Karsten Wenzlaff, Advisor
August 26th, 2025
Greeneashing Rules | Nov 24, 2025

On November 18 2025 the federal government introduced proposed changes to Canada’s environmental claim and greenwashing rules through Bill C-15, building on the November 4 2025 federal Budget. These proposals respond to concerns from businesses that the original 2024 framework increased uncertainty and cost. For financial technology firms that use climate related data or sustainability linked claims, these adjustments have important implications.
The original greenwashing provisions came into force through Bill C-59, which received royal assent on June 20 2024. See NCFA's fintech focused overview of the original green claim rules.
When the Competition Bureau released the June 2025 environmental claims guidance, firms received clearer detail on what regulators expected for forward looking climate statements, evidence standards and internal documentation. Even with that guidance, companies found the requirements strict and often unclear, particularly around which international standards qualified.
Bill C-15 proposes to adjust parts of the greenwashing rules that came into force in 2024. The government introduced these changes because many companies, including financial institutions, said the original rules were too unclear and made it difficult to speak openly about their environmental plans.
Bill C-15 responds to those concerns by removing the requirement that business level environmental claims must follow an internationally recognized methodology, which was one of the main sources of confusion. Businesses would still need evidence to support any environmental claim they make but they can focus on internal logic and documented methods.
Bill C-15 also proposes to change how greenwashing complaints are handled. Under the rules introduced in 2024, private parties such as advocacy groups, competitors or individuals can file applications directly with the Competition Tribunal for business environmental claims. This direct access was part of broader competition law reforms and became a significant concern for companies. Bill C-15 would remove that direct pathway and require private parties to bring their concerns to the Competition Bureau instead. The Bureau would then decide whether a case should proceed. The government introduced this change because many firms said the threat of direct Tribunal applications increased uncertainty and could discourage them from sharing legitimate climate related information.
The proposed changes aims to preserve protections against misleading claims while reducing the risk of unnecessary or strategic litigation.
| Consideration | Original 2024 Rules | Updated 2025 Rules (Bill C-15) | What This Means For Fintechs |
| How Environmental Claims Are Justified | Required adequate testing and alignment with an internationally recognized methodology | Requires substantiation but allows firms to use documented internal methods | More flexibility in climate data modelling, ESG scoring and analytics tools |
| Interpretation Burden | High. Firms struggled to interpret which global frameworks counted | Lower. Evidence judged on internal consistency | Clearer expectations reduce risk of misinterpretation |
| Documentation Expectations | Documentation needed to show alignment with international frameworks | Firms must document data sources and assumptions but no external alignment is required | Focus on internal logic and auditability |
| Future Oriented Climate Claims | Long term claims required alignment to global pathways | Claims still require evidence but internal pathways may be used | Forecasts need realistic milestones rather than matching global models |
| Risk of Challenge | Higher due to methodology disputes | Lower for methodology disputes but misleading advertising rules still apply | Risk shifts toward evidence quality |
| Enforcement Pathway | Private parties could bring cases to the Tribunal | Complaints routed through the Competition Bureau | Fewer activist driven cases but oversight continues |
| Practical Impact on Companies | Some firms paused climate commitments due to uncertainty | More predictable expectations support climate initiatives | More predictable environment for climate product development |
| Compliance Costs | Higher due to ambiguity around methodology | Moderate. Costs remain but ambiguity decreases | Less need for external validation. More need for strong internal controls |
| Innovation and Competitiveness | Rigid framework slowed innovation | Flexible system encourages innovation | Fintechs gain room to differentiate through credibility |
| Investor Signal | Uncertainty signalled regulatory volatility | Clear expectations reduce perceived friction | Fintechs become more attractive to investors |
Fintech firms need strong and reliable data infrastructure to support any environmental claims made in their products or services. While the updated rules remove the pressure to match a specific international framework, but they do not lower the expectation for clear evidence. Fintechs must be able to show how their data is collected, how their models work and why their outputs are reasonable.
Internal logic, consistency and transparent documentation matter more than ever because the assessment standard focuses on whether a claim can be substantiated using the firm’s own methods. This means the credibility of a fintech product depends heavily on the quality of its data foundations and (environmental) claims.
Any statement about future emissions, climate pathways or long term environmental outcomes requires realistic modelling and measurable steps.
