Karsten Wenzlaff, Advisor
August 26th, 2025
November 5, 2026 | Market Activity | Cross Border Payments And FX, Payments Infrastructure And Money Movement, Regulation And Policy

On November 4, 2026, Whish Money announced its first Canadian operating location in Montreal, starting with money transfers between Canada and Lebanon. The branch had already been reported open in late October. Whish says more Canadian financial services are planned and enters Canada with an established international payments business. The company reports more than 2.5 million app users, operations across 160+ countries, more than $40 billion in historical gross payment value and more than one million cards issued. Jad Koussa CEO called Montreal “a defining step in Whish Money’s global expansion.”
Whish already has more than 1,000 locations in Lebanon, including 40 main branches, plus international transfer connections through Ria, Mastercard, TerraPay, Visa, Taptap Send and Sendwave. That gives the company established distribution and payout reach on the Lebanon side while Montreal adds direct access to Canadian senders.
The confirmed Canadian service today is remittance, with Canadian bank accounts being connected to Whish for wallet funding and transfers. Whish’s Canada and Lebanon transfer FAQ says customers can send and receive money directly between Whish branches in the two countries.
Whish already offers wallets, cards, merchant payments, payment links and other services in markets where those products are supported. Canada begins with one corridor giving Whish a practical way to test demand, pricing and repeat use before spending more to add products or destinations.
Whish’s international transfer fee schedule says charges to bank accounts and wallets vary by partner and corridor. It hasn't published a Canada specific exchange rate or complete transfer fee schedule. Customers will compare the final amount received, transfer cost, payout choice and delivery speed against providers they already use.
Montreal gives Whish direct access to one of Canada’s largest Arab communities and strong ties to Lebanon. Statistics Canada counted 290,070 Arabs in Montréal in 2021, equal to 36.5% of Canada’s Arab population. Among Arab Canadians born in Lebanon, 41% lived in Quebec.
Money sent from abroad also plays a large role in Lebanon’s economy. World Bank data show remittances reached 33.3% of Lebanon’s GDP in 2023, the latest year reported for that series. For many families, these transfers support regular household spending rather than one time purchases.
Whish can use its existing branches and payout relationships to make delivery easier at the receiving end, while its Montreal location gives customers a physical place to send, receive and ask for help. Trust, price and speed will all matter in winning repeat business.
RemitBee Expands Payments With Adyen and TerraPay gives a useful Canadian comparison. Local providers are extending international reach through outside processing and payout networks. Whish enters with an established Lebanon network and is now building the Canadian customer relationship directly.
Whish’s global expansion and compliance strategy says the company has secured Canadian Money Services Business registration and is working toward regulatory requirements in the U.S., UK and EU. Its wider international business already includes physical locations, an app, cards, wallets, merchant services and payment partners.
A September extract of FINTRAC registry data identifies Whish Money Canada, Inc. as an active money services business under registration number C100000616, first registered in June 2025 for activities including money remittance, currency exchange and payment services. The November launch announcement uses Whish Money Services Financiers for the Canadian operation. NCFA could not confirm through a primary corporate record that the two names refer to the same legal entity, so we haven't treated them as interchangeable. FINTRAC registration is not a banking licence or regulatory endorsement.
Global remittance brands already compete hard on price, speed and convenience, while Canadian providers keep improving payout options and delivery times. If enough Canada Lebanon customers use the service again, Montreal gives the company a stronger case for adding more corridors and bringing more of its wider payments products to Canada.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Nov 5, 2026

A comparison of Canadian review-removal services, pricing and practical fit for small businesses.
A single suspicious review can cause real concern for a small business. For a restaurant, clinic, contractor or local retailer, online feedback is often one of the first things a prospective customer reads. Yet a negative review is not automatically a policy violation, and a third-party agency cannot simply delete it. The useful question is whether a review breaks Google’s rules and what support a business needs to present its case.
For Canadian entrepreneurs evaluating paid assistance, ReviewsBoost and ReviewRemoval offer per-review services, while Reputation.ca provides a broader, ongoing reputation-management approach. These models have different costs and serve different needs.
