Karsten Wenzlaff, Advisor
August 26th, 2025
August 4, 2026 | NCFA Insight | SME Finance And Business Banking, Capital Markets And Market Infrastructure, Public Sector Policy And Industrial Strategy

On July 30, 2026, the U.S. Securities and Exchange Commission announced that its Small Business Capital Formation Advisory Committee would reconvene on August 6, 2026. The committee will continue work on public market access and capital formation for smaller companies.
On July 27, 2026, the SEC delivered its 2026 Small Business Forum report to Congress. The annual Forum brings founders, investors, intermediaries and policymakers together to develop and prioritize recommendations. The standing committee continues the work between forums and advises the SEC on rules affecting private companies and smaller public issuers.
The process isn't a fast track to reform. Some recommendations become rules, some need Congress and others return for years without a final answer. But what's really valuable is the public record. A market problem gets an owner, a recommendation, a response and a history that can be checked later.
The combined U.S. record contains 426 recommendations from the Forum between 2012 and 2026 and the committee between 2019 and 2026. That total includes repeated calls for the same reform. Finders and limited capital introduction, for example, appeared 29 times. A proposed federal framework arrived in 2020, but no final order was identified by August 3, 2026. By contrast, a 2019 committee recommendation to raise the Regulation Crowdfunding limit was reflected in the 2020 Regulation Crowdfunding reforms that increased the ceiling to US$5 million and removed investment limits for accredited investors.
Canada's financing files are moving too. The federal government is committing C$1 billion to the Growth VCCI program, while Ontario develops professionally managed funds that could give retail investors access to private assets. Both initiatives can widen the market. Neither creates a standing way to identify the gaps between a financeable company and the investors prepared to back it.
The U.S. hasn't solved small business finance. It has kept company access, investor access and market rules in the same public conversation. Canada has consultations and capable institutions, but no single process currently connects those questions and tracks the response from one review to the next.
Financing policy usually arrives in separate files. One initiative supports venture funds. Another considers retail access to private assets. Regulators review an exemption while economic development agencies provide loans, grants or commercialization support. Companies experience those programs as one market when they have to move from one source of capital to another.
The U.S. Forum keeps more of that system in view. Its 2025 Small Business Forum report connected early capital, accredited investor access, Regulation Crowdfunding, smaller funds, retail access to private markets, secondary trading and the cost of becoming public. Not every proposal deserves approval. Keeping them together shows how one decision affects the rest of the market.
A capable business may begin with customer revenue or a grant, add community or angel capital and later reach strategic, institutional or public investors. NCFA's analysis of who gets access to capital shows why that path is uneven. Geography, networks and investor relationships can determine which businesses get seen before investment merit is even tested.
Managed funds and direct investing serve different markets. Ontario's Long Term Asset Fund Project could give households professionally managed exposure to a diversified portfolio of private assets. Investors still choose the manager rather than the companies. Fees reduce returns, private assets can be hard to value and redemption windows can limit access to cash. The fund may also invest outside Canada or buy existing interests, so retail access doesn't guarantee new financing for Canadian businesses.
Direct equity crowdfunding lets people choose a business and can turn customers or local supporters into investors. The tradeoff is concentrated company risk, less information than a public company provides, possible dilution and little chance to sell for years. Platforms also need enough credible issuers and active investors to cover compliance and operating costs. Canada needs both routes because they serve different investors and finance different companies.
Canada's estimated equity crowdfunding market (NI 45-110) equals only C$5.15 million in 2025. Comparable markets generate between six and thirteen times more funding relative to their business base.
Why? Canada's lower issuer ceiling, tighter retail investor limits and divided portal and dealer model don't explain the entire gap. They do restrict how much a company can raise, how much ordinary investors can contribute and whether smaller offerings are economical for intermediaries to support.
Canada would need roughly C$41 million to C$45 million more of annual activity to match Australia after adjusting for the number of people or employer businesses in each country. That is about eight to nine times Canada's estimated 2025 market.
The United Kingdom provides a useful scale check, but not a perfect annual match. Its broader equity crowdfunding market raised £324 million across 297 rounds in 2024, or about C$567 million at the Bank of Canada's 2024 average exchange rate. The year and reporting method differ from the Canadian, U.S. and Australian figures, so the UK number is directional. It still shows how small Canada's investment crowdfunding retail market remains.
The jobs record is less complete. Crowdfund Capital Advisors estimates that U.S. Regulation Crowdfunding has financed more than 8,100 companies since 2016 and created or supported over 430,000 direct and indirect jobs. It also estimates more than US$27.1 billion in economic activity. Those are industry estimates, not official SEC statistics.
An earlier British Business Bank study of successful UK raises found that 39% of companies hired an average of 2.2 employees after raising equity or debt crowdfunding. Another 48% intended to hire. Within three months, 28% had completed angel or venture financing and 43% were in discussions with institutional investors. The study is from 2015 and combines equity and debt models, so it describes company results rather than a current national total.
Australia's 2025 report says 25% of successful offers came from companies returning for another raise, but it does not provide a national jobs figure. Canada doesn't publish an equivalent job or later financing series either. The missing comparison is part of the problem, not a reason to invent one.
An NCFA base scenario starts with about 25 additional equity crowdfunding issuers a year and a direct retail market of roughly C$25 million. That would still reach only 56% to 61% of activity in Australia after adjusting its market to Canadian scale.
If those raises connect to offering memorandum, accredited investor, community and strategic capital, the scenario supports about 50 additional companies and C$50 million of annual financing. It could support roughly 500 existing jobs, create or retain about 150 direct jobs over two to three years and help around eight companies reach another financing.
Growth VCCI is a serious capital supply intervention. Budget 2025 committed C$1 billion beginning in 2026 to 2027. The current design allocates C$700 million to funds of funds, C$200 million to life sciences investment and C$100 million to emerging managers. Ottawa expects the funds of funds stream to attract three private dollars for each public dollar.
That can strengthen professional fund management and support high growth companies that match a fund's strategy. However, Growth VCCI does not invest directly in companies. Fund managers will still choose businesses that fit their ownership targets, time horizons and return requirements.
Some financeable companies will not fit a VC model. The examples below aren't failed venture deals. They are different financing jobs.
Recent Canadian offerings show what direct investing can deliver and where the current regulatory design constrains it. Leading investment crowdfunding platform FrontFundr reported that:
Edison Motors raised C$1.49 million from 961 investors under NI 45-110, reaching 99% of Canada's C$1.5 million annual issuer ceiling.
Blossom came nearly as close, raising C$1.45 million from 951 investors through the exemption and another C$482,619 from accredited investors.
Gander raised C$1.15 million under NI 45-110 and combined it with other investment to reach just over C$2 million.
These companies attracted hundreds of investors, but the exemption limited how much they could raise through that channel. Companies seeking more capital had to add accredited investors or use another financing route. FrontFundr's 2025 investment crowdfunding activity places these offerings within the wider Canadian market.
Edison also shows that progression can work. After reaching the startup crowdfunding ceiling, the company continued with accredited investors and an offering memorandum. It reported approximately C$14 million raised by May 2026. The next question is how often other companies make that transition, what it costs and where they stall. Canada doesn't publish enough company funding lifecycle data to answer it.
The most transferable U.S. lesson is the public chain from market problem to government response. In 2024, the SEC advisory committee recommended raising the Regulation Crowdfunding threshold that triggers reviewed financial statements from US$124,000 to US$350,000. The proposal hasn't become a final rule, but the recommendation, rationale and response remain visible.
Canada could build the same discipline around four connected reforms.
An annual Small Business Capital Formation Forum could set the priorities. A standing committee could continue the work between forums. Founders, angels, retail investors, venture managers, exempt market dealers, platforms, Indigenous and community finance leaders, regulators and economic development bodies should all have seats. No single group sees the full market.
The output should stay short. Publish each recommendation, the problem it addresses, the body responsible for responding, its current status and the next review date. Keep the archive public. An unresolved proposal shouldn't disappear into a consultation file and return five years later as if the problem were new.
The U.S. lesson is the discipline of keeping unresolved capital problems visible until someone responds. Canada already has venture programs, managed private market proposals, exemptions, portals and dealers. A national forum would bring those routes into one public review and show which companies each one serves, where financing stops and who is responsible for addressing the gap.
Growth VCCI can strengthen institutional venture capital. Managed funds can widen retail access to private markets. Direct investing can reach companies outside fund mandates and let Canadians choose which businesses they back. Canada should evaluate these routes as one capital market and judge them by a practical result: whether more financeable businesses can reach investors on workable terms.
If Canada can publish a billion dollar plan for venture capital, should it also publish the financing barriers founders and investors want fixed, who owns each response and what changed?
Continue into the Canadian funding, investor access and intermediary developments most closely connected to this proposal.
It brings market participants together to develop and rank recommendations on small business capital formation. The SEC publishes the leading recommendations in a report to Congress and includes a response to each one.
The Forum is an annual public process. The Small Business Capital Formation Advisory Committee meets during the year and gives the SEC ongoing advice about rules affecting private companies and smaller public issuers.
FrontFundr reported C$4.79 million under NI 45-110 in 2025 and a 93% market share. That implies a total market of about C$5.15 million, although Canada does not publish a regulator confirmed national total. The estimate equals roughly C$0.12 per person, compared with C$1.08 in Australia and C$0.85 in the United States on the annual measures used in this article.
U.S. industry research estimates that Regulation Crowdfunding has created or supported more than 430,000 direct and indirect jobs since 2016. Canada, the United Kingdom and Australia do not publish directly comparable national job totals in the market sources used here. NCFA's Canadian figures are a planning scenario, not observed results or a forecast.
Under NI 45-110, an eligible company can raise up to C$1.5 million during a 12-month period. An investor can put C$2,500 into one offering, or up to C$10,000 when a registered dealer determines the investment is suitable.
No. It would give regulators and other responsible bodies a recurring public record of market problems and prioritized recommendations. The bodies with legal authority would still decide whether and how to act.
