Karsten Wenzlaff, Advisor
August 26th, 2025
Oct 23, 2024

The Internet has rewritten the habits of almost all human beings. It has changed the way we see the world, inform ourselves, work, shop, watch movies, listen to music, and communicate with other people. It all started in the early days of Web 1.0 and dial-up, when you had to choose whether to stay on the Internet or leave your phone line free. Gradually, we saw the arrival of Web 2.0 and broadband, which today, faster and faster, is transforming into the enhanced Web 3.0.
Before the Internet phenomenon expanded to its current point, people used to buy daily newspapers, journals, and monthly magazines; kids did their school research by leafing through giant books that represented all human knowledge, the old encyclopedias (that today we remember as dinosaurs!). If you forgot your wallet at home, you couldn't buy anything because smartphones did not exist, and obviously, neither did PayPal!
The offices were filled with folders containing paper documents, the small stores downtown were filled with people wanting to buy all kinds of items. If you needed to communicate with friends, you had to meet them in person or send a letter, and if you wanted to see the face of a family member living in Australia, you had to wait until the Christmas vacation. Let's face it: everything is easier today! You can work from home or send a message to a friend and receive a response in real-time. You can order food from home with a single click and a even pay with virtual coins.
Plus, have you seen the world of video games and the online smorgasbord that has evolved out of this - like casinos? All you need is a decent internet connection and a laptop or even basic smartphone to dive into online casinos with real money. Here, you can engage with any kind of gambling in total safety as the gaming platforms are thoroughly checked before being approved. You’ve got games galore available, from slots to poker, pontoon to blackjack - it’s all available in that digital arena, and people across the planet are loving it.
Plus, the sheer number of games is mind-blowing - no physical casino could ever compete with all the options and varieties that you can try your hand at online. Thank you, Web 2.0 - for this and a whole lot more!
Undoubtedly, the advancement of technology affects many areas of social life and the convenience we enjoy. Smart cars, home automation appliances - we really have everything in today's society. We can see the world morphing before our eyes, constantly welcoming new technologies that radically alter how we live our lives.
But what are all the benefits we experience as a result of the development of technology in today's society? Let's analyze some of the aspects.
Thanks to new technologies, we can be more and more connected, wherever we are and at any time. This has made us change many habits, because today, for example, we can barely imagine a world without the many e-commerce sites that give us the chance to buy anything, receiving it directly at home, with just a few clicks.
Globally, many people have become more confident about shopping on the Internet, and this has led companies to develop more and more e-commerce sites. Tourism has also been affected by the advent of technology in a major way. In fact, all it takes today is to have a PC or mobile device, as well as, of course, an Internet connection, to make travel arrangements while saving both time and money.
Then there are also the so-called smart cars that are even able to make use of self-driving systems. Moreover, in terms of technological development, we cannot help but think of home automation. We are talking about smart houses and smart appliances. Through smartphones, with simple clicking gestures, we can control many aspects of our home environments, even remotely.
We also do not neglect the area of security. Thanks to advances in technology, we have at our disposal increasingly effective systems for the protection of our homes, such as Wi-Fi burglar alarms, which can also be controlled remotely via smartphone or tablet.
In short, the advances are really impressive! We’ve also got to acknowledge our mind-blowing increased access to information, and in terms of social relations - well, Facebook, Twitter, and many other platforms kind of speak for themselves here. Staying connected with everyone at all times has helped us overcome many traditional communication challenges.

Well, obviously, no one can know for sure. The world of technology is running so fast that even the Oracle of Delphi would have a hard time telling! The direction, however, is clear: technology will increasingly underpin our lives.
Who knows - one day we could move around in flying cars, go to Mars for an afternoon excursion, or physically meet our friends in a virtual space while sitting on the couch at home. All of this may be scary (and it sounds like a scene from the cartoon Futurama!), but let's consider this for a moment: 40 years ago, it would have been absurd to think about paying for something with a phone, or driving a car that slowed down on its own when it saw an obstacle. We have simply adapted to technological innovations, and we will certainly keep doing so.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Trend | Oct 2, 2024

Image: Jack Ryan post on Linkedin about AI recruiter
A recent post on Futurism The_Byte is catching people's attention about the rise of AI avatars who are being used to conduct job interviews. While this innovation allows companies to screen a wide range of candidates quickly (saving time and reducing HR costs), it's raising eyebrows and concerns around bias, equality and the changing nature of human to bot interactions as seen with AI job interviewers. Is this the new norm, what do you think?