ReviewsBoost is aimed at Canadian businesses seeking assistance with potentially policy-violating Google reviews. Its service model emphasizes a review assessment, managed reporting support and updates on progress. For owners facing an isolated questionable review, its simpler per-review pricing may be appealing.
Pricing: CAD $45 upfront per review, plus CAD $95 upon successful removal, for a total of CAD $140 per removed review before applicable taxes.
Best fit: cost-conscious small businesses seeking specialist help with a specific review and a clear per-review fee structure.
ReviewRemoval serves Canadian businesses seeking managed help with reviews that may breach Google’s policies. Its website describes reviewing the circumstances, preparing the case, handling reporting follow-through and explaining any steps that must be completed through the business owner’s own Google account.
Pricing: CAD $50 upfront per review, plus CAD $125 upon successful removal, for a total of CAD $175 per removed review before applicable taxes.
Best fit: business owners looking for a structured case assessment and ongoing support throughout the review-removal process.
Reputation.ca offers broader reputation services, including review monitoring, customer feedback programs and efforts to flag or challenge reviews that may violate platform policies. This can suit organizations looking for ongoing support rather than help with one disputed review.
Its publicly listed Essential Reviews Management package is CAD $499 per month with a six-month minimum, or at least CAD $2,994 over that term before applicable taxes. Its pricing page also lists reviews-management offerings in a CAD $299 to $999 monthly range. These are ongoing management packages, not a per-review Google deletion fee, so they are not directly comparable to the one-off prices above.
Best fit: organizations seeking ongoing review monitoring and broader reputation management. Main drawback: a six-month package can be costly for a small business seeking help with just one or two reviews.
| Comparison | ReviewsBoost | ReviewRemoval |
| Upfront per review | CAD $45 | CAD $50 |
| Success fee | CAD $95 | CAD $125 |
| Total if removed | CAD $140 | CAD $175 |
| Primary appeal | Lower total fee | More case-focused positioning |
Both specialist services use an upfront payment and a separate fee payable upon successful removal. For businesses comparing providers, the key differences are total cost and the level of case management offered.
For Canadian small businesses seeking professional help with disputed Google reviews, the right provider depends on the number of reviews involved, the budget and the amount of support needed.
ReviewsBoost offers the lowest listed per-review price in this comparison at CAD $140 upon successful removal. ReviewRemoval provides another targeted option at CAD $175. Reputation.ca offers a broader monthly service, but its longer commitment and higher overall cost may make it a less practical choice for businesses focused on individual reviews.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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November 4, 2026 | NCFA Story Intelligence | Sustainable Finance And ESG, Regulation And Policy, Competition And Market Structure

ESG ratings promised investors a shortcut.
Instead of digging through climate data, labour records, governance practices and supply chains themselves, they could buy a score and put it to work.
Then the scores started disagreeing.
The same company could look strong through one provider and much weaker through another. Nobody had to be cheating or doing bad work. One firm might care more about carbon exposure. Another might put more weight on labour practices, board governance or supply chains. Even when they looked at the same issue, they weren't always using the same data.
Investors were left with a problem. They had bought a shortcut and now had to check the shortcut.
In Britain, thousands of financial firms eventually built their own checks around ratings they were already paying for. The FCA estimates that extra work now costs about £495 million every year.
Regulators eventually made a choice that wasn't obvious at the start. They didn't force every provider to use the same formula. They started regulating the firms producing the ratings.
The EU rules have applied since July 2, 2026. On November 3, 2026, the UK Financial Conduct Authority published its final ESG ratings rules. From June 29, 2028, firms caught by the UK regime need FCA authorisation.
Canada hasn't followed them.
That gives a Canadian startup more breathing room at home.
Then it lands a customer in London, Paris or Frankfurt.
The Canadian rules haven't changed. The business suddenly has.
One provider knocks a company down for carbon exposure. The investor sees the score fall and assumes climate risk is driving the result. But that number also reflects choices about which indicators were used, which data was trusted and how the provider turned those inputs into a score.
