Karsten Wenzlaff, Advisor
August 26th, 2025
October 23, 2026 | NCFA Community Opportunities | Women Entrepreneurs, Startup Funding, Business Awards, Canada

On October 23, 2026, Canada's Total Mom Pitch and Business Awards are accepting applications for the 2026–2027 programme, with a November 15 deadline approaching for Canadian mom entrepreneurs looking for funding, business support and national recognition.
The programme, operated by Sinclair Creative Agency under licence from Total Mom Inc., offers a competitive founder pitch with a $50,000 grand prize package alongside national business awards that don't require a live pitch.
NCFA is supporting the initiative as a community partner and encouraging eligible entrepreneurs across its network to explore the opportunities before applications close.
Canada's Total Mom Pitch offers one winning founder a prize package valued at approximately $50,000, consisting of $10,000 in cash and $40,000 in business services, mentorship and strategic support provided by participating sponsors and partners.
The competition selects 100 semi-finalists, who gain access to business education, funding resources, networking and national media opportunities. Five finalists advance to pitch live at the awards gala on February 10, 2027.
The Total Mom Business Awards offer a separate opportunity for entrepreneurs seeking recognition for their businesses and achievements. Applicants select from the available award categories, and no live pitch is required.
Entrepreneurs may apply for the Pitch, the Business Awards or both, subject to the eligibility requirements and separate application fees.
Application deadline: November 15, 2026, at 11:59 p.m. ET
Pitch grand prize: $10,000 cash plus approximately $40,000 in business services and support
Pitch application fee: $35 plus processing fees and applicable taxes
Business Awards application fee: $197 plus processing fees and applicable taxes
Live Pitch Finale: February 10, 2027
Pitch applicants must meet the programme's published eligibility requirements, including being a mom-identifying woman entrepreneur, having annual business sales below $2 million and meeting Canadian residency requirements. Quebec residents aren't eligible for the Pitch. Business Awards categories have their own eligibility criteria.
Founders should review the official programme rules before applying, including eligibility, fees and prize conditions.
Explore the opportunities and apply: Canada's Total Mom Pitch and Business Awards
Access to capital remains important for entrepreneurs, but funding isn't the only constraint on business growth. Experienced advisors, industry connections, market exposure and practical operating support can also make a difference, particularly for founders managing business and family responsibilities.
The Total Mom programme combines financial recognition with opportunities for participating entrepreneurs to build relationships, strengthen business plans and gain exposure beyond their existing networks.
As a community partner, NCFA encourages eligible founders to review the programme and consider applying. With the November 15 deadline approaching, interested entrepreneurs should check the requirements and submit their applications before the closing date.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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October 23, 2026 | NCFA Community Opportunities | Spain, Europe, International Expansion, Fintech, Investment

On October 29, 2026, the Madrid Investment Forum will bring Canadian founders, business leaders and investors together in Toronto to explore opportunities to establish operations in Spain and expand into European markets.
Organized by the Spanish Chamber of Commerce in Canada in collaboration with the Spain-US Chamber of Commerce and ICEX, with support from DLA Piper, the forum will feature representatives from Invest in Madrid, legal and financial institutions, and Canadian businesses with international experience.
For Canadian fintech and technology companies considering European expansion, the event offers direct access to investment representatives and practical guidance on market entry, regulatory requirements, banking relationships and local partnerships.
Date: Thursday, October 29, 2026
Time: 9:00–11:30 a.m. ET
Location: DLA Piper, 333 Bay Street, Suite 5100, Toronto
Registration: Register for the Madrid Investment Forum
Programme: View the official agenda
Companies considering establishing operations in Spain can also request individual meetings with Invest in Madrid on October 28 or following the October 29 presentations. According to the organizers, confidential support is available at no cost.
The programme runs from 9:00 to 11:30 a.m. and includes investment opportunities, Canada-Spain ties, legal, regulatory, banking and financial considerations and Canadian expansion experience:
The morning concludes with networking and business-to-business meetings, giving participants an opportunity to speak directly with investment and professional services representatives.