This article is provided for informational purposes and does not constitute investment, financial or legal advice. Programme designs, securities rules and market data may change. Readers should confirm current requirements with the responsible regulator or programme administrator.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Aug 3, 2026 | Artificial Intelligence And Data, Banking And Credit, Risk Compliance And Regtech

The financial technology industry is changing as users expect quick responses, services tailored to their needs and smooth digital interactions. Artificial intelligence in CRM software is helping these companies improve how they interact with users - this technology is able to analyze data, automate interactions and provide detailed information about user requirements. When businesses combine management tools with artificial intelligence, they are able to create communication strategies that are more efficient plus build more stable relationships with users.
Fintech companies manage large quantities of information from transactions, account activity and digital interactions. The best CRM software helps these organizations organize and evaluate this information - identifying patterns. Businesses are able to use automated systems instead of manual reviews to understand user preferences but also create experiences that are more relevant.
Advanced platforms allow financial service providers to create profiles that show communication history, financial behaviors and service preferences - this information is useful for teams to provide specific support and make better decisions. When businesses have a clear understanding of their users, they are able to offer services that match individual requirements.
Personalization is a significant part of engagement because users expect services that match their specific situations. Solutions using artificial intelligence are able to analyze interactions as well as recommend products or services based on data - this allows companies to move away from general messages and provide communication that is more useful.
Systems are also able to help businesses predict what a user needs before a problem occurs. As an example, a platform is able to identify changes in behavior so that financial teams provide information at the correct time - this method is proactive and increases satisfaction.
Support is a primary area where artificial intelligence is changing how companies interact with users. Automated chat tools, intelligent response systems or the integration of data allow companies to provide assistance more quickly - these technologies are able to answer frequent questions so that support teams are able to focus on more difficult concerns.
Platforms also give representatives access to important information during a conversation - this reduces the need for users to repeat their details and allows employees to provide solutions that are more effective. A support process that is efficient is able to improve trust and strengthen long term relationships.
Fintech companies require accurate information to make decisions about products next to marketing. AI CRM provides analytics that help businesses understand trends and evaluate strategies - these details allow organizations to identify areas for improvement and change their services based on how users behave.
Selecting the most appropriate software requires an evaluation of features like automation plus data analysis. Businesses are in need of solutions that handle financial data securely. Artificial intelligence is able to help companies make informed decisions and improve their general strategies for engagement.
Automation is a useful tool for businesses that want to be more efficient and maintain consistent communication. Platforms are able to automate tasks like follow up messages but also routine notifications - this reduces the amount of administrative work and allows employees to spend more time on activities that require human attention.
Automation is also helpful for maintaining engagement throughout the time a user is with a company. From the initial signup to ongoing support, the systems are able to ensure that users receive communication on time - this consistent interaction helps businesses create experiences that are smoother.
Security is a critical concern because companies manage sensitive financial information. Software is able to assist companies - monitoring interactions, identifying unusual activity and supporting compliance - these features help businesses manage risks while they maintain efficient interactions.
Tools are also able to improve internal visibility - providing records of communications as well as activities - this information is helpful for organizations to remain accountable and respond to regulations. When companies combine management with security features, they are able to create digital experiences that are safer.
Artificial intelligence is changing how fintech companies connect with users - improving personalization and decision making. As digital services expand, businesses that use intelligent solutions are able to understand expectations or provide experiences that are more responsive.
The future of engagement will continue to rely on technologies that combine data analysis with efficient communication - these systems give organizations the ability to build stronger relationships. When companies use these tools, they are able to create experiences for their users that are more reliable and valuable.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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July 30, 2026

Image: Pexels/khezez
Fintech is no longer the "new kid" on the financial services block.
Fintech / Alt-Finance is a behemoth industry that attracts billions of dollars of investment annually. And a significant portion of this growth takes place at the trade show floor. Major fintech / alt-finance brands are exhibiting like never before to:
Did you know… Trade shows are now the single most valuable marketing channel for fintech.
The fintech ecosystem is booming. $44.7 billion was invested in fintech globally across 2,216 deals in H1 2025. That's billions of dollars looking for a home. Most of those deals begin with an in-person conversation at a key event.
Trade shows offer fintech brands something ads and cold emails never will: … Face-to-face conversations with actual decision makers.
Take Money 20/20 in Vegas as an example. In October 2025, during the four day event, over 11,000 attendees from 85 countries gathered together to network, learn and "create the future". From banking executives to cryptocurrency founders to policy makers, they were all in the same room.
It's no surprise, then, that events are where fintech companies invest most of their marketing budget. It's also no surprise that selecting the perfect booth builders Las Vegas company has become such an important part of doing it right. When your target demographic is walking past 500 other booths in one hallway, your booth design is what makes them stop.
Here's why trade shows work so well for fintech:
Pretty simple, right?
Financial technology isn't like other industries. And the most forward-thinking fintech brands know that "safe" won't fly for a corporate booth anymore.
Reason being: FinTech offerings are often digital, intangible and cannot be described in a single sentence. Therefore the booth has to carry most of the brand messaging burden. It must illustrate what the technology can do rather than tell them.
The best fintech booths in 2026 are packed with:
And why does this matter? Because fintech events bring senior buyers. 1 out of every 3 attendees at Money 20/20 are C-Suite Executives. You're not pitching to interns. You're pitching to CEOs, CTOs and heads of product who control budgets.
It means every square foot of your booth has to earn its keep. If a Chief Product Officer passes by and does not "get" your product in 3 seconds they will move on.
FinTech Trade show designs used to be "pretty". Now they are "functional". Create an experience.
Alt finance refers to alternative finance. It is currently the fastest growing segment of the fintech industry. Alt finance consists of:
You're seeing these companies BIG at trade shows this year. Alt finance brands have a trust issue. Consumers are still uncertain if they should entrust their money with a non-bank. Meeting the team face-to-face solves that problem overnight.
Alt-finance brands are also using trade shows to:
Think about how buy now pay later brands have exploded in the last few years. 3-4 years ago most retailers had never heard of BNPL. Now they seem to be everywhere. And where did most of those retail partnerships come from? Trade shows.
Payments growth is another reason alt finance is exploding. $2.4 trillion in Global payments revenue was generated in 2023 alone. This number will grow to $3.1 trillion by 2028. That's trillion with a T. Alt-finance brands are battling it out to get their slice of the pie.
Here's something a lot of fintech founders don't realise…
Your booth is their first experience with your product. Before they download your app or signup for a demo, they're going to see your booth. If your booth looks cheap, boring or confusing, they will assume your product does too.
That's why booth design has become so important. You want your fintech booth to feel:
Doing all three of those things correctly is difficult. That's where a professional booth builder comes in handy. They understand how to represent your fintech brand with an attractive booth that will draw attention for all the right reasons.
The best booth builders will help you with:
Don't leave your design decisions to the week of the show. Booths that wow are crafted weeks, sometimes months in advance.
The return on that investment is huge. One survey found that 73% of financial services firms plan to increase spending on digital marketing in 2025. Event marketing is getting a big piece of that pie because the ROI is so great.
It's safe to say that FinTech and alt-finance companies are dominating trade shows now more than ever. In fact, this trend is only going to continue growing. Billions of dollars are poured into fintech each year, and the fight for anyone's attention is getting more and more competitive. Finding ways to stand out on an overcrowded show floor has become tablestakes. Literally the difference between:
To quickly recap:
Only the fintech brands taking tradeshows seriously as a bona fide marketing channel are gaining ground. The rest are just showing face.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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July 30, 2026

For many fintech startups, growth is measured by funding rounds, product launches, and landing enterprise customers. But as companies begin pursuing larger clients, they often discover that winning an RFP requires far more than innovative technology. Over time, procurement teams may begin to wonder whether vendors have the workplace practices needed to support long-term partnerships.
At the same time, regulatory expectations are rising. FINTRAC’s annual report 2023–24 issued 12 notices of violation totalling more than $25 million. These actions focus on financial compliance, yet they also reinforce the expectation that organizations demonstrate strong compliance practices well before problems arise. For startups looking to scale, compliance should be viewed as a business enabler rather than a box to check.
Enterprise procurement has changed from simply assessing financial stability. Organizations increasingly evaluate whether prospective vendors have the operational maturity to manage risk across the business.
The Government of Canada's Code of Conduct for Procurement reflects this shift by requiring suppliers to comply with human rights and labour standards, reinforcing that responsible business practices form part of supplier evaluation, not just product performance. Although many fintech startups may not pursue government contracts, the same principles often have a greater influence on enterprise procurement.
Buyers may request documentation of HR policies, employee onboarding practices, workplace training, and governance processes as part of extensive procurement questionnaires. These demonstrate that a growing company has established consistent standards, reduced operational risk, and can scale responsibly alongside its customers.
Rapid hiring is common during periods of growth, but expanding headcount without consistent processes can create risk. As organizations scale, clear documentation becomes crucial for maintaining efficiency across teams.
HR documentation supports the foundation for any business, including employee handbooks, onboarding processes, workplace policies, and role expectations, which help establish shared standards for employees and managers. For growing organizations, that means responsibilities regarding workplace conduct, leave policies, health and safety, confidentiality, and other expectations remain clear.
Beyond reducing administrative confusion, well-documented HR practices demonstrate that a business has built a strong infrastructure that’s prepared to scale. This level of organizational maturity becomes valuable when engaging enterprise customers, investors, and strategic partners who expect scalable internal operations alongside innovative products.
For technology companies, workplace health and safety is not always viewed as important as in more traditional industries. However, modern workplace safety extends well beyond physical hazards.
Embedding psychological health, respectful workplace practices, and consistent safety training into day-to-day operations helps create stronger organizations while demonstrating that employee well-being is treated as a core business responsibility.
Winning enterprise business depends on more than innovation alone. Procurement teams, investors, and regulators all look for signs that an organization has the workplace practices needed to support long-term growth.
