Karsten Wenzlaff, Advisor
August 26th, 2025
Greeneashing Rules | Nov 24, 2025

On November 18 2025 the federal government introduced proposed changes to Canada’s environmental claim and greenwashing rules through Bill C-15, building on the November 4 2025 federal Budget. These proposals respond to concerns from businesses that the original 2024 framework increased uncertainty and cost. For financial technology firms that use climate related data or sustainability linked claims, these adjustments have important implications.
The original greenwashing provisions came into force through Bill C-59, which received royal assent on June 20 2024. See NCFA's fintech focused overview of the original green claim rules.
When the Competition Bureau released the June 2025 environmental claims guidance, firms received clearer detail on what regulators expected for forward looking climate statements, evidence standards and internal documentation. Even with that guidance, companies found the requirements strict and often unclear, particularly around which international standards qualified.
Bill C-15 proposes to adjust parts of the greenwashing rules that came into force in 2024. The government introduced these changes because many companies, including financial institutions, said the original rules were too unclear and made it difficult to speak openly about their environmental plans.
Bill C-15 responds to those concerns by removing the requirement that business level environmental claims must follow an internationally recognized methodology, which was one of the main sources of confusion. Businesses would still need evidence to support any environmental claim they make but they can focus on internal logic and documented methods.
Bill C-15 also proposes to change how greenwashing complaints are handled. Under the rules introduced in 2024, private parties such as advocacy groups, competitors or individuals can file applications directly with the Competition Tribunal for business environmental claims. This direct access was part of broader competition law reforms and became a significant concern for companies. Bill C-15 would remove that direct pathway and require private parties to bring their concerns to the Competition Bureau instead. The Bureau would then decide whether a case should proceed. The government introduced this change because many firms said the threat of direct Tribunal applications increased uncertainty and could discourage them from sharing legitimate climate related information.
The proposed changes aims to preserve protections against misleading claims while reducing the risk of unnecessary or strategic litigation.
| Consideration | Original 2024 Rules | Updated 2025 Rules (Bill C-15) | What This Means For Fintechs |
| How Environmental Claims Are Justified | Required adequate testing and alignment with an internationally recognized methodology | Requires substantiation but allows firms to use documented internal methods | More flexibility in climate data modelling, ESG scoring and analytics tools |
| Interpretation Burden | High. Firms struggled to interpret which global frameworks counted | Lower. Evidence judged on internal consistency | Clearer expectations reduce risk of misinterpretation |
| Documentation Expectations | Documentation needed to show alignment with international frameworks | Firms must document data sources and assumptions but no external alignment is required | Focus on internal logic and auditability |
| Future Oriented Climate Claims | Long term claims required alignment to global pathways | Claims still require evidence but internal pathways may be used | Forecasts need realistic milestones rather than matching global models |
| Risk of Challenge | Higher due to methodology disputes | Lower for methodology disputes but misleading advertising rules still apply | Risk shifts toward evidence quality |
| Enforcement Pathway | Private parties could bring cases to the Tribunal | Complaints routed through the Competition Bureau | Fewer activist driven cases but oversight continues |
| Practical Impact on Companies | Some firms paused climate commitments due to uncertainty | More predictable expectations support climate initiatives | More predictable environment for climate product development |
| Compliance Costs | Higher due to ambiguity around methodology | Moderate. Costs remain but ambiguity decreases | Less need for external validation. More need for strong internal controls |
| Innovation and Competitiveness | Rigid framework slowed innovation | Flexible system encourages innovation | Fintechs gain room to differentiate through credibility |
| Investor Signal | Uncertainty signalled regulatory volatility | Clear expectations reduce perceived friction | Fintechs become more attractive to investors |
Fintech firms need strong and reliable data infrastructure to support any environmental claims made in their products or services. While the updated rules remove the pressure to match a specific international framework, but they do not lower the expectation for clear evidence. Fintechs must be able to show how their data is collected, how their models work and why their outputs are reasonable.
Internal logic, consistency and transparent documentation matter more than ever because the assessment standard focuses on whether a claim can be substantiated using the firm’s own methods. This means the credibility of a fintech product depends heavily on the quality of its data foundations and (environmental) claims.
Any statement about future emissions, climate pathways or long term environmental outcomes requires realistic modelling and measurable steps.
This risk was highlighted when the Royal Bank of Canada pulled back its sustainable finance commitment after saying it could not confidently measure progress under the current rules.
Fintech tools that produce projections, risk curves or carbon estimates must demonstrate how the assumptions behind those outputs were chosen and how progress will be tracked. Future oriented claims remain high risk unless methods, milestones and supporting records are clear.
