Karsten Wenzlaff, Advisor
August 26th, 2025
June 18, 2026 | NCFA Fintech Market Activity | Payments And Market Infrastructure, SME Finance And Business Banking

On June 16, 2026, London based fintech SumUp launched in Canada, expanding into its 38th market and bringing another global merchant platform into a competitive Canadian small business payments sector.
Founded in 2012, SumUp says it serves more than 4 million businesses globally. What began as a mobile card acceptance provider has expanded into a broader merchant platform that includes payments, invoicing, point of sale software, online selling tools, business accounts, loyalty capabilities, and other services designed to help small businesses manage day to day operations.
Canada represents a significant SME opportunity. According to Innovation, Science and Economic Development Canada, the country had approximately 1.10 million employer businesses as of December 2024, including roughly 1.08 million small businesses. SumUp's launch targets that market with SumUp Go for in person card acceptance and Payment Links for remote payment collection.
Merchant payments have become one of the most valuable distribution channels in financial services.
Every transaction generates information about sales activity, customer demand, cash flow, seasonality, business growth, and operating performance. Companies that are closest to payment activity gain visibility into how a business actually operates. That information can support additional products and services ranging from invoicing and software to banking, lending, cash flow management, loyalty programs, and embedded finance.
As a result, competition is no longer limited to transaction processing fees. The larger opportunity is the business relationship itself.
Canada has already seen evidence of this shift. TD's merchant infrastructure partnership with Fiserv highlighted how financial institutions are rethinking merchant services strategies. Rather than treating payment acceptance as a standalone product, providers increasingly view merchant relationships as an entry point into broader financial and operational services.
SumUp enters Canada with meaningful scale. The company reported processing more than 1 billion transactions annually and previously raised €590 million at an €8 billion valuation. The company has also expanded by aquisitions including Goodtill, Tiller, and Fivestars as it broadened its merchant software and commerce capabilities.
In Canada, SumUp's initial offer includes transaction based pricing without monthly subscription fees. That positions the company against a market that includes banks, merchant acquirers, point of sale providers, and fintech competitors serving Canadian SMEs.
The competitive question is becoming increasingly clear. Businesses need payment acceptance. They also need software, reporting, reconciliation, invoicing, customer engagement, and access to capital. Providers that can combine those capabilities into a simple operating experience may be better positioned to deepen merchant relationships over time.
As payment providers expand into software, banking, lending, and business operations, will merchant payments become the primary gateway to the SME financial relationship?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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June 15, 2026 | NCFA Fintech Market Activity | Payments And Money Movement, Payments And Market Infrastructure, SME Finance And Business Banking

On June 15, 2026, Montreal based Nuvei announced a definitive agreement to acquire Payoneer for approximately $2.75 billion ($7.40 per Payoneer share in cash). The companies expect the transaction to close in mid 2027, after Payoneer shareholder approval, regulatory approvals, and other closing conditions.
If completed, the combined company expects about $3 billion in annual revenue. It also expects to process more than $500 billion in annual payment volume and serve over 2.4 million customers across more than 190 countries and territories.
While the price tag will certainly get some attention. The stronger story is what Nuvei is buying. Payoneer brings cross border payouts, multi currency accounts, marketplace reach, banking connectivity, regulatory approvals, and access to businesses that operate globally every day.
Payment processing is only one part of global commerce. Businesses also need to collect funds, hold balances, convert currencies, pay suppliers, settle marketplace earnings, and manage funds across borders.
Payoneer has spent two decades building that infrastructure. Its customers operate across Amazon, Walmart, Airbnb, Fiverr, Etsy, Upwork, Shopify, WooCommerce, eBay, ByteDance, and other global platforms. These businesses don't just need checkout tools. They need financial rails that help them operate in multiple currencies and jurisdictions.
Payoneer also brings regulated market access. The announcement highlights online payment licensing in mainland China and authorization in principle as a cross border payment aggregator in India under the Reserve Bank of India framework. That kind of access is tough to replicate. It takes capital, local knowledge, compliance depth, and time.
Nuvei connects businesses to local acquiring, alternative payment methods, risk tools, fraud management, and merchant services. Payoneer is closer to the operating side of international commerce. It helps businesses receive earnings, manage currencies, send payouts, and use global banking networks.
Together, the companies can cover more of the financial workflow. A merchant may start with payment acceptance. Then it may need supplier payments, foreign exchange, treasury tools, card issuance, marketplace settlements, or embedded financial services.
A provider that manages more of the money flow earns a stronger role in daily operations, otherwise a payment processor alone may just lose a merchant at renewal.