For fintech startups, prioritizing compliance early helps strengthen credibility and avoid scrambling to build policies under the pressure of a major RFP. The companies that scale most effectively are often those that treat compliance as part of building a resilient business, not simply as a matter of meeting minimum requirements when opportunity knocks.
About The Author
Kim Morris is the Lead HR Consultant at Citation Canada. She supports employers and people leaders through complex workplace situations, including employee relations and conflict, performance concerns, terminations, and policy questions, with clear, practical next steps. Kim also helps organizations manage change, including restructures, acquisitions, and workforce transitions, balancing compliance with thoughtful communication. She is known for making HR feel workable, consistent, well-documented, and grounded in respect for people.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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July 29, 2026 | NCFA Insight | Artificial Intelligence And Data, Public Sector Policy And Industrial Strategy, Banking And Credit

On July 29, 2026, the Bank of Canada released a working staff paper called Monetary Policy in an AI Driven Two Speed Economy raising a difficult possibility. AI could reduce jobs in some industries while the national inflation rate still looks calm.
The authors test this idea using a model with two industries. One adopts AI and needs fewer workers. The other continues operating near its limit. Lower interest rates can encourage spending and support jobs, but the same rate applies across the economy. A cut that helps the first industry can push up prices in the second.
The paper compares two hypothetical cases that produce the same increase in output:
These figures aren't forecasts or advice for the Bank of Canada. They show that replacing work creates a much larger employment challenge for monetary policy than helping workers become more productive.
The authors put the problem plainly:
"The apparent stability is cancellation, not balance."
The paper separates two ways AI can affect work. The first is augmentation, where AI helps someone complete an existing job faster. The second is automation, where software or machines take over tasks that people were paid to perform. Companies will often use both in the same business, but the difference is important.
Even the first case reduces the need for labour in the model's short run. That may sound backwards. If employees become more productive, a company can produce the same amount with fewer hours. Prices and customer demand do not adjust immediately, so new orders do not replace those hours quickly enough. Automation has a larger effect because some tasks leave the workforce altogether.
To restore employment, the model lowers rates enough to increase spending. The larger cut needed after automation also sends more demand into the industry already running near capacity, where businesses respond by raising prices rather than producing much more. That is why the 3.34 point result is more than a larger version of the 1.48 point result. It carries a greater inflation cost.
For founders and investors, two AI projects can produce the same increase in output and still create very different businesses. A company that helps employees handle more customers may increase sales, hiring and margins together. A company that removes whole tasks may improve margins while cutting payroll and reducing demand for certain skills. The headline productivity number doesn't tell you which one is happening.
When AI helps workers produce more, costs and prices can fall in the industries using it. A rate cut may then raise spending and prices elsewhere. The national average can look calm because the price changes cancel each other, even while AI exposed industries are losing jobs.
Automation produces a different result. The larger rate cut raises prices in both industries, so headline inflation reveals more of the strain. The comparison is that the same increase in output can create a different employment and inflation problem depending on whether AI supports paid work or replaces it.
Canada won't experience this evenly. Canada's AI productivity test found that adoption is already much higher in finance and insurance than across the business economy as a whole. Employment, wages, prices and AI use by industry may therefore tell policy makers more than one national average.
The model improves when workers can reach industries that still need them. With easier job transfers, the required rate cut falls from 1.48 to 0.44 percentage points when AI helps workers. It falls from 3.34 to 1.05 points when AI replaces tasks. Retraining, recognized credentials, relocation support and faster hiring between industries can reduce the pressure placed on interest rates.
Investment can produce the opposite result. When money flows quickly into companies automating work, financing and equipment can become more expensive for other businesses. In that model scenario, the required rate cut rises from 3.34 to 4.09 percentage points. An AI investment boom can strengthen the companies buying the technology while adding costs for businesses competing for capital, infrastructure and skilled operators.
Interest rate cuts can also preserve jobs that automation has removed from a company's long term staffing needs. That may delay workers from reaching employers that still need them. Lower rates can buy time, but they can't retrain a worker, recognize a credential or help someone qualify for a growing occupation.
That changes what leaders should measure. Operators need to separate productivity gained through higher sales from savings gained through fewer paid hours. Investors should distinguish growth led margins from payroll led margins. Policy makers need industry level data on AI use, job openings, wages and prices early enough to see whether workers are reaching expanding sectors.
When AI raises output, how much comes from serving more customers and how much comes from removing paid work?
Continue through the Canadian policy, business and financial developments most closely connected to AI productivity and employment.
This article interprets independent Bank of Canada staff research. The paper uses hypothetical model scenarios. It is not an economic forecast, interest rate recommendation or Governing Council position. Information is current to July 29, 2026 and is provided for informational purposes only.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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We're opening up more and more APIs to partners, fintech services, and client applications. The only question is whether we're confident these same APIs aren't opening up new paths for attackers.
Just a few years ago, a bank mostly dealt with its own systems. A customer would log into the app, check their balance, make a transfer. The whole journey stayed inside the perimeter of a single organization.
Today, one customer might simultaneously use a mobile banking app, a budgeting service, an accounting platform, a payment provider, and an AI assistant that analyzes their spending. All of these services exchange data through APIs - interfaces that let different systems talk to each other according to a set of established rules.
Open Banking isn't just a regulatory requirement or a new integration channel - it's a shift in the trust model itself. A bank used to be responsible for security within its own infrastructure. Now it hands off part of its data to dozens of external services, and those services, in turn, rely on the bank. The more participants in the ecosystem, the more points there are where trust is either reaffirmed or cracked, every single day.
Attackers are less and less interested in finding a weak spot inside any one bank. Today, hackers target the interaction between systems itself. The longer the chain - bank, fintech, payment hub, partner app - the more places there are for something to go wrong.
Common examples include:
An API can perform flawlessly on the functional side - fast, stable, no errors in the logs - and still carry a critical vulnerability. Functional correctness and cybersecurity don't always go together.
Banks and fintech companies generally don't neglect API security. They go through certifications, run automated scans, do code reviews and QA. But none of these tools answer the one question that matters most: can this specific API's logic be bypassed in a way its developer never anticipated? Scanning catches known vulnerability patterns; code review and QA confirm the code does what it was built to do. Neither one thinks like an attacker who isn't hunting for a bug in the code, but for a logical gap in how the API interacts with other systems.
That's why most attacks on financial APIs today aren't about technical mistakes - they're about logic: the sequence of actions, the boundaries of authority, the trust placed in data coming from the client. It's also why modern Cybersecurity Solutions for Fintech increasingly go beyond formal compliance with standards, testing real-world abuse scenarios at the points where multiple systems meet.

Here's a short checklist for reviewing every external API in your ecosystem:
If you don't have a confident answer to any of these, that's reason enough to look closer.
It's worth telling apart three things that often get lumped together. Vulnerability scanning looks for known vulnerabilities by signature, catching familiar vulnerability classes, common misconfigurations, and known dangerous patterns. Automated testing checks whether the code performs its intended functions correctly. Separate from both is API Penetration Testing (https://datami.ee/services/pentest/api-penetration-testing/) - manual testing in which a specialist plays the role of a real attacker: combining requests, tweaking parameters, hunting for unusual sequences of actions that a scanner, in most cases, won't flag as anomalous, because each individual request looks legitimate on its own.
It's also best if this kind of testing is handled by an external team. In-house specialists tend to know their own API inside and out - and that's precisely what makes it hard for them to spot an unconventional abuse scenario, since day-to-day work with a system's logic doesn't train you to look at it through the eyes of someone deliberately trying to break it. External specialists bring experience from other architectures and payment integrations, so they're more likely to catch the gaps a team had written off as unimportant.
A bank can offer the most convenient digital service and the best partner API on the market. But if even one partner or customer stops trusting the security of the data exchange, the benefits of Open Banking vanish almost instantly. Trust here isn't a bonus feature - it's the baseline condition, and without it the whole structure loses its meaning.
That's why investing in API protection in the financial sector isn't just about regulatory compliance - it's about sustaining trust across the whole ecosystem: between bank and fintech, fintech and customer, and customer and every new service they let into their data.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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About NCFA Canada | Craig Asano | July 24, 2026

David Gens is the Founder and CEO of Merchant Growth, a Canadian digital financing platform for small businesses. After graduating from UBC with a Bachelor of Commerce in Finance, David began his career as an analyst at private equity firm CAI Capital Partners. In 2009, at just 22 years old and in the aftermath of the global financial crisis, he founded Merchant Growth to help address the gap in access to capital for Canadian small businesses. Over the past 15 years, Merchant Growth has helped more than 15,000 businesses access over $1 billion in financing through technology enabled lending solutions. David also leads Merchant Opportunities Fund and has been recognized as a Business in Vancouver Top 40 Under 40, BC Business Top 30 Under 30, and an EY Entrepreneur Of The Year finalist.
What does it take to build a lending business that has deployed nearly $1.5 billion to small businesses over 17 years?
In episode 66 of NCFA Fintech Fridays, David Gens, Founder and CEO of Merchant Growth, shares how he built one of Canada's leading alternative small business lenders from the ground up.
We explore why many good businesses still struggle to access financing, how technology and AI are changing underwriting, what it takes to scale responsibly, and the lessons learned from serving more than 15,000 businesses. David also reflects on launching a fintech at just 22 years old, navigating changing economic cycles, building long term lending partnerships, and balancing innovation with disciplined risk management in an increasingly competitive lending market.
Whether you're building a fintech, running a growing company, investing in financial innovation, or interested in the future of small business lending, this conversation delivers practical insights on entrepreneurship, lending, risk management, AI, and long term growth. Enjoy!!
Duration: 110 mins
Intro: Welcome to fintech Friday's a weekly podcast brought to you by the National Crowdfunding and Fintech Association of Canada and partners. Covering all things fintech, blockchain, AI and alternative finance.