The updated framework may reduce the cost that came from interpreting international standards, but meaningful compliance work remains. Fintechs still need controlled data environments, version tracking, testing protocols and maintained audit trails.
Firms that use verification as a core part of product design can position themselves ahead of competitors because customers and investors will expect transparency in climate related data. Strong internal controls also help firms defend claims if they are questioned by regulators or partners.
Removing direct access to the Competition Tribunal lowers the chance of activist driven cases, but environmental claims will continue to be reviewed under misleading advertising rules.
The Competition Bureau remains the main decision maker and it can act where evidence is weak or claims are overstated. For fintechs this means that scrutiny continues but will be more predictable and clearer process. Firms should expect oversight to focus on accuracy and evidence rather than whether a specific global methodology was used.
Fintech teams should review the environmental claims used in products, marketing or investor materials and ensure the evidence behind those claims is complete and easy to explain.
Internal methodologies should be clear so product, compliance and technical teams can show how calculations and scores are produced. Future oriented statements need documented assumptions, milestones and data sources.
Firms should also monitor the progress of Bill C-15 and upcoming Competition Bureau guidance so they can adjust their documentation and product practices as expectations evolve.
Environmental credibility impacts how investors and partners evaluate opportunities in sustainable finance and climate technology ventures. The updated rules aim to keep protections against misleading claims while reducing uncertainty that can slow down innovation. Fintechs that build strong and transparent verification systems can strengthen their competitive position, support customer confidence and contribute to a more trusted and transparent sustainable finance ecosystem in Canada.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Social Finance | Nov 3, 2025

Image: Freepik
The Centre for Social Innovation (CSI) confirmed in its August 2025 update that its 2025 Community Bond campaign, targeting $6 million in total investment, was nearly full following strong participation since launch in May. The funds are being raised to transition CSI to 100% community financing, retire remaining bank debt, and strengthen ownership of its 192 Spadina Avenue property, ensuring long-term stability for its social innovation mission.
CSI’s 2025 Community Bond offering includes three verified bond options as listed on its official campaign page: Series L (4.25% annual simple interest, 3-year term), Series M (5% annual compound interest, 5-year term), and Series N (6% annual compound interest, 5-year term).
Minimum investments range from $1,000 to $25,000. According to CSI’s 2025 Offering Statement, the bonds are secured by registered charges on CSI’s Toronto properties, and the organization states it has “never missed an interest payment” since the first issuance.
Community bonds occupy a growing space in Canada’s impact-finance ecosystem. They allow individuals and institutions to earn predictable returns while funding community-owned infrastructure and social enterprises.
For Canada’s fintech and alternative finance community, CSI’s community bond initiative dates back years and provides a verified model of how mission-aligned investors can contribute to measurable social and economic outcomes. It also complements national efforts to broaden retail investor participation through investment crowdfunding and exempt-market modernization.
It demonstrates that capital formation and public benefit can work together when accountability, collateral, and investor confidence are clearly defined. As policymakers explore pathways to inclusive capital access, the community-bond structure is a practical example of responsible innovation in finance. Those interested in learning more about the model and its broader impact can visit socialinnovation.ca.
This article is for informational purposes only and does not constitute an offer to sell or a solicitation to buy any security. Readers should consult the official issuer documents for full details.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Funding | Oct 22, 2025

Image: Freepik
On October 20, 2025, the Government of Canada announced a renewed investment of $189 million in the Black Entrepreneurship Program (BEP), continuing its commitment to helping Black entrepreneurs start, scale, and strengthen businesses nationwide. The announcement was made in Toronto by the Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), as part of Small Business Week.
The BEP was first launched in 2021 to expand access to capital, mentorship, training, and data for Black business owners. Since then, it has supported more than 24,000 Black entrepreneurs across Canada, while the Loan Fund has delivered over $70 million in approved financing through 801 loans.
With this new five-year commitment running from 2025 to 2030, the program will continue supporting inclusive economic growth through three core pillars: the Loan Fund, the Knowledge Hub, and the Ecosystem Fund.
Under the renewed investment:
Minister Valdez highlighted that empowering Black entrepreneurs contributes to job creation, innovation, and community development across the country.
“The strength of Canada’s economy comes from the talent and tenacity of our people. When Black entrepreneurs can access capital, mentorship and reliable data, they turn ideas into jobs and community prosperity,”
The renewed program will also continue supporting the federal government’s Black Justice Strategy by addressing systemic barriers and advancing anti-racism efforts through economic participation. By deepening collaboration between government, lenders, and ecosystem partners, the initiative aims to strengthen Canada’s inclusive business landscape and ensure equitable access to opportunity for Black entrepreneurs nationwide.