Julian Bright, CEO Fairgo:
"As someone who has interviewed upwards of 50 candidates for prior roles, human connection and interaction is the single most important indicator of how a team will mesh and jive together," he said. "If an AI is running the early stage process, it eliminates potential candidates because of its algorithmic design."
While employment and hiring practices are changing as AI proliferates, how can society strike the balance between efficiency and human engagement? Have you experienced being interviewed by an AI Avatar before? Do you genuinely believe AI can take the role of human intuition in hiring?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Aug 27, 2024
The gig economy is a billion dollar business. Whether it’s the friendly delivery driver bringing you that pad Thai you’ve been craving all week, or the artist who makes incredibly life-like versions of dogs out of pieces of beach glass, there are countless people out there who are working non-traditional jobs. And, while working a variety of different jobs can be lucrative, it can also present unique hurdles to those who work within the system.
This is where fintech comes in. Innovations within fintech allow gig workers to access and grow their earnings in ways that traditional financial systems don’t.
Any financial expert knows how important it is to begin investing early. Parabellum Capital Strategies’ Venture Capitalist Lucas Birdsall says, “investing allows you to protect the value of your money as inflation continues to rise. And there are more and more ways to invest simply and efficiently.” With fintech solutions, gig workers can participate in ‘micro-investing’ allowing them to invest small amounts of money frequently to build returns over time. This solution allows gig workers to still grow their savings, but in a more conservative way that is safer for their circumstances.
Many workers are used to being paid on a biweekly schedule, and, for those who work a 9-5 job, that’s usually a system that works relatively well. However, for those with more variable work situations, it’s important that those workers be able to access without delays. Payment apps and e-wallets are very helpful for gig workers who aren’t on payroll. This way they can access their funds immediately, and have clear electronic documentation for when tax time rolls around.
Along with investments, fintech can also help support gig workers with money management. This might look like budgeting apps, expense tracking tools, or tax apps. These accessible tools give gig workers better ways to manage their money and set up systems in place for saving and rainy days. Birdsall shares, “With automated saving tools, we are starting to see a shift in how people are managing their finances. For gig workers, income can fluctuate so it can be difficult to understand how best to put away savings. These new apps help take away a lot of the guessing for folks, and allows them to make smart choices for the future”
Another crucial area where fintech has revolutionized the gig economy is in providing access to credit and loans tailored specifically to gig workers. Traditional financial institutions often require a steady paycheck and a solid employment history, making it difficult for gig workers to qualify for loans or credit cards. Birdsall mentions that fintech companies are using alternative data points such as payment history, freelance contracts, and even social media presence to assess creditworthiness. This allows gig workers to access loans for personal or business use, helping them invest in their work, manage unexpected expenses, or simply build credit. By breaking down these financial barriers, fintech is enabling gig workers to secure the resources they need to grow and sustain their livelihoods.
As the gig economy continues to expand, fintech is not just a convenience but a necessity for gig workers striving for financial independence. Birdsall remarks, “My advice to gig workers is to do some research and find a few good apps. The innovations within fintech offer tools that empower people to manage their earnings, plan for the future, and make strategic financial decisions”. With accessible and user-friendly platforms, gig workers can navigate the complexities of income variability, ensuring they are better equipped to handle the financial ups and downs of non-traditional employment. Ultimately, fintech bridges the gap between traditional financial systems and the needs of the modern workforce, creating a more inclusive and resilient economy where everyone, from delivery drivers to digital artists, can thrive.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Image: 2024 CSA Investor Index report
The Canadian Securities Administrators (CSA) have published the 2024 CSA Investor Index (132 page PDF), which provides important insights on the attitudes and trends of Canadian investors via survey report. This article provides an overview of the major findings and trends useful for fintechs, as well as FAQ's to the most important queries covered by the scope of the report.
This is the 7th iteration of the survey which collected data from 7,215 Canadians aged 18 and older. The findings are anticipated to inform investor education, fraud prevention, policy development and benchmarking of investor behaviours over time.
There has been a noticeable shift in the use of social media as the main information source for investments in recent years. 53% of Canadians (82% among 12-24 age group) said they used social media in 2024 for this purpose, especially younger investors who regularly interact with sites like YouTube, Instagram, and TikTok.