Canada and the EU are also pursuing closer economic ties. Following their September 16 meeting, Prime Minister Mark Carney and European Commission President Ursula von der Leyen discussed deeper cooperation in artificial intelligence, digital trade, financial services and payments. As part of the broader discussions, von der Leyen has also raised the possibility of Canada becoming an associate member of the EU, although what that arrangement would involve remains undefined.
The discussions build on the broader Canada–EU strategic partnership launched in June 2025. Carney is scheduled to host von der Leyen and European Council President António Costa at the Canada–EU Summit in Montréal on October 29–30, coinciding with the Madrid forum in Toronto.
For Canadian fintech companies, closer economic alignment adds another dimension to international expansion planning. But political commitments don't automatically translate into market access. Licensing, regulatory compliance, banking relationships and local partnerships still determine how companies can operate and compete. The Madrid forum offers an opportunity to explore those practical considerations directly.
For Canadian fintech companies, entering Europe involves more than identifying customers. Licensing, regulatory compliance, banking access, local partnerships and operating costs all influence where and how a business can expand. As Canada and the EU pursue deeper economic and technology cooperation, Canadian businesses have good reason to revisit their international growth strategies. But government alignment alone doesn't establish a viable market. The commercial opportunity still needs to stand on its own.
Is your company exploring expansion into Spain or Europe? Connect with NCFA to express your interest, or register directly through the event information above to learn more about available opportunities and support.
NCFA is sharing this opportunity as a community partner to help connect interested Canadian founders, executives and investors with the organizers and relevant market contacts.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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October 20, 2026 | NCFA Story Intelligence | Capital Markets And Funding, Leadership And Governance, Artificial Intelligence And Data

On October 16, 2026, You Can See Everything opened in Canadian theatres. Four days later, the documentary about Elizabeth Holmes is still one of the biggest stories at the North American box office. It opened with about US$15 million from only 855 screens. That's an extraordinary result for a documentary about a founder whose company collapsed years ago and is now serving a federal prison sentence.1
Holmes didn't raise money because investors wanted to lose it. She sold a future that sounded possible, surrounded herself with people whose reputations made belief easier, and built a company whose story moved faster than outsiders could verify the technology. By the time the evidence caught up, investors had committed hundreds of millions of dollars.
What follows is a story of how founder trust becomes part of an investment case and how evidence can lose ground to momentum. The same human problem returns whenever investors finance an uncertain future.
The idea is bigger than the product. Theranos tells investors that its technology can run a broad range of tests from tiny amounts of blood. The company is private, the technology is closely guarded and outsiders have limited access to what happens inside the machines. That secrecy can sound like competitive protection when the founder is believed.
Conviction becomes part of the product. Holmes presents Theranos as a mission driven company that can transform healthcare. Investors hear a founder who appears certain about the future and willing to devote herself to it. That confidence is valuable in a startup because the product, market and operating model are all unfinished. It also makes the founder unusually important to the investment case.
The board looks formidable. Fortune described Theranos in 2014 as having one of the most illustrious boards in American business. George Shultz, Henry Kissinger, William Perry, Sam Nunn, James Mattis and other prominent figures gave Holmes access to experience, networks and public credibility that most young founders could never assemble.4
The board can't substitute for technical oversight. A famous director can open doors and challenge strategy. That doesn't automatically give a board the scientific depth to test a diagnostic platform. Prestige can make a young company look safer while leaving the hardest operating question untouched.
The numbers make the story feel real. A multibillion dollar valuation, hundreds of millions raised and national retail partnerships give investors familiar business signals. Those signals usually matter. They become dangerous when investors start treating them as evidence about the one thing the company still has to prove.
The media helps close the loop. Holmes becomes a symbol of Silicon Valley ambition. WIRED has now revisited its own 2014 coverage and acknowledged how media enthusiasm helped amplify the founder story before the science received enough scrutiny.7 The founder earns attention because investors believe. Investors see attention and find another reason to believe.