The renewal of the Black Entrepreneurship Program reflects Canada’s commitment to inclusive growth and aligns with NCFA’s work to expand access to capital and opportunity. Through the Canada Africa Fintech Summit, NCFA and its partners promote collaboration between Canadian and African innovators, helping entrepreneurs build sustainable businesses and strengthen economic ties. The program’s focus on capital, research, and networks supports the same goals driving NCFA’s efforts to advance a fair and competitive financial innovation ecosystem.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Social Enterprise | Oct 7, 2025

Image: Freepik/creativeart
As reported by Devex on October 3, 2025, RemitHope is redefining how diaspora remittances fund local impact across Africa. A fintech-powered social enterprise and new digital giving platform founded by philanthropist Tsitsi Masiyiwa is transforming how remittances and local donations flow into African community development.
The platform’s launch follows the July fire at Mount Selinda Orphanage in Zimbabwe, which became RemitHope’s first campaign. In less than three weeks, over 1,000 donors from ten countries contributed $40,000, instantly doubled through matching funds to more than $81,000 to rebuild the orphanage, proving the platform’s model. Donations currently sit at over $81,500.
According to verified data from the World Bank, global remittance flows reached $685 billion in 2024, surpassing both foreign direct investment and overseas development assistance. The rise of platforms like RemitHope demonstrates how fintech can turn personal remittance flows into community scale development capital.
Founder Masiyiwa, who is also the co-founded Higherlife Foundation and Delta Philanthropies, described the goal as channeling diaspora generosity toward self sustaining, African led impact. As she said at launch:
“Now, as the aid from the Global North dwindles, we are stepping up. My audacious goal? $50 million in the next five years.”
RemitHope blends crowdfunding, remittance technology, and philanthropic matching. Each donation from diaspora or local givers is instantly doubled by partner foundations, currently Delta Philanthropies based in Zimbabwe (UK registered) and Higherlife Foundation.
This creates a direct incentive for micro giving, where even a $5 contribution becomes $10 expanding reach and impact. The platform enables donors to give through mobile payment channels such as EcoCash and is exploring integration with everyday transactions like ticket purchases or mobile top ups.
Every partner organization is vetted for transparency, governance, and measurable outcomes. Campaigns typically target around $10,000 per project, ensuring funds go directly to specific community priorities. It reframes remittances as an alternative finance mechanism bridging charity and investment.
The first wave of users includes grassroots community groups from thirteen countries, many in rural areas that typically fall outside formal aid pipelines. These organizations gain visibility through the platform, bypassing grant bureaucracy and connecting directly to diaspora and domestic donors.
The funding mix in the Mount Selinda case is revealing: about 900 local donors used EcoCash for small contributions, while around 100 diaspora donors contributed larger amounts, often over $50. This blend of micro local and macro diaspora support shows how new models of digital trust and peer giving are forming across borders.
Masiyiwa’s five year, $50 million target is backed by a vision that goes beyond charity. RemitHope is building infrastructure for African led giving that turns remittance networks into sustainable impact capital. The platform’s long term plan includes integrating data driven impact tracking, digital identity verification, and traceable giving records to strengthen accountability and transparency.
The founders see it as a catalyst for regional collaboration, a model of Africans funding Africans that redefines philanthropy as investment in capacity and innovation.
As operational head Musa Muleya said, “The question was what can we do as Africans to solve African problems.” That ethos aligns with NCFA’s advocacy for inclusive, technology driven financial ecosystems that bridge public trust with private initiatives.
For Canadian context, diaspora focused fintechs such as LemFi, which raised $53 million in January 2025, are expanding remittance and mobile finance infrastructure for African immigrants.
Platforms such as CAF Canada and Myriad Canada provide cross border philanthropic frameworks that could integrate similar matching or community led approaches. These examples show how Canadian fintech and charitable infrastructure could help scale Africa led innovation responsibly, aligning with Canada’s Africa Strategy for inclusive growth.
Many similar conversations could be overhead at the inaugural 2025 Canadian-Africa Fintech Summit where NCFA partnered to help support the development of a Canada-Africa fintech bridge that fosters cross-border collaboration, innovation, economic development and investment.
RemitHope remittances are a collaborative funding mechanism for social innovation. It's part of a new movement in Africa towards self-reliance and inclusive, locally-led social enterprise that strengthens trust and transparency between donors and recipients.
For Canada’s fintech and social finance ecosystem, it's a powerful model of cross border collaboration that merges technology, accountability, and community empowerment.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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