Another barely moves on carbon but cuts the same company for governance or labour practices. The company itself hasn't changed between the two ratings. What changed is the lens used to judge it. Same company. Same ESG label. Different story.
Providers sign up, publish more detail and tighten their controls. They still get to build their own methods and scores. That keeps room for different models to compete, but it also leaves customers comparing very different ways of measuring the same company.
Customers keep doing their own checks anyway. Banks, asset managers and other users still have to decide whether the provider's data, methodology and controls are strong enough for their own decisions. More disclosure helps, but the doubt doesn't go away.
A rating only saves time if the buyer trusts the data, methodology and controls used to produce it. By this point, many firms aren't simply reading the score. They're reviewing the provider, checking the method and sometimes changing their own systems before the rating can be used.
By 2025, thousands of firms have built their own second opinion inside the company. Some are spending months onboarding providers and assigning staff just to close information gaps or resolve concerns before a rating can be trusted. The shortcut has created another job.
Before, a provider could follow the voluntary code and convince customers that its controls were good enough. The customer could accept that explanation, ask for more or walk away. The regulator wasn't deciding whether the provider could stay in the market.
Under FCA rules, that choice disappears. Firms in scope have to meet requirements around governance, conflicts, systems, data and disclosure, and they need authorisation to keep serving the market. If the firm is caught by the regime, meeting the standard becomes part of staying in business.
A smaller Canadian provider can still reach European customers without waiting for Canada to create its own ratings licence. Recognition can give qualifying foreign firms a way in when equivalence isn't available, so the market isn't closed to an independent Canadian provider.
But it still has to meet European requirements. Depending on the route, that can mean a legal representative, added documentation and direct accountability to ESMA. The company can stay Canadian, but its European business can't simply run on Canadian rules. Getting into the market is possible. Getting in on Canadian terms isn't.
A Canadian startup can build an ESG scoring product, test it and sell it at home without first getting a dedicated ratings licence. That leaves more of its early budget for product, data, hiring and customers instead of a new authorisation process.
Then it signs a foreign customer. New legal work, documentation, controls and regulatory relationships can arrive with the contract even though the product itself is unchanged. The product hasn't changed. The cost of selling it may have.
The Canada EU digital trade deal can make contracts, permitted data transfers and online delivery easier for smaller Canadian companies. That can remove friction from how a digital service is sold and delivered across the Atlantic.
If the product is an ESG rating, ESMA's rules still apply. A smoother digital sale doesn't replace recognition, endorsement or any other requirement that applies to the provider itself. The sale may get easier. The regulatory work doesn't disappear.
Providers still get to disagree and build different models. One can give climate more weight while another puts more emphasis on governance, and the FCA doesn't try to choose the winner.
What changes is how much of the work behind the score has to stand up to scrutiny. Providers have to explain more about the data, methods, conflicts and controls that produced the result. The rating can stay subjective. The process can't stay hidden.
UK applications begin in 2027. Firms expecting at least £500,000 in ESG ratings revenue over the following 12 months apply first. Smaller providers follow. For a Canadian exporter, the size and timing of the sales pipeline can therefore affect when the FCA application work starts.
A firm serving both the UK and EU can reuse some people, controls and documentation. That should keep the second market from starting entirely from zero, but the two regimes remain separate and each still has its own entry requirements. It can reuse the work. It can't reuse the permission.
Canada gets a real benefit from staying lighter.
A young ratings or analytics company can spend more of its first dollars on product, hiring and customers instead of building a licence around a market that may still be small.
That works well while Canada is the market.
Then the company wants to scale.
A UK customer can bring FCA requirements into the sales process. A European customer can bring ESMA. The Canadian company starts hiring compliance staff, changing contracts, documenting methods and adding controls that Canada never asked it to build.
Copying the UK or EU isn't an obvious answer either.
A Canadian licence would cost money. Plenty of firms may never need one. Large global providers can spread that cost across thousands of customers. A startup can't.
But staying different isn't automatically free.
If every Canadian firm with global ambitions has to build around foreign rules anyway, Canada's lighter model starts saving less than it first appears.
Canada hasn't crossed that line by law. Some Canadian firms may cross it much sooner.