Good diligence can still ask the wrong question. Investors may spend weeks testing market size, legal structure, partnerships and founder references while the core product remains difficult to inspect. A deal room can contain thousands of pages and still miss the fact that matters most.
The founder can become the gateway to the evidence. That creates a dangerous loop. Investors trust the founder enough to accept the materials, then use those materials to decide whether they should trust the founder. Independent verification has to break that loop.
The criminal case narrows the facts. In January 2022, a federal jury convicts Holmes of conspiracy to defraud investors and three counts of wire fraud tied to transfers totalling more than US$140 million. The jury acquits her on patient related conspiracy and several patient fraud counts, while other investor counts end without a unanimous verdict.10
The sentence makes the cost tangible. In November 2022, Holmes receives 135 months in federal prison. She begins serving the sentence in 2023. The SEC had put the investor principle plainly years earlier when it said investors are entitled to “complete truth and candor” from companies and executives.11
The audience knows how the story ends. That makes the continuing fascination more revealing. People aren't buying tickets because the verdict is unknown. They are watching because confidence, ambition, deception and failure are still compelling human material.
Persuasion still moves money. Canadian investors see the same mechanism in a different setting. How AI Is Changing Canadian Investors’ Decisions found that 84% of surveyed self directed investors used AI, financial creators or both. Technology changes the channel. It doesn't remove the human desire to find someone or something that makes uncertainty feel easier.
Founder conviction still has value. Early stage investors are paid to finance businesses before every answer exists. A founder who can't make others believe in an uncertain future may never recruit the team, customers or capital needed to build it.
Conviction needs independent evidence beside it. Customer calls, production data, technical review, board oversight and financial reconciliation give investors something that doesn't depend on the founder's version of events. The earlier the company, the more important it becomes to know which assumptions are still beliefs.
Holmes is in prison, Theranos is gone and investors now know how the story ended. That makes the mistakes look obvious in hindsight. They were much harder to see when the company was raising money, signing national partners, attracting famous directors and appearing on magazine covers.
The next founder who lets belief outrun the evidence will probably look nothing like Holmes. The company may be building AI, financial infrastructure, robotics, biotech or something investors have not learned how to value yet. The founder may have respected backers, impressive customers and a demonstration that makes the future feel close enough to touch.
Early founders often have to sell conviction before the product, revenue or market fully exists. That's part of building a venture, not evidence of deception. Investors are financing a future that has not happened yet, so imagination belongs in the deal.
The line gets crossed when aspiration is presented as fact, a controlled demonstration is presented as independent proof, or hoped for traction is sold as something already verified. A founder can sell why the future might happen. The investor still has to know what is already true.
STORY INTELLIGENCE
How OpenAI And Anthropic Reached Public Markets
OpenAI and Anthropic show what happens when founder vision, strategic backers, governance choices and enormous private capital converge before public market scrutiny arrives.
FOUNDER BUILD
Inside a Licensed Profession: What Ownright’s Build Teaches Fintech Founders
Ownright offers a current founder case where credibility comes from operating evidence, regulatory fit, customer execution and a system that has processed more than $2 billion of transactions.
MARKET ACTIVITY
FNZ Turnaround Tests La Caisse and Canadian Pension Capital
Repeated capital raises and management changes at FNZ show what investor conviction looks like after the cheque is written, when ownership starts turning into active governance.
NCFA INSIGHT
Canada’s Early Stage Startup Funding Funnel Narrows
A tighter Canadian funding market raises the stakes for founders trying to earn attention and for investors deciding which stories deserve scarce early stage capital.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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October 20, 2026 | Last Updated: October 21, 2026 | NCFA Story Intelligence | Sustainable Finance And ESG, Investment And Capital Markets, Regulation And Policy

On October 20, 2026, Canada’s Taxonomy and Transition Planning Council released its final sustainable investment methodology. Canada now has a common way to assess green and transition activities after years of greenwashing disputes over financial products and bank commitments. Ottawa backs and funds the initiative, while an independent council develops and approves the standards. Adoption is voluntary, and detailed sector tests are still being written.