The expected combined scale gives Nuvei a larger role in global commerce infrastructure. It also puts the company in a different competitive conversation.
Nuvei is no longer competing only as a payments processor. It's trying to become a broader platform for acceptance, payouts, settlement, treasury, FX, and embedded finance. Merchants and platforms increasingly want fewer providers handling more of their financial operations. They want simpler workflows, cleaner reconciliation, faster settlement, and stronger compliance across markets.
That matters because every additional financial provider adds complexity. Merchants must reconcile transactions across multiple systems, manage separate compliance requirements, monitor third party risk, and track funds moving through different settlement networks. As Canadian payment rules place more weight on payment service provider operational risk and incident response rules, businesses have greater incentive to reduce handoffs and work with providers that can handle more of the process inside one platform.
For Canada's fintech ecosystem, the deal shows where value often forms behind the scenes. Some of the most important fintech companies are not consumer brands. They are infrastructure firms embedded behind marketplaces, exporters, software platforms, and global merchants. The acquisition also fits the larger opportunity in NCFA's Financial Innovation Map, where payments, data, digital assets, capital markets, and financial infrastructure are becoming more connected.
As payments, payouts, treasury services, FX, and embedded finance come together, will businesses keep using separate financial providers or choose platforms that manage the full flow of money across borders?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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June 12, 2026 | NCFA Fintech Market Activity | Capital Markets And Funding, Lending Consumer Credit And BNPL

On June 11, 2026, KOHO announced a $130 million CAD financing at a $1.33 billion CAD valuation. KOHO says the capital will support growth and provide the initial capital base for a federally regulated bank, subject to ministerial approval. The round includes new investors Mubadala, Savano Capital, Shopify founder Tobi Lütke, and Affirm COO Michael Linford, with participation from Portage Ventures, Drive Capital, BDC Capital, HOOPP, and Eldridge. KOHO says it has raised $507 million CAD since launch and lists more than 2.5 million customers.
KOHO previously said it entered the second phase of acquiring a Canadian banking licence in January 2024, after raising an $86 million extension at an $800 million valuation and surpassing 1 million users.
The numbers have changed since that earlier milestone, but approval remains a federal decision. KOHO has added customer reach, capital base, and product depth behind its application. A bank licence requires proof of customer demand, not just capital strength, governance, risk controls, compliance systems, consumer protection, and trust. KOHO is trying to cross that line while still competing as a consumer fintech.
KOHO's round lands as OSFI prepares to launch a more defined path for targeted new entrants in June 2026. OSFI fast track approval framework analysis explains why the change is important for fintechs, challenger banks, and other firms with innovative banking models.
While the framework doesn't make approval easy, it offers eligible applicants a clearer route through the federal process while preserving prudential oversight. For fintechs, that is useful because demand for a product is not enough. A bank licence requires capital, governance, risk controls, compliance systems, consumer protection, and trust.
Questbank gives the KOHO story a recent Canadian benchmark. In November 2025, Questbank received approval to operate as a Schedule I bank after a six year approval process. KOHO is pursuing a different strategy, but the approval highlights that new federally regulated banking entrants can still emerge in Canada. That goes for international banking groups too like Santander who was approved by OSFI for a Canadian Banking License in 2025, after waiting for 6 years.
KOHO's financing follows two other large Canadian fintech disclosures. Wealthsimple raised C$750 million at a C$10 billion valuation in October 2025. nesto announced a C$302 million Series E at a C$1.47 billion valuation on June 10, 2026. KOHO followed one day later with a C$1.33 billion valuation.
Wealthsimple is pushing further into personal finance and banking style products. nesto is scaling mortgage and lending infrastructure. KOHO is putting new capital behind a federal bank licence effort. The same funding cycle is reaching different parts of financial services.
Customer growth and venture funding helped create Canada's latest generation of fintech firms. The next evolutionary question is whether firms that already have users and capital can obtain the regulatory permissions needed to participate more directly in deposits, lending, payments, and other core financial services.
KOHO has more than 2.5 million customers, a $1.33 billion valuation, and fresh capital earmarked for its bank licence effort. If customer scale and funding are no longer the hardest milestones, is regulated banking capacity now the real test for Canadian fintech competition?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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May 20, 2026

Image: Unsplash/Headway
When did you last notice a sponsor banner on day three of a conference? Exactly. Multi-day events have a visibility half-life, and most brand strategies are not built to last beyond it.
The opening session energy is easy to ride. Sustaining brand presence through meals, breakouts, networking gaps, and general event fatigue is a completely different challenge.
Canada brought together close to 2,555 business events in 2025. The organizers who cracked visibility across all of that were doing something most were not. This article is about what that something looks like in practice.