[00:00:30] Craig Asano: Hello everyone. It's Craig Asano, the founder and CEO of NCFA Canada, welcoming you to season 4, episode 66 of Fintech Fridays. It's a weekly podcast brought to you by NCFA and our partners featuring conversations with leading voices across fintech, funding, and financial innovation. We walk and talk to all the founders who are doing incredible things. We talk to them about their journeys, new product innovations, emerging trends in their market, and what's happening in the market right now from their perspective. So, today we're super excited to have another fantastic guest with us, and I'd like to introduce you to David Gens. He's the founder and CEO of Merchant Growth, a Canadian digital financing platform for small businesses.
So after graduating from UBC with the Bachelor of Commerce and Finance, David started his career as an analyst at a private equity firm called Kai Capital Partners. And in 2009 at the young age of 22 years old, we're going to get into this a little bit. just after the after the aftermath of the global financial crisis, he founded Merchant Growth to help address the gap in access to capital for Canadian small businesses. So during the last 15 years, I guess, Merchant Growth has helped more than 15,000 businesses access over a billion dollars in financing through technology enabled lending solutions. David also leads Merchant Opportunities Fund and has been recognized as a business in Vancouver top 40 under 40 and BC business top 30 under 30 and an EY entrepreneur of the year finalist. So David, thanks so much for joining us today to share your knowledge and expertise.
[00:02:14] David Gens: It's my pleasure to be here. Thanks for having me.
[00:02:16] Craig Asano: That is a mouthful. You have a lot of accolades there. I've always read all those.
[00:02:23] David Gens: You don't have to read all you remember the 30 under 30. You've you've been you've got a hell of a story and we're going to get into her you know, right now. But just to kick things off, I think let's get in with the first question. despite you know the advancements of technology and you know more financing for small business options than ever before small businesses it seems it's it's always you know never enough capital. There's always a struggle there to get enough capital to continue to grow. But from your perspective, what why is that gap why is it so challenging and has it changed or you know how in from where you sit in the last 15 years has it changed?
[00:03:09] David Gens: Yeah, it's changed. I mean we have obviously made a bigger dent into the problem. There's also competitors that we have in a whole industry now that you know really didn't exist when I started this. So a dent has been made but that doesn't mean the problem's solved, right? It's a big problem. It affects hundreds of thousands of businesses in Canada. and the problem is just that they don't have the kind of access to credit or capital in general that a larger company does. A larger company has the resources to spend time you know, sourcing capital in its various forms with finance teams and also on the other side of the table, banks that are providing credit and institutions etc. have the you know kind of the scale in those transactions to staff them up, be creative, have professionals look them over and figure out custom structured solutions to provide that larger business with that capital. With a small business, none of that exists in that way. And so it's it's cookie cutter solutions that traditional financial institutions look mostly at assets and whether or not they can lend against those. And if you're an asset light, cash flowing small business, you're not you know, given much credit from those traditional institutions. And if you think about most small businesses are asset light, but have cash flow. they serve customers in local communities. They might have a little bit of inventory. but at the end of the day, they typically don't have a lot of hard assets. and you know, any individual small business, by definition, they're small.
But if you add them all up, they're about half the GDP. they're two-thirds of the country's employment. So, it's a massive space when you really look at it as a whole. And so, if we can make our dent in it, we think that is you know, something worth doing and can really drive successful outcomes for more small businesses. We want to see a world where there's lots of successful small businesses. We're not all just transacting with these large behemoths. we think that's just kind of a more interesting world to be a part of and so we're we're here to support it, level the playing field. and you know and build a business ourselves out of it as well.
[00:05:20] Craig Asano: Music to my ears. I mean you're fighting the David and Goliath battle sometimes, but it's the one that many of us choose to fight. small business are innovators and we sit at the heart of where that innovation is happening from the from the financial services side. So, you know, hats off to you and to making it work, to the successes that you've had. So, let's talk a little bit for those who don't know about Merchant Growth, you know, maybe introduce Merchant Growth a little bit and, you know, that backstory, that founder story. You know, how did you get into it? You know, you were working at private equity. we had that global financial crisis, but at the ripe age of 22, you decided this I'm going to have a go at this. So, illuminate us on that founder journey a little bit.
[00:06:16] David Gens: Yeah, I was always driven to do my own business. I come from a family of entrepreneurs. My dad, brother, and uncle all had their own companies. I was, you know, I was a little bit entrepreneurial in high school. my the thing that I sort of ran in an entrepreneurial way. Wasn't very profitable was my rock band. I had a band. I played the bass and I sang. but we were booking shows, getting shirts printed. We had a van. We were going around and making a go of it. And you know, that was you know, like I said, not a not a profitable venture, but nonetheless, it was you know, getting a team aligned and making something happen. So, I knew it was a matter of time. Eventually, I wanted to sort of start my own thing and you know, work hard and hopefully, you know, see the upside of having equity and something that I build.
You know, I thought that I was going to last longer in that private equity world, but it became kind of clear to me that it wasn't scratching the itch for me. I really wanted to start my own thing sooner than later. And I got advice from my older brother who, like I said, was an entrepreneur. He said, "Kind of the sooner you get going, the better. time is on your side. things take time to build. and there's always an excuse, you know, why you might want to not do it. just ignore that and get going. So, that is what I did. And I looked at this growing market in the US for non-bank small business credit and looked at Canada and recognized the huge difference between the US and Canada. There were already a few large players in non-bank small business finance in the US there. That did not exist yet in Canada. And so I did a little more research.
I talked to some small businesses saw if you know how do you finance your growth where do you get credit and basically it was clear that they had no awareness of the space there were a few player players already in non-bank small business finance at the time in Canada but they were tiny and no one had heard of them yet so I felt like I was on to something and that Canada would play catch-up to the US you also had that backdrop of the great financial crisis and this multi-decade secular trend of less small business credit being provided by the banks that only accelerating post great financial crisis So, you know, I a way I went with a business plan and started funding those first few credits. kind of word of mouth, found some small businesses with credit needs. but it was definitely very small kind of humble beginnings.
My initial goal was just to get the business to the scale where it could pay me a salary so I could, you know, pay my cost of living. and do so being my own boss. Like that was that was goal number one. And then you kind of built it from there. One thing I liked about this business plan was it was an all or nothing. You know, it's not like either, you know, you succeed and it's something huge or it's a zero. It was more like, you know, I just need to do a good job, be responsible, do a good job of underwriting, serve investors well, you know, find more and more clients over time, and, you know, I could kind of incrementally build that business over time. and so that resonated well in terms of my own kind of risk appetite because I really wanted to, you know, find something that would work and hopefully grow over time.
[00:09:24] Craig Asano: It's awesome. I in particular I like the band part. Do you do you do you ever find yourself thinking back to those days and you know what happened to the band? Have you reconnected with the band?
[00:09:38] David Gens: So I still play music. I and I continued playing in bands even when I had the business. you know, in 2013, for example, I was 3 years into this business and I was touring with a couple different bands that year. so I Yeah. Yeah. So, I was I was I took it pretty seriously. you know, this is obviously not the topic of the podcast, but one of them had a had a had a rock radio number one in Canada, and so we opened for Guns N' Roses and Alice in Chains and a whole bunch of rock bands. So, I got to like bucket list. I was able to play on some big stages for a bit which was just so fun. but terrible way to make money. I mean horrible. those especially those bigger shows where we were opening for bigger acts. Those were also the worst paying shows we ever had because you're kind of being paid in exposure in instead of cash. So in any case, it was a lot of fun but also not profitable.
I continue to play music. I still do. Obviously it's just for fun these days. but yeah you know there is a lot of parallels for sure. you know it is a team sport you know playing in a band. and the same way that team sports you know help teach leadership and confidence and also how to kind of collaborate and have you know a team dynamic. bands certainly have all of those same elements. and you know it's yes I've got business partners in what I do today too. So equity partners, people who are like in it and on the roller coaster ride with me day-to-day the same way as back when we had the band. So you know you kind of if you want to do anything big most of the time it does take a team to do it right.
[00:11:17] Craig Asano: Well I mean you've got an appetite for some risk. Not everybody's willing to get in front of the crowd to open up for Alice in Chains and rip on a guitar.
[00:11:25] David Gens: I you know I was I was on I was on the drums for that one. Yeah. Yeah.
[00:11:29] Craig Asano: Yeah. I'm talking paid five till I got kicked out of the but those early well see it's interesting like to have that get up and go th there are some founder insights there I think as you were talking about team and collaboration and leadership but really the problem you know getting back to Merchant Growth that you were tackling is the one minus of more the traditional lending routes the capital raising routes through the banks and the options so building outside of traditional banking, you know, in those early days, like how did you make it work? How did you build the trust? you were saying you found the business model that didn't have, you know, excessive risk was something as long as you worked hard, it was sort of contained. But there must be some challenging stories you remember and some lessons there that maybe you'd like
[00:12:21] David Gens: Yeah, I think one thing that made the business model possible is that people were starting to get comfortable with financial services being done digitally. you know, applying on a website, talking to someone on the phone, not necessarily meeting them in person. the idea of going into the bank branch was starting to, slowly, fade away. obviously we still live in a world with bank branches, but there's a ton of stuff now you do digitally.
So that trend was helpful but you know I was young when I started and didn't have a track record and to your point you know why would people take me seriously and the truth is it was hard a lot of you know it took convincing so you know I think the one advantage was we were taking applications online and doing things over the phone so people maybe didn't necessarily know how young I was but I also had to you know get the trust of investors who actually funded these financings because you know I didn't have the my own money at the time. So we that part was you know as hard if not harder than finding interested borrowers. and so it that was really you know leaning on friends and family. It was small checks. Like I said the initial goal was just to get it to pay my salary. So, I wasn't trying to shoot for some crazy number.