Canadians wanted products and investments that reflected their environmental priorities. Financial institutions saw customers, assets, lending opportunities and a stronger public story. Funds, ETFs, green bonds and huge sustainable finance commitments followed. Then investors started looking more closely at the holdings, counting rules and environmental results behind those claims.
What follows is a story of growing investor demand, billions in financial promises, and the widening gap between what institutions marketed and what they could prove.
Customers start asking for proof. Canadian environmental labelling programs such as Environmental Choice and EcoLogo bring product claims into everyday buying decisions during the 1990s. Buyers want to know what a label proves, not simply whether a package looks green. Later, investors bring similar expectations to savings and portfolios. 1
Financial firms see an opening. Responsible investing gains momentum when the UN backed Principles for Responsible Investment launch in 2006. Institutions from 16 countries representing more than US$2 trillion in assets sign on at the New York Stock Exchange. Investors are signalling that environmental, social and governance issues belong in investment decisions, and asset managers have a new market to serve.2
Canadian green bonds find buyers. EDC and Ontario give investors a named framework and intended use of proceeds before the money is committed. Named uses of proceeds give buyers more to check than a broad corporate promise. The proof still comes later. Issuers have to show where the capital went, what was completed and what the project delivered. A successful bond sale doesn't guarantee a successful environmental outcome.
Responsible investing grows beyond niche portfolios. By the end of 2017, Canada counted C$2.13 trillion in professionally managed assets using at least one responsible investment strategy. The Responsible Investment Association’s 2018 report put that at 50.6% of managed assets. The figure included screening and engagement strategies. It was not C$2.13 trillion of new green projects.
The banks raise their targets. As climate commitments become part of banks’ public image, Canada’s largest banks announce targets in the hundreds of billions. Corporate lending, underwriting, advisory work and other eligible services may all contribute under a bank’s methodology. A big cumulative number becomes a prominent measure of progress.
Investors start asking what sits behind the totals. A financing commitment can qualify under a bank’s own rules without proving that the financed activity later cut emissions. As the numbers climb, that gap becomes harder to ignore. Banks are selling sustainable finance. Their critics want to know what the money financed and what changed.Institutional investors were sending mixed signals too. In 2024, How Canadian Institutional Investors Voted on Climate 2024 found support for climate shareholder proposals varied sharply across major Canadian asset managers.
Fund marketing comes under review. The Canadian Securities Administrators issue ESG fund guidance in 2022 and revise it in 2024. Their reviews identify cases where promotional language reaches further than the investment documents support. The revised notice covers 112 prospectus reviews involving 57 managers, plus 39 continuous disclosure reviews involving 35 managers and 50 funds.6
Bank disclosures face formal complaints. By January 2024, Canadian banks face scrutiny over sustainability claims after Investors for Paris Compliance files securities complaints about RBC, TD, BMO, CIBC and Scotiabank. The group challenges how the banks support their sustainable finance claims. The allegations are not findings of wrongdoing. The original complaint sets out what the advocates asked regulators to examine.
RBC puts its counting method on paper. Its March 2024 framework says the bank uses its judgment when assessing eligible transactions. For credit, it can add authorized balances at successive fiscal year ends. The same continuing exposure may therefore contribute in more than one year. That isn't the same as reporting only unique new loans, and it says nothing by itself about the emissions a financed project later avoided.