Most event brands live entirely in the eyes. A logo here, a banner there, a branded tote bag everyone leaves behind on day two. The thing is, human memory does not work that way. People remember how a space made them feel far longer than they remember what it looked like.
This is where sensory marketing comes into play. When you own a scent in your registration lounge or a sound identity in your networking space, you are embedding your brand into the attendee's physical experience. Attendees may not consciously register it, but their nervous system does.
Pick one sense your brand can own consistently across all three or four days. A distinct coffee blend at your branded station. A low ambient sound identity in your lounge. Something tactile in your collateral that feels different from everything else on the table.
Consistency is what makes sensory branding stick. One well-chosen detail repeated across every touchpoint will outlast a dozen visually perfect installations that disappear into the background by midday.
Attendees build a mental map of your event space within the first few hours. Anything sitting in the same spot after that becomes part of the furniture. Your brand needs to travel with the crowd, not wait for the crowd to come back to it.
Think about where people already are. Breakfast queues, session transitions, charging corners, and the slow shuffle between keynote and lunch. Place something worth noticing in those pockets, and you are not interrupting anyone.
It does not have to be extravagant. Even something as simple as custom pens can do real work when placed at the right touchpoints across the event floor. Custom pens come in many forms, so think about your audience.
If you want something functional for a tech-forward crowd, business pens with a stylus are worth considering, notes Pens.com. If the setting is more formal, engraved pens would be a safer option.
Beyond that, rotate your brand presence between days. Move the activation, refresh the messaging, change the location. Give attendees something new to stumble into each morning.
A branded photo corner that was near the entrance on day one can migrate to the lunch area on day two. A product display that lived beside registration can reappear near the closing session. Movement creates the illusion of energy. It is this energy that keeps brands alive in people's peripheral attention.
Nobody wakes up on day two of a conference excited to visit a sponsor booth. But they will absolutely walk across a busy event floor to claim a reward or beat a leaderboard.
If your attendees skew younger, this is even more important. Conference News reported that 64% of Gen Z conference attendees actively seek immersive experiences with Instagrammable moments.
Give them a branded scavenger hunt with photo checkpoints. Build a leaderboard that updates in real time on a screen that everyone passes. Create a stamp card that unlocks something worth having at the end of day three.
The rewards do not need to be expensive. They need to feel earned. An exclusive backstage tour, early access to a session, or a branded item not available anywhere else at the event carries more weight than a generic goodie bag. When attendees are chasing something, your brand is what they are chasing.
Most brands show everything they have on day one. Full messaging, complete product story, every value proposition on the table before lunch. By day two, there is nothing left to discover, and attendees have mentally filed your brand away.
Flip that completely. Give attendees a reason to come back by leaving something unresolved on purpose. Day one, plant a question at your branded touchpoint. Something intriguing enough to linger. Day two, offer a piece of context that deepens it without fully answering it. Day three, deliver the payoff.
This borrows directly from the Zeigarnik Effect. It is a well-documented psychological principle showing that the human brain holds onto incomplete information far more stubbornly than resolved ones. An open loop in someone's mind is essentially a reservation your brand has made in their attention.
Practically, this could look like a teaser installation that changes each morning. A branded countdown with no explanation on day one. A partial reveal on day two. The full picture on day three.
Keep it visual, keep it simple, and make sure every element is unmistakably yours. Attendees will start talking about it, and that conversation is free brand visibility, traveling through every corner of your event.
Canada hosted approximately 2,555 business events in 2025, making it one of the busiest markets for professional gatherings in North America.
According to Conference News, 64% of Gen Z conference attendees prioritize immersive, Instagrammable experiences over traditional formats like panels and keynote presentations.
It is a psychological principle where incomplete information stays top of mind longer. Brands can use this to build multi-day anticipation among attendees.
| Strategy | Key Insight |
| Sensory Marketing | Brand recall builds faster when more than one sense is engaged |
| Moving Brand Touchpoints | Canada hosted ~2,555 business events in 2025, meaning competition for attention has never been tighter |
| Gamification | 64% of Gen Z conference attendees want immersive, Instagrammable experiences |
| Day-by-day Brand Storytelling | The Zeigarnik Effect proves incomplete narratives stay in memory longer than resolved ones |
Multi-day events are chaotic, exhausting, and exciting all at once. In the middle of all that, brand visibility can easily slip down the priority list. Keep it near the top. The strategies we mentioned in this piece are not complicated or expensive.
They just require some deliberate thinking ahead of time. Give your brand a plan that runs the full length of the event, and watch how differently attendees engage with it. The results are bound to speak for themselves.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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