At what point does regulatory divergence stop saving Canadian firms money and start making international expansion more complicated?
Ottawa hasn't answered that question. Canadian firms trying to sell abroad may answer it first.
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The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Nov 4, 2026

Image: Unsplash/Luis Fallas
A winning bet is great, but getting your money into the account shouldn't be the hard part. Canadian payment technology is getting faster and smarter, with some interesting developments already underway. The question is whether sportsbooks can put those improvements to work where their customers will actually notice them.
Online sports betting is a pretty slick operation these days. You can watch a hockey game, check the odds on your phone and place a bet before the next face-off. But there's a fair amount of financial technology doing the work behind that simple transaction. Your money has to reach the sportsbook, your account needs to be verified, and everything has to happen quickly enough to keep up with the game.
A sportsbook account is effectively a digital wallet. You deposit money, the balance appears in your account, and you can use it to place bets. The process looks simple because the payment technology handles most of the work without asking you to get involved.
There's plenty of money moving through these systems. Ontario recorded CA$11.4 billion in sports and other betting wagers during the 2024–25 financial year. That includes esports and novelty betting, but it gives you an idea of the workload behind Canada's regulated betting industry.
Welcome bonuses add another job for the software. A sportsbook needs to recognise an eligible deposit, apply the correct promotion and keep track of the conditions attached to the bonus. Sportsbook Review provides information about information about the Stake Bonus Code, including Stake's first-deposit match, promotional code and wagering requirements.
It's a good illustration of how much work happens behind the account balance you see on your screen. The customer makes the deposit, and the software handles the calculation.
Moving money between a bank and a sportsbook takes more than a working internet connection. Payment processors have to authorise transactions and keep accurate records, even when thousands of customers are using the service.
Canadian financial businesses are spending money on the technology that makes this possible. Peoples Group and Fiserv are modernising payment infrastructure, improving the systems that financial services use to process transactions.
There's also a regulatory side to the business. Canada's Retail Payment Activities Act brought new requirements into effect on September 8, 2025.
Payment service providers covered by the legislation must manage operational risks and protect customer funds where applicable. Those obligations concern the businesses handling payments, rather than every sportsbook directly.
A betting operator needs dependable payment connections because customers expect their deposits to arrive and their withdrawals to be processed correctly.
Waiting for a bank transfer to clear is nobody's favourite pastime, particularly when you're trying to fund an account before a match starts.
Canadians are interested in faster alternatives. Payments Canada found that 52% of consumers considered real-time payments appealing, and 34% said they would likely switch to them when available.
Canada's Real-Time Rail is intended to make account-to-account transfers possible around the clock. Its planned introduction in the fourth quarter of 2026 would give participating financial institutions another way to move money electronically.
The benefit for sports betting is easy to understand. Faster payment confirmation could allow deposits to reach betting accounts sooner, assuming the operator supports the relevant payment method.
Withdrawals are slightly different. A sportsbook may need to verify an account or complete other checks before releasing the money. Real-time payment technology can speed up the transfer once those checks are finished, but it cannot do away with the checks themselves.
Nobody wants to miss the opening minutes of a match because their deposit is still making its way through the banking system.
Financial technology is also getting better at checking information. Secure connections between systems allow businesses to verify details without asking customers to enter the same information repeatedly.
Open banking is taking this further. Decision intelligence uses connected financial information to help businesses assess transactions and make automated decisions.
A sportsbook can apply similar technology to account verification. Payment details that don't match the registered customer, for example, can be flagged for closer inspection.
That leaves staff to investigate transactions that genuinely need attention, rather than manually checking every deposit that comes through the system.
Sportsbooks have become very good at making complicated transactions look simple. You open an account, deposit money and get on with watching the game, without having to understand what the payment processor is doing.
That convenience depends on reliable financial systems. Faster transfers can reduce waiting times, and better account verification helps operators handle transactions accurately.
There's still plenty of room for improvement, particularly as Canadian payment technology develops. The next useful innovation might have nothing to do with the odds on your screen. It could simply mean your money gets where it needs to go without keeping you waiting.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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