But you know, I was willing to, you know, spend hours with someone who might potentially invest 5 grand into the fund right back then. And, and so I was, you know, just piecing it together bit by bit that way. And, and, you know, I feel a huge debt of gratitude today to those early investors because, you know, they were investing really in me. the idea that I would continue to work hard and figure it out even if I made mistakes. That's what they were investing in because there was no track record or platform or you know repeatable kind of process at the time. So you know today obviously investors are investing in you know portfolio credit portfolio financings that's at scale you know a statistical underwriting model that's been bu developed over a decade. We've got the largest data set on, you know, credit performance for these types of small businesses in the country. And so it's, you know, what you're investing in today is very different than what those early investors were having to trust to move their capital over my way back then.
[00:14:54] Craig Asano: There's a lot of excellent lessons in there having just you know heard he heard that approach but the gratitude really stands out to never forget who helped you in those early days and I can really respect that and the friends and families everybody needs some help and so that's on both sides of that I think but you know that's that's excellent because you know if you have the largest data set of the credit decisioning and maybe you know more for small businesses for the last 16 years in Canada here you would be at the heart of like are Canadian small businesses they're borrowing more are there more of these small businesses are we growing in the right direction these based on that data set I don't know if you've analyzing it in that context recently but I'm just curious to know
[00:15:49] David Gens: Yeah I mean we're obviously we're closest to any data that pertains to our own applicants and customers. Obviously, we do track industrywide stuff as well to understand how the market is developing, what our share of that is at and where it could go as we kind of continue to plan for the business. but you know, it's it hasn't been a fast growing economy. You know, in the last couple years, we've seen slowing growth, but still positive real growth rates. I will say that our average applicant is growing a fair bit quicker than the Canadian economy as a whole. So we're seeing kind of high singledigit even 10% kind of real growth rates at our underlying applicants because it just goes to show that it this business model self-selects for a higher growth borrower. The reason they're coming to Merchant Growth is because their businesses are growing. They're looking for credit to help them continue to grow. Most businesses have positive working capital which means that as they grow they need more capital. and so we are here to provide that.
[00:16:55] Craig Asano: So when it comes to Merchant Growth you know you talked a bit well clearly you know it's a digital model and you've been at it for many years and but what about the products like what exact financing solutions do you is there a huge range? can maybe break that down a little bit for our listeners.
[00:17:15] David Gens: Sure. Our products today are term financing, which is, you know, a lump sum up front and then we're getting, a payment, pardon me, a payment, daily or weekly that in most cases is based on the revenues of the overall business. so there's an ability to kind of reconcile and reset that payment level depending on how the revenues of the business are trending. That's called revenue based financing. So effectively, it's like a royalty. We're buying a portion of your future revenues. we also do term loans. So that's just a straight loan agreement. you know with an interest rate and a typical kind of term loan setup. also in that case it's an advertising product. so we're always getting principal back with each payment. and last but not least is line of credit. So we also do have a revolving product. you know how that's evolved over the years.
We started out just doing the revenue based financing and we were initially doing it based on credit card sales only, credit and debit card sales. That product is called a merchant cash advance. We started in that space then we went to overall revenue based financing and term loans. but really the biggest innovation I would say has is perhaps less visible to the customer but it's in that automated adjudication. It's in the statistical scoring model. It's in the risk based pricing and what that has allowed us to do is accurately price risk across a spectrum. And so we're able to, you know, win that very price sensitive, super high credit quality, larger business and provide product that's appealing to that customer, but also say yes to the risky customer who is, you know, much more likely to be declined no matter where they look.
And we do that by understanding the underlying risk in each applicant. You can only do that if you just do a ton of financings and you're able to study the history of that and then use, you know, machine learning techniques to build sophisticated models to, you know, figure out how to predict those outcomes going forward. And I think that's been key to our success. you know, our competitors were a little bit more like one-size-fits-all. You know, here's roughly the rate. and it just applies to whoever comes in their door. and again, that's just not precise enough. And I think we've been able to really refine that in a in a way that's allowed us to scale you know, more elegantly, I'd say, than other companies in the space.
[00:19:43] Craig Asano: Yeah. You often hear there's a lot of thin files or no files. but let's say it's an immigrant entrep entrepreneur, new immigrant to Canada, but they've got a ton of experience and you know, back where they came from. they get here and they don't they don't really exist on paper or is that would that be a good example? They come to you and what would their the journey like what would the customer journey be like? You've got advanced underwriting that adjudicates the risk and loans, but is it is it just a website? They come in and fill out some information. Walk us through the customer journey a little bit.
[00:20:14] David Gens: Yeah, that customer is potentially going to look slightly riskier to our algorithm. you know kind of all else equal, but not necessarily, right? Because the personal credit file of that individual is just one of many inputs into our own scoring model. we call it the merchant score. that's where we've used you know machine learning to really get a lot of predictive insights from a variety of different data sources. So to talk about the customer journey and what those data sources are one it's the application that customer fills out on Merchant Growth. com or through a partner of ours. that's going to tell us things like years in business industry location etc. the next is the personal credit file. do still look at that and there are predictive elements within that. But the next and most important is the bank transaction data.
And so we get at least 6 months of bank transaction data from the operating account for that small business and we run an algorithm that helps us figure out what the revenue of that business is. Remember not every deposit into an account is a revenue. It could just be you know the business owner putting money in or drawing on a loan or something else. so really detecting what the real revenues are, what the expenses are, whether they're variable or fixed, and then being able to run analysis on that. And then various other things that, you know, you can basically kind of cluster data between the bank data and applicant data and other things to sort of get a picture on a certain dimension, which that might sound really complicated, but that's kind of the way machine learning works is you try putting different data together and see if it's predictive.
And the algorithm learns over time and then you know you al also always do need to be able to explain it. You know why is a high value good or bad or what the case may be before you include in the model. But you know there is a lot going on there and it's too much to even be able to kind of talk about in a in a very short podcast. but also on top of those three, there's a fourth data source which is kind of a catch-all for all the other data we're able to pull which includes the business's online presence. So do they have a website? Do they have online reviews? And how good are those reviews? How recent are they? How many are there? How is that relative to the size of that business? Does that sort of jive all that kind of stuff? So, that's important in certain industries, less important in others, and our, you know, score understands that, all of that.
So, in other words, you know, if you're thin file on your personal credit, but you got a strong business, like, we're going to notice that and you're still going to get approved by us. and I think that's kind of one of the cool things about our business model is we're trying to solve for is this business you know, trending well, is it sustainable? Does it have the cash flow to service credit? And on that basis, we make credit available.
[00:23:14] Craig Asano: And so that would be sort of a snapshot of more like the a good customer, the ideal customer. They've got enough data. They're they're willing to share it. They need access to this capital and they go through the adjudication engine. How long does it take for that growth the merchant score to pop out? Is that something that the customer that goes to the website sets up an account and they don't even call in, they go right to the website. How long if they supplied that information, is it is it something that happens real time? Is it is it instant or is it like
[00:23:49] David Gens: Yeah. So, what I just described is filling out the application, connecting that bank transaction data that can all be done as part of a five-minute application and then our score automatically runs. So, there's no other human involvement required there. So, you know, within literally 1 minute of completing that 5-minute application, we have a yes or no, and here's what the offer could look like. Here are the terms available, etc. And at that point, one of our, representatives reaches out to the business, explains the different options, acts as an adviser, kind of figuring out what would fit their need best. And then once the business owner chooses what type of financing structure they're moving ahead with, then contracts go out for electronic signature and a few other documents may be requested.
If it's a smaller credit request, then frankly, they just need to verify their identity and away we go. If it's a larger credit request, we could ask for things like tax docs and financials, but it depends on the industry and the size of that credit request. but if you're you know if you're a small business owner and you're highly engaged with the process and you're looking to get it done fast then we regularly
[00:25:03] Craig Asano: You know fund businesses that apply in the morning by the time the afternoon funding goes out and what are the size of those numbers on average like the small ones versus the large credit requests? Is it that might take a little bit more due diligence? Where does that
[00:25:18] David Gens: So, you know, our funding amounts you know, range from 10,000 to a million. our we do a lot of small financing. So, you know, our average financing amounts about 50,000. those kind of like more tax docs, financials that those kind of asks tend to kick in around between 150 to 300,000
[00:25:41] Craig Asano: Depending on the industry, right? And so we have a picture of sort of the process and who might be suitable for it. Who's not suitable really for that you might think it's not you know it's not a good fit. We usually talk about I think it's a good question that we usually bring up on this podcast. It's like the ideal customer and it's also hey who's the not the ideal customer so people can you know understand that.
[00:26:12] David Gens: Yeah. One is just if it's day one funding, right? If it's a startup that's not in revenue yet, I wish we could help those businesses. I truly do. But without any history of cash flows, there's just nothing to bank on for us using our approach. and so that is that is one area we can't go into. The other one is just lumpy cash flow profiles. so if you're project based, you only get paid once every few months when you complete a big job. that's that's too lumpy of a cash flow profile. Again, we're banking on the fact that you have some consistency in your revenues and your cash flows to be able to service the credit we provide. so things like resource extraction, that's obviously a too lumpy of a business and not to mention commodity exposed, but often times it's exploration and pre-revenue too.
So you know we tend to fit best for those kind of consumer-facing small businesses you know restaurant retail health and wellness auto repair etc you know trades maintenance trades we do some B2B like wholesale distribution and manufacturing but it's it's a smaller part of the portfolio again just as long as the cash flow profiles are consistent then that means that you know more likely than that you know we are able to approve you if you also kind of meet just the minimum size and time and business requirements.
[00:27:35] Craig Asano: Perfect. That's a good answer. Do let's talk a little bit about since you've done you know over 10,000 financing so it's a big number to me in this manner with this approach and all those learnings and this massive experience what you must have seen a lot of sort of truths or misconceptions that maybe some small businesses have. So, it's a good opportunity to really dispel any myths that some small businesses might have that you've sort of seen as recurring patterns. You're like, you know, here it is again. Is there anything that you see in the data or in your experience that sort of pops up and you say, hey, I wish you know that we could advise them and tell them this is something that, you know, you need to learn, make the process easier for everybody.