Then the C$500 billion target disappears. In April 2025, RBC retires the commitment and cites uncertainty around measurement and Canada’s environmental claims rules. The move doesn't prove earlier transactions were misclassified. It does leave investors with a basic problem. A flagship number that once signalled leadership is gone just as scrutiny of the underlying methodology is intensifying.7
The fight moves into investment funds. In 2025, the OSC brings a case against Purpose Investments and CEO Som Seif over 19 allegedly misleading ESG communications made between 2019 and 2023. Purpose and Seif deny wrongdoing. After closing arguments in September 2026, the Tribunal reserves its decision. As of October 20, the allegations remain contested and there is no verified final merits ruling.8
The money stays, but new product launches slow. Morningstar reports C$67 billion in Canadian sustainable fund assets at the end of 2025. Only two new funds launch that year, down from 18 in 2024. The ten biggest net inflow winners attract C$4 billion while the rest lose C$2.9 billion combined. Greenwashing does not explain that result on its own. What the numbers do show is a market where assets keep growing while new money concentrates in fewer products.9
Green claims carry more legal risk. Competition Act changes in 2024 put environmental marketing under closer scrutiny. Parliament changes part of that regime in March 2026 by removing the requirement for business activity claims to follow an internationally recognized methodology. Misleading claims remain unlawful. By then, fintechs face new green claim rules under Competition Act, making documentation and evidence part of the commercial risk around environmental marketing.
The government work began years earlier. The federal Sustainable Finance Action Council receives a taxonomy mandate in 2021. Its 2022 roadmap report proposes green and transition classifications and a governance system, warning that delay could cost Canada investment opportunities. The early ambition to have a fuller framework in place by 2025 passes without one.
Ottawa funds the work but doesn't write the standard. In December 2025, Finance Canada selects the Canadian Climate Institute, working with Business Future Pathways, to support an independent taxonomy process. The federal government provides seed funding and a mandate. The independent Council owns the methodology and approval decisions.10
The 2026 consultation brings the difficult cases into the open. Canada has to decide how to treat investments that cut emissions inside steel, mining, transport and energy without pretending those industries are already green. A proposed emissions abatement category draws particular attention because a project can reduce emissions and still extend the life of a high emitting asset. Council chair Marlene Puffer connects the work directly to investment. “Ultimately, this work will underpin Canada’s ability to compete for capital with our peers around the world.”11
Because the taxonomy is voluntary, banks and fund managers now have a choice. They can align products with the common definitions or continue relying on their own frameworks unless another rule requires otherwise. Investors will be able to see which institutions use the shared standard and which do not.
That choice creates work for fintech firms that can keep the evidence attached to the financing claim. Activity screening, emissions records, approvals and audit trails all need to survive from origination through reporting. Capital is already moving into audit ready ESG software, including Novisto's USD $27 million raise. Banks, asset managers and borrowers will pay for systems that make sustainability claims easier to verify and harder to overstate.
A green label once helped a product stand out. Today, investors can ask much more of the claim behind it. Canada’s banks and fund managers have sold the promise of sustainable finance for years. Investors have answered with real money. The controversies have shown how quickly confidence frays when the language is more impressive than the evidence.
Canada's government backed, independently developed taxonomy gives the market a chance to reset that bargain. It is voluntary, and the technical tests are unfinished. No council can make an old claim true after the fact. Banks can show how a financing decision qualifies. Companies can keep the records behind the claim. Fund managers can tell investors exactly what they own.
Fintech founders have a market in the systems that keep these claims honest. Activity screening, emissions data, traceable loan records and assurance can become products that banks, issuers and investors will pay for. The firms that earn trust won't be the ones making the largest green promise. They'll be the ones that can show where the money went, what changed and who checked the evidence.
NCFA STORY
CSA Pauses Climate and Diversity Disclosure Rules
Canada paused mandatory climate disclosure rules in 2025 while material climate risks and misleading claims remained subject to securities law. Voluntary standards therefore carry more weight in the market.
NCFA INSIGHT
AI Won’t Solve SME Finance Without Better Data
Sustainable finance breaks down when businesses cannot collect and reuse reliable operating data. Better evidence infrastructure is becoming part of the financing opportunity for SMEs, lenders and fintechs.
NCFA STORY
Sustainability A Must for Fintech Growth
Fintechs face their own sustainability pressures as digital infrastructure consumes more energy and customers expect stronger environmental performance. The business opportunity and the operating risk are moving together.
NCFA VOICES
Businesses Competing on Social Values Use Fintech to Gain an Edge
Long before Canada had a taxonomy, customers were already rewarding companies that reflected their environmental and social values. Fintech gave firms new ways to turn those values into measurable participation.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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