This risk was highlighted when the Royal Bank of Canada pulled back its sustainable finance commitment after saying it could not confidently measure progress under the current rules.
Fintech tools that produce projections, risk curves or carbon estimates must demonstrate how the assumptions behind those outputs were chosen and how progress will be tracked. Future oriented claims remain high risk unless methods, milestones and supporting records are clear.
The updated framework may reduce the cost that came from interpreting international standards, but meaningful compliance work remains. Fintechs still need controlled data environments, version tracking, testing protocols and maintained audit trails.
Firms that use verification as a core part of product design can position themselves ahead of competitors because customers and investors will expect transparency in climate related data. Strong internal controls also help firms defend claims if they are questioned by regulators or partners.
Removing direct access to the Competition Tribunal lowers the chance of activist driven cases, but environmental claims will continue to be reviewed under misleading advertising rules.
The Competition Bureau remains the main decision maker and it can act where evidence is weak or claims are overstated. For fintechs this means that scrutiny continues but will be more predictable and clearer process. Firms should expect oversight to focus on accuracy and evidence rather than whether a specific global methodology was used.
Fintech teams should review the environmental claims used in products, marketing or investor materials and ensure the evidence behind those claims is complete and easy to explain.
Internal methodologies should be clear so product, compliance and technical teams can show how calculations and scores are produced. Future oriented statements need documented assumptions, milestones and data sources.
Firms should also monitor the progress of Bill C-15 and upcoming Competition Bureau guidance so they can adjust their documentation and product practices as expectations evolve.
Environmental credibility impacts how investors and partners evaluate opportunities in sustainable finance and climate technology ventures. The updated rules aim to keep protections against misleading claims while reducing uncertainty that can slow down innovation. Fintechs that build strong and transparent verification systems can strengthen their competitive position, support customer confidence and contribute to a more trusted and transparent sustainable finance ecosystem in Canada.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Regulation | Nov 21, 2025

Image: Freepik/jannoon028
On November 19, 2025, the Ontario Securities Commission announced the launch of its Research Grant Competition. This is a pilot initiative that provides up to five (5) grants of $30,000 each to support research on the competitiveness of Ontario capital markets.
The purpose of the competition is to invite proposals from researchers to examine how Ontario capital markets can stay efficient, innovative, and globally competitive as outlined in the Competition Details.
The program is open only to researchers who work at or are enrolled in a Canadian academic institution and who have not been employees or directors of the OSC during the past five years. Applicants must also confirm that they aren't involved in any unresolved regulatory or criminal findings. The OSC will award up to five grants of thirty thousand dollars with submissions due February 27 2026, winners notified April 17 2026, and final papers due August 14 2026.
Grant Vingoe, CEO of the OSC:
“The OSC Research Grant Competition is seeking to tap into Canada’s brightest minds to undertake the challenge of delving into the competitiveness of Ontario’s capital markets. In light of the current global geopolitical and economic challenges, it is increasingly important that we look at ways to help Ontario’s capital markets remain competitive, and we welcome the fresh thinking that the competition will bring, as we look ahead and plan future initiatives.”
The OSC will review proposals based on alignment with its mandate, originality, feasibility, academic support, and public benefit. Successful researchers will have their papers published on the OSC website and may present findings directly to senior leadership.
The competition currently limits eligibility to academic researchers. Wider participation from industry experts, innovators, and market practitioners could provide applied evidence on real operational friction such as registration, compliance, cost, access to capital, and technology adoption.
Numerous experienced practitioners who work on the front line encounter daily competitive pressures and could offer insights that complement academic analysis but unfortunately grant funding appears tied to researchers in academia.
Ensuring Ontario's capital markets remain competitive plays a key role in Canada's economic strength. While the research supported by this OSC initiative could influence future policy decisions related to capital formation, market structure, and investor confidence, if the goal is truly to benefit Ontario's capita markets one wonders why participation is restricted to researchers. The bottom line is that whatever insights are produced, if the OSC is to implement any of the ideas into practice it must be done swiftly, especially insights that help identify (quantify) structural barriers that affect the ability of Canadian firms to grow and compete globally.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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FrontFundr | Nov 20, 2025

Image generated by AI
On 18 November 2025, FrontFundr announced its fiscal year 2025 results for the year ending 30 September 2025. The company reported revenue of $1.85 million, which it stated was a 60% increase from fiscal 2024. FrontFundr also reported an EBITDA loss of $45,000, compared with a loss of $1.25 million in the previous fiscal year. The company described these results as its strongest annual performance.