Only 61% of investors currently work with a financial advisor, down from 69%–71% in prior years, according to the survey, which shows a downward trend in the use of these professionals. This is true especially among younger investors and those with smaller investment portfolios, which may indicate that self-directed investing methods are becoming more and more popular.
With 45% of Canadian investors handling their own accounts, do-it-yourself investing is a trend that's becoming more popular. Notably, among these investors, 30% began doing their own investing during the previous two years. The three main drivers based on responders are (1) the pleasure of investment management, (2) confidence in one's own expertise, (3) and the expectation of higher returns.
Younger investors are increasingly turning to online sources for investment advice, while older investors still rely on conventional sources like banks and financial consultants.
The report reveals a concerning rise in the incidence of fraud, with 23% of Canadians reporting encounters with potential fraudulent investments.
Insights for Fintechs focusing on investment platforms and wealthtech tools from the Canadian investor survey are:
These 2024 CSA Investor Index survey report offers insightful advice for fintech companies hoping to innovate and cater to the Canadian investment market by taping into changing investor behaviours.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Startup Strategy | Jul 25, 2024

Image: NFX - Virtual Network Wedge Use Cases
The fintech industry is fast-paced and complex, with many rules to follow. To succeed, startups need to pick the right way to enter the market. In this post, we analyze NFX's inspiring article on "12 market entry strategies for growth" to help fintech businesses grow, scale, and attract funding.
Use social networks and partnerships to spread your product quickly. This approach is cost-effective and gets you noticed fast. Example: Venmo grew rapidly by targeting college students, who shared the app with friends.
Offer quick access to cash for businesses with slow payment cycles. This attracts customers and investors by showing a clear way to make money. Example: Square Capital provides fast loans to small businesses, using payment data to assess creditworthiness.
Focus on markets where you can get customer feedback quickly, like small businesses. This helps you refine your product and integrate with financial systems. Example: Plaid improved its API offerings by listening to feedback from smaller fintech companies.
Focus on customers in a parallel market that are not well-served by existing solutions. This helps you stand out and build a loyal customer base. Example: Zopa, a peer-to-peer lending platform, expanded into traditional banking services for underserved markets like freelancers.
Provide solutions that significantly improve returns on investment, either by reducing costs or increasing efficiency. Example: Robinhood revolutionized stock trading by offering commission-free trades, vastly improving ROI for individual investors.
Focus on customer segments with unmet needs, providing tailored solutions. Example: Chime addresses the needs of the underbanked population by offering fee-free banking and early access to direct deposit funds.
Start with high-end offerings to establish a strong brand before expanding to broader markets. Example: Wealthfront, an automated investment service, initially targeted high-net-worth individuals before expanding its offerings.
Simplify complex regulatory requirements, providing value in highly regulated industries. Example: Trulioo offers compliance solutions that help businesses meet KYC and AML regulations.
Utilize underused assets, turning them into valuable resources. Example: Brex started by offering credit cards to startups using their venture capital funding as a credit basis.
Enhance existing systems rather than replacing them, making adoption easier for users. Example: Stripe offers payment processing solutions that easily integrate with existing e-commerce platforms. See: VoPay & Sage Revolutionize SMB Payroll Solutions
Target high-status or influential customers, creating a bandwagon effect. Example: American Express Centurion Card markets itself as a status symbol, appealing to high-net-worth individuals.
Build trust by offering transparency in traditionally opaque markets. Example: Credit Karma provides free credit scores and financial advice, helping consumers navigate complex financial products. See Report: Responsible AI Insights and Tips for Investors
When selecting a market entry strategy, consider your company's goals and resources. Each strategy has its advantages and challenges, and the right choice depends on your specific situation.