[00:28:19] David Gens: Yeah. You know, it's going to sound like I'm I'm I'm kind of selling against myself with this comment, but you know, credit is a tool. It's a powerful tool. It's an important tool. It's allowed you know, frankly, like humans to just progress in a in meaningful ways by taking capital from savers and putting that capital to productive use in other parts of the economy. we've definitely you know advanced as a species as a result of credit to be not you know can't really overstate that but it's a so it's a it's an excellent tool but it can be abused just like any tool and it doesn't it's not the right tool in all circumstances. you know this doesn't apply to you know too many of these small businesses that we work with but some of them will take whatever's available to them and we're thoughtful about our offers. We always want to make sure they're sized appropriately and affordable.
But not everyone in the space is as organized and diligent about that. and so you know there are higher risk financing businesses that finance frankly the businesses that you know we wouldn't finance or perhaps we have financed but we've maxed out on what we would do. And so but you know these higher risk folks are still willing to lend them even more. and so you sometimes see small businesses carry multiple loans at the same time from you know the non-bank small business finance space and you know that's tough on cash flow. It's tough to kind of you know really make that work long term. It's not necessarily sustainable. You end up kind of on a treadmill with too much credit in your business. And so, that is one thing that I kind of, you know, the misconception I guess in that case is just like, oh, I'm I qualify for this credit. I should grab it.
I can use it and I can it's going to help me. It's only going to help you if you know the return profile on the investment on that you're able to make in your business as a result of getting that credit. If the return on that is greater than the cost on your credit, and even if it is greater than the cost on your credit, you got to look at the time horizon on that. If it's not going to produce cash quickly enough, you know, you're you're it's not really going to be positive for you cash flow-wise in the short run and it could potentially get you in a tough spot operationally if you're just really starved on liquidity. So that's one thing is just to be careful about having multiple financings at once and just making sure you have the right amount of credit that you feel comfortable with that allows you to take the risk that makes sense but not excessive risk.
[00:31:04] Craig Asano: There's a lot there's a lot there that's I mean I think a lot of small businesses get into that scenario. They've got their line of credit that's more personal I guess or maybe the business line of credit and then they get into those credit cards. How many times have we heard the stories and you know the single founder is using their credit card to launch a business and maybe they're telling it in retrospect or in hindsight after they've had a great success but risky days for sure. So I think that certainly good advice. You know moving sort of zooming out a little bit about the landscape the lending small business lending landscape have what have you seen that's been sort of developments that in the 15 17 years you've been at it? Because you know through my research for the podcast like one little breadcrumb trail is that competition bureau study. They're looking at is there enough competition in speed financing and so you know what trends or what are your thoughts on the amount of competition and is it efficient market where there's the right size types of businesses coming to apply and getting funded. And to your point earlier, it's the fact that credit exists has allowed humanity well the humanity of small businesses to do things they couldn't do without it. So it's an incredibly useful tool. But from that competition angle as well as some trends what you know what's happening in the SME lending landscape.
[00:32:36] David Gens: Yeah. I mean I think that study is looking at all of the financing options for a small business. So it's looking at it in the context of you know the banks, the equipment leasing businesses and you know government programs everything and everything anything and everything I think in terms of getting more credit flowing and encouraging more competition. I'm sure you've talked on your podcasts about open banking over time. so I won't, you know, beat a dead horse, I guess, but, you know, that would make it a lot easier for businesses like Merchant Growth to serve, those small businesses in a consistent cost-effective way and over time as opposed to you know, the connections we've we've had to rely on in the past that were less reliable than they would be under a proper open banking framework. So, that is you know it's been announced that's that's coming. so we're excited about that. You know I think that again the space has come a long way in terms of the number of players and how much of the market we've been able to assist. but there's still a lot of work left to do.
[00:33:56] Craig Asano: Absolutely. ju just curious so you're based in Vancouver. Do you're national. you can service any small business nationally.
[00:34:07] David Gens: Yeah, absolutely. Yeah. Yeah, we that's always really been the case. I mean, there was a time when we didn't have French contracts, so we couldn't do Quebec, but that was a long time ago. So, yeah, for all intents and purposes, we're were all over the country.
[00:34:20] Craig Asano: And do you find that I guess it's just a function where most of the small businesses I know in Toronto, GTA or Ontario there's there's a lot of activity. Montreal is pretty hot. Van Vancouver has always been a hot bed of startups, but they might not fit that exact profile based on you know what you're talking about. But where's the distribution? Is it is it heavy Ontario? Where is it?
[00:34:42] David Gens: We are overweight slightly relative to the population in Western Canada given our kind of roots and time zone and stuff. But a and you know we're probably a little underweight Quebec just cuz we have not as many French speakers on staff. but we do have them across all the different functions in the business. but apart from that, it really is kind of wherever the Canadian population is. Ontario is our biggest market. and you know, we look forward to actually doing more in Quebec in the near future as we plan to staff that up a little more. but yeah, that's kind of the makeup today.
[00:35:26] Craig Asano: Do you find, you know, after being in the business so long and building I'm not sure how large your team is, but as you scale, or do you do you still get excited about funding a particular business, you know, story, the customers come back and say, you know, David, I got to come back and thank you. This has been the best thing that's ever happened to our business. And does is that kind of partly what's motivating you? Is it is it the efficiency?
[00:35:51] David Gens: Yeah, I love it. I mean that feedback loop for me these days is looking at our online reviews. so I see it there. You know I myself am rarely on the phone with customers anymore. but sometimes I am. You know we had this big sales push during the repayment of the government program known as CEBA Canada Emergency Business Account which was a COVID relief program part of which was repayable all at the same time and in January 2024. And that was a huge push. We were just financing companies to take advantage of the government discounts that were offered. You pay out a lump summon in that January 2024 time frame. So we had all of us including me like with headsets talking to customers at that time getting that done which was actually a lot of fun. but yeah these days it's mostly looking at those reviews online. And we also have been using AI to study the conversations that we're having. You know, it's pretty interesting, right? You could have AI look at the transcript from, you know, 10,000 calls and help you understand your customers and their personas and that'll in turn help us serve them better. you know, and their so that's that's been fun and exciting. But yeah, no, absolutely. Like I love what we do because we're helping these small businesses. we're leveling that playing field like I talked about earlier between them and larger businesses. So big part of why we get up in the morning for sure.
[00:37:24] Craig Asano: So you know you touched upon the AI underwriting. You talked about you know other maybe creative uses for AI just being able to help maybe some of the customer journey or be interesting to match it against your Merchant Growth score to see if that could be even improved using AI or maybe that's giving too much secret sauce away to AI as it you know eats everyone's lunch. But you know I want to focus on that AI piece and sort of the modern underwriting. You've obviously seen tremendous changes from starting 17 years ago was manual. I caught earlier you were saying some of it you were still on the phone but they were on the website. The customer we really know is you doing the phone call thing on the back. but in you know maybe just add a little color to the use of AI and I'm I'm curious about the human oversight aspect. You know, where is the line drawn because everybody's getting jazzed up about AI agents and this is the whole autonomous and humans won't be involved and then there's a whole another camp and so where do you sit on that human oversight versus you know you know the AI engine that you've built and you must have some vision or interest in maybe taking it further integrating it further so what are your thoughts on sort of the modern how AI's modernized it and you know, people's involvement in the future here.
[00:38:53] David Gens: Yeah. I mean, I don't think it's completely black or white. there's no doubt in my mind that as a financial services business, we are more impacted and more frankly, we just have a lot more leverage to what AI can do. because it is an information business. It's information in, credit decision, pricing decision out. you know providing that customer service you know and providing a return to the investors and the credits on the back end. AI can help with a lot of all of what I just described. having said that I don't think it's going fully automated absolutely no humans you know not for a long time. So on the on the underwriting side that's where you see you know a lot of potential for sure. I think our merchant score you know it's it's a it's a kind of AI 1.0 which was machine learning.
Now with the language models to your point we could actually have the language models spit something back that we could then incorporate into our score. I think that's that's the way we would think about using LLMs in that context. LLMs are helping our underwriters get a complete summary on a deal in a way that just saves them a number of clicks and actions and kind of like research work they used to have to do manually. So that's awesome. so I think in terms of just kind of how much volume can be done per underwriter, that number is climbing and climbing and we'll continue to climb with AI. but I still, you know, it's still a ways away to the point that you don't use them at all. Now, we already have no underwriter on some files, right?
So, if it's a really small file and it's looks very normal, like there's nothing unusual about that file, then we have a separate model that kind of ask answers the question, is this the type of file that could be an automated funding? if it passes you know that model then we actually will put it through as an automated fund. Again, very cookie cutter simple scenario for a small amount of credit. if it's a larger amount of credit or if there's anything unusual then it kicks out to a manual review. So it's it's kind of like you know AI is like your autopilot. You know basically commercial airline pilots haven't really flown planes in many years. they just, you know, pull on the yolk or the stick just to take off and then they just pull on it one more time when they're landing and the rest is all automated.
But they're there just in case, you know, and they're there for that like those couple of really important moments. And I think that's that's how we think about AI and underwriting is, you know, you're going to you're going to have those edge cases and unusual scenarios, this or that, or just changing environments. So, you're always going to want someone kind of overseeing the whole thing, too. now on the sales front I think there's less leverage from AI. as exciting as voice AI is and the fact that you know sales is just it's just a conversation so it's just language and so you think just AI is going to take that over but I don't see that happening very quickly because you know there's a trust building that needs to occur and you want to get that commitment from the business owner and that commitment is really only felt in a human conversation as opposed to a machine conversation.
So I again though you can do more volume per salesperson and you know some of that kind of you know more prospecting type work lead nurturing type work you could have AI do some of that but I don't see this the you know death of the salesperson anytime soon as a result of AI
[00:42:35] Craig Asano: The death of a salesperson. Well, what about the like fraud? Is AI on the fraud desk, the fraud file? Can you see because you often hear that the can help maybe security as well, cyber security?
