growth. This combination of rising adoption, research depth and capital formation gives Canada a strong hand.

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Project Prometheus will strengthen the link between AI, machines and markets. When an AI system designs a satellite, a vehicle platform or an energy module, it also creates new information for trade finance, insurance pricing and project valuation. Fintech firms that support equipment finance, trade and logistics, carbon markets or space related infrastructure will need to understand both software and engineering. This convergence creates new opportunities for Canadian platforms that work with industrial data, supply chain finance, carbon measurement or advanced insurance models.

Insights For Fintech Infrastructure And Banking

A BIS Financial Stability Institute paper on AI and third party risk explains that the concentration of cloud and AI service providers in a few large technology firms strengthens the case for direct oversight frameworks for those providers. That warning applies directly to any bank or fintech firm that relies on a small set of AI platforms like Project Prometheus.

Canadian supervisors already look closely at these questions. An OSFI and FCAC risk report on AI uses and risks in financial institutions shows how model errors, cyber threats and dependence on outside providers raise real concerns. The report also lays out practical steps that institutions can take through stronger governance, clear accountability and regular testing. This guidance becomes more important as companies like Project Prometheus build AI tools that influence real assets. In those cases financial institutions do more than install software. They connect their balance sheets to systems that interact with factories, power grids and space infrastructure.

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Banks and fintech firms in Canada face a world where big AI companies connect software to machines, logistics and energy networks. Most financial institutions cannot build systems on that scale but they can build or fine tune smaller AI models that reflect their own data, their own customers and their own risk frameworks. They can also enter partnerships with large AI providers with clear conditions that protect their control over data, risk models and client outcomes.

Canada's federal Budget 2025 (just won confidence vote) strengthens this landscape because it funds national industrial projects that modernize energy systems, critical minerals, advanced manufacturing and trade corridors. Canada lists the first round of Major Projects Office proposals in a detailed announcement of initial national industrial projects under consideration. The federal plan builds on that list with a second tranche of new large scale projects in clean energy, transportation and processing.

These investments create the physical base that real economy AI systems need. When Canada strengthens energy supply, logistics networks and advanced manufacturing, it gives domestic fintechs, lenders and asset managers room to design AI powered financial products tied to real projects in Canada. This connection matters because AI that shapes chips, satellites or factory layouts increases demand for project finance, equipment leasing, structured credit and supply chain platforms. Canadian fintechs can step into those roles when they align their products with national industrial priorities and work with banks, regulators and investors to support the firms that build in the physical economy.

Why It Matters

Project Prometheus spotlights AIs new phase where software, machines and finance converge. Canada already holds strong cards in AI research, talent, and new generational industrial investment projects, but those strengths will matter only if fintech firms, banks, regulators, government, and investors act together. They need to push adoption inside Canadian firms, align regulation with innovation and design funding models that support ambitious industrial AI projects at home.


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