| Strategy | Cost | Scaling | M&A | Brand Building | Market Penetration | Profit/Revenue | Innovation | Avg. Score |
|---|---|---|---|---|---|---|---|---|
| 10x ROI | 7 | 9 | 8 | 8 | 8 | 10 | 9 | 8.4 |
| Viral Network | 9 | 10 | 7 | 7 | 9 | 8 | 9 | 8.4 |
| Instant Liquidity | 7 | 8 | 9 | 6 | 7 | 9 | 8 | 7.7 |
| Frictionless Integration | 7 | 9 | 7 | 7 | 8 | 8 | 8 | 7.7 |
| Underserved Needs | 8 | 8 | 6 | 8 | 9 | 8 | 8 | 7.9 |
| Premium Launch | 6 | 7 | 9 | 9 | 7 | 9 | 8 | 7.9 |
| Transparency | 8 | 7 | 7 | 7 | 8 | 7 | 7 | 7.3 |
| Complementary Customer | 9 | 7 | 6 | 7 | 8 | 7 | 7 | 7.2 |
| Compliance | 7 | 7 | 9 | 6 | 7 | 7 | 7 | 7.0 |
| Repurposed Asset | 7 | 7 | 6 | 7 | 7 | 7 | 7 | 6.9 |

Image: Freepik
Managing growing tech infrastructure and regulatory compliance in addition to effectively growing the user base, expanding service offerings, and boosting income are all part of scaling a fintech firm. The following are some successful scalability tactics for fintech businesses:
When more individuals use a service, its value grows—a phenomenon known as network effects. This may entail developing platforms where more users increase the value of the service for fintech companies. Fintech companies can develop through incorporating social features, setting up referral schemes, or collaborating with influencers to promote network expansion. The more users on a network makes it easier for others to join and transact.
Extending the scope of services is a common strategy for drawing in new clients and increasing value from current ones. By satisfying various financial needs, diversifying products can improve client lifetime value and boost retention.
For instance, Robinhood—which started off as a trading platform—has grown to include retirement accounts, cash management, and cryptocurrency trading. In addition to processing payments, Square Capital now provides small company financing.
Reaching out to digital companies, fintech startups, or established financial institutions can open doors to new customers, new markets, and new technology. Through affiliation with well-known brands, partnerships can strengthen product capabilities, expedite market entry, and increase credibility and trust. Stripe offers banking-as-a-service through partnerships with banks such as Citibank and Goldman Sachs. Plaid enhances service interoperability by offering APIs that other fintech companies can use to interact with bank accounts. See: Canadian Fintech VoPay and Mastercard Partner to Move Money
A strong governance and regulatory framework ensures smooth operations, mitigates risks, and positions the company as a trustworthy player, critical for scaling internationally. Revolut has successfully globally expanded into multiple countries by complying with local financial regulations and obtaining necessary licenses.
Decision-making, risk management, and customer experiences can all be improved by using artificial intelligence and data analytics. Fintechs can grow by customizing their products, cutting expenses, and raising client satisfaction levels with the aid of advanced analytics. Betterment leverages AI to offer individualized investment guidance derived from user information. Data analytics is used by Kabbage to evaluate creditworthiness and improve loan portfolio management.
Retaining current users and attracting new ones requires efficient marketing and high quality customer service. Sustainable expansion requires striking a balance between customer acquisition and retention, since getting new clients is sometimes more expensive than keeping existing ones. In a crowded market, offering superior customer service can set a fintech apart. Chime's referral program provides rewards to users who recommend friends, which greatly increases the number of users.
A diverse strategy is needed to scale a fintech business, including focusing on client acquisition and retention, harnessing network effects, growing product offerings, developing strategic partnerships, maintaining regulatory compliance, and investing in new technologies and governance.
Fintech companies are advised to give serious thought to their market entry approach and aligning it with their target markets, resources, and long term goals for sustained growth.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI | Jul 11, 2024

Image: Freepik (AI assisted)
We agree with NFXs recent post that using "Guided AI Agents" instead of "AI tools" can automate a large amount of work and advance automation beyond simple job execution to produce efficiencies and specific business outcomes. For the first time ever, there's a technology that can help solve the problem of 'delivering uniqueness at scale', and small-and-medium-enterprises (SMEs) need to take advantage of this momentous opportunity.
“This very moment, we could easily automate away 60% to 70% of the global economy’s work hours with AI.”
Guided AI Agents represent a shift in focus from completing tasks to achieving outcomes. This approach enables businesses to measure success based on tangible results rather than the effort spent on individual tasks.
“You can measure success in new customers gained, articles placed, deals closed. Outcomes.”
SMBs have a variety of demands, and guided AI agents can meet those needs by offering customized solutions at scale. With the help of AI, small firms may now effectively compete with larger corporations by using AI to complete hard jobs.
“We can finally deliver uniqueness at scale.”
“Now, Guided AI Agents run in the background, requiring no additional time investment from the SMB.”
The concept of "service-as-a-software" is driving this transformation, emphasizing the shift from traditional human-centric services to automated, scalable software solutions. Guided AI Agents embody this inverted thinking by offering tailored, automated services that can handle complex tasks and deliver specific outcomes without continuous human involvement leading to an increase in productivity.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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