[00:42:51] David Gens: Yeah. Yeah. No, I think it can absolutely be helpful there. And that we're we're already, you know, I mentioned the AI summary for the underwriters. There's there's things that the AI, you know, being prompted to check for that can help there. and yeah, I mean, look, it's it's it's it's going to be in everything. It's already in a lot of things. so it's it's a fascinating dynamic time, especially if you run an information business.
[00:43:20] Craig Asano: Oh, that's true. As you were talking, it just a thought popped in my head. I say, hey, maybe I should run a fintech conference just for AIs. I wonder that would probably be not that interesting.
[00:43:34] David Gens: Just watch the AIs attend the conference.
[00:43:37] Craig Asano: AIs attend the conference and take it over. I don't I would have a role. so we're we're moving down our list of you know topics that I want to talk about and we're getting to the next one. You know, one thing is about Merchant Growth business and scaling it and you know, I in the research like a billion dollar is a pretty big number and 15,000 businesses. but are you like how much volume do you do a year annually? Is that something you'd be willing to share or is that
[00:44:06] David Gens: Yeah, you know, I'm I'm fine to share that. Yeah, I've posted it on LinkedIn before. and you know, we're we're I mean it's it's it's moving around. and we're, you know, growing, but we're only halfway through this year, so I can't tell you exactly what, you know, we're going to end the year at, but you know, we're we're in the sort of, you know, we're doing over 400 million a year.
[00:44:34] Craig Asano: 400 million a year right now. You're scaling. Beautiful. So that's exciting.
[00:44:39] David Gens: Yeah. Our since inception number is almost 1.5 now.
[00:44:44] Craig Asano: Yeah. Yeah. Wow. Fantastic. So can't even keep up with it. So the so during my research I came across the Merchant Opportunities Fund is something that you're you're leading. Could you talk a little bit about what that is and how it works and
[00:44:52] David Gens: Yeah, definitely. Craig Yeah, that's that's how we fund the portfolio. So Merchant Opportunities Fund and Merchant Growth are you know they work very closely together the two companies, right? Merchant Growth is the originator and servicer of these Canadian small business financings. but the actual risk sits with the fund. So the fund is the balance sheet. you know the contract that the borrower signs is you know with the fund because the fund is the actual holder of that credit. and you know we set it up that way for two reasons. One it's what I knew because I came out of that private equity world where I learned about funds fund structures.
But two is because I knew that if I was going to have to raise all this capital to do these financings, if I was just going to use a corporate balance sheet to do it all, I'd end up diluting my ownership in the business you know, considerably in order to accomplish that. and you know the valuable piece is the brand the ongoing origination the underwriting model the data the referral network etc so that's the that's where the value is the person funding the loan just wants a yield so it's a very different type of investor for a different purpose and so makes just separating those two made a lot of sense to me and so we've always funded the financings out of this credit fund and then the actual operating business as a separate entity. and so investors across Canada and frankly globally can actually invest in Merchant Opportunities Fund. We have over thousand investors.
Folks are getting you know last 3 to 5 years we've been consistently doing sort of 12 to 14% net returns to investors. So I think that's pretty good. We're pretty proud of that and investors seem pretty happy with that. and you know we're also distributed through some of the broker dealers and so wealth managers are also buying for their clients too at some in some cases.
[00:47:10] Craig Asano: Are you looking for more BDS like broker dealers and just you know there's bound to be some listening to the podcast. So I would throw it out there that if you are that they should come talk to you of course for
[00:47:20] David Gens: Yeah. Sure. Sure. I mean, yeah, we're we're we're approved at three good broker, you know, independent broker dealers. we are looking for more. We do it's one of those chicken or the egg things. You need to get some advisers that want the product and then they champion you internally with their product approval folks. and so you know that's a process and it took us a long time to get a few of the approvals that we do have. So right now we're more focused on just you know building relationships with the advisers at the shops where we already have approvals but obviously we're we're all ears to anyone who thinks this is an interesting asset class.
[00:48:02] Craig Asano: One interesting question here I've got on my hit list is the Canada's SME pipeline. You know, there's this idea right now that there's not a lot of I mean, small business is everybody knows is the backbone of many countries, including Canada. I mean, they're they're they're where all the jobs are, where all the GDP is. but there's a lot of talk about things have slowed down. Maybe they're talking about startups. Maybe they're not necessarily all SMEs consumer-facing that you might be integrating with for loans, but do you but it was an interesting question that I wanted to get your opinion on. You know, where do you see Canada's sort of entrepreneurial pipeline these days and because it feeds directly into your SME, you know, lending business. is that a concern?
[00:48:50] David Gens: Like are we drying up here or is there what's the future look like? from what I've gathered, you know, it could be better. I mean, obviously we have less immigration now than we did a number of years ago, as well. and, the economy generally just has been as a whole pretty sideways. you know, it hasn't been we haven't really been in a recession per se, although we did have hit a technical one this year for a couple quarters, but it really is just kind of like kind of sideways and sort of status quo. And I'd love to see it be better than it is. I one bullcase I have around AI is that it's going to be that much easier to be a business owner, right? in the past the intimidation factor of like incorporating and signing a lease and you know navigating insurance and certain regulations etc for whatever it is that you're doing like all of those types of activities are so much easier now with AI. I mean and so yeah the cost to get started is much lower and the intimidation factor is lower. So hopefully more people end up kind of embracing the potential that brings to be business owners.
[00:50:08] Craig Asano: Yeah, you still need the proper business plan, the underlying business case, but I guess the administrative the automation of that those workflows can be streamlined which through AI.
[00:50:20] David Gens: Yeah. I just think how many times has someone like just kind of randomly said, "Oh, this would be a business idea." Yeah. you know, but like it's almost never acted upon because like it's just so much work, you know, and it's like I'm and people don't have the confidence. It's like I have no I don't I don't know how to do that, you know, and maybe AI can just make a few more of those random idea conversations into real things.
[00:50:42] Craig Asano: The back of the napkin igniter. I like that. Yeah, it's an interesting perspective. So, we're going to talk a little bit about the future of alternative finance. though look you know looking ahead what excites you about alternative lending you know for small business financing in Canada the these are trends in industry that you've seen or you'd like to see development happen may maybe they're happening globally but why not here in Canada we
[00:51:13] David Gens: Often say what are your thoughts there yeah Merchant Growth has a mission to bring Canadian business owners the convenient, accessible, and trusted financing experience. convenience speaks to how easy it is, the speed, the algorithms, the AI, being able to kind of give business owners their time back because, you know, business owners wearing multiple hats. They're doing marketing, they're doing operations, they're doing finance. they want to get back to just, you know, working with their customers and doing what they're passionate about. So, we give them their time back. So, I see us continuing to execute on that. Accessibility speaks to that broad spectrum of risk appetite and being able to say yes more often than not. And then trust is kind of you know just continuing to build out brand and awareness of our entire space.
You know we did a survey of a thousand businesses and not of our customers but just random small businesses and to get a sense of how aware they are of not just Merchant Growth but non-bank small business finance and less than 10% of business owners were aware of it at all. So still a lot of work to be done there as you can imagine they all know the big bank brands and so forth. But our space still has work to do on that front. I think as we continue to gain scale, we're able to, you know, feasibly lower the rate to customers, because of just operational, economies of scale, but also our own cost of capital going down as we gain scale. And so that will allow us to, you know, move the business what I call up market, so into slightly larger businesses, slightly larger loan or credit amounts and at more competitive rates.
And that will really also allow our space to kind of move out of the kind of alternative kind of shadows. I don't know that's probably the wrong term. that sounds weird. But you know even the word alternative it says itself kind of makes us sound like you know these sort of the this higher cost higher risk credit offering and I don't think we have to be like I think that we can move more into the mainstream with scale. and so that's that's something that you know we're we're working on and you know it's not easy to do and you need to get scale and you need to do it incrementally and thoughtfully. you know there's there's been other small business finance platforms that have really tried to lead with a lowcost product to try and get the kind of lower mid-market business. but when you don't have that scale, it's really hard to actually execute on that plan and do it sustainably.
So yeah, I mean I see that you know, it's just it's just going to get easier and easier for businesses to get credit. and that's what we're here to do. And I think that's a very exciting future.
[00:54:03] Craig Asano: So if you if merchanting proat, you know, cumulatively that $1 billion figure is more like 1.5 billion. Where does that scale look like for you? and I mean it seems to be ramping up and you know to your point like there's going to be more access to credit and more awareness. We're only at 10% of education. and sometimes we're getting a bad rap calling it alternative lending or alternatives as you're saying you know we're the band members. Yeah. We're the alternative indie rock guitarists and singers, but really we're just trying to help and it's it's non-traditional, non-bank loan lending. But I is do you ever envision a point in the future where alternative lending or alternative finance is going to get so big that it will invert with traditional bank finding bank lending or that's you know it's not it's I mean it's look it's not impossible and
[00:54:59] David Gens: I mean at the end of the day the banks still play a meaningful role. I mean like at Merchant Opportunities Fund we get back leverage from BMO and a few other Canadian banks. So, you know, part of the capital that goes out with every single Merchant Growth financing is coming from banks. so, you know, they still play a play a role there. I do think like, you know, we can we can build better, you know, customer experiences. you I do think that playing field is leveling out. you know, traditionally the smaller kind of more startupy business who's building from scratch, not burdened by legacy systems is like in a better position to build, you know, elegant user experiences and stuff. I think that is actually leveling out where that advantage that the smaller startup has is going to become less just cuz everyone can like code things with AI and stuff.
But like in any event though, you know, there's even if banks start building better experiences and faster experiences for small business credit, I'm not I'm also just not overly worried about that from my standpoint just cuz there's such a big spectrum of risk and the banks are always only going to address a sliver of that spectrum kind of by design also due to regulations. So, yeah, I think that you know, the numbers can certainly continue growing here. but, you know, it's it's not easy and it's always changing. We've we've been traditionally kind of like a high growth business over our 17 year history, but you know, we went through a huge disruption during CO where our new volumes went, you know, basically almost down to zero for a little bit and slowly built back up.