According to the release, FrontFundr processed $81.4 million in investment volume during fiscal 2025, representing a 45% increase over fiscal 2024. The company completed 5,729 investment transactions during the period, nearly double the number completed the year before.
The company also increased it's investor base in 2025 with 58,335 registered users, an increase of 24% over the prior year. The number of active investors reached 20,148, an increase of 28% compared with fiscal 2024.
FrontFundr cited several campaigns that contributed to activity on the platform. Edison Motors raised $6.9 million, and Blossom Social raised $1.93 million in under one week marking Canada’s most successful equity crowdfunding campaign.
The company also provided early results from the start of fiscal 2026. FrontFundr generated $255,200 in revenue for October 2025, which exceeded its internal monthly target by 68%.
FrontFundr mentioned in the release that these stellar fiscal 2025 results coincided with the firm's 10 year milestone from the day the company processed its first investment in May 2015. The release links the milestone with the reported increases in revenue, completed transactions, investment volume, registered users, active investors, and individual campaign outcomes.
With equity crowdfunding as part of the wider private markets landscape in Canada, the Canadian Venture Capital and Private Equity Association reported that the first nine months of 2025 marked the strongest nine month period on record for private equity, with $56.5 billion across 483 transactions.
FrontFundr’s fiscal 2025 results highlight a year where the company reported growth across its platform, and reaching the 10 year mark offers a moment to congratulate Peter-Paul and the entire team and acknowledge the sustained multi year effort behind that progress. Recognizing this milestone is appropriate as the company continues its work within Canada’s developing investment crowdfunding and private market investing landscape.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Bank of Canada | Speech | Nov 20, 2025

Image: OECD via Haver Analytics and Bank of Canada 2023
On November 19 2025, the Bank of Canada (BoC) released a speech, 'Toward a virtuous circle for productivity' delivered by Nicolas Vincent the external Deputy Governor at a recent event of the Association des économistes québécois (ASDEQ) together with CFA Québec.
His talk explains the pattern of Canada's long standing productivity challenges and sets out what needs to change. Canada has lived with the same productivity problem for a generation. Growth has slowed, investment has weakened, and the country has become more exposed to global shocks.
Weak productivity discourages investment, and weak investment keeps productivity low.
Regulatory and competitive conditions are central to improving that pattern.
Training, mobility, and credential recognition must work better to support new technology.
- Status quo isn't acceptable as keeping the current environment in place would lock in today’s slow growth.
Vincent captures the situation clear:
“To put it bluntly, we’re stuck in a vicious circle.”
He notes that productivity grew about 3% in the 1960s and 1970s but fell to roughly 1% between 2000 and 2019. When productivity is weak, wage gains soften and demand becomes fragile. Then companies hesitate to invest in new tools or equipment, and that hesitation feeds right back into weaker productivity.
He highlights 3 things that need to change the trajectory (not a quick fix)
The investment climate is paramount for firms trying to modernize. One of the clearest lines in his speech addresses the barrier businesses often describe:
“Businesses often tell us that Canada’s regulatory framework is too cumbersome, complex and far-reaching.”
A stronger investment climate means faster decisions, clearer expectations, and fewer overlapping rules. That allows companies to move ahead with projects that raise productivity instead of delaying them.
In fintech, it's especially important because licensing decisions, compliance approvals, and inter-provincial regulatory alignment determine how quickly a firm can launch or scale. When these pathways work well, investment grows and innovation accelerates.
The opposite has been visible for a decade (at least). Companies often face unpredictable pathways, uneven timelines, and unclear requirements (think the original equity crowdfunding rules, open banking, payment modernization etc). Those conditions slow product launches, and discourage upgrades. They also weaken the broader economy by delaying the investment (both internal and external) needed to lift productivity.
Vincent says competition pushes companies to improve and become more resilient:
“Canadian businesses that are highly exposed to international competition evolve and improve. This makes them more productive, competitive and resilient.”
Competitive markets encourage businesses to adopt better technology, strengthen processes, and serve customers more effectively. This raises productivity across entire sectors.