So, there's, you never know, there's always things that can change and the economic cycle also, you know, does what it's going to do. So, it's a fun business in that, you know, you're you're having to think about a lot of different things at once, as you're, you know, trying to execute on growth in, you know, a space like our own.
[00:57:13] Craig Asano: Well, you're sitting in a pretty good spot. I' I'd say David, I'm quite impressed with the success you've had and you know quite frankly your perspective, your attitude on and you're still you know very vibrantly trying to help these small businesses and build and scale that business to what you know your success will look like. So you know as we move towards the end of the podcast I want to touch a little bit about the innovation and success for Merchant Growth. So, do you do you have any products or ideas that are coming in the pipeline that you're just super excited that you know you can you can mention it? I you know, don't give away the secret sauce, but you like what's what's what's coming out that you feel you can feel it vibing here over the next 3 to 5 years that's probably going to be an integral part of that scale, that growth.
[00:58:01] David Gens: We're like as busy as ever in our tech team despite AI being able to help you, you know, code. We're we've actually added developers even in that scenario. and we're shipping more and more stuff which is awesome. I would say not there's no single thing that I could say to you right now that you'd be like, "Wow, that's totally insane." It's more like it's it's a lot of little things getting a lot of little things right to make that you know to execute on that mission of bringing the most convenient accessible and trusted financing experience to those businesses. So you know the ability to refinance and access more credit as you've paid down your initial financing with us. you know that historically required a few manual steps. we're we're making that entirely self now.
We are you know re we're actually frankly we're rebuilding our loan management system which is huge project that's entirely back end right you know customers not even going to notice that but it's going to allow us to you know use AI in a more powerful way and scale our business and innovate on products faster than we historically be able to once we have that new infrastructure you know Yeah, we're we're we're launching a mobile app very soon. that's going to bring a lot of those self-s serve features, you know, right into your mobile phone and allow us to communicate with you through push notifications and all that good stuff. So, yeah, there's tons of stuff we're working on. No single thing is like totally earthshattering at the end of the day. You know, our product is to get credit flowing into Canadian small businesses. I will mention one other thing which is Merchants Market.
We have a marketplace of vendors and partners or that can be accessed on preferential terms if you're a Merchant Growth customer. anything from kind of payments, payroll, legal, insurance, etc., etc. you can you can see the different options that are out there and the pros and cons and like really kind of elegant product sheets and sign up right then and there with you know preferential pricing. So that's kind of we're trying to empower small businesses. You know, financing your growth is just the start and we're trying to give you the tools that you need to succeed in whatever vertical you operate in.
[01:00:38] Craig Asano: And do you which is an excellent idea. You've touched upon a few great ideas. I'm I'm wondering about going global. Do you ever think this is something that Merchant Growth like merchant global growth?
[01:00:54] David Gens: It's a debate we've had, you know, been we've been around long enough to have that debate a few times, right? Having been in business 17 years, we've we've always come back to just let's just stay focused on Canada. There's still so much work to do here. And we just don't want to drift our focus into, you know, multiple jurisdictions. You know, financial services don't export across borders super easily. You know, you got we're now going to have to train a model on new data. we're going to have to, you know, set up new infrastructure in many respects as it relates to, you know, banking, legal, etc., and regulations that you got to comply with, etc. So, it's a lot of work. but, I think that it's it's certainly not off the table. You know, it's something we could get to, over time. We do have some thoughts as to how we might do that if we were to do that. But, I would say that in the near term, we remain just really focused on Canada.
[01:01:42] Craig Asano: And last question before we get into the rapid fires here. five years from now, what do you think success for Merchant Growth and for Canada's small business community? What do you think it's going to look like for you from where you sit?
[01:02:01] David Gens: I think rather than yeah like more than any single KPI it would be you know I'd say we would have succeeded if we're more of a household name where it's like hey Merchant Growth is that platform that you know supports you and in financing and other ways if you're a small business owner just becoming a household name if we do that in the next 5 years I'd say that's success and across the whole space you know if you just have you know we survey the business all the time and it's like what are your main pain points etc like maybe access to capital could drift down on that list a little bit if we can solve that a little more you know I don't think it'll ever be completely solved and you know and of course you know this might sound harsh but not every business should be funded right you know it there is that adjudication overlay that you always need to have and that's the mechanism where you know capital actually flows to the right ideas that should be funded. But so you know that's that's all to say that there's always going to be some businesses complaining that they wish they had more access to capital. but nonetheless right now that complaint is you know way too frequent too often with pretty much every small business. Let's you know make that less of a less of a concern.
[01:03:22] Craig Asano: Yeah. here, here, here. And it's really sometimes a dagger to heart when that same question, that same company or a number of companies feel the pain so badly that they have to leave Canada and that really hurts and
[01:03:36] David Gens: None of us want that. So, I hear you and you know, good luck with Well, we see it and we've seen it. we don't like it and you know if we can have a hand in helping it I think we owe it to ourselves and
[01:03:54] Craig Asano: You know all the small businesses to do what we can for them but okay well let's get into these rapid fire questions. they're just going to be quick I'm expecting sort of quick answers here. so if you're ready I'm just gonna this is just something we do in the podcast just add a little fl little flavor little color.
[01:04:14] David Gens: So, are you ready for these quick questions? Okay.
[01:04:17] Craig Asano: So, first one, biggest myth about small business financing.
[01:04:25] David Gens: It'll take a long time to apply and figure out what you're able to get.
[01:04:32] Craig Asano: It's as quick as one minute from what I've heard.
[01:04:35] David Gens: Just a few minutes. Yeah, it's just a few minutes if you connect your bank account and you got it.
[01:04:41] Craig Asano: Next question. Rapid fire. one financing mistake founders make too often.
[01:04:52] David Gens: I'm I'm now going to talk not just about kind of like main street small businesses but also you know the more kind of venture startup ecosystem which is just picking the right capital solution depending on what it is you're investing in. you know, if it's going to produce cash flow predictably and quickly, go with credit. If it's risky, go with equity. Sometimes people just mix that up and then you get caught up in weird situations and sub-optimal.
[01:05:24] Craig Asano: Good answer. one technology that you're you're watching pretty closely.
[01:05:33] David Gens: I mean, how can I not say AI, man?
[01:05:37] Craig Asano: I you're not watching going to the moon with SpaceX or something.
[01:05:43] David Gens: I you know I'm just so focused on my business that I look forward to the live stream when someone's landing on Mars, but I'm not spending my days, you know, tracking that progress.
[01:05:56] Craig Asano: Yeah. Well, I am waiting for the nanobot to get into my clean my cholesterol out of my veins. I'm waiting for that one. Just clean me. Like, I don't need a pill. Apparently, these nanobots, they've been talking about it for years. Just go in and clean me out.
[01:06:13] Craig Asano: Next question. One lesson that you would give your 22-year-old self.
[01:06:21] David Gens: I get a shareholder agreement. My I didn't have one at first and I paid for it.
[01:06:32] Craig Asano: There you go. It's like getting a will. You need a shareholders agreement.
[01:06:35] David Gens: Yeah. Even if you it seems like you're getting ahead of yourself and it's like this isn't even a business yet. Like you know it's like you know what it's not that much money. Get that share agreement in case it becomes something.
[01:06:47] Craig Asano: Well it can always come something. So I think it's it's probably the biggest most salient piece of advice that an entrepre that might not know that absolutely get a get a shareholder screen. I mean yeah.
[01:07:01] Craig Asano: Last question. What still excites you the most after 17 years of being a digital lender?
[01:07:09] David Gens: Seeing people on my leadership team grow into bigger and bigger roles, looking after more and more things and they themselves leading larger and larger teams. It's been awesome to see people grow in the company.
[01:07:22] Craig Asano: Excellent. That's I can envision you know leadership team M&A buyout coming in 10 15 years when but you only started 22. You got a lot of years left. You got to keep some years on the back end of the runway. Get back into the band. Get back into the when you're when you're touring again. I'll I'll you we'll come out and you know, we'll we'll we'll see.
[01:07:46] David Gens: I'll let you know next time I'm playing. You're in Toronto, right, Craig?
[01:07:51] Craig Asano: Actually, I moved to Waterloo a number of years ago.
[01:07:59] David Gens: I don't have any gigs coming up there, but I'll let you know.
[01:08:07] Craig Asano: That's awesome. Maybe the Horseshoe Tavern, or an even bigger venue.
[01:08:16] Craig Asano: Okay. Well, this is you know wrapping up I guess for the for the benefit of listeners and I had a lot of fun on this chat with like the vibes. Want you to get your information out though like how do how do people contact you if they want to learn more information maybe you know the website, the email, all that good stuff. How do they
[01:08:37] David Gens: Yeah. If you're looking if you're a small business owner looking for credit, looking for capital to grow your business, then find us at merchantgrowth.com. And if you're an investor looking for income producing investments and you want to support small businesses in the process, then Merchant Opportunities Fund is something that you should look at. That's merchantopportunitiesfund.com.
[01:08:58] Craig Asano: Thanks so much David for joining us sitting down here valuable time. I've learned a lot as usual and as I mentioned it was a great conversation. So, kudos to you and wishing you and, you know, all the leadership team and Merchant Growth the success that you're you're looking for and all the all the help that you're providing to small businesses. So, it's absolutely fantastic.
[01:09:24] David Gens: Yeah, I had a lot of fun, Craig. Thanks a lot for the time and for having me on. Appreciate it.
[01:09:27] Craig Asano: Absolutely. So, if you're just, you know, to close things out here, if you're new to Fintech Fridays, please check out some of the incredible past episodes on the site. I think you'll be surprised with what you find. We look forward to seeing you next Friday for another episode of Fintech Fridays. Have a good weekend, everyone.
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