When competitive pressure is limited, firms face fewer reasons to upgrade or innovate quickly. That is the opposite of what a modern economy needs. Slower adoption means slower productivity gains, and slower gains leave the economy more exposed to global changes.
Leaving competition conditions unchanged would keep the loop intact and make it more difficult for Canada to close its gap with peer countries.
Vincent points out that productivity depends on people as much as on technology:
“Investing in our talent … means making it easier to recognize professional accreditations across provinces and territories, and the foreign credentials of people who move to Canada.”
Training systems that adapt quickly, credential pathways that work smoothly, and mobility across provinces all help firms adopt new technology with confidence.
Today’s reality is different. Workers often wait months or years to have skills recognized, training programs lag behind new tools, and mobility rules slow the movement of talent. These conditions limit how quickly firms can scale, modernize, or respond to new opportunities.
Keeping this in place would weaken the very foundation needed for stronger productivity.
Vincent’s message is measured but urgent. Canada's productivity problem is caused by multiple things, and no single fix. But the government policies that impact investment, competition, and talent development must work better than they do today. These are public frameworks that governments influence, and businesses must act on them once conditions improve.
The payoff is substantial and what all Canadians should be aiming for. Higher productivity strengthens incomes, supports wage growth without inflation pressure, expands competitiveness, and improves resilience in a world where shocks are becoming more common.
The status quo of slow investment, limited competition, and restricted talent must be changed to improve the the country’s economic strength and provide opportunities for Canadians to build a stronger future.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Finance | Nov 19, 2025

Image generated by AI
On November 18 2025, Intuit announced a new multi year contract with OpenAI, valued at more than US $100 million that will both bring Intuit products directly into ChatGPT while expanding Intuit’s use of OpenAI frontier models inside its own financial platforms. The deal positions Intuit’s AI driven expert platform as a central financial interface for consumers and businesses by connecting TurboTax, QuickBooks, Credit Karma and Mailchimp to ChatGPT at the point of need.
Intuit stated that providing these experiences inside ChatGPT will enable the company to deepen engagement with its approximately 100 million customers and introduce its financial tools to new users, while accelerating its AI platform strategy through deeper integration of OpenAI models in Intuit’s proprietary GenOS system.
Intuit has not yet confirmed when ChatGPT access will be available inside Canadian TurboTax or QuickBooks, or how subscription tiers will work in Canada. This creates uncertainty for Canadian accountants, small businesses and fintech providers that want to understand timing, product eligibility and data governance obligations under Canadian rules.
The Intuit and OpenAI deal is part of a longer vision for Intuit's product strategy, as it positions itself as an AI first financial platform. In June 2025, Intuit introduced a new all in one consumer money platform that uses generative AI to automate data entry for more than 90 % of common tax forms and reported that TurboTax saved Americans 6 million hours during tax season.
In July 2025, Intuit launched QuickBooks virtual AI agents that help businesses save up to 12 hours each month on routine work such as bookkeeping and invoicing.
In October 2025, Intuit unveiled an AI native system of intelligence for mid market companies to help them grow more efficiently.
TurboTax users will be able to access tax related workflows through ChatGPT, including refund estimates, personal loan or mortgage analysis and guided tax filing flows connected to Intuit data.
QuickBooks will continue to expand its agent based automation which is already available for Canadian QuickBooks businesses, as reported on the Canadian QuickBooks agent rollout.
The OpenAI partnership extends this direction by linking Intuit data and tools with assistant based workflows in ChatGPT. For fintech innovators, this means the competitive bar continues to rise as large incumbents blend domain data, AI models and conversational interfaces.
Several implications stand out for founders, investors and policymakers.
Distribution is changing because users can now activate financial tools inside conversational assistants rather than starting in a dedicated application.
Data depth and model quality become competitive advantages as Intuit leans on its proprietary financial data and credit models.
Regulatory and trust boundaries will tighten as tax filing, bookkeeping and credit related tasks move into assistant based channels.
Canada must plan for timing and access because the lack of clear roll out information could reshape competitive dynamics. Global competition is accelerating as AI powered financial tools become mainstream rather than experimental, which raises the stakes for Canadian fintech innovation and policy.
For Canadian fintech innovators and regulators, quick (and thoughtful) adaptation is essential. The assistant is becoming both gateway and interface, and Canada’s ability to innovate, regulate and compete will impact how well its financial ecosystem performs in an AI enabled future.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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